2016 Edition

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BI BI G G W PL IN AN S & S

BIG WINS HAPPEN HERE In addition to the professional sports teams and major colleges who call North Texas home, the

MISSION STATEMENT The Dallas Sports Commission is a non-profit organization whose

Dallas area hosts a number of annual sporting

mission is to attract, retain and support sports and entertainment events

events throughout the year

that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.

TEAM USA AT HOME IN DALLAS JANUARY

KAY BAILEY HUTCHISON CONVENTION CENTER

FEBRUARY

KAY BAILEY HUTCHISON CONVENTION CENTER

MARCH

DOWNTOWN DALLAS

The United States Olympic governing bodies regularly place

NCA High School National Championships

national championship events in Dallas. In 2016 alone Dallas hosted the USA Boxing Junior Olympic & Prep Nationals, USA Fencing National Championships, and USA Volleyball Boys Jr. National Championships, all of which the Dallas Sports Commission hosted

NCA All-Star National Championships Rock ‘n’ Roll Dallas 1/2 Marathon

as part of its Dallas Sports Festival.

1 OF JUST 5 The fifth largest media market in the country, the Dallas area is one of just five regions in the United States that is home to a team in all six of the country’s major professional sports leagues – the

MARCH/APRIL

COTTON BOWL STADIUM / MONEYGRAM SOCCER COMPLEX

APRIL

KAY BAILEY HUTCHISON CONVENTION CENTER

NFL, NBA, Major League Baseball, NHL, WNBA, and MLS.

Dr Pepper Dallas Cup Mizuno Lone Star Classic

WOMEN’S BASKETBALL MAKING HISTORY The NCAA Women’s Basketball Regional saw Oregon State advance to the 2016 Women’s Final Four with an upset of local

SEPTEMBER AT&T STADIUM

Advocare Cowboys Classic

favorite Baylor. History will be made in Dallas as the city hosts the Women’s Final Four for the first time at the American Airlines Center in 2017.

OCTOBER

Southwest Airlines State Fair Classic

OCTOBER

AT&T Red River Showdown

COTTON BOWL STADIUM

COTTON BOWL STADIUM

A PREMIER MARKET FOR PREMIER EVENTS The Dallas area has hosted some of sports’ premier events, including the Super Bowl, World Series, NBA Finals, NHL Stanley Cup Finals, NCAA Men’s and Women’s Final Four, College Football Playoff National Championship Game, the Byron Nelson golf tournament, NBA All-Star Game, NHL All-Star Game, MLB All-Star

NOVEMBER

ERA World Championship

DECEMBER

BMW Dallas Marathon

AMERICAN AIRLINES CENTER

DOWTOWN DALLAS

Game, WrestleMania, and major UFC cards.

WRESTLEMANIA 32 SHATTERS RECORDS WrestleMania 32 was the most successful event in WWE history. The event set a new attendance record with 101,763 fans and

DECEMBER

COTTON BOWL STADIUM

Zaxby’s Heart of Dallas Bowl

generated an event record $170 million in economic impact. It also broke records for digital and social media engagement, merchandise sales, and data usage at AT&T Stadium, increasing 36% over the College Football Playoff National Championship Game.

DECEMBER/JANUARY AT&T STADIUM

Goodyear Cotton Bowl Classic

These are just a few of the sporting events held in the Dallas area in a given year.

2016 WAS A YEAR OF BIG WINS FOR DALLAS! The Dallas Sports Commission exceeded $443 million in economic impact from the games, competitions and exhibitions that made their way to Dallas while hosting more than 744,000 fans and participants in 2016. BIG events like WrestleMania and the Dallas Sports Festival helped bring worldwide media attention and thousands of visitors to our great city. The aim of the DSC is to identify and bid on potential events and perform many functions that are often required of a host city that are essential for the success and growth of sporting events, competitions and meetings. These tasks include facility and hotel identification, site visits, ticket In October, 2014 the Dallas Sports Commission transitioned from the sports marketing department of the Dallas Convention & Visitors Bureau. Monica Paul was named Executive Director, becoming one of only four women in the country to lead a largemarket sports commission.

sales, marketing and communications, operations and event production. In 2016, the Dallas Sports Commission identified, bid on and booked future events that will translate into $469 million in future economic impact. In two years as a Sports Commission, we have hosted more than 1.4 million participants and fans with more than $728 million in economic impact. Our mission is to create a positive impact on the economy and quality of life for Dallas residents. We already have events booked through 2021, encompassing over 100 events with $1.32 billion in economic impact and 2.5 million in attendance. 2017 and beyond will see Dallas host a BIG agenda of great events!

