A GUIDE TO SELLING
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Put your trust in our experience
A Guide to Selling 1
A GUIDE TO SELLING
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Put your trust in our experience
SA
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01. Who are we?
Whitegates estate agents form a professional network of
With more than thirty-five years of experience in the
We are proud of our expertise and always strive to
independently run offices, strategically positioned to cover
property business, we have earned a reputation for
achieve the highest levels of customer satisfaction,
an extensive area of the Midlands, the North of England
providing a high quality service, a reputation we work
through our service delivery provided by teams of
and North Wales.
hard to maintain.
qualified and motivated property professionals.
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02. We are connected
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Put your trust in our experience
interested house buyers is all part of the service.
property the highest possible exposure to purchasers
the crowd. We believe a major factor is that each office
With over 80 offices across the group network nationwide,
from every corner of the UK.
licence within a well-regarded specialist network.
country-wide referrals and access to cutting edge
At the same time, as a franchise, every office is
technology platforms.
independently owned and managed, offering personal
There are many reasons why Whitegates stand out from is independently owned and operated under a franchise
Whitegates offer outstanding service, including
commitment and proficiency and a personalised,
Steadily expanding, Whitegates are part of one of the most extensive estate agency franchising networks
This expansive network provides Whitegates customers
knowledgeable local service within a regional network;
in the country. Making cross-office referrals to other
with referrals from all over the country, giving your
the best of both worlds. 5
A GUIDE TO SELLING
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03. We are ready to talk
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Put your trust in our experience
Selling a home can be a stressful experience, but we
We will keep you aware of advertising and PR coverage,
Along with agent support, Whitegates branches
are here to make the process run smoothly. We are
buyers’ opinions, and market information and how
offer a facility for vendors to monitor the progress
committed to keeping you informed about the progress
best to market your property to attract the right
of a sale with a sophisticated online tracking system
of a sale, with immediate feedback from viewings,
buyer and achieve the best price. We believe
that can be accessed at any time.
honest opinions, and regular support and advice.
frequent communication is a vital part of the service. 7
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04. We are property marketing experts
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Put your trust in our experience
Whitegates know that the only way to sell or rent
detailed floor plans and the necessary EPC graphs
– from using eye-catching sales boards to securing
from potential buyers and achieve the best possible
a property is to achieve the right marketing mix
– promotion specifically designed to increase interest
prominent advertising and PR coverage.
price for your property.
Whitegates have developed a comprehensive marketing
Our fortnightly online magazine is not only sent out to our
programme to ensure that every property we put on
extensive database of applicants but also to online users
the market achieves the highest quality exposure
who register to receive it. Each edition of our E-zine is
possible to the broadest market segment.
currently being sent to over 1,828,056 people.
High quality, full-colour sales brochures are
That is only the start. Together with prominently
produced swiftly, and mailed to an extensive
positioned offices and our dedicated, highly professional
database of potential buyers. These details include
sales team, we offer a marketing programme that is
expert internal and external digital photography,
second to none – and achieves results, time after time.
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05. We know about advertising and PR
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Put your trust in our experience
Whitegates recognise the importance of advertising
Whitegates advertising layouts are professionally
schedule is extensive.
limit the number of properties we advertise to ensure each
We advertise across the property sections of the most
offering a comprehensive advertising plan, Whitegates
prominent local papers, as well as committing to specialist
employ a team of media-smart PR professionals who
advertising in selected high circulation regional and national
work with the editorial staff of local and national press,
publications, newspapers and magazines.
to secure coverage for Whitegates properties.
and PR as part of the marketing mix. Our advertising
designed to be eye-catching and memorable, and we property receives the attention it deserves. In addition to
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06. We work in print
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Put your trust in our experience
Whitegates produce high quality comprehensive property listing brochures, but recognising that potential buyers want more, we have launched our own property and lifestyle magazines. Our regular listings magazine, Property Scene is produced
impressive properties alongside refreshing, inspirational
quarterly as a lifestyle magazine, distributed throughout
and entertaining articles on aspirational lifestyle, travel
our offices and online. Property Scene features our most
and property-related topics.
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A GUIDE TO SELLING
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07. We are online
Whitegates are able to provide their clients’ properties with extensive online presence through the Whitegates website
(whitegates.co.uk), and its social media
platforms such as Facebook, Twitter and YouTube.
We recognise that the internet is one of the most
simple-to-use method of accessing property details and
that more than 300,000 users visit the network’s
ensuring these details are available to a broad audience of
websites every month.
a serious investment in online technology for promoting
potential buyers.
important tools for home buyers and that is why we made and selling property.
Websites are not enough. Whitegates also communicate Buyers, landlords and tenants are all served by
with buyers and tenants across social media platforms,
Whitegates newly developed website uses cutting
our online systems. We will make sure your property
keeping investors immediately informed of new properties
edge technology and is updated the instant a property’s
is immediately visible, and with a single entry the
and local and national market updates. Whitegates
status changes. With links to Rightmove and Zoopla, the
details are instantly distributed throughout the network.
distribute information via Twitter and Facebook to
UK’s largest property portals, it offers a sophisticated but
With all of this at your fingertips, it is not surprising
ensure your property gets the maximum exposure. 15
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08. We set high standards
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Put your trust in our experience
Whitegates have an established reputation to protect.
Commitment to the highest standards is developed
professional standards.
academy with it’s unique mix of on-the-job training and
We ensure our franchisees meet and exceed the highest
within our team through the Whitegates training external professional development courses.
We work hard with this prestigious body to constantly look at ways of improving standards within the industry.
We are proud of our teams, and are committed to making
This means both vendors and buyers can rest assured
sure we provide premium service – the service you
that they will receive professional, unbiased advice at all
deserve.
times. 17
National exposure A GUIDE TO SELLING Put your trust in our experience
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09. We are committed to the community
Access to state-of-the-art market intelligence systems together with the latest legislative training and tips ensures that we are highly informed local experts who can offer regional coverage through our branded offices as well as national exposure through our allied sister companies.
10. We are near you
Estate Agency is parochial and our Franchise Associates and their
Whether it’s sponsoring a school fete or running a
staff understand the importance of ensuring that properties are
to the local community very seriously.
branch displays are regularly changed generating even more interest.
marathon for a local charity, we take our responsibility
Each one of our offices has established close links with schools and charities in the areas in which they operate and collectively Whitegates raise thousands of pounds every year in support of important causes. We are founding members of the Estate Agency Foundation, a charity dedicated to help homeless people across the UK.
displayed prominently and attractively. The window and internal
Gloucester Bristol, toBS7 Our branches are located94 on prominent highRoad, street locations take8BN 0117footfall 923 and 2888 Lettings: full advantage Sales: of passer-by interest.
0117 916 6616 E:
[email protected]
All branches’ main areas of business are residential sales, residential lettings and property management, land and new homes and we can even advise on Auction Sales, arrange for a competitive conveyance quote and arrange for a qualified mortgage adviser to help with your purchase. 19
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A Guide to Selling
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