BIG WINS & BIG PLANS 2015 EDITION
A LETTER FROM OUR EXECUTIVE DIRECTOR: What a great year for the Dallas Sports Commission! We hosted more than 759,276 participants and fans in 2015 – exceeding nearly $312 million in economic impact from the games, competitions and exhibitions that made their way to Dallas. And that doesn’t include the impact from the premier college football game, the first-ever College Football Playoff National Championship, which brought in another $211 million.
Monica Paul
The Dallas Sports Commission identifies and bids on potential events and performs many functions that are often required of a host city that are essential for the success and growth of sporting events and meetings. These tasks include facility and hotel identification, ticket sales, communications and marketing, operations and event production. In 2015, the Dallas Sports Commission identified, bid on and booked future events that will translate into 782,375 attendees and $428 million in future economic impact. As we continually explore ways to position Dallas as the country’s premier sports destination, we are also excited to announce the expansion of our DSC Advisory Board, comprised of accomplished Dallas sports experts that can give strategic advice for our 2016 events and beyond. Our mission is to create a positive impact on the economy and quality of life for Dallas residents. We already have events booked through 2019, encompassing over 50 events with $1.2 billion in economic impact and 1.8 million in attendance. We look forward to our exciting BIG slate of future events coming to Dallas!
1
TABLE OF CONTENTS MISSION STATEMENT 3
NATIONAL VETERANS WHEELCHAIR GAMES
13
OUR STORY 4
FULL LIST OF 2015 EVENTS
14
OUR PURPOSE 5
2016 GAME PLAN
16
ECONOMIC IMPACT 6
NCAA WOMEN’S BASKETBALL REGIONAL
17
2015 WINS 7
WRESTLEMANIA
18
COLLEGE FOOTBALL PLAYOFF 8
DALLAS SPORTS FESTIVAL
19
NCA ALL-STAR NATIONALS 9
ELITE RODEO WORLD CHAMPIONSHIP
20
BIG 12 WOMEN’S BASKETBALL TOURNAMENT
10
FUTURE BOOKINGS
21
LONE STAR CLASSIC
11
BOARD MEMBERS
24
DALLAS CUP
12
OUR TEAM
27
MISSION STATEMENT The Dallas Sports Commission is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.
3
OUR STORY
In October, 2014 the Dallas Sports Commission transitioned from the sports marketing department of the Dallas Convention & Visitors Bureau. Monica Paul was named Executive Director, becoming one of only four women in the country to lead a large-market sports commission. The DSC provides rights holders with first-rate event operations and services as needed for their events.
More than 50 future events resulting in greater than $1.2 billion in economic impact are on the schedule for the Dallas Sports Commission, including NCAA Women’s Basketball Regionals, WrestleMania 32 and the inaugural Elite Rodeo Association World Championship in 2016, the 2017 NCAA Women’s Final Four and the 2018 NCAA Men’s Basketball 1st & 2nd Rounds. National Championships in fencing, volleyball, boxing and cheerleading are also coming to Dallas.
4
OUR PURPOSE To provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.
