conquer big data

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CONQUER BIG DATA and See the Possibilities Companies across the globe are using big data to add value and improve market share—proving that if done right, the benefits of big data and analytics investments clearly outweigh the risks. If you have yet to make your trek up the Big Data Mountain, perhaps because of those risks, now is the time to re-evaluate.

It’s time to make some of it work for you.

Reach the Summit For your final ascent, choose the world’s smartest database, data processing, in-memory analytics solution. With SAP HANA, your organization can use big data to: • Make real-time decisions • Reduce costs • Increase customer understanding • Accelerate the development of new products • Reduce data’s time to value

3,000

AND GROWING

global customers using SAP HANA HANA is an in-memory data platform for SAP and non-SAP environments, for performing advanced, real-time analytics while simultaneously handling real-time transaction workloads with extreme speed— up to 2,000x faster than traditional databases. It’s the fastest growing product in SAP’s history.

68%

of companies do not have a stated business intelligence or analytics strategy

To reach the top you need owners and sponsors for analytics initiatives across the organization, along with incentives and support from executives.

Prepare Your Infrastructure, Prepare Your People You need a software-defined infrastructure in which IT is simplified, responsive to the shifting requirements of the business, and adaptive through automation. Succeeding with big data requires a different approach: you need to embed big data deeply into your organization.1

What’s Your Big Data and Analytics Strategy? Sifting [through a big pile of data] without a purpose can become very expensive and time-consuming…It’s not how much data you have, but what you do with it that counts.1

CRITICAL MOVES to Help You Reach the Top

TH E R E WI LL B E

5 BILLION CONNECTED

PEOPLE GLOBALLY BY 2018 The Internet of Things may add another 50 billion devices (sensors, wearables, smart homes, etc.)3

Assess the State of Your Data Do you know what you have? Do you know where it is? Do you know what you’re going to do with it?

1 2 3 4

Forbes, “Tom Davenport’s Guide to Big Data,” Gil Press, March 3, 2014 Forbes, “Five Steps to Master Big Data and Predictive Analytics in 2014,” Ben Kerschbergh, January 3, 2014 News.com, “Can you trust Big Data?” Gerd Leonhard, March 3, 2014 ZDNet, “Clout-craving CMOs turn to big data, CIOs for strategic insight,” Larry Barrett, March 4, 2014

42% Process Big Data to develop new products and business models to better support customers

1. Don’t overcomplicate. You should not have to rely on data scientists to run analytics and make the inferences that are the basis for decisions. 2. Think big. Consider how to most effectively leverage your data for positive transformative impact. 3. Use what you have. Leverage time-critical data to yield actionable intelligence. Be aware of data your organization pulls from disparate and distributed sources. 4. Choose wisely. Decide on a core platform that creates derivative intelligence and knowledge in real time. 2

BUT Only 20% of companies have implemented big data analytics necessary to generate the holistic customer profiles they desire.

AND More than 50% of CMOs lack access to technology systems that provide a single-view snapshot of customers.4