Monica Paul Since our inception in October, 2014, the Dallas Sports Commission has been responsible for:

125 Events, Competitions and Meetings Booked

$728M in Economic Impact

1.4M Athletes, Fans and Visitors

2016 BIG WINS

69

EVENTS HOSTED

744K

FANS & PARTICIPANTS

$443M ECONOMIC IMPACT

WWE WrestleMania Week

Monday Night Raw, the longest-running weekly episodic program in television history closed out WrestleMania Week with the fallout from WrestleMania 32 at the American Airlines Center.

WrestleMania, the annual pop-culture extravaganza of the WWE, electrified AT&T Stadium on April 3 with an eventrecord crowd of 101,763. Fans from around the world were not disappointed as WWE Superstars The Rock, Roman Reigns, The Undertaker and Charlotte led an action packed show. WrestleMania Week consisted of many other community and sports entertainment events, including: WrestleMania Axxess, a one-of-a-kind, interactive fan festival, giving the WWE Universe their greatest chance to meet their favorite Superstars, Divas & Legends. Hall of Fame - WWE celebrated its heroes of yesterday with the 2016 Hall of Fame Induction Ceremony on April 2 at the American Airlines Center.

WWE in the Community - As part of WrestleMania Week, WWE and its Superstars hosted numerous community events in North Texas. These included: • WWE and partner First Book granted local “book wishes” to 59 schools and programs in Dallas, Arlington and Fort Worth. In total, nearly 50,000 brand-new books were provided as part of the WrestleMania Reading Challenge • Veteran Career Panel & Networking Event with Hire Heroes USA at the George W. Bush Presidential Center featured over 100 local veterans in attendance who learned from experts in the industry how to turn military service into civilian success • Make-A-Wish experiences for wish children and their families, each of whom will be inducted into the Circle of Champions by WWE Superstar John Cena • Be a STAR (Show Tolerance And Respect) anti-bullying rally as part of WWE’s bullying prevention initiative • Visits to local children’s hospitals and community centers

NCA All-Star Nationals

Dallas Cup

For competitive cheerleaders, the true test of champions

The Dr Pepper Dallas Cup offers the most competitive

took place at the NCA All-Star National Championship as

international youth soccer in North America with a rich history

1,285 teams made the journey to the Kay Bailey Hutchison

of combining marquee teams and talented up-and-coming

Convention Center Dallas.

It’s the most prestigious and

players across many nationalities and cultures. Established

competitive cheerleading championship in the country and

in 1980, notable Dallas Cup participants have included David

one of Dallas’ largest annual events. Thousands of fans and

Beckham, Landon Donavan, Clint Dempsey and Wayne

spectators attended to cheer on 25,000 competitors from

Rooney. In fact, Dallas Cup alumni have gone on to play in

more than 35 states and eight countries around the world that

over 430 World Cup matches. Throughout the tournament’s

make the trek to Dallas to prove that the work was worth it and

history, Dallas Cup has hosted teams from 47 states, over 100

be crowned national champions!

countries and across six continents.

NCAA Women’s Regional

Lone Star Classic

The Dallas Sports Commission and the Big 12 Conference

The Mizuno Lone Star Volleyball Classic is the second largest

hosted the 2016 NCAA Women’s Basketball Regional March

volleyball tournament in the world with over 1,700 teams

26 & 28 at the American Airlines Center. Baylor University,

participating every April at the Kay Bailey Hutchison Convention

Oregon State University, Florida State University and DePaul

Center Dallas. As the largest of all the USA Volleyball national

University met in Dallas to win the right to play in the 2016

qualifiers, Lone Star Classic attracted around 200 college

NCAA Final Four in Indianapolis with Oregon State advancing

recruiters in 2016. With more than 65,000 in attendance, the

to the Women’s Final Four for the first time in school history. A

Lone Star Classic also hosted some of the top collegiate teams

rising hotbed of women’s basketball, Dallas will host the 2017

in the country at their College Showcase.

Women’s Final Four.

Dallas Sports Festival The spirit of the Olympic Movement rolled into Dallas as the

Day celebration. The FIVB World League Volleyball schedule

Dallas Sports Commission hosted the Dallas Sports Festival

included action between the United States Men’s Olympic

from June 28 - July 8. The Dallas Sports Festival was a multi-

Team in their last domestic tournament before the Olympics

sport event at the Kay Bailey Hutchison Convention Center

facing off against the Russian, Bulgarian and Australian

that showcased USA Boxing, USA Fencing, USA Volleyball and

Olympic teams. More than 35,000 attended to cheer Team

FIVB World League Volleyball matches, along with an Olympic

USA on the Road to Rio.

