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COMBINATION ADS To run the same ad, the same week in other Shopping News Publications, you receive a special discounted rate. Grant, Iowa, Lafayette (Platteville) ............... 30,300 Copies Combination Rate $14.24 .......................... Open Rate $17.80 Deadline Friday Noon Wisconsin-Iowa (Prairie du Chien)............... 18,275 Copies Combination Rate $8.80 ............................ Open Rate $11.00 Deadline Thursday 10 AM

ADDITIONAL INFORMATION

Eastern Iowa ................................................... 20,000 Copies Combination Rate $9.80 ............................ Open Rate $12.25 Deadline Thursday 10 AM

HOLIDAY DEADLINES: When a National Holiday falls on a Friday or Monday, the Friday deadlines are moved to Thursday, the Thursday deadlines are moved to Wednesday.

Dyersville Commercial .................................... 4,000 Copies Combination Rate $8.00 ............................ Open Rate $10.00 Deadline Thursday 10 AM

COPY CHANGES: Minor copy changes allowed until Friday 5:00 PM on Richland Center Shopping News ads.

Cascade Pioneer .............................................. 2,000 Copies Combination Rate $7.80 .............................. Open Rate $9.75 Deadline Thursday 10 AM

CANCELLATIONS: Labor costs will be charged against cancelled copy already set. Cancellations accepted until Friday, 5:00 PM preceding publication date on Richland Center Shopping News ads.

Great Dane ...................................................... 31,050 Copies Combination Rate $10.24 .......................... Open Rate $12.80 Deadline Thursday 9 AM

PROOFS: Advertisers who submit copy by Friday Noon, may request proofs.

Oregon Observer ............................................. 1,915 Copies Combination Rate $8.88 ............................ Open Rate $11.10 Deadline Monday 9 AM

POSITION: A sincere attempt is made to grant position requests when they do not interfere with the general make-up of the paper. There is an additional charge of 50¢ per column inch for position requests.

Verona Press .................................................... 2,335 Copies Combination Rate $8.88 ............................ Open Rate $11.10 Deadline Monday 9 AM Stoughton Courier-Hub ................................... 1,960 Copies Combination Rate $9.08 ............................ Open Rate $11.35 Deadline Monday 9 AM Monroe Area ................................................... 17,099 Copies Combination Rate $12.94 plus $2.00/ad.. Open Rate $17.25 Deadline Friday 10 AM Manchester Press ............................................ 2,400 Copies Combination Rate $7.60 plus $2.00/ad...... Open Rate $9.50 Deadline Monday 2 PM

MEMBER OF

2017

DISPLAY ADVERTISING RATES

COPY DEADLINES: • 2 pages or more Thursday Noon. • Full page Friday Noon. • Ads requesting proofs Friday Noon. Proof approval Monday 9:00 AM • All others, less than full page, including classifieds, Friday at 5:00 PM. • Ads going into other Shopping News publications, refer to combination ads.

AD SIZE: Minimum ad size is 2 inches. All ads are measured up to the 1/2". LIABILITY: Acceptability-The publisher reserves the right to edit, reject or cancel any advertisement. Error in publication-It is agreed the Shopping News is not to be held responsible for errors in publication, unless proof of such advertisement is submitted to the advertiser and returned to the Shopping News office with such error correction plainly noted in writing thereon prior to publication. In any event, the Shopping News liability shall not exceed republication of that part of the advertisement affected by the error. It is agreed that the Shopping News accepts responsibility for errors only on the first insertion of the advertisement. It is further agreed that in no case shall the Shopping News be held responsible for selling losses incurred by errors in publication or failure to insert an advertisement. The advertiser assumes liability for the content of all advertising authorized for publication and any claims that arise against the publisher. ALL ACCOUNTS are payable by the 15th of each month. 1.5% per month added on past due accounts. This is 18% per year.

If you have any questions, please call

(608) 647-2911 Rate Card No. 35

Effective March 1, 2017 Non-Contract Rate .................................. $10.15 Employment Rate .................................... $10.70 National Rate ........................................... $11.67

272 N. Main, P.O. Box 272 Richland Center, WI 53581

ADVERTISING RATE CARD Phone (608) 647-2911 Fax (608) 647-7238 Printing Same day service on most printing! • Large Variety Of Paper Colors & Styles • Color Copies Of Your Photos • Laminating • And Much More! The Shopping News also provides a complete layout, typesetting, and offset printing service. Your promotional materials, brochures, envelopes, letterheads, newsletters, posters, resumés, business forms, business cards, wedding invitations, and much more can be professionally printed to meet your needs. Free estimates.

March 1, 2017

DOLLAR VOLUME CONTRACTS Dollar Volume Contracts include all advertising dollars spent with the Shopping News including display advertising, business classifieds, and distribution of preprinted inserts. All you have to do is sign an agreement based on your planned advertising investment for the upcoming year. We guarantee you the contract rate for the entire year. Annual Investment Column Inch Rate $1,000 - $2,449 .... (Level 1)......................... $10.02 $2,450 - $4,749 .... (Level 7)........................... $9.65 $4,750 - $9,249 .... (Level 8)........................... $9.43 $9,250 - $17,999 .. (Level 9)........................... $9.22 $18,000 - $34,999 . Level 10) .......................... $9.07 $35,000 and over . (Level 11) ......................... $8.90 Preferred position request ......... 50¢ per col. inch COLOR RATES Black plus one color .................................. $85.00 Black plus two colors .............................. $150.00 Process color ................... $4.00 per column inch (maximum $210.00) MECHANICAL INFORMATION Width of page ..................... 6 columns (10-5/16") Width of column ........................ 10 picas (1-5/8") Page Depth................................................ 16.50" Column inches per page ........................... 99.00" BUSINESS CLASSIFIED ADVERTISING RATE $8.50 per insertion of 10 words or less. Each additional word 25¢. BLIND ADS: (Ads requesting replies c/o The Shopping News) $5.00 extra. OUT OF AREA ADS: First week’s tearsheet free upon request. TERMS All bills are net and due the 15th of the month.

