Brand Management

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Case Study Brand Management

Having trouble with in-bound deal flow? Background The client is a 4 head M&A firm with a focus on serving Southern California. The firm has established managing partners whose personal connections and network affiliations are expected to generate significant in-bound deal flow opportunities. 4-6 client engagements are expected per year with an expected close rate of 30% , resulting in 2 closed transactions per year.

The Problem Due to heavy regional competition from larger banking groups and external economic factors, the firm has not produced enough passive in-bound deal flow to satisfy planned requirements. With less than needed deal flow, the company is experiencing cash flow challenges and does not have excess capital to invest in an internal marketing team. Left long enough, this issue could create even larger challenges inhibiting the firms long term chances of success.

The Solution CapTarget repositioned the firm as a regional leader through mid term campaigns designed to increase online presence and in-bound lead flow. Identifying the sellers in the region, CapTarget was able to develop ongoing email marketing, direct touch and value added content campaigns to generate inbound leads.

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Additionally, CapTarget redesigned the client’s website, improved the SEO and PPC strategy and ultimately increased the client’s page rank by 2 pages.

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Before: Averaging 1 qualified in-bound lead per month After: 10 qualified inbound leads generated in the first month of service!

Conclusion By developing a more visible platform to support marketing efforts and executing a long term diligent out reach program, the client company has increased qualified in-bound leads by an exponent of ten.

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