5
$1.2B FUTURE IMPACT
FUTURE FANS
1.8M FANS FANS + PARTICIPANTS
759K FANS EVENTS HOSTED
56 EVENTS
2015
$312M ECONOMIC IMPACT
FUTURE BOOKINGS
50+ GROUPS BOOKED
FUTURE
2015 WINS
CO L L E G E F O OT B A L L P L AYO F F
Dallas was the focal point of the national sporting scene on January 12th for the first College Football Playoff Championship Game. The Ohio State Buckeyes defeated the Oregon Ducks by a score of 42-20 to claim the title at a sold-out AT&T Stadium. Fans had the opportunity to take in other related events that included the Playoff Fan Central fan fest at the Kay Bailey Hutchison Convention Center and two nights of concerts with the AT&T Playoff Playlist Live at American Airlines Center. Economic Impact: $211 million Attendees: 85,589
8
N C A A L L - STA R N AT I O N A L S
“The client’s best interests are always in mind. I have to say my experiences over the past 10 years have been nothing less than extraordinary. The Dallas Sports Commission continually exceeds my expectations through their diligence and exceptional customer service.” —Mike Duhon
Executive Director Competition Operations National Cheerleaders Association
The NCA All-Star Nationals cheerleading national championship was held at the Kay Bailey Hutchison Convention Center in late February and telecast on the CBS Sports Network. It’s the largest cheerleading competition in the country and one of our largest annual events with 1,300 teams from across North America making the trek to Dallas to be crowned national champions! Economic Impact: $54 million Attendees: 61,000
9
BIG 12 WOMEN’S BASKETBALL TOURNAMENT
The 2015 Phillips 66 Big 12 Women’s Basketball Championship was held from March 6-9 at the American Airlines Center. Nine games in four days led to Baylor capturing their fifth Big 12 Championship in a row, topping Texas in the title tilt 75-64. The 2015 Big 12 Championship began a stretch of NCAA Championship basketball in Dallas over the next four years as the Sports Commission and AAC will host the 2016 Women’s Regional, the 2017 Women’s Final Four and the 2018 Men’s First and Second Round. Economic Impact: $2.8 million Attendees: 10,000
10
LO N E STA R CLASSIC
“The dedication of the Dallas Sports Commission is the underlying reason why we continue to select Dallas to host the Mizuno Lone Star Classic National Qualifier over two weekends at the Kay Bailey Hutchison Convention Center.” —Glen Lietzke
Executive Director Mizuno Lone Star Classic
The Mizuno Lone Star Volleyball Classic is the second largest volleyball tournament in the world with over 1,700 teams participating on 117 volleyball courts every April at the Kay Bailey Hutchison Convention Center Dallas. The largest USA Volleyball Girls National Qualifier tournament, it is attended by teams from across the country and is a hotbed of recruiting as more than 160 college coaches were present. Economic Impact: $25 million Attendees: 40,000
11
DALLAS CU P
The Dr Pepper Dallas Cup has become a must-play tournament for soccer clubs from around the world. David Beckham, Wayne Rooney, Landon Donovan and Clint Dempsey are just a few of the international soccer stars that have played in the tournament. The 36th annual tournament in 2015 saw 188 teams from 41 nations, across five continents converge upon North Texas. Economic Impact: $11 million Attendees: 17,800
12
“Managing the logistics and accessibility for our event is formidable. The Dallas Sports Commission was an outstanding partner that embraced our program, our Veterans and helped open doors that were essential for the success of our event.” —Dave Tostenrude
Director National Veterans Wheelchair Games
The Dallas Sports Commission hosted the 35th National Veterans Wheelchair Games with 700 wheelchair athletes participating in 18 different sports. The largest wheelchair sporting event, the NVWG provides therapeutic benefits to disabled U.S. Veterans. Dallas Cowboys legend and U.S. Navy veteran Roger Staubach made an appearance on the final day of the games, signing autographs and sharing stories with the veteran athletes.