Delivered To Over 12,991 Homes and Businesses Preprint Distribution Rates

Union Center Store Copies Hillsboro Rt. 1

LaFarge Rt. 1

Viola Rt. 1

Hillsboro Rt. 3 Cazenovia Rt. 1

Viola Rt. 2

Cazenovia Rt. 2

Readstown Rt. 1 R.C. Rt. 3

R.C. Rt. 5 Soldiers Grove Rt. 2

Muscoda Rt. 1

Muscoda Rt. 2

Blue River Rt. 1

Lone Rock Rt. 1

Avoca Rt. 1

Plain Rt. 1

Spring Green Rt. 2

Spring Green Rt. 1

Spring Green Rt. 3

Preprint/Insert Information • Printing of inserts available at the Shopping News. Call for Free Estimates. • Maximum Size Inserts - Quarter Folded 8 1/2" x 11" • Use the circulation breakdown to determine the area you want your inserts to cover. • Have your inserts sent directly to The Shopping News or have them picked up at your place of business. • Deliveries may be made from 8 am to 4 pm Monday through Friday.  

10,000+

5.8¢

6.2¢

6.8¢

7.4¢

8.0¢

1,000 to 9,999

6.0¢

6.5¢

7.1¢

7.7¢

8.3¢

999 & under

6.2¢

6.8¢

7.4¢

8.0¢

8.6¢

12 Page Tab 16 Page Tab 20 Page Tab 24 Page Tab Over 24 Page

DISTRIBUTION AREA

R.C. Rt. 1

R.C. Rt. 4

8 Page Tab

Rates Upon Request Rates Upon Request Rates Upon Request

You will be billed the first of the following month with payment due on the 15th. Hillpoint Rt. 1

R.C. Rt. 2

No. Of Pieces

• Inserts must be in The Shopping News Building no later than 10:00 AM Friday of the week before they are to be inserted. Inserts may be placed in the following Shopping News Publications through the Richland Center Shopping News. • Grant, Iowa, Lafayette Shopping News For Further • Wisconsin-Iowa Shopping News Information • Great Dane Shopping News Call 647-2911 • Eastern Iowa Shopping News

Avoca, City.................................................................. 60 Avoca, Route 1.......................................................... 232 TOTAL 53506........................................................ 292 Blue River, City ......................................................... 171 Blue River, Route 1.................................................... 375 TOTAL 53518........................................................ 545 Cazenovia, City........................................................... 85 Cazenovia, Route 1................................................... 200 Cazenovia, Route 2................................................... 200 TOTAL 53924........................................................ 485 Gotham, City............................................................... 70 TOTAL 53540.......................................................... 70 Hillpoint, Route 1....................................................... 315 TOTAL 53937........................................................ 315 Hillsboro City............................................................. 442 Hillsboro, Route 1...................................................... 335 Hillsboro, Route 3...................................................... 275 TOTAL 54634..................................................... 1,052 LaFarge, City............................................................... 30 LaFarge, Route 1....................................................... 405 TOTAL 54639........................................................ 435 LaValle......................................................................... 10 TOTAL 53941.......................................................... 10 Loganville.................................................................... 25 TOTAL 53943.......................................................... 25 Lone Rock, City......................................................... 286 Lone Rock, Route 1................................................... 250 Lone Rock, Route 2................................................... 365 TOTAL 53556........................................................ 901 Muscoda, City .......................................................... 514 Muscoda, Route 1..................................................... 375 Muscoda, Route 2..................................................... 312 TOTAL 53573..................................................... 1,201 Plain, City.................................................................. 210 Plain, Route 1............................................................ 161 Plain, Route 2.............................................................. 66 TOTAL 53577........................................................ 437

Readstown, Route 1.................................................. 310 TOTAL 54652........................................................ 310 Reedsburg................................................................... 50 TOTAL 53959.......................................................... 50 Richland Center, City............................................. 2,311 Richland Center, Route 1.......................................... 388 Richland Center, Route 2.......................................... 235 Richland Center, Route 3.......................................... 380 Richland Center, Route 4.......................................... 500 Richland Center, Route 5.......................................... 385 Richland Center, Route 6.......................................... 290 Richland Center, Route 7............................................ 82 TOTAL 53581..................................................... 4,571 Sextonville, City........................................................... 65 TOTAL 53584.......................................................... 65 Soldiers Grove, City.................................................. 122 Soldiers Grove, Route 2............................................ 280 TOTAL 54655........................................................ 402 Spring Green, City..................................................... 100 Spring Green, Route 1............................................... 165 Spring Green, Route 2............................................... 447 Spring Green, Route 3............................................... 164 TOTAL 53588........................................................ 876 Union Center............................................................... 50 TOTAL 53962.......................................................... 50 Viola, City.................................................................... 35 Viola, Route 1............................................................ 100 Viola, Route 2............................................................ 232 TOTAL 54664........................................................ 367 Counter Copies......................................................... 250 Subscriptions.............................................................. 23 Total Circulation............................................... 12,472

Audited by Circulation Verification Council. Receivership........................................... 98.2% Readership............................................. 81.1%