2015 Rate Card
iPad
Volume 16 • Número 6 2 Volume 23 • Number
novembro/Dezembro 2014 FEBRUARY 2012
Healio.com/Ophthalmology
Digital
Latin america APAO EDITION eDitiOn
THE OFFICIAL NEWS PUBLICATION OF THE ASIA�PACIFIC ACADEMY OF OPHTHALMOLOGY
®
COVER STORY Estudo MEAD: Implante de Breakthroughmelhora studies revive corticosteroide a BCVAdiscussion of treatment regimens aosanti-VEGF 3 anos em olhos com EMD for AMD
RATES 1. Ad Unit Image: Wong TY
Anti-VEGF therapyde haseluição been a de major Um implante breakthrough the treatment of ageesteroideinaumentou modrelated macular estamente a PIO edegeneration. o desenvolvimyears mas after aprimorou the approval ento daFive catarata, a of the blockbuster drug Lucentis melhor acuidade visual corrigida (ranibizumab, Novartis/Genentech) em longo prazo de pacientes com with the pivotal MARINA and edema macular diabético, de acorANCHOR trials, its sister drug Avasdo com o estudo MEAD. tin (bevacizumab, Roche/Genentech) Os autores do estudo descrevem has taken a new turn following the os resultados de 3 anos obtidos results of the CATT. Meanwhile, Eylea com(afl implantes 0,7 mg e 0,35 mgalso ibercept, de Bayer/Regeneron), de Ozurdex (implante intravítreo known as VEGF Trap-Eye, has underde dexametasona, Allergan) gone the phase 3 VIEW I and em VIEW Tien Yin Wong, MD, said monthly comparação ao been tratamento II trials, has approvedcom by the injections are most effective placebo. U.S. Food and Drug Administration for AMD treatment but are A descoberta mais significativa an ‘unsustainable burden’ on “Aand descoberta mais significativa has been submitted for European foi que ele atingiu seus objetivos, physicians and health foi que elemarket atingiu seus objetivos”, dissepatients, Union approval. o Dr. Pravin U. Dugel. care. disse oWhile Dr.welcoming Pravin U. Dugel, the new therapesquisador principal membro docant pies as one of theemost signifi conselho de retina/vítreo da on OSN. continued page 11 continua a página 4
Distribution:
Effective Rate Date: January 2015 for all advertisers.
12.453
Visit OSNLA.Healio.com Advertising Office: SLACK Incorporated Patrick Duffey Vice President, Sales & Marketing
[email protected], ext. 262 Scott Wright Global Sales Director, Eye Care Group
[email protected], ext. 363 Jenna Gentile Senior Account Manager
[email protected], ext. 359 Carolyn Boerner Director of Sales Administration & Support
[email protected], ext. 355 6900 Grove Road • Thorofare, NJ 08086-9447 856-848-1000 • 800-257-8290 • Fax 856-848-6091 European Advertising Office: The Point of Difference Limited European Sales Representative: Jeff Wood DD: +44 (0)161 767 9696 Mobile: +44 (0)78 12 12 12 79 Email:
[email protected] Dick Bower
[email protected] 4 Chase Side Avenue London, SW20 8LU United Kingdom +44 (0)20 8542 3200 • Fax +44 (0)20 8543 3810
1x
6x
9x
12x
24x
Full Page
$3,955
3,880
3,820
3,755
3,695
Half Page
$2,875
2,820
2,770
2,730
2,685
2. Rates: All prices quoted are in U.S. Dollars. a) Earned rates are given to advertisers (parent company and its subsidiaries) based on the total number of pages within a 12-month period. A spread counts as two pages. b) Agency commission: Fifteen percent gross billings on space, color, cover, and preferred position charges. c) Cash discount: Two percent if paid within ten days of invoice date. No discount allowed after this period. 3. Bleed: No charge 4. Special Positions: New Issue Email: Single sponsor banner ad. Earned b/w rate plus 50% Page 1: Earned b/w rate plus 50%. Page 3: Earned b/w rate plus 25%. Page 5: Earned b/w rate plus 15%. Pages 7 & 9: Earned b/w rate plus 10%. 5. Online Advertising Rates: Please contact your sales representative for more information. 6. Recruitment/Classified Rates: Please contact your regional sales representative at +1-856-848-1000 for information on available opportunities.
Discounts 1. Combined Earned Frequency: All insertions of a parent company and its subsidiaries are combined to determine the earned rate. Advertisers may combine space units run in all SLACK publications to achieve maximum rate frequency. 2. Global Continuity Incentive: Advertisements for an individual product are eligible for a discount based upon the number of insertions placed in SLACK publishing’s eye care newspapers (all global editions of Ocular Surgery News plus Primary Care Optometry News). Insertions do not need to be consecutive. This program may not be combined with the Comprehensive Marketing Incentive. a) 3-6 insertions: 10% off b) 7-12 insertions: 15% off c) 13+ insertions: 20% off
3. Comprehensive Marketing Incentive: Advertisers may be eligible for a customized incentive program based upon a total 2015 investment in promotional, marketing and educational services provided through all global print and online editions of SLACK publishing’s eye care newspapers Ocular Surgery News and Primary Care Optometry News and/or associated live non-CME educational events. Contact your sales representative for details. 4. SLACK Corporate Discount: Take advantage of SLACK’s advertising, custom publishing, event management and other marketing services in 2015 and earn valuable discounts in 2016. Spend levels achieved in the year 2015 will determine your Corporate Discount savings in 2016 based on a total net spend. 5. When taking advantage of more than one discount program, discounts must be taken in the following order: Gross Cost: a) Less Global Continuity Incentive or Comprehensive Marketing Incentive b) Less SLACK Corporate Discount c) Less 15% Agency Discount Equals Net Cost
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Effective Rate Date: January 2015 for all advertisers.