ee
lc h
a ir G a m e s
ion at
a l Veterans
W
h
Economic Impact: $6.5 million Attendees: 4,600
N
N AT I O N A L VETERANS W H E E LC H A I R GAMES
13
F U L L L I ST O F 2015 EVENTS
Intersport All-Star Football AT&T Stadium Jan. 24-25, 2015
NCA High School Cheerleading National Championship Kay Bailey Hutchison Convention Center Jan. 24-25, 2015
Tour of Texas & Texas Fest Volleyball Tournaments Kay Bailey Hutchison Convention Center Feb. 7-8, 2015
Spring Texas Challenge Softball Tournament Kiest Park Mar. 27-29, 2015
Continental Chess Association DFW Tournament Marriott DFW South Feb. 13-15, 2015
Dallas Cup Soccer Tournament MoneyGram Soccer Park Mar. 28 – Apr. 5, 2015
Goodyear Cotton Bowl Classic AT&T Stadium Jan. 1, 2015
American Volleyball Challenge Kay Bailey Hutchison Convention Center Jan. 24-25, 2015
NCA All-Star Cheerleading National Championship Kay Bailey Hutchison Convention Center Feb. 28 – Mar. 1, 2015
Dallas International Girls Cup Ross Stewart Complex Mar. 30 – Apr. 5, 2015
College Football Playoff National Championship Game AT&T Stadium Jan. 12, 2015
RBC Tennis Championship of Dallas T Bar M Racquet Club Feb. 1-7, 2015
Big 12 Women’s Basketball Tournament American Airlines Center Mar. 6-9, 2015
Mizuno Lone Star Classic Kay Bailey Hutchison Convention Center Apr. 10-19, 2015
Hot Chocolate 5/15K Downtown Dallas Feb. 7, 2015
Rock-n-Roll Dallas Half Marathon Downtown Dallas Mar. 20-21, 2015
Dance League USA DoubleTree Hilton Galleria Jan. 23-25, 2015
14
Memorial Day Gold Classic Softball Tournament Heritage Yards Park May 22-24, 2015
Varsity Spirit Cheer Camp Embassy Suites DFW North May 28-30, 2015
Fan Day Futbal Mexicano Dallas Market Hall May 30, 2015
Premier SuperCopa Soccer Week UT Dallas & MoneyGram Soccer Park June 4-14, 2015
12U A Regional & National Qualifier Softball Tournament Kiest Park June 12-14, 2015
National Veterans Wheelchair Games Kay Bailey Hutchison Convention Center June 21-26, 2015
F U L L L I ST O F 2015 EVENTS
Premier International Soccer Tournament MoneyGram Soccer Park July 22-26, 2015
NJCAA Meeting Sheraton DFW Airport Hotel Aug. 24-25, 2015
Dallas Showcase Classic Basketball Tournament UT Arlington Oct. 23-25, 2015
Recreational Boating & Fishing Foundation Workshop Sheraton Dallas Dec. 8-9, 2015
Southwest Airlines State Fair Classic Cotton Bowl Stadium Sep. 26, 2015
United States Bowling Congress U.S. Open AMF Garland Nov. 2-8, 2015
Dallas Marathon Downtown Dallas Dec. 13, 2015
The National Bowling Assoc. Summer Executive Meeting Sheraton DFW Airport Hotel Aug. 6-9, 2015
Wilson Sporting Goods Fall Sales Meeting Hilton Dallas Park Cities Oct. 5-7, 2015
US Open Netball America Championships Duncanville Fieldhouse Nov. 6-8, 2015
USA Weightlifting IWF Masters World Cup Hilton Anatole Hotel Aug. 10-12, 2015
AT&T Red River Showdown Cotton Bowl Stadium Oct. 10, 2015
Irish Dance Southern Region Oireachtas DoubleTree Dallas Market Center Dec. 2-6, 2015
USA Weightlifting 2015 National Championship Hilton Anatole Hotel Aug. 14-16, 2015
Big D Halloween Classic Softball Tournament Kiest Park Oct. 22-26, 2015
USA 3v3 Soccer National Championships MoneyGram Soccer Park Dec. 4-6, 2015
USA Softball/Dallas ASA B Southern Nationals Kiest Park Aug. 5-9, 2015
SocioMX Soccer Match Cotton Bowl Stadium July 5, 2015
Big State Flava Jam Girls Basketball Tournament Fair Park July 6-10, 2015
AMP Cheer and Dance Camp Hilton Dallas Rockwall July 13-14, 2015
15
Zaxby’s Heart of Dallas Bowl Cotton Bowl Stadium Dec. 26, 2015
Goodyear Cotton Bowl Classic AT&T Stadium Dec. 31, 2015
2016 GAME PLAN
NCAA WOMEN’S BASKETBALL REGIONAL
The Dallas Sports Commission and the Big 12 Conference will host the 2016 NCAA Women’s Basketball Dallas Regional March 26 & 28 at the American Airlines Center. Four teams will converge in Dallas to see who will win the right to go to the 2016 Final Four in Indianapolis. This will be the second time that Dallas will host a women’s regional (2011) and will serve as a prelude to the 2017 Women’s Final Four that will be contested for the first time in Dallas at the AAC.
