2014 Rate Card
iPad
Digital
Volume • Number Volume 2324 • Number 2 8
SEPTEMBER 2013 FEBRUARY 2012
Healio.com/Ophthalmology
APAO EDITION APAO EDITION
THE OFFICIAL NEWS PUBLICATION OF THE ASIA�PACIFIC ACADEMY OF OPHTHALMOLOGY
COVER STORY
COVER STORY
Pediatric physicians discuss risks, benefits of emerging
®
Point/Counter
RATES
Should anti-VEGF Breakthrough technology studies revive discussion of therapy be considered an alternative anti-VEGF treatment regimensastofor AMD laser in the management of ROP?
Distribution:
1.
Image: Wong TY
Anti-VEGF therapy has been a major breakthrough in the treatment of agerelated macular degeneration. Five years after the approval of the COMMENTARY blockbuster drug Lucentis (ranibizumab, Novartis/Genentech) Meeting News Coverage with the pivotal MARINA and ANCHOR trials, its sister drug AvasWorld Glaucoma Congress tin (bevacizumab, Roche/Genentech) has taken a new turn following the results of the CATT. Meanwhile, Eylea The APAO and its Challenges (afl ibercept,forBayer/Regeneron), also member societies emerging technologies known as VEGF Trap-Eye, has underin pediatric patients gone the phase 3 VIEW I and VIEW Tien Yin Wong, MD, said monthly II trials, has been approved by the injections are most effective U.S. Food and Drug Administration for AMD treatment but are Pediatrics/ and has been submitted for European an ‘unsustainable burden’ on Strabismus patients, physicians and health Union market approval. care. Large-dose vitamin SAFE method to While welcoming the new theraA capsules prevent eliminate blinding blindness, childof the most significant trachoma by year 2020 pies as one Evidence for anti-VEGF mortality in developing continued on page 11 not agent risk rates world significant at present
Effective Rate Date: January 2014 for all advertisers.
Meetings & Courses
55,000
Visit OSNAPAO.Healio.com Advertising Office: SLACK Incorporated Patrick Duffey Vice President, Sales & Marketing
[email protected], ext. 262
Frequency Full Page Half Page
1x $4,030 2,930
3x $3,965 2,860
6x $3,900 2,795
2. Rates: All prices quoted are in U.S. dollars. a) Earned rates are given to advertisers (parent company and its subsidiaries) based on the total number of pages within a 12-month period. A spread counts as two pages. b) Agency commission: Fifteen percent gross billings on space, color, cover, and preferred position charges. c) Cash discount: Two percent if paid within ten days of invoice date. No discount allowed after this period. 3. Bleed: No charge
12x $3,800 2,635
24x $3,625 2,580
36x $3,610 2,525
48x $3,605 2,505
60x $3,580 2,485
72x $3,560 2,470
96x $3,425 2,420
108x $3,400 2,395
4. Special Positions: Page 1: Earned b/w rate plus 50%. Page 3: Earned b/w rate plus 25%. Page 5: Earned b/w rate plus 15%. Pages 7 & 9: Earned b/w rate plus 10%. 5. Online Advertising Rates: Please contact your sales representative for more information. 6. Recruitment/Classified Rates: Please contact your regional sales representative at 856-848-1000.
Scott Wright Global Sales Director, Eye Care Group
[email protected], ext. 363 Jenna Gentile National Account Manager
[email protected], ext. 359 Carolyn Boerner Director of Sales Administration & Support
[email protected], ext. 355 6900 Grove Road • Thorofare, NJ 08086-9447 856-848-1000 • 800-257-8290 • Fax 856-848-6091 European Advertising Office: The Point of Difference Limited European Sales Representative: Jeff Wood DD: +44 (0)161 767 9696 Mobile: +44 (0)78 12 12 12 79 Email:
[email protected] Dick Bower
[email protected] 4 Chase Side Avenue London, SW20 8LU United Kingdom +44 (0)20 8542 3200 • Fax +44 (0)20 8543 3810
Healio.com/Ophthalmology
7
Effective Rate Date: January 2014 for all advertisers.
2014 Rate Card: Digital
Discounts
ISSUANCE AND CLOSING
1. Combined Earned Frequency: All insertions of a parent company and its subsidiaries are combined to determine the earned rate. Advertisers may combine space units run in all SLACK publications to achieve maximum rate frequency. 2. Global Continuity Incentive: Advertisements for an individual product are eligible for a discount based upon the number of insertions placed in SLACK publishing’s eye care publications (all global editions of Ocular Surgery News, OSLI Retina and Primary Care Optometry News). Insertions do not need to be consecutive. This program may not be combined with the Comprehensive Marketing Incentive. a) 3-6 insertions: 10% off b) 7-12 insertions: 15% off c) 13+ insertions: 20% off 3. Comprehensive Marketing Incentive: Advertisers may be eligible for a customized incentive program based upon a total 2014 investment in promotional, marketing and educational services provided through all global print and online editions of SLACK publishing’s eye care newspapers Ocular Surgery News and Primary Care Optometry News and/or associated live non-CME educational events. Contact your sales representative for details. 4. SLACK Corporate Discount: Take advantage of SLACK’s advertising, custom publishing, event management and other marketing services in 2014 and earn valuable discounts in 2015. Spend levels achieved in the year 2014 will determine your Corporate Discount savings in 2015 based on a total net spend. 5. EU/AP combo: 45% discount is taken off the AP rates when advertising the same product in the same month in both OSN APAO Edition and OSN Europe Edition. 6. 25% off a duplicate ad: Increase exposure by running the same ad twice in the same issue and receive an additional 25% off the 2nd ad. 7. When taking advantage of more than one discount program, discounts must be taken in the following order: Gross Cost: a) Less Combo Discount b) Less Global Continuity Incentive or Comprehensive Marketing Incentive c) Less SLACK Corporate Discount d) Less 15% Agency Discount Equals Net Cost
1. Established: 1990 2. Frequency: 10 times/year 3. Extensions and Cancellations: a) Extensions: If an extension date for material is agreed upon and material is not received by the Publisher on the agreed date, the advertiser will be charged for the space reserved. b) Cancellations: If, for any reason, an advertisement is canceled after the closing date, the Publisher reserves the right to repeat a former ad at full rates. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of space reserved. Neither the advertiser nor its agency may cancel advertising after the closing date.
