Branding Standards

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THOMPSON STATION CHURCH LOGO The most critical visual identification device for Thompson Station Church (TSC) is the logo. This unique graphic expression of individuality is to the company what a hand written signature is to a person. The following pages outline the only acceptable ways of reproducing the TSC logo. • Our 4-color master logo has the greatest visual impact and should be used whenever possible.

TSC COLORS Three colors are used in the TSC brand. The use of these colors is important for maintaining a consistent feel in the brand reproduction.

PRIMARY COLOR PALETTE • Pantone 295 Dark Blue • Pantone 7458 Light Blue • Pantone 7527 Neutral

SECONDARY COLOR PALETTE

SECONDARY GRADIENT PALETTE

• Pantone 485 True Red

• True Red to Dark Red

• Pantone 375 Lime Green

• Lime Green to Dark Green • True Orange to Yellow

• Pantone 431 Gray • Pantone 021 True Orange

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TSC 4 COLOR APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC 4 COLOR COLUMBIA APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC 2 COLOR APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC 2 COLOR COLUMBIA APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC 1 COLOR APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC 1 COLOR COLUMBIA APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC GRAYSCALE APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC GRAYSCALE COLUMBIA APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC REVERSED APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC REVERSED COLUMBIA APPROVED LOGOS

• Full Logo Horizontal Application • Full Logo Vertical Application

• Abbreviated Logo Horizontal Application • Abbreviated Logo Vertical Application

• Full Logo Extreme Horizontal Application

• Abbreviate Logo Extreme Horizontal Application

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TSC DEPARTMENT APPROVED LOGOS

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MANDATORY CLEARANCE FOR LOGO In order to command attention, the TSC logo must always have a certain amount of clear space around it. It should not be crowded or overwhelmed by other elements competing for the space. If placed within a cluttered environment, the logo’s message risks becoming obscured and insignificant. As a general rule, make the amount of clear space even larger when possible. The required minimum clear space can be measured in relation to the height of the TSC Cross icon. The clear space around the TSC logo requires at least 1x the height of the TSC Cross icon (represented below in the gray tint) of space surrounding the entire logo top and bottom; left and right.

GRAY REPRESENTS MANDATORY NEGATIVE SPACE REQUIRED FOR LOGO Clearance should equal or exceed vertical measure of “Cross” icon

MINIMUM SIZE FOR LOGO To ensure legibility, when reproduced at minimum size, full length or height of the logo should be at least 1” wide or high. Examples are not actual size.

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MISUSE OF LOGO The logo should only be used according to the guidelines established in this document.

DO NOT condense logo to fit in a layout

DO NOT stretch logo to fit in a layout

DO NOT change the colors of logo

DO NOT place logo on a background color or image that affects its impact. Use appropriate color format for the background employed.

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TSC TYPOGRAPHY Typography is a major factor in maintaining and promoting our identity’s visual continuity. DIN Medium and Helvetica Neue are our preferred typefaces.

DIN MEDIUM

(for headlines; all caps)

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*

HELVETICA NEUE

(for body copy)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Helvetica Neue Roman Helvetica Neue Roman Italic Helvetica Neue Bold Helvetica Neue Bold Italic

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