Cotton Bowl Stadium Prep Showcase

Texas vs. Oklahoma

Over Labor Day weekend the Dallas Sports Commission

The University of Texas met Oklahoma University at the historic

kicked-off a new Dallas football tradition by hosting the Cotton

Cotton Bowl Stadium during the State Fair of Texas for the AT&T

Bowl Stadium Prep Showcase, a two-day, four game event

Red River Showdown. 2016 marked the 111th meeting between

featuring eight of the top 6A football powers inside the historic

the two Big 12 Conference rivals with their first game played in

Cotton Bowl Stadium. The games featured six playoff teams

Dallas in 1912. The Sooners pulled away in the second half to

that included Jesuit, Mesquite Horn, Plano East, Dallas Skyline,

defeat the Longhorns by a score of 45-40 to claim the Golden

Lakeview Centennial, Rockwall, North Mesquite and Rowlett

Hat in front of a sellout of 92,100.

and highlighted some of the top recruits in the Dallas area.

Southwest Airlines State Fair Classic

Air Force vs. New Mexico

The annual State Fair Classic between Grambling State

The Air Force Academy Falcons made their first appearance at

University and Prairie View A&M University of the Southwestern

the historic Cotton Bowl Stadium since the 1950s as they faced

Athletic Conference was held at the historic Cotton Bowl

the University of New Mexico Lobos as part of the inaugural

Stadium in October. In front of 53,812 fans, Grambling came

Air Force Classic during the State Fair of Texas. The game

back to top the Prairie View by a score of 36-16 after the

featured two of the nation’s top rushing attacks as the Lobos

Panthers raced out to a 16-0 lead. The Classic dates back

held the lead the entire game to come out on top of a 45-40

to 1925 and has featured the Grambling and Prairie View

shootout between the Mountain West Conference foes.

showdown since 1992.

ERA World Championship

BMW Dallas Marathon

The Elite Rodeo Athletes World Championships showcased

The BMW Dallas Marathon attracted more than 20,000 runners

the best rodeo athletes in the world at the American Airlines

from across the globe and hundreds of thousands of spectators

Center in November.

Twenty-three-time world champion

to Texas’ oldest running marathon and Dallas’ largest single-

roper Trevor Brazile, Bobby Mote, Kaycee Feild, Tuf Cooper

day sporting event. The 46th running of the marathon took

and Fallon Taylor led the star-studded ERA roster that had

place on December 11 and highlighted the city’s most vibrant

accumulated 118 world championship titles. The ERA season-

neighborhoods, entertainments districts and iconic Dallas

long tour culminated in Dallas with the top rodeo athletes and

landmarks. The 2016 champions were both local products as

emerging stars putting on three action-packed and exciting

the men’s race winner was Keith of Lewisville, TX and Dallas-

World Championship performances.

native Jordan Snyder took the women’s crown.

ADDITIONAL 2016 EVENTS Taekwondo America National Tournament Embassy Suites Frisco Taekwondo

Tour of Texas Qualifier Kay Bailey Hutchison Convention Center Volleyball

Fantasy Sports Trade Association Omni Dallas Hotel Meeting

NCA High School National Championship Kay Bailey Hutchison Convention Center Cheerleading

2016 Dance League USA Dallas Embassy Suites Frisco Dance

Tour of Texas & Texas Fest Kay Bailey Hutchison Convention Center Volleyball

American Volleyball Challenge Kay Bailey Hutchison Convention Center Volleyball

Continental Chess Association Tournament Marriott DFW South Chess

Special Olympics U.S. Business Meeting Omni Dallas Hotel at Park West Meeting

FINA Women’s Intercontinental Tournament

Lewisville Aquatic Center Water Polo

Road Runners Club of America 2016 Convention Crowne Plaza Dallas Running

Rock-N-Roll Dallas 1/2 Marathon Kay Bailey Hutchison Convention Center Running

Texas Pokemon State Championships DoubleTree by Hilton-Dallas Galleria Tournament

American Medical Society for Sports Medicine Sheraton Dallas Conference

New York City Dance Alliance Convention Hilton Anatole Conference

The National Bowling Association National Championship Multiple Bowling Centers Bowling

Varsity Spirit Cheer Camp Sheraton DFW Cheerleading

North American Gay Volleyball National Championship Kay Bailey Hutchison Convention Center Volleyball

