- BRAND PARTNERSHIPS-
Dear Sir/Madam, Thank you for the opportunity to share our twelve part documentary series celebrating Canada’s 150th anniversary in 2017 and legacy 2018. We believe we can contribute to the evolution of human consciousness by producing compelling film and television content. This brings awareness to local social issues - as well as around the globe.
WeMaple Overview Episode Index Brand Partnerships
(intro)
Our model creates incredible branding, marketing and advertising opportunities for our partners, sponsors and stakeholders.
Distribution
This project could serve as a powerful compliment to your marketing and communications initiatives online, on TV and for events.
Business on Camera
Thank you for your consideration, we welcome any questions and are flexible to design something more custom that meets your needs.
Brand Partnership
(structure)
Brand Partnership
(levels)
Best regards,
Ballpark Time Lines Thank You
WeMaple is a mechanism to inspire, facilitate, and curate a conversation about Canada. A genesis of three beliefs:
Delivering synthesized ideas and informed conversation in a method in which citizens want to receive it. The medium is the message and creativity is a form of magic.
By showcasing the innovation, ingenuity, and entrepreneurial-DIY foundational grounding of Canadians - we can prepare future generations to tackle the complex
Through understanding and revelation there is pleasure. Get citizens into the flow state.
The Canada 150 Documentary Series is the first WeMaple initiative – generational storytelling and a neurochemical addiction to the moment of awakening.
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Episode Index
AGRI - Canada
Creativity
On the Road to Better.
How do citizens live a creative life.
Energy Literacy Part I
Digitization of Education
Canada’s Oil and Gas Industry.
Looking back 150 - and forward to the next 150.
Medical Cannabis
CANA-PHARMA
Perception changes and a forever transformed Canada.
Research and innovation in pharmaceuticals.
Energy Literacy Part II
CANA-BIO
Petroleum products and Canada’s national sport (hockey).
Discovering biotechnology in Canada.
Energy Literacy Part III
Disruptive Technology
Renewables (solar, wind, hydro, geothermal).
150 years of Canada’s legal and financial systems.
Energy Literacy Part IV
Bonus
Future of Canada’s Energy Industry - prosperity for Canadians.
To be determined.
Evolution of Healthcare Introducing Lifehouse; transforming Canada’s long term care.
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Brand Partnerships
WeMaple is dedicated to telling transformative Canadian stories - our collaboration and partnership model integrates a thoughtful and unique storytelling experience through sponsorships and branded content. We respect our audience and we are advocates for transparency – a dedicated, non-editorial team will work collaboratively with your brand to ensure tangible ROI. We believe that great storytelling triggers the genetic makeup of human beings’ reward mechanism to feel empowered and move our species forward. Our core values are constant learning, crystal clear communication and flexibility – we can’t overemphasize our passion and profound intensity to repackage human being life lessons that hack the human operating system for future generations.
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Breakdown of Distribution - Cost Per Contact
Production / Brand Partnerships
Digital Media
Brand Partners Participating Organizations Subjects / Experts
Social / Social Media Boosts #wemaple • www.wemaple.ca • PAID ADVERTISING • Facebook, Instagram • BOC allocated $5 - 7k paid ads per documentary
• Behind the scenes • Short video clips • #wemaple • Status updates / check-ins
120k
Total Reach Potential
7.35M
Traditional Media
120k Expected Reach Potential Total Reach Potential - Per Episode
Shaw Direct (National) PR: Calgary Herald, Metro, Global News Events: July 1 week multiple screenings Film Festivals: Submit to multiple festivals for added exposure, awards and promotion Note: There will be a digital component of these
1,100,000 1,200,000
6,000,000
Total Reach Potential
Expected Reach Potential
1.47M
Expected Reach - Per Episode
Total Reach Potential
350,000
Expected Reach Potential
COST PER CONTACT $.05
NOTE: We have also allocated $100k for PR, and online advertising to market and promote the series. REMINDER: you own your video content for future promotion and distribution. PRODUCER”S NOTES: We are actively seeking new broadcast and distribution partners for both traditional media as well as online. Mayor Naheed Nenshi is kicking off our civic and municipal engagement campaign (#wemaple). For more information please contact BOC CEO Matt Keay 403-689-8485
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Business On Camera - BOC
BOC is a visual public relations company specializing in corporate communications and video marketing.