17
W R E ST L E M A N I A
WWE’s pop-culture extravaganza, WrestleMania, will be at AT&T Stadium on April 3, 2016. WrestleMania is more than just a one-day event; it’s a week-long celebration. In addition to WrestleMania 32, other activities will include WrestleMania Axxess—WWE’s four-day interactive fan festival at the Kay Bailey Hutchison Convention Center, the WWE Hall of Fame Induction Ceremony and Monday Night RAW at the American Airlines Center, a NXT Live Event at the KBHCC arena, hospital visits and other community outreach initiatives.
18
DALLAS S P O RT S F E ST I VA L
The U.S. Men’s Volleyball team will play in its final domestic tournament in Dallas before heading to the 2016 Rio Olympics. The World League tournament will be held at the Kay Bailey Hutchison Convention Center July 1-3 as part of the Dallas Sports Festival. Joining the U.S. squad will be defending Olympic champions Russia, Bulgaria and Australia. The Sports Festival will run from June 26-July 9 and will also include the USA Volleyball Boys’ Junior National Championships, the USA Fencing National Championships and July Challenge and the USA Boxing Junior Olympics and Prep National Championships.
19
ELITE RODEO WORLD CHAMPIONSHIP
The American Airlines Center will be home to the Elite Rodeo Athletes World Championship for the next five years as the best of the best in the rodeo world bring their talents to Dallas. The inaugural competition will be held November 9-13, 2016 and will be televised nationally on Fox Sports. Twenty-three-time world champion roper Trevor Brazile, Bobby Mote, Kaycee Field, Tuf Cooper and Fallon Taylor lead a star-studded ERA roster that has accumulated 130 world championships.
20
FUTURE EVENTS
FUTURE EVENTS
Taekwondo America National Tournament Embassy Suites Frisco Jan. 15-17, 2016
Tour of Texas Volleyball Qualifier Kay Bailey Hutchison Convention Center Jan. 16-18, 2016
Fantasy Sports Trade Association Winter Conference Omni Dallas Jan. 18-19, 2016
22
FINA Women’s Intercontinental Water Polo Cup Lewisville Aquatic Center Feb. 16-22, 2016
Dallas Cup XXXVII Multiple Sites Mar. 20-27, 2016
WWE Monday Night RAW American Airlines Center Apr. 4, 2016
Dance League USA Embassy Suites, Frisco Jan. 29-30, 2016
NCA All-Star Cheerleading National Championship Kay Bailey Hutchison Convention Center Feb. 20-21, 2016
NCAA Women’s Basketball Regional American Airlines Center Mar. 26 & 28, 2016
American Medical Society for Sports Medicine Conference Sheraton Dallas Apr. 15-19, 2016
Tour of Texas & Texas Fest Volleyball Kay Bailey Hutchison Convention Center Feb. 6-7, 2016
Special Olympics U.S. Business Meeting Omni Park West Feb. 22-23, 2016
WWE Axxess Kay Bailey Hutchison Convention Center Mar. 31 - Apr. 3, 2016
Mizuno Lone Star Classic Kay Bailey Hutchison Convention Center Apr. 15-24, 2016
American Volleyball Challenge & Big D Qualifier Kay Bailey Hutchison Convention Center Feb. 12-14, 2016
Road Runners Club of America 2016 Convention Crowne Plaza Dallas Mar. 17-20, 2016
WWE Hall of Fame Induction Ceremony American Airlines Center Apr. 2, 2016
New York City Dance Alliance Convention Hilton Anatole Apr. 16-17, 2016
Continental Chess Association DFW Tournament Marriott DFW Airport South Feb. 12-14, 2015
Rock ‘n’ Roll Dallas Half Marathon Downtown Dallas Mar. 20, 2016
WrestleMania 32 AT&T Stadium Apr. 3, 2016
The National Bowling Assoc. National Championship Multiple Sites May 19-29, 2016
NCA High School Cheerleading Nationals Kay Bailey Hutchison Convention Center Jan. 23-24, 2016
In addition to the new events for 2016, the Dallas Sports Commission is proud to announce the return of many successful events from past years.