EDITORIAL 1. General Editorial Direction: Ocular Surgery News APAO Edition is an online digital-only medical newspaper for ophthalmologists, providing timely coverage of scientific meetings and events, with special emphasis on cataract/ IOL, refractive surgery, glaucoma, retina/vitreous, ophthalmic laser therapy, clinical anterior segment issues and developments affecting the practice of ophthalmology. Every issue features an in-depth cover story on hot-button issues, an In the Journals section that summarizes the latest journal news, and expert perspectives and commentary to put the news into context, in addition to the comprehensive meeting and news coverage readers have come to expect. 2. Average Issue Information: a) Average number of articles per issue: 8-10 b) Average article length: 800 words 3. Origin of Editorial: a) Staff written: 60% b) Solicited: 20% c) Submitted: 20% d) Peer review: None
CIRCULATION 1. Estimated total distribution for 2014: 55,000/issue
Healio.com/Ophthalmology
8
Effective Rate Date: January 2014 for all advertisers.
2014 Rate Card: Digital
GENERAL INFORMATION 1. Requirements for Advertising Acceptance: Professional and non-professional products or services are accepted, provided they are in harmony with the policy of service to the health care profession and subject to Publisher’s approval. Non-professional product and service advertisers must submit ad copy two weeks prior to closing date. 2. New Product Releases: Accepted on a space available basis. Please submit to your sales representative. 3. Ad Format Placement Policy: a) Format: Within articles b) Are ads rotated?: Yes 4. Ad/Edit Information: 40/60 Ad/Edit Ratio 5. Online Advertising Opportunities: Contact your sales representative or visit Healio.com/Ophthalmology for more information. 6. Additional Advertising Opportunities: a) Split-run advertising: Contact publisher for information 7. Reprint Availability: Yes, email:
[email protected]. 8. Publisher’s Liability: The Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, war, accidents or other circumstances beyond the Publisher’s control. 9. Indemnification of Publisher: In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the publication, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringements or plagiarism.
10. Competitor Information: Ocular Surgery News APAO Edition does not accept advertisements that contain competitor(s’) names, publication covers, logos or other content. 11. Advertorials: In order to be considered for acceptance, advertisements or inserts which contain text or copy describing a product or surgical technique, must be substantially different in text and font of the receiving publication and the word “Advertorial” or “Advertisement” will be prominently displayed in 10 point, black type, in ALL CAPS at the top of the ad. 12. Billing Policy: Billing to an advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card.
Ad Specifications 1. Available Advertising Unit Sizes: Ad sizes:
Inches Width
Full Page Half Page Horizontal
Centimeters
Height
Width
4.125"
x
6.1875"
10.4775 cm
x
Height 15.7163 cm
4.125"
x
3"
10.4775 cm
x
7.62 cm
Trim size of publication: 4.125” x 6.1875” (10.4775 cm x 15.7163 cm) 2. File format: High resolution PDF/X-1A (300 dpi) 3. Links: Please supply all urls you want linked in the ad. 4. Disposition of Ad Material: Ad materials will be held for one year from date of last insertion and then destroyed unless instructed otherwise in writing.
Video Specifications 1. Video Format excepted: mp4, mpg, mpeg, mov, ogv, ogg, wmv, avi, flv All video formats will be converted to a FLV video file. FLV to MP4 file for view on mobile devices that do not support FLASH (50mb max size).
aUDIO Specifications 1. File Format: mp3 only (50mb max size)
Animated Ad Specifications 1. Advertisers MUST supply a static placeholder file in addition to an animated file. Animated File Dimensions
Ad sizes:
Width Full Page Half Page Horizontal
Placeholder Ad Size
Height
Width
594 px
x
891 px
4.125”
x
Height 6.1875”
594 px
x
432 px
4.125”
x
3”
2. File format: flv, swf or mp4 (50mb max size) 3. Action Script: 3.0 only NOTE: SWFs and FLVs are viewable on Desktop platform but not all mobile devices. 4. Placeholder format: High resolution PDF/X-1A (300 dpi) 5. Links: Please supply all urls you want linked in the ad. 6. Disposition of Ad Material: Ad materials will be held for one year from date of last insertion and then destroyed unless instructed otherwise in writing.
contact information Send product insertion orders and ad materials to: Carolyn Boerner Director of Sales Administration & Support
OSN APAO Edition/Issue Month c/o SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447, USA
[email protected] +1-856-848-1000 x355 Fax: +1-856-848-6091
Healio.com/Ophthalmology
9
