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BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JANUARY 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

Slack Incorporated 6900 Grove Rd Thorofare, NJ 08086 Tel. No.: (856) 848-1000 Fax No.: (856) 853-5991 www.healio.com/orthopedics

Since January 1980, ORTHOPEDICS TODAY has served orthopedic surgeons with news, information, and education – helping them stay on the forefront of their practice. With a dedicated staff focused solely on orthopedics, Orthopedics Today strives to bring our readers a deeper understanding of the news and events that affect their profession. Healio.com/Orthopedics is the online destination for orthopedic surgeons seeking daily news updates from Orthopedics Today, in addition to peer-reviewed research, continuing medical education and exclusive web-only content. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. FIELD SERVED ORTHOPEDICS TODAY serves the field of hand surgery, spine surgery, adult reconstructive surgery, oncology surgery, pediatric orthopedic surgery, sports medicine surgery, orthopedic surgery, trauma surgery, rheumatology and physician assistants in orthopedic surgery. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are orthopedic surgeons, hand surgeons, adult reconstructive surgeons, orthopedic musculoskeletal oncology surgeons, pediatric orthopedic surgeons, orthopedic spine surgeons, traumatic surgeons, rheumatologists, osteopathic physicians who are office based, hospital based full time staff, residents and interns, including medical teachers, researchers and physician assistants in orthopedic surgery.

CHANNELS ORTHOPEDICS TODAY

6 Issues in the period 29,792 average circulation

EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported

ORTHOPEDICS TODAY (6 issues in the period)

www.bpaww.com

Non-Paid

Paid

Average

29,792

-

29,792

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 Qualified Within QUALIFICATION SOURCE

1 Year

I. Direct Request: II. Request from recipient’s company: III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories Business directories Manufacturer’s, distributor’s, and wholesaler’s lists *Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT

Total Qualified

2 Years

3 Years

-

-

-

Percent

-

-

-

-

-

30,206 28,619 1,587 30,206 100.0

-

-

30,206 28,619 1,587 30,206 100.0

100.0 94.7 5.3 100.0

-

-

*See Additional Data

3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 MAILING ADDRESS

Total Qualified

Percent

Individuals by name and title and/or function

30,206

100.0

Individuals by name only

-

-

Titles or functions only

-

-

Company names only

-

-

Multi-Copy Same Addressee copies

-

-

Single Copy Sales

-

-

30,206

100.0

TOTAL QUALIFIED CIRCULATION

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data

Audited Data

Audited Data

Audited Data

Audited Data

Circulation Claim

February -July 2011

August 2011 January 2012

February -July 2012

August 2012 January 2013

February -July 2013

August 2013 January 2014*

Total Audit Average Qualified:

27,874

28,051

28,406

28,809

29,116

29,792

Qualified Non-Paid:

27,874

28,051

28,406

28,809

29,116

29,792

-

-

-

-

-

-

6-Month Period Ended:

Qualified Paid: Post Expire Copies included in Total Qualified Circulation:

**NC

**NC

**NC

**NC

**NC

**NC

Average Annual Order Price:

**NC

**NC

**NC

**NC

**NC

**NC

*NOTE: August 2013 – January 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

www.bpaww.com

ORTHOPEDICS TODAY / January 2014

4

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC

Total Qualified 148 188 87 837 146 407 1,813 2,075 876 1,437 4,388 1,228 571 1,187 995 568 4,549 665 252 615 74 96 194 302 2,198 79 703 85 759 160 939 432 800 1,770 5,727

State

Percent Kentucky Tennessee Alabama Mississippi

EAST SO. CENTRAL 6.0

Arkansas Louisiana Oklahoma Texas WEST SO. CENTRAL

14.5

15.1

Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES

7.3 U.S. Territories Canada Mexico Other International APO/FPO

TOTAL QUALIFIED CIRCULATION

Total Qualified 408 692 435 213 1,748 220 456 301 2,020 2,997 122 158 74 575 186 524 267 187 2,093 94 655 408 3,280 126 4,563 30,076 130 -

Percent

30,206

100.0

5.8

9.9

6.9

15.1 99.6

19.0

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

New England

1,813

Middle Atlantic

4,388

East No. Central

4,549

West No. Central

2,198

South Atlantic

5,727

East So. Central

1,748

West So. Central

2,997

Mountain

2,093

Pac ific MEDIA CHANNEL SOCIAL 130

US Territories 0

www.bpaww.com

4,563

2000

4000

6000

8000

ORTHOPEDICS TODAY / January 2014

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ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Association rosters and directories include 2 sources of circulation for quantities of 1,650 copies or 5.5% to 26,969 copies or 89.3%, including the American Osteopathic Association and the American Medical Association. Other Sources include 2 sources of circulation for quantities of 408 copies or 1.4% to 1,179 copies or 3.9%, including Physicians Assistants in Orthopedic Surgery and the American Society of Orthopedic Physician's Assistants.

PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Allison Altobelli, Director of Circulation and Audience Development Lee Gaymon, Senior Director, Audience Development and Marketing (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed State City Received by BPA Worldwide Type ID Number

January 14, 2014 New Jersey Thorofare January 14, 2014 BJ O036B0D3

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com

Recycled Paper

Copyright © 2013 BPA Worldwide. All rights reserved.

ORTHOPEDICS TODAY / January 2014

MAGAZINE CHANNEL

Official Publication of: None/Established: 1981/Issues Per Year: 12

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD

AVERAGE NON-QUALIFIED CIRCULATION

Total Qualified

NON-QUALIFIED Not Included Elsewhere

QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION

Copies

Other Paid Circulation

-

Advertiser and Agency

327

Allocated for Trade Shows and Conventions

-

All Other

600 TOTAL

927

Copies 29,792

Qualified Non-Paid

Percent 100.0

-

-

Copies 29,792 -

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

Qualified Paid

Percent 100.0

Copies -

-

-

Total Qualified

2013/2014 Issue

Percent -

August

29,342

September

29,328

October

29,952

November

29,951

-

-

-

-

-

-

December

29,971

29,792

100.0

29,792

100.0

-

-

January

30,206

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF JANUARY 2014 This issue is 1.7% or 497 copies above the average of the other 5 issues reported in Paragraph 2. MAJOR PROFESSIONAL ACTIVITY FOR UNITED STATES & PROFESSIONALS INCLUDING APO & FPO PATIENT CARE

OTHER PROFESSIONAL ACTIVITY

OSTHEOPATHS

HOSPITAL BASED PRACTICE

Numeric Code

Alpha Code

TOTAL QUALIFIED

PROFESSIONAL CLASSIFICATION (See Note 2)

104

HSO

Hand Surgery/Orthopedic Surgery

50

OM0

Orthopedic Surgery, Musculoskeletal Oncology

PERCENT OF TOTAL

Office Based Practice (A)

Residents (C)

Full-Time Hospital Staff (D)

Total (Patient Care) (F)

Medical Teaching (G)

Research (I)

Other

Other Professional Activity (L)

Unknown

AOA Total

622

2.0

488

121

13

622

-

-

-

-

-

-

86

0.3

63

11

11

85

1

-

-

1

-

10

51

OP

Orthopedic Surgery, Pediatric Orthopedics

438

1.5

299

33

92

424

4

-

-

4

-

48

OAR

Orthopedic Surgery, Adult Reconstructive Orthopedics

359

1.2

303

26

23

352

2

-

-

2

-

5

OSS

Orthopedic Surgery, Spine

802

2.6

669

26

49

744

6

4

-

10

-

48

52

OSM

Orthopedic Surgery, Sports Medicine

97

ORS

Surgery, Orthopedic

1,868

6.2

1,598

164

95

1,857

3

1

-

4

-

7

21,734

71.9

15,584

3,082

1,387

20,053

95

55

-

150

-

1,531 24

53

OTR

Orthopedic Surgery, Trauma

197

0.7

128

10

28

166

6

1

-

7

-

89

RHU

Rheumatology

1,103

3.6

1,042

-

48

1,090

10

2

-

12

1

-

49

HS

Hand Surgery

1,410

4.7

1,282

-

83

1,365

16

4

-

20

-

25

28,619

94.7

21,456

3,473

1,829

26,758

143

67

-

210

1

1,650

1,179

3.9

Subtotal PAOS Physician’s Assistants in Orthopedic Surgery ASOPA American Society of Orthopedic Physician’s Assistants TOTAL QUALIFIED CIRCULATION

www.bpaww.com

408

1.4

30,206

100.0

ORTHOPEDICS TODAY / January 2014

2

www.bpaww.com

ORTHOPEDICS TODAY / January 2014

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