chief executive 50 special program

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chief executive 50 special program

digital transformation from the inside out march 13, 2014 :: new york city

At a Glance: •• Cultural transformation with David Sable, Global CEO, Y&R Advertising •• Rethinking digital collaboration with Jon Cook, President and CEO, VML •• Leveraging digital capabilities for a competitive advantage

Location: Young and Rubicam Group Headquarters 3 Columbus Circle New York, NY 10019

Tentative Schedule: 12:00 p.m. – 1:30 p.m. Welcome lunch with David Sable 1:30 p.m. – 5:00 p.m. Member discussions 5:00 p.m. – 6:00 p.m. Reception and adjourn

The rise of digital technology has profoundly altered and, in some cases, completely disrupted business models over the past decade. The advertising industry especially has had to adapt and transform amid seismic shifts in consumer behavior. Ninety-year-old communications agency Young and Rubicam Group has approached these challenges with a commitment to “reinvent itself for its own time.” Members are invited to a unique half-day program at Y&R’s global headquarters in New York City. David Sable, Global CEO of Y&R Advertising, and Jon Cook, President and CEO of VML joins the group to discuss how digital drives growth and transforms culture in a business ecosystem that is constantly changing. Conversations will include: •• Generation World: Transforming the Business, Inside and Out –– Under David Sable, Y&R Advertising set out to rethink its understanding of the consumer. Today’s buyers are part of the digitally connected “Generation World”—a group that is ageless, borderless and has more in common than ever before. At the same time, Sable has led an internal cultural transformation every bit as profound as the changes in the consumer landscape. •• Rethinking Digital Collaboration –– VML is a leader in social, mobile and analytics. Jon Cook will share why the key to enabling the group’s success has been its strong collaborative culture. Conversation will focus on how a “digital upstart” can partner with the core business to leverage the collective strengths of the enterprise. This immersion into Y&R’s unique culture is open to members from across World 50’s executive communities. Space is limited and registrations will be accepted on a first-come, first-served basis.

© World 50, Inc. 2013