6 WAYS MINTEL CAN HELP YOU Market & Competitive Intelligence for the Financial Services Industry Banking • Mortgage & Loans • Payments • Insurance • Investment • FinTech
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Build a Competitive Landscape
Keep a pulse on new products and emerging competitors
Benchmark your strategy and measure engagement against competitors
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Who’s targeting your prospects, clients and financial professional base? How often and through which channels? How do your products and offers compare? Share of Voice analysis
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Weekly updates
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Omnichannel strategy
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Analyze new competitors and product launch strategies
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Email performance metrics
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Credit card response rates
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Social media engagement
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Online spend, traffic and search analysis
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Marketing effectiveness
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Understand the implications for your business
6 WAYS MINTEL CAN HELP YOU
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Analyze competitor segmentation strategies
Understand your end customer
Monitor Global shifts in consumer Behavior
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Demographic targeting by age, income, credit score, ethnicity, education, etc. Analyze individual financial profiles to understand competitor segmentation, identify offer gaps, enhance prospecting and improve campaign planning
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What are consumer attitudes towards financial services?
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What do they expect from financial institutions?
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Personalize your product offers and marketing strategy
How can you be best-in-class? •
Expert advice from industry thought leaders
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Competitive marketing analysis across direct mail, email, mobile, display, print, social, seo/sem, website
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Consumer research
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Market sizing and forecasting
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Global trends and innovation monitoring
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Custom and ad-hoc research to meet your needs
Let us help you!
[email protected] | 312-932-0400
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How are brands responding through innovative products, services and engagement strategies?
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Look outside your region and industry for inspiration
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Enhance your customer engagement and product innovation by turning industry disruptors into opportunities
