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2017 Rate Card
Display Solutions Rate Card High Impact Fixed Placements Maximum impact ad formats on ebay
Rate
Estimated Daily Impressions
Dimensions
High Impact Roadblock Package
$50K
9M/day
- Desktop Roadblock Homepage Only
$40K
8M/day
• 300x250 + 728x90
- mWeb Homepage Only
$10K
1M/day
• 300x250
Native Pushdown (NPD) Uplift
$30K
4M/day
• Collapsed - 970x30 • Expanded - 970x250
Sign Out Takeover
$15K
1M/day
• 300x250 + 640x480
Category Homepage Roadblock (Weekly)
$10K
Motorcycles, Sporting Goods, Toys
• 970x90
Category View Item Page (VIP) Lockout
$12
Lockout of first 3 impressions/user/ day on PLP
• 300x250
Rotational Placements Standard IAB and Native ad formats
IAB
$5
• • • •
Mobile Native
$8
• Mobile App: Native
Successful Checkout Native
$12
• Successful Checkout: Desktop: 460x94 and mWeb: 288x110
VIP Text Link
$3
• 375x35
Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)
$4
Shopalike/Custom Modeling
$3
Behavioral/Personas/Demographic
$2
Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. Category
$1
Pagetype
$2
Keyword
$4
Geo
$1
Premium Viewability 80%+
$3
Video (off-ebay) Video ad units available on premium properties across our network. Pre-roll Video up to 30 seconds
$16
*Minimum Deal Size $25K *Separate line item needed for Audience and Contextual targeting
160x600 300x250 728x90 300x600 (Checkout page only)
Brand Solutions Rate Card High Impact Fixed Placements Maximum impact ad formats on ebay
Rate
Estimated Daily Impressions
Dimensions
High Impact Roadblock Package
$37.5K
9M/day
- Desktop Roadblock Homepage Only
$30K
8M/day
• 300x250 + 728x90
- mWeb Homepage Only
$7.5K
1M/day
• 300x250
Native Pushdown (NPD) Uplift
$22.5K
4M/day
• Collapsed - 970x30 • Expanded - 970x250
Category Homepage Roadblock (Weekly)
$7.5K
Motorcycles, Sporting Goods, Toys
• 970x90
Category View Item Page (VIP) Lockout
$9
Lockout of first 3 impressions/user/ day on PLP
• 300x250
Rotational Placements Standard IAB and Native ad formats Halo Search Module
$4
• Custom
IAB
$4
• • • •
Mobile Native
$6
• Mobile App: Native
Successful Checkout Native
$9
• Successful Checkout: Desktop: 460x94 and mWeb: 288x110
VIP Text Link
$2
• 375x35
Native In-Feed (Homepage)
$4
• Custom
Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)
$3
Shopalike/Custom Modeling
$2
Behavioral/Personas/Demographic
$2
Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate Category
$1
Pagetype
$2
Keyword
$3
Geo
$1
*Minimum Deal Size $25K *Separate line item needed for Audience and Contextual targeting *Halo Search Module must be packaged with IAB/Native ad units
160x600 300x250 728x90 300x600 (Checkout page only)
PMP Rate Card High Impact Fixed Placements
Rate
Estimated Daily Impressions
High Impact Roadblock Package
$50K
9M/day
- Desktop Roadblock Homepage Only
$40K
- mWeb Homepage Only Sign Out Takeover
Maximum impact ad formats on ebay
Category Homepage Roadblock (Weekly)
Dimensions
Platform
8M/day
• 300x250 + 728x90
AdX Programmatic Guaranteed
$10K
1M/day
• 300x250
AdX Programmatic Guaranteed
$15K
1M/day
• 300x250 + 640x480
AdX Programmatic Guaranteed
$10K
Motorcycles, Sporting Goods, Toys
• 970x90
AdX Programmatic Guaranteed
Rotational Placements Standard IAB and Native ad formats Notes
First Look Brand PMP Base Rate (Direct Priority) - Brand PMP
$5
• • • •
160x600 300x250 728x90 Native App
Brand PMP Base Rate (Above OMP)
$4
• Desktop • mWeb • Mobile App (AdX only)
AdX, Index, Pubmatic
Always On Rate (Competes with OMP)
$3
• Desktop • mWeb • Mobile App (AdX only)
AdX, Index, Pubmatic
AdX Only
Audience Premiums Audience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate. CRM (eBay/S2S/Acxiom)
$4
AdX (including PG) Only
Shopalike/Custom Modeling
$3
AdX (including PG) Only
Behavioral/Personas/Demographic
$2
AdX (including PG), Index, PubMatic
Contextual Uplifts Contextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate Category
$1
AdX (including PG), Index, PubMatic
Pagetype
$2
AdX (including PG), Index, PubMatic
Keyword
$4
AdX (including PG)
Geo
$1
AdX (including PG)
Premium Viewability 80%+
$3
AdX (including PG), Index, PubMatic
*Minimum Monthly Spend $20K