banner advertising

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BANNER ADVERTISING

Tips and Advice for Maximizing Your Success with Banner Ads

Online Corporate Partner Toolkit

Using Our Templates

General Tips

Kaplan has developed three different banner ad messages, in the three most popular sizes. These ads can be used on

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Open Links in New Window: When adding a banner

your website to direct visitors to your Kaplan Real Estate

ad to your website, your Content Management System

Education portal.

may give you the ability to have the link open in the same window, or in a new window. There’s no right or wrong choice that applies across the board.

1

If you don’t know how to add these banner ads

But typically, if the link leads to a new website, it’s

to your website, consult with your company’s

common for the link to open in a new window.

webmaster or the third-party administrator you’ve hired to manage your website.

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2 3 4 5

ad size users will respond best to on your website.

You can view the available ads by clicking on the

Select the size that works best in your existing site

sizes under each category under the Banner Ads

design. If you’re having trouble deciding on a size, try

header on this page.

two different sizes and use them on different pages. Once you’ve chosen the ad you want, right-click on the image and select “Save image as…” or “Save picture as...” (depending on your browser), and save the image to your computer. Using the content management system on your website, add the image to the desired page of your website. Edit the image link to point to your education portal page.

Save the page.

Don’t get frustrated if you encounter any issues in

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Choosing a Banner Ad: It’s hard to say which banner

this process. Work with your company’s webmaster or the third-party website administrator to resolve the issue. They should be able to help you get the ads posted to your website.

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Rotate to Keep Your Message Fresh: If multiple sizes of ads will fit on your site, consider rotating them in and out on a monthly or bi-monthly basis. You will have a better chance of catching visitors’ attention if you show them the message in different ways on subsequent visits.