A Different Approach to IoT

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A Different Approach to IoT A Business Perspective

We Make it Happen.

Better.

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Hitachi, Ltd. – a global technology leader Hitachi, Ltd. ranks 78th on the 2014 Fortune Global 500®

© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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Hitachi Consulting Hitachi’s global management consulting and technology services business Abu Dhabi Amsterdam Atlanta Bangkok Barcelona Beijing Bengaluru Boston Brussels Chicago College Station Copenhagen Da Nang City Dallas Denver Dubai Dusseldorf Fargo Helsinki Ho Chi Minh City Houston Hyderabad Irvine Jakarta Kuala Lisbon London Los Angeles Madrid Manchester Melbourne New York City Oman Oslo Paris Portland Pune Rio de Janeiro Riyadh San Francisco Sao Paulo Seattle Shanghai Singapore Stockholm Tokyo Waldorf Washington D.C.

Delivering measurable, sustainable business results and a better consulting experience.

19%

6,500 Focused Clear Bold Collaborative Committed Results-oriented

experienced and dedicated professionals

We speak

49 languages and work in over

70 countries End-toend solutions

More than 25 years of consulting experience

© 2016 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

strategy, consulting, technology and outsourcing

$12B delivered in overall business improvements

$659M FY15 revenue 6/23/2016

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Hitachi’s unique value proposition Capability to deliver end-to-end at One Hitachi scale

105+ years

OPERATIONAL TECHNOLOGIES Innovation & R&D

Hitachi R&D & Labs

Information Drivers

Embedded Things & Applications

INNOVATION

+

Information Acquisition

Hitachi IoT Platforms & Sensors

55+ years

+

INFORMATIONALTECHNOLOGIES Information Storage

Hitachi Data Systems

DIGITAL TECHNOLOGIES

Information Dissemination

Information Transformation & Visualization

Information Interpretation

Business Outcomes

Hitachi Digital Transformation & AR

Pentaho (a HDS Company)

Hitachi Big Data Lab, BI&A

Consulting Services

End to end integration – Industrial Grade – Secure – Scale

© 2016 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

10+ years

IMPACT

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How Does Your Business Transform Business Processes Digitally? Systems of intelligence: • Engage your Customers • Engage Your employees • Optimize your operations • Transform your products and services © 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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Enterprise leaders are reimagining their businesses 7 in 10 Outperforming enterprises are

More responsive

Growing expectation

Rising customer expectations

satisfied customers

CIOs

Would increase risk to reduce IT costs

3/4 decision makers

Enhancing customer experience

engaged employees

likely to

70of%

personal, individualized service

top priority

CEO priorities

CxOs believe social/digital interaction is the new imperative

% 54 more

Becoming customerobsessed

60%

of CxOs now look to partners who will have an equal hand in creating business value

CEO’s digital savvy

and accelerate business agility

Make/sell business model

Transforming to digital

Sense/ respond business model

New business models 79% of C-level executives believe they make better and faster tech decisions than IT best indicator of business performance

38% of tech budgets controlled by departments other than IT

Connected business platform

Responding to ongoing needs for efficiency and growth

dual goals

exploiting a fundamentally different digital paradigm

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How Does Your Business Transform Business Processes Digitally? Two Examples: • Large Employers, Healthcare Providers or, Payors, Employers “engage your employees or patients”

• Hospitality, Retail, Gaming “engage your customers” © 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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Health data aggregation The current market presents many health tracking and monitoring products, each with their own methods for collection, storage and reporting. The challenge is making sense of the variety of data, across users and across devices. Any solution must be flexible enough to accommodate the disparate input sources, authentication and authorization procedures along with the ability to handle updates to existing services and make use of new ones that come available in the future.

© 2016 Hitachi Consulting Corporation.

Example platform architecture This data aggregation framework consists of loosely coupled interface implementations that can be built to connect to and read data from the numerous sources then transform it into a common structure that can be used for consolidated monitoring and reporting.

First party application consumer

© 2016 Hitachi Consulting Corporation.

