2014 Economic Impact: The Kennebec Valley


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2014 Regional Tourism Impact Estimate Estimated visitation to the Kennebec & Moose River Valley region in 2014 is more than 2.2 million visitors. 2,500,000

Total visitation: 2,273,694 2,000,000 # of visitors

1,500,000

Day 1,237,190

1,000,000 500,000

Overnight 1,036,504

0 2014 Visitation $1,905,554 1%

$33,640,711 12% $33,866,573 12%

$63,859,629 22%

In 2014, Kennebec & Moose River Valley visitors spent more than $285 million. Retail Sales Lodging Restaurant/Food

$69,936,597 25%

$81,836,623 29%

Gasoline Recreation Other Transportation

The money spent by visitors in the region supported… Economic Impact begins when a visitor spends money in an area. The benefits to the local economy go beyond the basic impact of these dollars spent – these dollars create a chain effect. The effects of these expenditures are evident as the direct recipients of these expenditures in turn pay wages, earn income, and pay taxes. Further these direct recipients spend their income and thereby create more impact. • • •

4,617 jobs $ 90,073,277 in total earnings $ 25,133,436 in total taxes

For the purposes of visitation and visitor expenditure estimates, only visitors on tourism related trips are included. Tourism related trips include: All leisure trips, VFR trips that are a general visit to see friends or relatives, a wedding, or a holiday visit, and business trips that are for a convention/conference/trade show or training/professional development. For the purposes of expenditure estimates, visitors are defined as all overnight visitors and all out of state day visitors on tourism related trips. Economic Impact is estimated using DPA visitor expenditure estimates, and the RIMS II Economic Impact model.