FUTURE EVENTS
2016 Premier SuperCopa Soccer Week MoneyGram Soccer Park June 2-12, 2016
USA Boxing Prep National Championships Kay Bailey Hutchison Convention Center June 28 – Jul. 2, 2016
American Darters Association National Championship Hampton Inn Mesquite July 27-31, 2016
Elite Rodeo Association World Championship American Airlines Center Nov. 9-13, 2016
Red Bull Global Rallycross Fair Park June 3-4, 2016
USA Fencing Summer National Championships Kay Bailey Hutchison Convention Center June 29 – Jul. 8, 2016
Advocare Classic AT&T Stadium Sep. 3, 2016
Dallas Marathon Downtown Dallas Dec. 11, 2016
Varsity Spirit Cheer Camp Sheraton DFW May 20-22, 2016
NCAA Regional Rules Seminar Hyatt Regency Dallas at Reunion June 13-17, 2016
USA Volleyball Boys Jr. National Championships Kay Bailey Hutchison Convention Center June 29 – Jul. 6, 2016
Southwest Airlines State Fair Classic Cotton Bowl Stadium Oct. 1, 2016
Zaxby’s Heart of Dallas Bowl Cotton Bowl Stadium Dec. 26, 2016
North American Gay Volleyball National Championship Kay Bailey Hutchison Convention Center May 27-29, 2016
COPA ESPN Soccer National Championship MoneyGram Soccer Park June 24-26, 2016
FIVB World League Volleyball Tournament Kay Bailey Hutchison Convention Center July 1-3, 2016
AT&T Red River Showdown Cotton Bowl Stadium Oct. 8, 2016
North American Gay Amateur Athletic Alliance NAGAAA Cup Kiest Park May 27-29, 2016
Youth Baseball Nationals McInnish Park June 24 – Jul. 7, 2016
Southwest Athletic Trainers 2016 Conference Sheraton Arlington July 13-16, 2016
Air Force vs. New Mexico Cotton Bowl Stadium Oct. 15, 2016
23
Events booked as of January 31, 2016
BOARD MEMBERS
Britton Banowsky Executive Director College Football Playoff Foundation
Darlene Ellison Sr. Vice President, Community Development Veritex Community Bank/ Greater East Dallas Chamber of Commerce
Eddie Gossage President Texas Motor Speedway
Phillip Jones President/CEO Dallas CVB
Dave Brown Executive Vice President/ General Manager American Airlines Center
Chad Estis Executive Vice President, Business Operations AT&T Stadium/Dallas Cowboys
Geoff Green CEO Netvious Networks
Ron King Director, Convention & Events Services Kay Bailey Hutchison Convention Center
Tara Green Chair of Board/President of Klyde Warren Park Klyde Warren Park
Chris Christian Vice Chairman Dallas Wings
Fred Euler General Manager Hyatt Regency Dallas at Reunion
Rick Hart Director of Athletics SMU
Jim Lites President Dallas Stars
Rafael Anchia House of Representatives State of Texas
Mark Clayton City Council Member City of Dallas
Steven Flores Sales and Event Manager Fair Park
Floyd Jahner Chief Operating Officer Dallas Mavericks
Don Lucas Owner Luke’s Locker
Rick Baker President & CEO Cotton Bowl Classic
Gerald Diduck Community Leader/Former NHL Player Dallas Stars Alumni Association
Gil Garza Director of Athletics Dallas ISD
Joe Januszewski Executive Vice President, Business Partnerships & Development Texas Rangers
Bill Macatee Sports Broadcaster CBS Sports
BOARD MEMBERS
25
BOARD MEMBERS
26
Wilton Munnings President Dallas Black Chamber of Commerce
Harold Rapoza General Manager Hilton Anatole Dallas
Mitzi Tally Executive Vice President Administrative Services Dallas Market Center
Royce West Senator State of Texas
Scott Murray Chairman/CEO Murray Media
James Rodriguez Corporate Sales Director Taco Bueno
Jim Tam Division Vice President The Hertz Corporation
Erik Wilson City Council Member City of Dallas
Ed Netzhammer General Manager Omni Dallas
Pete Schenkel Community Leader Dean Foods Company
Kerry Tassopoulos Vice President Government Relations & Compliance Mary Kay Inc.