Secure API for data ingestion

Secure API for data exchange

Participant and app connections

services in the market, the Hitachi solution puts the client in full control. Only your participants are included.

Scheduler job data provider

RAW data storage Scheduler job data provider

Device-wearers defined population

HDA is deployed to a client’s Azure tenant (or a private cloud). HDA exposes a management dashboard. Scheduled retrieval jobs grab data from data Your data providers at clientdesignated intervals. Unlike other aggregating All data is stored as JSON documents in an Azure DocumentDb repository.

Scheduler job data provider

Your cloud tenant

Your investment

Our support

The service is deployed to your public cloud tenant or private cloud infrastructure directly.

HDA licensing is a onetime fee. There are no on-going subscription fees for the service.

You can either fully manage the implementation or contract with Hitachi to provide on-going support and maintenance.

HDA

User

Enhancing wellness programs Wellness programs too often rely on self-reported data. HDA provides wellness programs with objective data that demonstrates healthy behaviors and measures, ensuring program and participant success. © 2016 Hitachi Consulting Corporation.

Tracking and monitoring at-risk patients

Health telemetry devices can be used to collect individual activity and biomarker data. This data is funneled through Heath Data Aggregator for analysis. © 2016 Hitachi Consulting Corporation.

Certain patient communities are more appropriately managed as outpatients. However, those with chronic or acute conditions can be difficult to monitor outside of hospitals or primary care facilities.

HDA allows hospitals and primary care facilities to gather live health telemetry. Activity and biomarker data can be used to monitor conditions to ensure the appropriate care is delivered to the patient when needed.

Primary care facilities can make better facility use and improve patient care. Further, the expense of inpatient care is reduced for those patient where outpatient care is more appropriate, but historically difficult to manage.

Challenge

Solution

Benefits

Human grade health telemetry

© 2016 Hitachi Consulting Corporation.

Broad population studies that can use consumer grade health telemetry devices for gathering raw data benefit from HDA. Wearable telemetry devices provide massive data feeds across a population and fit with existing consumer behaviors. The popularity of these devices

has created an explosion of device types that can provide insight across an unprecedented number of health dimensions. HDA can gather and aggregate all of this data for use in a variety of studies. As new devices are introduced, they can be easily integrated with HDA’s device framework.

© 2016 Hitachi Consulting Corporation.

Opportunity to provide an ‘Ambient User Experience’

© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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A fluid (ambient) experience between the customer, devices and technology, and environment which enables your next generation, digital customer transformation. Emerging technologies are taking the digital customer experience a step further, helping customers meaningfully navigate an environment in real time and enabling organizations to connect with customers dynamically.

Location-based computing

Predictive analytics

Omni-channel customer views

Device mesh integration

The ability to identify and act on information for any person or object using location based technologies (such as wi-fi, beacons, and geotargeting).

Interact dynamically with customers in real time on products, services and events based on past behavior, saved preferences, and predictive learning.

Integrate with internal systems and external data to create a holistic, 360 customer profile across channels.

Bi-directional, real-time communication with the customer seamlessly through the personal and enterprise device mesh (mobile phones, digital signs, enterprise systems, point of sale systems).

Emerging technologies leads to new capabilities © 2016 Hitachi Consulting Corporation.

© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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A SMART PASSENGER EXPERIENCE AT LONDON CITY AIRPORT

Intelligent Technologies: Operation & Management optimization through information integration

Green Technologies: Integrated Energy, Water, Waste and Environment Management as a whole

Comfort

Passenger’s needs

Comfort Minimize Journey Time

Concourse Check-in & bag drop

Border Control

Security

Shopping

Departure lounge

Shopping Maximize Throughput

Revenue

Operator’s objectives

Revenue

Departure Gate

Real Time Passenger Flow Analysis

Real Intelligence in Real-time for Hospitality & Retail

https://www.youtube.com/watch?v=M85PjCR6jrA

© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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Possibilities Uses for ambient customer experiences are only limited by your imagination.

Use as part of an end-toend environment that gives customers a sense of meaning and purpose

© 2016 Hitachi Consulting Corporation.