NAGAAA Cup Softball Tournament

Adrenaline Dance

Dallas Premier SuperCopa

Varsity Spirit Yearbook Camp

Kiest Park Softball

MoneyGram Soccer Park Soccer

Red Bull Global Rallycross Fair Park Motor Sports

NCAA Regional Rules Seminar

Hyatt Regency Dallas at Reunion Conference

National Junior College Athletic Association

Courtyard Dallas Allen Camp

Hilton Anatole Camp

American Darters Association National Championship

Hampton Inn & Suites Mesquite Darts

U14 Southern Nationals Championship Kiest Park Softball

Kickball365 Circuit Cup Championships MoneyGram Soccer Park Kickball

Ethiopian Sports Federation of North America Crowne Plaza Addison Conference

Platinum Dance Experience Convention Sheraton Arlington Dance

Intrigue Dance Dallas Hyatt Regency Dallas Dance

Sheraton Suites Market Center Dallas Conference

Adrenaline Dance

The PULSE On Tour

Copa ESPN Soccer National Championship

Varsity Spirit TXROC

Coppell Soccer City Classic

Youth Baseball Nationals

Andromeda FC Premier Cup

USA 3v3 National Championships

SocioMX Cup Final

IGBO Big D Classic

Zaxby’s Heart of Dallas Bowl

MoneyGram Soccer Park Soccer McInnish Park Baseball

Cotton Bowl Stadium Soccer

Sheraton Dallas Camp

Hilton Dallas/Rockwall Camp

MoneyGram Soccer Park Soccer USA Bowl Bowling

Athletx Youth Nationals

AdvoCare Classic

7v7 Football Championship

National Junior College Athletic Association

McInnish Park Baseball

AT&T Stadium Football

Southwest Athletic Trainers Association Annual Symposium Sheraton Arlington Conference

AT&T Stadium Football

Embassy Suites DFW Airport South Conference

Trinity Forest Invitational Trinity Forest Golf Club Golf

Fairmont Dallas Dance UT Dallas Soccer

UT Dallas Soccer

Cotton Bowl Stadium Football

Dallas ISD Holiday Invitational Multiple Locations Basketball

Texas Regional Pokemon Championships Hyatt Regency DFW Tournament

2016 WEB & SOCIAL STATS Dallassports.org: increase of 11.3% in pageviews; launch of new website Facebook: 118% increase in DSC Facebook community Twitter: 80% increase in DSC Twitter followers

2017 AND BEYOND

2.48M FANS

99

FUTURE EVENTS BOOKED

$1.32B FUTURE ECONOMIC IMPACT

NCAA Women’s Final Four

The 59th Annual Golden Chick Dallas Regional Spelling Bee

For the first time ever, Dallas will host the NCAA Women’s

The Dallas Sports Commission presents the 59th Annual

Final Four at the American Airlines Center on March 31 and

Golden Chick Dallas Regional Spelling Bee on Saturday,

April 2.

The premier annual women’s sporting event, the

March 4 at the WFAA-TV studios in downtown Dallas. The

Women’s Final Four will see the top collegiate teams in the

winner receives an all-expense paid trip to Washington, D.C.

country vie for the National Championship as the University of

to participate in the Scripps National Spelling Bee, one of the

Connecticut will be attempting to win an unprecedented fifth

nation’s oldest and iconic competitions. The Dallas Regional

straight national title. This weekend-long celebration will also

Spelling Bee is open to 4th-8th grade public, private, charter,

feature community events and Tourney Town, the epicenter of

and home school students within the 38-county Dallas region

women’s basketball fun that includes youth clinics, interactive

to become part of the 11 million students who take part across

games, special appearances and autograph signings.

the country every year.

CONCACAF​Gold Cup

Big 12 Football Championship

The CONCACAF Gold Cup runs from July 7 to July 26 and

AT&T Stadium will be the site of the Big 12 Football

two Dallas-area venues will host matches. FC Dallas’ Toyota

Championship game beginning in December, 2017 for the next

Stadium will host a Group A double header on Friday, July 14.

five years. After a six-year hiatus, the title game returns in

AT&T Stadium, home of a Gold Cup match in 2013, will host

2017, matching the top two teams in the Conference standings.

one of two semifinal matches on July 22 in the knockout stage.

The last two Big 12 Championship games were played at AT&T

Taking place every two years, the CONCACAF Gold Cup is

Stadium in 2009 & 2010 and decided by a total of four points!

the official national team championship of the region, which

Oklahoma leads current members of the conference with

includes North and Central America and the Caribbean.

seven Big 12 Championship Game wins, followed by Texas (3) and Kansas State (1).