Willis Winters Director Dallas Parks & Recreation Department
Marie Perry Sr. Vice President Controller/ Treasurer Brinker International
Jimmy Smith Chief Financial Officer FC Dallas & Toyota Stadium
Jorge Villalobos President/CEO Sports Marketing Monterrey
Mark Woelffer General Manager Renaissance Dallas
Dale Petrovsky President Dallas Regional Chamber
Laurie Sprouse President Ultimate Ventures
Alan Walne Chairman Herb’s Paint and Body Shops
OUR TEAM
Monica Paul, Executive Director
Jake Lease, Event Manager
Serving as the Executive Director for the Dallas Sports Commission, Monica Paul plays an essential role in implementing comprehensive programs that enhance Dallas’ acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur sports, events and meetings. Most recently, she was honored by Connect Magazine in 2015 as being one of the “IX Who’ve Got Game,” as a leader and innovator in the
Jake Lease brings over 13 years of event planning experience as the Event Manager for the Dallas Sports Commission. A graduate of West Virginia University Institute of Technology, he relocated to Dallas after seven years at USA Karate, the National Governing Body for Karate with the US Olympic
industry.
Committee, where he served as Interim Chief Executive Officer for two years.
[email protected]
[email protected]
Ginger Lively-Cade, Sales Director
Erin Berkley, Event Development and Production Manager
A veteran of the hospitality industry, Ginger Lively-Cade’s career in sports began at her alma mater, the University of North Texas, and quickly advanced into the hospitality industry where she gravitated into sales and service. As the Sales Director for the Dallas Sports Commission, her main focus is to attract large sporting events and conventions that utilize the Kay Bailey Hutchison Convention Center, most of which affect our city hotel community
Erin Berkley joined the Dallas Sports Commission in February 2016 as the Event Development and Production Manager, bringing over 15 years of related experience. A graduate of Dartmouth College, Erin holds a varied special events background, including work in fundraising, sponsorships, hospitality, incentives and sports, and has worked in Chicago, New York and Dallas. Erin has resided in Dallas for nine years and recently worked as the Special Events
as a citywide event.
and Corporate Sponsorship Manager for Children’s Health.
[email protected]
[email protected]
Larry Kelly, Communications & Marketing Director
Kara Kirkby, Event Coordinator
Larry Kelly joined the Dallas Sports Commission in October, 2014 bringing to the DSC over 15 years of sports management experience in Dallas. A graduate of the University of New Hampshire, Larry’s background includes nine years with the Dallas Stars as Director of Public Relations and six years with the Texas Rangers as Assistant PR Director. He handles all media relations and
Kara Kirkby joined the Dallas Sports Commission in March 2016 as an Event Coordinator. Born and raised in Austin, Kara moved to Dallas after graduating from Elon University in May 2015 with a degree in Sport and Event Management. She played volleyball competitively in high school, and was the president of the Elon Women’s Club team during her senior year of college. Kara has experience in tourism, hospitality, and catering, and completed an
marketing efforts for the Dallas Sports Commission.
[email protected]
Joe Albsmeyer, Sales Mananger Currently serving as the Sales Manager, Joe Albsmeyer got his professional start in Central Florida before moving to Texas to pursue the Sports Marketing Coordinator position with the Dallas CVB. Albsmeyer’s main focus is on recruiting and supporting all sports events outside of the Kay Bailey Hutchison Convention Center.
[email protected]
event management internship with the DSC in the fall of 2015.
[email protected]
For the latest on event bookings and news from the Dallas Sports Commission, visit our new website at dallassports.org.
Dallas Sports Commission
@Dallas_Sports
dallas_sports_commission
BIG WINS HAPPEN HERE
Dallas Sports Commission | 325 N. St. Paul Street Suite 700, Dallas, Texas 75201 | 214-571-1000 | dallassports.org