Clearly track customer’ behavior so you can better reward loyalty

Create an environment where customers feel they are looked after and belong

© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

6/23/2016

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© 2015 Hitachi Consulting Corporation. All rights reserved. Proprietary and confidential.

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Transportation Ambient customer experience © 2016 Hitachi Consulting Corporation.

Baggage claim

Arrival Eating and shopping

Check-in Security Waiting at the gate Ground transportation

Departure

An ambient experience begins by defining the customer’s journey(s) through the end to end travel experience, understanding the touchpoints they encounter at the airport, and finding the opportunities to connect those touchpoints into one intelligent system. © 2016 Hitachi Consulting Corporation.

Smart airport experience Some of the ways to delight customers with an ambient customer experience.

Home

Arrival

Security

Gate

Landing

Baggage

Customer preferences coupled with external data (weather, traffic, flight updates, etc.) allow passengers to be alerted when they need to leave for the airport or request a driver.

Using location beacons, the ambient customer experience begins upon arriving at the airport. The app alerts the driver to the closest available parking lot.

In the ambient environment, the user could be guided to those security lines which are the shortest.

To ease the discomfort of a delayed flight, the airport can send notifications to the waiting customers for free coffee coupons or offers of airport shopping discounts.

Using location beacons, the ambient customer experience begins again upon landing, with connecting flight information pushed as soon as smart phones are activated.

Customers can know the precise location of their luggage, using IoT technology, saving them time waiting at a carousel.

© 2016 Hitachi Consulting Corporation.

Entertainment Ambient customer experience © 2016 Hitachi Consulting Corporation.

Revenue generation Ordering food, drinks and merchandise from the seat, allowing the stadium to cross-sell and up-sell. Intelligent wayfinding (parking, ticket gates, bathrooms, concessions, exiting) Social engagement Connect with others through social avenues, proximity, and gamification.

Connected game experience Accessing and interacting with real-time and playback information for the players, team, and game.

Event operations Integrated and real-time information around the stadium to provide both operational and safety / security intelligence.

When fans converge upon a stadium, it takes a lot of infrastructure know-how to coordinate the digital events and activities that give a meaningful experience to each person… all happening while the fan never misses the game action. © 2016 Hitachi Consulting Corporation.

Benefits Ambient customer experience provides benefits and cost savings straight to the bottom line.

Operational efficiencies

Customer stickiness

Revenue generation







 

© 2016 Hitachi Consulting Corporation.

Energy savings Safety increases Eliminates manual waste and manual errors



Increased customer loyalty and brand value Mature and predictive customer insights



Targeted and improved product and service cross-sales True omni-channel sales

Retail / hospitality Ambient customer experience © 2016 Hitachi Consulting Corporation.

Welcome back. VIP Check-In is expecting you

Spend another hour at the tables and we will comp your stay tonight.

Send messages for promotions, upgrades and comps

Know that loyal customers are arriving even before they walk through the door

Track preferences and spending habits of each customer

Tonight’s restaurant special: Oysters

How was your round of golf? Happy hour just started in the lounge.

Monitor guests throughout a hotel, restaurant, casino or an entire entertainment complex

By being able to follow your customer’s actions, the ACE solution proactively identifies and creates opportunities to personalize the customer’s journey, as well as improve your operations. © 2016 Hitachi Consulting Corporation.

© 2016 Hitachi Consulting Corporation.

How to get started

Show us the art of the possible and why it matters to my business.

Envisioning and strategizing

Assessment, proof of value and road map

4-8 hours

3-4 weeks

Held with executive sponsor and stakeholders  CAE evaluation framework  Use case matrix and prioritization

Multi-channel customer interaction Basic customer interaction and loyalty Basic customer relationship management

© 2016 Hitachi Consulting Corporation.

Ambient customer experience

Educate us on our

Held with program sponsor company’s key gaps, the ROI for bridging and key stakeholders the gaps, and how  Key customer journey we get there. mappings  Gap analysis / maturity model analysis  Business case and ROI justification  Logical solution framework (technology fit for purpose)  12-24 month road map  Key success criteria and metrics