[PDF]Confidence - Rackcdn.comhttps://96bda424cfcc34d9dd1a-0a7f10f87519dba22d2dbc6233a731e5.ssl.cf2.rackcd...
0 downloads
163 Views
2MB Size
What the hell are you doing? Do you know it’s 2017? Is an infec*on ea*ng your brain?
2015 • Fairbanks Daily News Miner APRIL • Ini7al mee7ng with owner JUNE • Opening offer and DD JULY • Search for other buyers AUGUST • Bankruptcy SEPTEMBER • Asset sale
BUSINESS
SOCIAL
-an oversimplified history of newspapers-
NATIONALLY
LOCALLY
Print circula7on decline
Repor7ng powerhouse
Consolida7on
Flat circula7on revenue
Mone7zing digital
Value to adver7sers
Market reach Confidence of readers Confidence of adver7sers Alaska’s largest audience, and it’s not even close
Turning point for Alaska Value of an informed populaJon Balance Informed opinion
Publisher
Out-source prin7ng
Format changes
Accuracy, fairness, accountability
Adjust coverage
Rebuild relaJonships