Athletes Track


[PDF]Athletes Track - Rackcdn.comhttps://7fb4bd4a0e054b361ba3-88bc49082a3f13d28698ce294f096ca9.ssl.cf1.rackcd...

4 downloads 200 Views 133KB Size

Athletes Track Day 1 The Tools Every Reservationist Should Master In this session, we’ll show you how to leverage the powerful tools within LiveRez to offer better customer service, close more bookings over the phone and become more efficient in your day-to-day tasks. You’ll learn how to quickly and easily find answers to guest questions, send them bookable quotes in seconds, access reservation and property details faster than ever, and run reports that will skyrocket your efficiency. Automating Your Communications with CRM In this session, we’ll show you how to develop a plan for communicating with guests, owners, team members and more throughout the reservation process. Then, you’ll learn how to leverage the CRM system to automatically execute this plan. Along the way, you’ll learn tips and tricks for personalizing your communication through macros, targeting with template groups, and building branded HTML email templates that will make you stand out from the competition. A Game Plan for Closing More Leads with CRM+ In this session, we’ll show you how to develop a strategy for closing more of your inbound leads using CRM+’s lead management and autoresponder features. You’ll learn how to put together a game plan that will enable your team to work together seamlessly in converting leads into bookings. Along the way, we’ll show you some tips and tricks for tracking leads, building email templates, and offering incentives that get guests to book while maximizing your revenue. The Price is Right: Leveraging LiveRez’s Pricing Tools for More Revenue In this session, we’ll show you how to leverage LiveRez’s pricing tools to maximize your revenue. You’ll learn how to quickly adjust your rates to either earn more money in highdemand stretches or increase your occupancy in slow seasons. You’ll learn tips and tricks for using options, fees and specials to increase bookings and revenue, and we’ll even show you some advanced date range and rate features you can use to tightly fill your calendars.

Day 2 The Anatomy of High-Performance Property Listings In this session, Airbnb Content Strategist Michael Endelman will give you data-driven recommendations for building property listings that not only perform well on Airbnb, but also on your LiveRez-powered website. You’ll learn what the most important parts of a property listing are and then how to optimize them to get more guests bookings. Along the way, Endelman will share some powerful statistics that he’s compiled from tracking property listing performance on Airbnb. 5 Fundamentals of Closing Bookings Over the Phone When a guest calls you and inquires about your properties, how good are your reservationists at turning that interest into a booking? Don’t leave this valuable revenue on the table. In this session, we’ll show you five proven fundamentals that are key to closing bookings over the phone. Getting the Most Out of LiveRez’s New Features In this session, key members our of product development team will demonstrate some of the newest LiveRez features and show you how to leverage this new technology to increase your revenue and save you both time and money. You’ll get to see exciting new technology, like LiveStay, our new mobile guest experience app, and learn how to leverage time-saving features like our new e-Signature solution and our iCal integration. You’ll also learn how to leverage our new Help Center and Live Community to quickly learn new features, get answers to your questions, discuss best practices with other managers online, and even how to suggest new features and enhancements. Airbnb Best Practices In this session, the Airbnb team will go over a number of best practices for using the LiveRez integration to succeed on Airbnb. You’ll learn tips and tricks for using the integration to list your properties, sync pricing, better communicate with guests and improve your reviews. Along the way, the team will go over key strategies for increasing your performance on Airbnb. Don’t miss your chance to learn directly from the Airbnb team and get your questions answered live.

