A Guide to Selling


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A GUIDE TO SELLING

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A Guide to Selling 1

A GUIDE TO SELLING

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01. Who are we?

Whitegates estate agents form a professional network of

With more than thirty-five years of experience in the

We are proud of our expertise and always strive to

independently run offices, strategically positioned to cover

property business, we have earned a reputation for

achieve the highest levels of customer satisfaction,

an extensive area of the Midlands, the North of England

providing a high quality service, a reputation we work

through our service delivery provided by teams of

and North Wales.

hard to maintain.

qualified and motivated property professionals.

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02. We are connected

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interested house buyers is all part of the service.

property the highest possible exposure to purchasers

the crowd. We believe a major factor is that each office

With over 80 offices across the group network nationwide,

from every corner of the UK.

licence within a well-regarded specialist network.

country-wide referrals and access to cutting edge

At the same time, as a franchise, every office is

technology platforms.

independently owned and managed, offering personal

There are many reasons why Whitegates stand out from is independently owned and operated under a franchise

Whitegates offer outstanding service, including

commitment and proficiency and a personalised,

Steadily expanding, Whitegates are part of one of the most extensive estate agency franchising networks

This expansive network provides Whitegates customers

knowledgeable local service within a regional network;

in the country. Making cross-office referrals to other

with referrals from all over the country, giving your

the best of both worlds. 5

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03. We are ready to talk

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Selling a home can be a stressful experience, but we

We will keep you aware of advertising and PR coverage,

Along with agent support, Whitegates branches

are here to make the process run smoothly. We are

buyers’ opinions, and market information and how

offer a facility for vendors to monitor the progress

committed to keeping you informed about the progress

best to market your property to attract the right

of a sale with a sophisticated online tracking system

of a sale, with immediate feedback from viewings,

buyer and achieve the best price. We believe

that can be accessed at any time.

honest opinions, and regular support and advice.

frequent communication is a vital part of the service. 7

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04. We are property marketing experts

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Whitegates know that the only way to sell or rent

detailed floor plans and the necessary EPC graphs

– from using eye-catching sales boards to securing

from potential buyers and achieve the best possible

a property is to achieve the right marketing mix

– promotion specifically designed to increase interest

prominent advertising and PR coverage.

price for your property.

Whitegates have developed a comprehensive marketing

Our fortnightly online magazine is not only sent out to our

programme to ensure that every property we put on

extensive database of applicants but also to online users

the market achieves the highest quality exposure

who register to receive it. Each edition of our E-zine is

possible to the broadest market segment.

currently being sent to over 1,828,056 people.

High quality, full-colour sales brochures are

That is only the start. Together with prominently

produced swiftly, and mailed to an extensive

positioned offices and our dedicated, highly professional

database of potential buyers. These details include

sales team, we offer a marketing programme that is

expert internal and external digital photography,

second to none – and achieves results, time after time.

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05. We know about advertising and PR

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Whitegates recognise the importance of advertising

Whitegates advertising layouts are professionally

schedule is extensive.

limit the number of properties we advertise to ensure each

We advertise across the property sections of the most

offering a comprehensive advertising plan, Whitegates

prominent local papers, as well as committing to specialist

employ a team of media-smart PR professionals who

advertising in selected high circulation regional and national

work with the editorial staff of local and national press,

publications, newspapers and magazines.

to secure coverage for Whitegates properties.

and PR as part of the marketing mix. Our advertising

designed to be eye-catching and memorable, and we property receives the attention it deserves. In addition to

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06. We work in print

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Whitegates produce high quality comprehensive property listing brochures, but recognising that potential buyers want more, we have launched our own property and lifestyle magazines. Our regular listings magazine, Property Scene is produced

impressive properties alongside refreshing, inspirational

quarterly as a lifestyle magazine, distributed throughout

and entertaining articles on aspirational lifestyle, travel

our offices and online. Property Scene features our most

and property-related topics.

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07. We are online

Whitegates are able to provide their clients’ properties with extensive online presence through the Whitegates website

(whitegates.co.uk), and its social media

platforms such as Facebook, Twitter and YouTube.

We recognise that the internet is one of the most

simple-to-use method of accessing property details and

that more than 300,000 users visit the network’s

ensuring these details are available to a broad audience of

websites every month.

a serious investment in online technology for promoting

potential buyers.

important tools for home buyers and that is why we made and selling property.

Websites are not enough. Whitegates also communicate Buyers, landlords and tenants are all served by

with buyers and tenants across social media platforms,

Whitegates newly developed website uses cutting

our online systems. We will make sure your property

keeping investors immediately informed of new properties

edge technology and is updated the instant a property’s

is immediately visible, and with a single entry the

and local and national market updates. Whitegates

status changes. With links to Rightmove and Zoopla, the

details are instantly distributed throughout the network.

distribute information via Twitter and Facebook to

UK’s largest property portals, it offers a sophisticated but

With all of this at your fingertips, it is not surprising

ensure your property gets the maximum exposure. 15

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08. We set high standards

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Whitegates have an established reputation to protect.

Commitment to the highest standards is developed

professional standards.

academy with it’s unique mix of on-the-job training and

We ensure our franchisees meet and exceed the highest

within our team through the Whitegates training external professional development courses.

We work hard with this prestigious body to constantly look at ways of improving standards within the industry.

We are proud of our teams, and are committed to making

This means both vendors and buyers can rest assured

sure we provide premium service – the service you

that they will receive professional, unbiased advice at all

deserve.

times. 17

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09. We are committed to the community

Access to state-of-the-art market intelligence systems together with the latest legislative training and tips ensures that we are highly informed local experts who can offer regional coverage through our branded offices as well as national exposure through our allied sister companies.

10. We are near you

Estate Agency is parochial and our Franchise Associates and their

Whether it’s sponsoring a school fete or running a

staff understand the importance of ensuring that properties are

to the local community very seriously.

branch displays are regularly changed generating even more interest.

marathon for a local charity, we take our responsibility

Each one of our offices has established close links with schools and charities in the areas in which they operate and collectively Whitegates raise thousands of pounds every year in support of important causes. We are founding members of the Estate Agency Foundation, a charity dedicated to help homeless people across the UK.

displayed prominently and attractively. The window and internal

Gloucester Bristol, toBS7 Our branches are located94 on prominent highRoad, street locations take8BN 0117footfall 923 and 2888 Lettings: full advantage Sales: of passer-by interest.

0117 916 6616 E: [email protected]

All branches’ main areas of business are residential sales, residential lettings and property management, land and new homes and we can even advise on Auction Sales, arrange for a competitive conveyance quote and arrange for a qualified mortgage adviser to help with your purchase. 19

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A Guide to Selling

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www.whitegates.co.uk