BIG QUESTION #1: How do we effectively

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BIG QUESTION #1: How do we effectively communicate our mission message to the entire Butler County Community? Collaborations

Messaging

Social Media

How

Who

The Why “Y”

Church bulletins Business invites to Y Be involved with other community organizations Schools Targeting businesses through wellness programs Doctor’s offices Community Outreach Senior Centers Staff engaged in community service clubs Youth ministry in churches Press Releases Promote what is done for underserved Increased education in non-gym/swim services provided Co-brand events with ? And like-minded companies Social media Collaborations in community

Live our mission every day via staff, volunteers, board members, etc. Radio Advertising PR/Marketing Director Outreach at Slippery Rock High School and the University Go big on ARMCO Park New Markets

Newspaper Strengthen Facebook and webpage Email blasts Social Media/Networking Testimonials through social media Regular messages from CEO Member Involvement

Armstrong Cable One article/week in the Butler Eagle Student Government Association of BC3, SRU and GCC Outdoor e-messaging boards When appropriate, invite media to Board meetings Regional Learning Alliance (Cranberry Woods) Know when/how people look for Y Inter-Y promotions Social media (tell the why) Better PR for ARMCO Park Visit the business community Participate at community events Group speaking engagements Be consistent-don’t say one thing then do something else Networking groups

Target populations i.e. MOPS Active vs passive Corporate Challenge Churches People who want connectedness Connect with court system to help first time drug offenders

Communication should be simple, concise and easy to understand We bring families together We enrich their experience We provide fun programs & activities We provide a clean, safe facility promoting healthy living We feel it’s something you’d be interested in It’s called the Y; do you want to join? One-on-one conversations Focus on social responsibility

BIG QUESTION #2: What are the underserved areas in Butler County? Transportation

Offsite Programs

Slippery Rock-North

Underserved

NE/NW Butler County Transportation ?? Facilities Moniteau Karns City Chicora YMCA Camps Do they/can they provide transportation Sarver/Saxonburg ARMCO Park-access for all

Expand Big Brothers Big Sisters program-market and recruit Programming for teens 11-6 In-school day care After school programs In schools, outside of Y’s immediate vicinity (Clarion, Karns City, Chicora) Child Care– NE schools

Bigger impact in Slippery Rock Portersville

Underserved

Offsite Facilities

Are there underserved near RESY/ Butler Y? Market to them. People outside of the 12 minute, 1-3-5 mile drive (of all Y’s) YMCA Camp/ARMCO Park more people other areas People who cannot afford to pay, but are not necessarily in poverty

Use community buildings to hold classes, i.e. fire halls, schools, provide bus services Rent facilities to have programs Schools Municipal Centers

Handicap-physical/mental Low income Drug & alcohol problems Family organization providing health, fitness, day care, etc. Special needs Single parent households At-risk youth, teens Work with satellite programs and various school districts Program centers in underserved areas Satellite facilities in schools or churches, university Educational tutoring Public transportation to Rose Y Seniors Teens

Petrolia-North East Northeast Butler County Chicora Karns City Petrolia Petroleum Valley Area Northeast and Southeast Northern Butler County

Saxonburg-South Southeast Butler County Saxonburg Saxonburg/partnership with BHS Physical Therapy Not serving entire county Valencia Mars Middlesex

BIG QUESTION #3: How do we respond to drug & alcohol problems within our communities? What can we do, within our means, to help combat this problem? Education

Collaboration

Mentoring

Community awareness seminars Workshops for youth Education programs Parent education on drug prevention Tools/Education to detect problem Identify high-risk Education How can we differentiate from existing organizations? Start early to reach-out Keep them active Goal-create taxpayer not tax-taker Be careful with whom you hang campaign

Partner with drug prevention agencies as a component of our youth programs Teaming with law enforcement Team with “Reality Tour” Work with social organizations AA Meetings with parents to look for the signs of youth involvement with drugs and alcohol Strong Family Testimonials from drug users Prevention vs rehab Schools/Courts/Judges/Police Jail/Youth facilities i.e. Mars Home for Youth Develop relationship with courts, churches, schools to identify at-risk individuals Get involved with local churches Mentors/Counselors Big Brothers Big Sisters Early age prevention programs Collaborate with mental health agencies See strong role models at Y Create awareness within the Y Healthy, safe, friendly environment Take them out of their environment

Mentoring programs for teens Offer group sessions

BIG QUESTION #4: How do we respond to the needs of our members and community while maintaining financial sustainability? Programming and Memberships Step outside of box to service needs Do not duplicate programs or services that other organizations are doing Increase membership Refresh programming at Butler Y Senior citizen programs promoting SilverSneakers® Membership class structure Define family Grandparents Review price structure Partner with business community Something like SilverSneakers for kids?

Fiscal Management

Grants and Donations

Financial management/investments Money managing Investment policy Acceptable risk/acceptable return Proactive, ongoing maintenance plan

Donations-members Grants Gifting Legally planning Establish co-op situations with like-minded organizations More financial bequeaths Collaborations with SRU, BC3, SRHS, SRAA We are a charity Get local businesses engaged with the Y Specific person working with grants Program matching by businesses (for programs for their employees) Collaboration with community organizations/government-funded to have counselor services available in Y Get charitable donors to be members as well and vice versa - all to realize the benefit Reimbursement by CHIPS program like SilverSneakers

Child Care Leverage expertise Child Care

MISC? Space Management at all facilities Rose/Hospital space/lease Use the park to generate income Lease Land for profit (Soccer Assn)