Coaches Track Day 1 Your Brand Matters Instructor: Matt Landau, Founder VRMB Matt Landau, one of the most highly regarded marketing experts in the vacation rental industry, will share proven strategies for how to grow your own brand, while decreasing your dependence on listing sites. You’ll learn the steps you need to take to start building your brand and diversifying your marketing portfolio. Don’t miss your chance to get actionable advice from one of the industry’s top authorities on vacation rental marketing. Data-Driven Content Strategies – What Gets Guests Booking! Instructor: Michael Endelman, Airbnb Content Strategist Airbnb Content Strategist Michael Endelman has been an editor at Rolling Stone Magazine, developed content strategy at Google, and most recently played a big role in helping Airbnb increase its conversions and enhance the guest experience. In this class, Endelman will show his data-driven recommendations for how to build content that gets guests booking. He’ll break down the most important parts of a property listing, and then use real insights from Airbnb’s tracking data to show you how you can systematically improve your listings. Using Competitive Intelligence Tools to Accelerate Your Growth Instructor: David Angotti, Co-Founder SmokyMountains.com SmokyMountains.com Co-Founder David Angotti spent the early part of his career in highprofile marketing and SEO positions, including consulting gigs with Fortune 100 brands and even writing for Search Engine Journal. Now he runs the fastest growing property management firm in the Smoky Mountains of Tennessee. In this class, Angotti will share some of the competitive intelligence tools he’s used to skyrocket the growth of his company. You’ll learn how to leverage your competitors pricing, estimate their traffic and where it comes from, discover their top content strategies, and much more! Panel Discussion – Open Q&A on SEO Want to rank higher in search engines, but don’t know where to start? Check out our panel discussion on search engines optimization. Our panel of experts will share tips and tricks and for implementing a successful SEO plans, from strategy to execution. Panelists include: ●

Steve Trover, All Star Vacation Homes CEO, LiveRez Chief Strategy Officer



Sam Martin, LiveRez SEO/SEM Manager



David Angotti, Co-Founder SmokyMountains.com

Day 2 Creating Your 2017 Marketing Plan Instructors: Matt Landau and Rob Holderness Now that you’ve had a night to digest all the amazing marketing advice you learned in Day 1, it’s time to put it to work. In this class, Matt Landau will walk you through creating your 2017 marketing plan. You’ll learn how to create a game plan to implement what you learned, but in a way that fits your business, your budget and your market. Don’t miss your chance to have one of the smartest marketers in the industry help you put together your 2017 marketing plan. LiveRez Tips and Tricks Come learn directly from LiveRez partners as they share key tips and tricks that all professional managers can benefit from. ● ● ● ●

Justin Ford of On the Water in Maine (also a volunteer firefighter) will go over why safety in vacation rentals is something all managers need to know. Debbie Lipscomb of Eastern Shore Vacation Rentals will cover owner contracts and owner management. Kirsten King of Big Sky Vacation Rentals will speak to business processes and how they benefit your organization. Judith Lee-Hemstreet of Sun Palace Vacations will discuss changes in listing sites and how to win no matter the next big change.

Airbnb Stats Instructor: Amanda Felson, Airbnb Strategic Partnerships Manager In this session, Airbnb Strategic Partnerships Manager Amanda Felson will share statistics on how LiveRez partners are doing on Airbnb and discuss ways that partners can improve their performance. Panel Discussion - The Future of Vacation Rentals We’ve assembled an all star panel of some of the most renowned minds in the vacation rental industry for an hour-long discussion on where the vacation rental industry is headed and what you can do to position your business to succeed. Panelists include: ●

LiveRez CEO Tracy Lotz, a 20-year veteran of the vacation rental industry who helped pioneer many of the biggest advancements in the vacation rental space. Lotz has been accurately predicting industry changes for years.





● ●

All Star Vacation Homes CEO Steve Trover, a former VRMA President who’s one of the most respected vacation rental managers in the United States. Trover also serves as LiveRez’s Chief Strategy Officer. VRMB Founder Matt Landau, the man behind perhaps the most-read blog in the vacation rental industry. Landau has helped thousands of managers navigate changes in the distribution landscape by helping them build their own brands. Airbnb Regional Market Manager David Burden, a key player in Airbnb’s expansion into the traditional vacation rental market. VRM Intel Editor Amy Hinote, founder of the industry’s top source for vacation rental news, education and insider information.