ADDITIONAL 2017 EVENTS Goodyear Cotton Bowl Classic

Dallas Cup

Dallas Gay Games

MoneyGram Soccer Park Soccer

AT&T Stadium Football

NCA High School National Championship

USA Volleyball Girls’ 18s Junior National Championships Kay Bailey Hutchison Convention Center Volleyball

Kay Bailey Hutchison Convention Center Cheerleading

Triathlon Business International Annual Conference

Texas Police Games Multiple Locations Multiple

Fairmont Dallas Conference

Dallas is one of eight cities worldwide to bid on the 2022 Gay Games, an event of more than 30 sports and competitions that draws over 12,000 athletes and participants. The Federation of Gay Games will name the host city in October, 2017 at their conference in Paris, France.

Women Leaders in College Sports National Convention Sheraton Dallas Conference

NCA All-Star National Championship Kay Bailey Hutchison Convention Center Cheerleading

BMW Dallas Marathon

Humana Rock N Roll Half Marathon & Fitness Expo

Kay Bailey Hutchison Convention Center Running

Kay Bailey Hutchison Convention Center Running

Mizuno Lone Star Classic

Kay Bailey Hutchison Convention Center Volleyball

Zaxby’s Heart of Dallas Bowl

Cotton Bowl Stadium Football

OUR STAFF

Monica Paul

Ginger Lively-Cade

Joe Albsmeyer

Executive Director

Sales Director

Director of Business Development

Stephanie Myers

Larry Kelly Director of Marketing & Communications

Director of Events

Stephanie Evans

Kara Kirkby

Courtney Smith

Franziska Sprinkmeyer

Event Manager

Event Coordinator

Intern

Intern

OUR PURPOSE To provide event organizers of amateur, collegiate, Olympic or professional sporting events with a one stop shop. With just one call, the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.

BOARD MEMBERS Dave Brown

Chad Estis

Floyd Jahner

Marie Perry

Jim Tam

President of Board/Executive Vice President & General Manager American Airlines Center

Executive Vice President, Business Operations AT&T Stadium/ Dallas Cowboys

Chief Operating Officer Dallas Mavericks

Sr. Vice President Controller/ Treasurer Brinker International

Division Vice President The Hertz Corporation

Dale Petrovsky President Dallas Regional Chamber

Vice President Government Relations & Compliance Mary Kay Inc.

Phillip Jones

Harold Rapoza

Jorge Villalobos

Steven Flores

President/CEO Dallas CVB

General Manager Hilton Anatole Dallas

President/CEO Sports Marketing Monterrey

Sales and Event Manager Fair Park

Ron King

James Rodriguez

Alan Walne

Director, Convention & Events Services Kay Bailey Hutchison Convention Center

Corporate Sales Director Taco Bueno

Chairman Herb’s Paint and Body Shops

Pete Schenkel

Royce West Senator State of Texas

Fred Euler

House of Representatives State of Texas

General Manager Hyatt Regency Dallas at Reunion

President & CEO Cotton Bowl Classic

Britton Banowsky Executive Director College Football Playoff Foundation

Kerry Tassopoulos

Executive Vice President Business Partnerships & Development Texas Rangers

Rafael Anchia

Rick Baker

Joe Januszewski

Gil Garza Director of Athletics Dallas ISD

Chris Christian

Eddie Gossage

Jim Lites

Community Leader Dean Foods Company

Vice Chairman Dallas Wings

President Texas Motor Speedway

President Dallas Stars

Jimmy Smith

Erik Wilson City Council Member City of Dallas

Mark Clayton

Geoff Green

Don Lucas

Chief Financial Officer FC Dallas & Toyota Stadium

City Council Member City of Dallas

CEO Netvious Networks

Owner Luke’s Locker

Laurie Sprouse

Willis Winters Director Dallas Parks & Recreation

Gerald Diduck

Tara Green

Scott Murray

President Ultimate Ventures

Community Leader/ Former NHL Player Dallas Stars Alumni Association

President Klyde Warren Park

Chairman/CEO Murray Media

Mitzi Tally

Mark Woelffer

Executive Vice President Administrative Services Dallas Market Center

General Manager Renaissance Dallas

Darlene Ellison Sr. Vice President, Community Development Veritex Community Bank/ Greater East Dallas Chamber of Commerce

Rick Hart

Ed Netzhammer

Executive Director College Football Playoff Foundation

General Manager Omni Dallas

BIG WINS HAPPEN HERE @dallassports.org

@dallas_sports

dallas_sports_commission

Dallas Sports Commission | 325 N. St. Paul Street Suite 700, Dallas, Texas 75201 214.571.1000 | dallassports.org