FILM / TV
Our mission is to create powerful communications solutions for our partners and create film and television content that contributes to the evolution of human consciousness.
Corporate Video
These are just some of the organizations we have worked with:
PR & Marketing Brand Strategy
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Brand Partnership Structure
TOTAL PROJECT COST $150,000
BOC $75,000 Partner(s) $75,000 (Cost Sharing Welcome)
(Confirmed Financing)
Insurance, Production Costs, Directors, Overhead, Broadcaster, Marketing, Promotion, Cameras, Sound, Studio, Editing
OWN YOUR VIDEOS!
Kevan Funk - Film Director
Brent Hodge Filmmaker - “I am Chris Farley” 2015 Biography / Documentary
“Hello Destroyer” - 2016 Drama
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Brand Partnership Levels
Mini Play - $5k • Custom Produced 90 second feature in an episode of your choice • Logo recognition in TV show • Logo recognition throughout social media • Logo recognition on promotional materials • Bonus 90-minute Visual Communications Strategy Session with Producers
Tier 1 - $25k
Tier 2 - $75k
• Custom Produced ten-minute-feature in the series • Logo recognition in TV show • Logo recognition on all promotional materials • Logo recognition throughout social media • Bonus 90-minute Visual Communications Strategy Session with Producers
• Official brand partner to full 44 minute movie! • Logo recognition in TV show • Logo recognition on all promotional materials • Logo recognition throughout social media • Bonus 90-minute Visual Communications Strategy Session with Producers
• Official brand partner to full 44 minute movie! • Logo recognition in TV show • Logo recognition on all promotional materials • Logo recognition throughout social media • Bonus 90-minute Visual Communications Strategy Session with Producers
+
+
+
• Recognition in closing credits of TV broadcast • Invitation to all events and private screenings
• Recognition in closing credits of TV broadcast • Invitation to all events and private screenings
+ • SPONSORSHIP OF ENTIRE EPISODE -”This episode brought to you by...” • Share all episodes of series • Bonus 5 videos as deliverables for your own marketing! • Access to all b-roll footage and interview content • Editorial and Creative input • Bonus 90-minute Visual Communications Strategy Session with Producers
Tier 3 - $100k
• Recognition in closing credits of TV broadcast • Invitation to all events and private screenings
+ • SPONSORSHIP OF ENTIRE EPISODE -”This episode brought to you by...” • Share all episodes of series • Bonus 5 videos as deliverables for your own marketing! • Access to all b-roll footage and interview content • Editorial and Creative input • Bonus 90-minute Visual Communications Strategy Session with Producers
+ • Speaking opportunity at Canada 150 events • Placement in two (2) other episodes • 15% discount on all video services for 24 months
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Ballpark Time Lines
Brand Partnerships
Marketing, Promotion, Distribution
Come to term next 60 - 90 days
May 20 - Digital Launch June 20 - #wemaple campaign launch with Mayor Naheed Nenshi July 1 - Ongoing screenings and events - Canada Day week
Pre-Production (30 days) Production (60-90 days) Post Production (30 days)
Ongoing PR and social media promotion Final product delivered to Brand Partner(s) Paid advertising online (Facebook & Instagram) Projects go to television broadcaster Managing digital campaign to promote TV broadcast
Brand Partners own content! Sign up today to have some content ready for Canada Day!
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Thank you for supporting this project! Please contact your producer if you would like to tailor something custom with different parameters or if you have any questions regarding time lines.
Matt Keay Executive Producer
[email protected] 403-689-8485
Sasa Dugonjic
Kyle Zien
Associate Producer
Associate Producer
[email protected] 587-500-3007
[email protected] 403-669-3403
Sign up today to have some content ready for Canada Day! PRODUCER’S NOTE: If this opportunity has come too late in your budget planning cycle please consider a 2018 campaign.