2015 Rate Card: Digital
ISSUANCE AND CLOSING
CIRCULATION
1. Established: 1999 2. Frequency: 6 times/year 3. Issue Dates: See editorial calendar 4. Extensions and Cancellations: a) Extensions: If an extension date for material is agreed upon and material is not received by the Publisher on the agreed date, the advertiser will be charged for the space reserved. b) Cancellations: If, for any reason, an advertisement is canceled after the closing date, the Publisher reserves the right to repeat a former ad at full rates. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of space reserved. Neither the advertiser nor its agency may cancel advertising after the closing date.
1. Demographic Selection Criteria: a) Age: N/A b) Prescribing: N/A c) Circulation distribution: Controlled: 99.86% Paid: 0.14% 2. Estimated total distribution for 2015: 16,551/issue
EDITORIAL 1. General Editorial Direction: Ocular Surgery News Latin America Edition is a bi-monthly, digital medical newspaper for ophthalmologists, providing timely coverage of scientific meetings and events, with special emphasis on cataract, IOL, refractive surgery, glaucoma treatment, ophthalmic laser surgery, clinical anterior segment issues, retina and ophthalmic business and regulatory news affecting the practice of ophthalmology. Each issue is translated into Spanish and Brazilian Portuguese. 2. Average Issue Information: a) Average number of articles per issue: 8-10 b) Average article length: 800 words c) Editorial departments/features: “Complications Consult” 3. Origin of Editorial: a) Staff written: 50% b) Solicited: 10% c) Submitted: 40% d) Peer review: None
GENERAL INFORMATION 1. Requirements for Advertising Acceptance: Professional and non-professional products or services are accepted, provided they are in harmony with the policy of service to the health care profession and subject to Publisher’s approval. Non-professional product and service advertisers must submit ad copy two weeks prior to closing date. 2. New Product Releases: Accepted on a space available basis. Please submit to your sales representative. 3. Ad Format Placement Policy: a) Format: Within articles b) Are ads rotated?: Yes 4. Ad/Edit Information: 40/60 Ad/Edit Ratio 5. Online Advertising Opportunities: Contact your sales representative or visit Healio.com/Ophthalmology for more information. 6. Additional Advertising Opportunities: a) Split-run advertising: Contact publisher for information 7. Reprint Availability: Yes, email:
[email protected].
8. Publisher’s Liability: The Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, war, accidents or other circumstances beyond the Publisher’s control. 9. Indemnification of Publisher: In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the publication, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringements or plagiarism. 10. Competitor Information: Ocular Surgery News Latin America Edition does not accept advertisements that contain competitor(s’) names, publication covers, logos or other content. 11. Advertorials: In order to be considered for acceptance, advertisements or inserts which contain text or copy describing a product or surgical technique, must be substantially different in text and font of the receiving publication and the word “Advertorial” or “Advertisement” will be prominently displayed in 10 point, black type, in ALL CAPS at the top of the ad. 12. Billing Policy: Billing to an advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card.
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Effective Rate Date: January 2015 for all advertisers.
2015 Rate Card: Digital
Ad Specifications
aUDIO Specifications
contact information
1. Available Advertising Unit Sizes:
1. File Format: mp3 only (50mb max size)
Send product insertion orders and ad materials to: Carolyn Boerner
Animated Ad Specifications
OSN Latin America/Issue Month c/o SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447, USA
[email protected] +1-856-848-1000 x355 Fax: +1-856-848-6091
Ad sizes:
Inches Width
Full Page Half Page Horizontal
Centimeters
Height
Width
4.125"
x
6.1875"
10.4775 cm
x
Height 15.7163 cm
4.125"
x
3"
10.4775 cm
x
7.62 cm
Trim size of publication: 4.125” x 6.1875” (10.4775 cm x 15.7163 cm) 2. File format: High resolution PDF/X-1A (300 dpi) 3. Links: Please supply all urls you want linked in the ad. 4. Disposition of Ad Material: Ad materials will be held for one year from date of last insertion and then destroyed unless instructed otherwise in writing.
Video Specifications 1. Video Format excepted: mp4, mpg, mpeg, mov, ogv, ogg, wmv, avi, flv All video formats will be converted to a FLV video file. FLV to MP4 file for view on mobile devices that do not support FLASH (50mb max size).
Director of Sales Administration & Support
1. Advertisers MUST supply a static placeholder file in addition to an animated file. Ad sizes:
Animated File Dimensions Width
Full Page Half Page Horizontal
Placeholder Ad Size
Height
Width
594 px
x
891 px
4.125”
x
Height 6.1875”
594 px
x
432 px
4.125”
x
3”
2. File format: flv, swf or mp4 (50mb max size) 3. Action Script: 3.0 only NOTE: SWFs and FLVs are viewable on Desktop platform but not all mobile devices. 4. Placeholder format: High resolution PDF/X-1A (300 dpi) 5. Links: Please supply all urls you want linked in the ad. 6. Disposition of Ad Material: Ad materials will be held for one year from date of last insertion and then destroyed unless instructed otherwise in writing.
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