2017 Rate Card


[PDF]2017 Rate Card - Rackcdn.com53712dd0c7167e1347cd-46c561d917875019ecb0fc113785d064.r76.cf3.rackcdn.co...

13 downloads 170 Views 2MB Size

2017 Rate Card

Display Solutions Rate Card High Impact Fixed Placements Maximum impact ad formats on ebay

Rate

Estimated Daily Impressions

Dimensions

High Impact Roadblock Package

$50K

9M/day

- Desktop Roadblock Homepage Only

$40K

8M/day

• 300x250 + 728x90

- mWeb Homepage Only

$10K

1M/day

• 300x250

Native Pushdown (NPD) Uplift

$30K

4M/day

• Collapsed - 970x30 • Expanded - 970x250

Sign Out Takeover

$15K

1M/day

• 300x250 + 640x480

Category Homepage Roadblock (Weekly)

$10K

Motorcycles, Sporting Goods, Toys

• 970x90

Category View Item Page (VIP) Lockout

$12

Lockout of first 3 impressions/user/ day on PLP

• 300x250

Rotational Placements Standard IAB and Native ad formats

IAB

$5

• • • •

Mobile Native

$8

• Mobile App: Native

Successful Checkout Native

$12

• Successful Checkout: Desktop: 460x94 and mWeb: 288x110

VIP Text Link

$3

• 375x35

Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)

$4

Shopalike/Custom Modeling

$3

Behavioral/Personas/Demographic

$2

Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. Category

$1

Pagetype

$2

Keyword

$4

Geo

$1

Premium Viewability 80%+

$3

Video (off-ebay) Video ad units available on premium properties across our network. Pre-roll Video up to 30 seconds

$16

*Minimum Deal Size $25K *Separate line item needed for Audience and Contextual targeting

160x600 300x250 728x90 300x600 (Checkout page only)

Brand Solutions Rate Card High Impact Fixed Placements Maximum impact ad formats on ebay

Rate

Estimated Daily Impressions

Dimensions

High Impact Roadblock Package

$37.5K

9M/day

- Desktop Roadblock Homepage Only

$30K

8M/day

• 300x250 + 728x90

- mWeb Homepage Only

$7.5K

1M/day

• 300x250

Native Pushdown (NPD) Uplift

$22.5K

4M/day

• Collapsed - 970x30 • Expanded - 970x250

Category Homepage Roadblock (Weekly)

$7.5K

Motorcycles, Sporting Goods, Toys

• 970x90

Category View Item Page (VIP) Lockout

$9

Lockout of first 3 impressions/user/ day on PLP

• 300x250

Rotational Placements Standard IAB and Native ad formats Halo Search Module

$4

• Custom

IAB

$4

• • • •

Mobile Native

$6

• Mobile App: Native

Successful Checkout Native

$9

• Successful Checkout: Desktop: 460x94 and mWeb: 288x110

VIP Text Link

$2

• 375x35

Native In-Feed (Homepage)

$4

• Custom

Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)

$3

Shopalike/Custom Modeling

$2

Behavioral/Personas/Demographic

$2

Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate Category

$1

Pagetype

$2

Keyword

$3

Geo

$1

*Minimum Deal Size $25K *Separate line item needed for Audience and Contextual targeting *Halo Search Module must be packaged with IAB/Native ad units

160x600 300x250 728x90 300x600 (Checkout page only)

PMP Rate Card High Impact Fixed Placements

Rate

Estimated Daily Impressions

High Impact Roadblock Package

$50K

9M/day

- Desktop Roadblock Homepage Only

$40K

- mWeb Homepage Only Sign Out Takeover

Maximum impact ad formats on ebay

Category Homepage Roadblock (Weekly)

Dimensions

Platform

8M/day

• 300x250 + 728x90

AdX Programmatic Guaranteed

$10K

1M/day

• 300x250

AdX Programmatic Guaranteed

$15K

1M/day

• 300x250 + 640x480

AdX Programmatic Guaranteed

$10K

Motorcycles, Sporting Goods, Toys

• 970x90

AdX Programmatic Guaranteed

Rotational Placements Standard IAB and Native ad formats Notes

First Look Brand PMP Base Rate (Direct Priority) - Brand PMP

$5

• • • •

160x600 300x250 728x90 Native App

Brand PMP Base Rate (Above OMP)

$4

• Desktop • mWeb • Mobile App (AdX only)

AdX, Index, Pubmatic

Always On Rate (Competes with OMP)

$3

• Desktop • mWeb • Mobile App (AdX only)

AdX, Index, Pubmatic

AdX Only

Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)

$4

AdX (including PG) Only

Shopalike/Custom Modeling

$3

AdX (including PG) Only

Behavioral/Personas/Demographic

$2

AdX (including PG), Index, PubMatic

Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate Category

$1

AdX (including PG), Index, PubMatic

Pagetype

$2

AdX (including PG), Index, PubMatic

Keyword

$4

AdX (including PG)

Geo

$1

AdX (including PG)

Premium Viewability 80%+

$3

AdX (including PG), Index, PubMatic

*Minimum Monthly Spend $20K