Cloud Platform for IoT

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Cloud Platform for IoT iotfy.co

Problem The problem

Hardware developers/Enterprises face challenges in setting up reliable cloud platform and a secure channel for communications between cloud platform and IoT devices. Also, current IoT platforms don’t support Federation and are closed systems.

Alternatives

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Why really needed

IoTfy has been developed keeping in mind requirements of the entire IoT ecosystem. All existing IoT platforms don’t consider the requirements of the end-user. IoT platforms need to more open so that IoT devices working on different platforms can talk to each other.

Proof

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Temboo Xively ThingWorkx Everthng

XMPP-IoT Community Backing Positive feedback from over 50+ hardware devs at Hack4India Hackathon

Solution Snapshot ➔ ➔

Our solution

How we are unique

Cloud Platform (PaaS) for IoT IoTfy’s SDKs and libraries for various hardware platforms, Secure Two way messaging channel, REST APIs Framework, IFTTT like recipes, and Recipe store enables device manufacturers, and consumers quickly join the IoT bandwagon by using IoTfy’s reliable and secure cloud platform

➔ Quick setup of cloud backend for IoT products (with no coding) ➔ Non-programmers and End User Friendly

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Team suitability ➔

Arpit, being a serial entrepreneur, would be instrumental in building and scaling the organisation Sushant comes with exhaustive architecture experience, having worked with e-commerce giants, understands how things work at scale Shivam & Shashank have been involved in developing custom IoT solutions for enterprises for the last four years and their knowledge about the space gives us an edge

What is IoTfy? • A cloud platform (PaaS) for IoT • We enable product developers & enterprises with: – Quick setup of cloud backend for their IoT products (with no coding) – Easy integration with 3rd Party Web APIs – App/Recipe stores for app distribution

Features

SDKs & Libraries

Secure Two-way Messaging Channel

REST APIs Framework

IFTTT like Recipes & Recipe Store

Market Opportunity

We are looking at a market size of 25+ billion devices that will require an internet cloud backend by 2020

IoTfy Ecosystem

Team CEO Arpit

Marketing Shivam

Tech (Embedded) Shashank

Tech Architect Sushant

Tech (OS) Saurabh

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Role: Manage product, team and timelines. History: Serial entrepreneur, 2 Exits, built and sold Ad-box & Sagacious Research Experience: 10 years Education: B.E (DCE), SLP Fellow

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Role: User Acquisition, Community Building History: Director (BD & Ops) of ATRIM Electronics, Founded Technotism Experience: 6 years (5 years enterprise sales, 1 year direct selling) Education: B.Tech (UPTU), Business Bridge, SLP Fellow

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Role: Tech architecture, manage tech team History: Director (Tech) of ATRIM Electronics Experience: 6 years (Embedded Systems Design & Development) Education: B.Tech (UPTU), Business Bridge

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Role: Technology Architecture, Design History: Employed with Ecommerce major, tech dev in startups Experience: 6 years (python, Java, architecture) Education: B.E. (Rajasthan University), SLP Fellow

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Role: Development over OS and python History: Employed with ATRIM Electronics Experience: 3 years (Linux, Embedded, Python) Education: B. Tech (DCE)

Competition ➔ ➔ ➔ ➔

Temboo Xivily ThingWorkx Everthng

Business Model ➔ Subscription Pay As You Go Model

Current Status ➔ Alpha shipped ➔ Demoed PoC at Hack4India Hackathon in Feb, 2015 ➔ Launched Alpha in April, 2015 - 120 user signups ➔ Backed by XMPP-IoT Global Community

Appendix 1. Product Snapshots 2. Technical Architecture Snapshot 3. Short Term GTM Strategy

Dashboard

Devices

Recipes

Create New Recipe

Add New Device

Logs

Technical Architecture

Go to Market Focus on Early Adopters • • • •

Channels: Developer Meetups, Hackathons, Content Marketing, Personal Contacts Geographies: India, USA Time frame: Apr - Aug, 2015 Target: Onboard 200 users

Focus on Arduino, Raspberry Pi & Beagle Bone Communities • • •

Channels: Developer Meetups, Hackathons, Content Marketing Geographies: India, USA Time frame: Apr - Aug, 2015

Focus on Enterprises • • • •

Channels: Direct Sale Geographies: India, USA Time frame: Sep, 2015 onwards Target: Close 5 enterprise customers by March, 2016