2016 BRAND & LOGO GUIDELINES
GIVE MORE 24 LOGO GUIDELINES LOGO CONFIGURATION The logo pairs with the Date and Tagline as shown at above right.
LOGO/BRAND COLOR PALETTE The logo and brand element colors are PMS 7579 (orange) and PMS 631 (blue). The text “Southwest Washington’s Day to Give” is PMS 7724 (green). The tagline is a darker version of PMS 7724 (see CMYK build below). If the logo must be placed on a dark background it can be reversed out in all white.
PMS 7579 CMYK 7/80/98/0
PMS 631 CMYK 69/10/18/0
PMS 7724 CMYK 86/17/73/3
PMS 7724 (darker-tagline) CMYK 86/17/73/40
Yellow-Bar/Bursts CMYK 5/0/85/0
LOGO SIZE GUIDELINES To maintain readability and because the logo contains fine detail, proper logo size is important. The logo should never be printed smaller than 1.5" wide (the size shown at right).
MAINTAINING CLEAR SPACE To maintain readability, proper logo placement and clear space is important. Use a “G” from “GIVE” as a measuring tool to establish proper clear space from the other elements in a layout.
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GIVE MORE 24 LOGO GUIDELINES LOGO “DON’TS” Improper uses of the logo are shown below.
Do not stretch the logo horizontally or vertically.
Do not add a drop shadow to the logo.
Do not change the color of the logo.
Do not rotate the logo.
Do not place a color logo over a photo background.
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GIVE MORE 24 BRAND ELEMENT GUIDELINES BRAND ELEMENTS The Give More 24 brand is made up of three elements:
LOGO (TYPE)
COLOR BARS
BURSTS
Branding elements are enhanced by adding shadows to the burst and bar elements to add visual depth. Using the brand elements with these guidelines will create consistent messaging and increase recognition and exposure of the Give More 24 event. Three “burst sets” and one “bar set” is available in vector file format that you can use on your promotional materials.
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GIVE MORE 24 BRAND ELEMENT GUIDELINES COLOR BARS Color Bars can be used at the top and bottom of pages, ads or flyers to frame the content. If your flyer or ad doesn’t bleed (art extends off the page), use the bars as follows: PAGE WITH BLEED
PAGE WITHOUT BLEED
page/ad content
flyer content
NOTES – The color bars are built using the four brand colors (see page 2) – Keep the proportion of the bars as shown above (do not skew, rotate, or disproportionately scale the bars) – Shadow settings: Green Bar: 50% opaque black shadow; offset 10 pixels/Y-axis, 5 pixel blur / Four Color Bar: 50% opaque black shadow; offset 5 pixels/Y-axis, 2 pixel blur – Bars are available as vector graphic files
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GIVE MORE 24 BRAND ELEMENT GUIDELINES BURSTS Bursts can be combined with the logo, or as an design accent on pages, ads or flyers.
4-BURST
See the cover of this guide or the give-more-24.org home page for examples of pairing the bursts with the logo/type. No more than two burst “groups” should be used on a page, ad or flyer—one set with the logo or headline, a second smaller burst group as an accent. EXAMPLES
3-BURST
NOTES – The bursts are built using the four brand colors (see page 2)
2-BURST
– Keep the proportion of the bursts as shown above (do not skew, rotate, or disproportionately scale the bursts) – Shadow settings: 50% opaque black shadow; offset 4 pixels, 3 pixel blur – Bursts are available as vector graphic files in four-, three-, and two-burst sets.
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GIVE MORE 24 BRAND ELEMENT GUIDELINES BRAND ELEMENTS FILE FORMATS The Give More 24 brand elements are available in four file formats: Vector files (EPS and PDF) and Bitmapped files (JPG and PNG). Please use the files according to the following guidelines:
VECTOR FILES (EPS AND PDF FILE FORMATS) - EPS and PDF files should be used for all printed promotions. - Vector files can be enlarged and reduced in size with no loss of quality. - Using vector files for all print projects (ads, flyers, banners, signage, etc.) is preferred and will result in the best quality document.
BITMAPPED FILES (JPG AND PNG FILE FORMATS) - JPG and PNG files should be used for online/web promotions. - If it is not possible for you to use EPS or PDF files for your print piece(s), JPG and PNG files are provided in two resolutions: Print Use (300 dpi) and Web Use (72 dpi). - DO NOT enlarge the provided JPG or PNG files; if enlarged the resulting image will be pixelated and poor quality. - PNG files have transparent backgrounds—use these when you have a background other than white. Brand element files are available for download on the Give More 24 website here: https://give-more-24.org/toolkit Click “Give More 24! Logo Files for 2016” to download the brand element files LOGO (TYPE)
COLOR BARS
BURSTS
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GIVE MORE 24 CAUSE ICONS GUIDELINES
Animals
Arts-Culture
CommunityImprovement
Education
Environment
Housing
Hunger
Health
Social-Services
Youth-Development
CAUSE ICONS Give More 24 Cause icons are available for use on printed and online promotional collateral. Using the icon that represents your “Cause Area” on your materials will create consistent messaging and increase recognition and exposure of the Give More 24 event.
USAGE GUIDELINES ICON “DO’S” Proper uses of the icons are shown below.
Add a drop shadow to the icon. 30% opacity, .06" offset, .06" size
If you use more than one icon, arrange them in a staggered grid.
ICON “DON’TS” Improper uses of the icons are shown below.
Do not rotate the icon.
Do not change the colors of the icon.
Do not stretch the icon horizontally or vertically.
Do not place the icon over a photo background.
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GIVE MORE 24 CAUSE ICONS GUIDELINES
Animals
Arts-Culture
CommunityImprovement
Education
Environment
Housing
Hunger
Health
Social-Services
Youth-Development
CAUSE ICON FILE FORMATS The Give More 24 Cause icons are available in three file formats: Vector files (EPS and AI) and Bitmapped files (PNG). Please use the files according to the following guidelines:
VECTOR FILES (EPS AND AI FILE FORMATS) - EPS and AI files should be used for all printed promotions. - Vector files can be enlarged and reduced in size with no loss of quality. - Using vector files for all print projects (ads, flyers, banners, signage, etc.) is preferred and will result in the best quality document.
BITMAPPED FILES (PNG FILE FORMAT) - PNG files should be used for online/web promotions. - DO NOT enlarge the provided PNG files; if enlarged the resulting image will be pixelated and poor quality. - PNG files have transparent backgrounds—use these when you have a background other than white. Icon Pack files are available for download on the Give More 24 website here: https://give-more-24.org/toolkit Click “Give More 24! Icon Packs for 2016” to download the Cause Icon files
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QUESTIONS? Please contact: Maury Harris Marketing & Communications Specialist Community Foundation for Southwest Washington 360.952.4306
[email protected]
LOGO & BRAND ELEMENT FILES Are available for download here: https://give-more-24.org/toolkit
