A Presenta*on from Big Data 22 February 2013
Measuring Live Population Movements & Web Behaviour via a Mobile Carriers Big Data
James Randall Ipsos MORI
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How MR harnesses the power of BIG Data – Case Studies on Mobile Operators James Randall, Ipsos MORI
[email protected] @jamesLDRandall
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
BIG Data – new approaches need new partnerships
Assets 27 Million Customers 1bn rows of data per hour Unique data sets
Assets Largest UK Research En:ty Major key clients 1000+ researchers & analysts
Role Analy:cs exper:se Investment in Real :me Analy:cs and Big Data
Role Research and Analy:cs exper:se InsighTul repor:ng & Data Visualisa:on Route to market for Innova:ve Research
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
Delivering: Data Analy:cs Mobile Based Sampling
THE
LEAP THE OF FAITH... LEAP OF FAITH... James Randall, Ipsos MORI, UK Big Data, 22 February 2013
A typical client brief
Who aWends football matches and what do they browse whilst there? ….we’d like to beWer understand the online opportunity at live spor:ng events.
Can you provide a cost for an online or telephone survey?
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
What about using EE location & URL Behavioural Data? We can iden*fy mobile use at the match vs. control loca*ons
Iden*fy the demographics by loca*on
Web & web based app by taxonomy: • Shopping • Finance • Social Networking • Search • Mapping
Iden*fy the volume of people by loca*on
Measure: No. of interac*ons No. of sessions
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
6
How do we do it?
Geo fence stadia via cell towers to sample those aRending the match
08:00 14:00 2x
A[er During Before
Na:on Football James Randall, Ipsos MORI, UK Big Data, 22 February 2013
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
Oxford Circus Mobile Shopping - Saturday 24/11 121,343 customers iden*fied between 9am and 9pm 24% customers using Mobile Web/ Apps
7% Commerce Based 4.5% m-‐commerce only 53 different sites
2.5% physical retailer 83 different sites
391 went on LinkedIn while 364 visited one Adult SIte James Randall, Ipsos MORI, UK Big Data, 22 February 2013
Key concepts 1. Popula:on Movements
2. Mobile Adver:sing
4. Mobile Finance
3. Video Streaming
5. Web Analy:cs
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
12
Q&A
James Randall Ipsos MORI
Ray Poynter Vision Cri:cal University
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
James Randall, Ipsos MORI
[email protected] @jamesLDRandall
James Randall, Ipsos MORI, UK Big Data, 22 February 2013
