digital marketing and communications coordinator


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DIGITAL MARKETING AND COMMUNICATIONS COORDINATOR RECRUITMENT PACK DECEMBER 2018

Recruitment Pack – Digital Marketing and Communications Coordinator

WELCOME Thank you for your interest in the position of Digital Marketing and Communications Coordinator at Kent Union. We are a successful, vibrant and exciting organisation with a bright future ahead of us. We have achieved a great deal in the last few years, more than doubling in size to our current £11million turnover, 500 employees and 2,000+ volunteers. Kent Union is a great place to work. We were re-accredited with Investor in People Gold status in December 2014, and were accredited with Leaders in Diversity in 2013; we were the first students’ union in the UK to achieve Investing in Volunteers status and have been included in the Sunday Times 100 Best Not-For-Profit Organisations to Work For, for 9 years, placed 38th for 2018. Our Digital Marketing and Communications Coordinator will be responsible for support to our communications team as well as creating and managing content on our websites. Working with the communications team across both campuses you will work to increase student engagement across all our comms channels. This role is pivotal to ensuring Kent Union’s tone is student friendly and all students at Kent are aware of what Kent Union is, the services on offer and current campaigns. Working in partnership with all outlets and services to promote events, provide information and guide students during their time at the University of Kent. The work will incorporate delivering communications to students based at both Canterbury and Medway campuses, through Kent Union and also Greenwich and Kent Students’ Unions Together. This pack should provide everything you need to support your application. It contains:      

Job description Person specification Copy of full advert Summary conditions of appointment Summary governance and management arrangements Application and selection process and timetable

If you require further information, please contact our HR Department on 01227 824220 to arrange an informal conversation with Matt Goodwin, Head of Marketing or visit http://www.kentunion.co.uk/careers/.

Recruitment Pack – Digital Marketing and Communications Coordinator

WHY WORK FOR US? We’re Bold You’ll be working for an organisation that is innovative and challenges the status quo to stand up for students and ensure they have the best time at University. You’ll get to directly shape what we do and pioneer new areas of work.

We’re Supportive We offer 37* days of annual leave, time off for volunteering, ability to occasionally work from home and an optional pension scheme. We’re also flexible as we understand that life isn’t 9-5 and we’ll always look at how we can best adapt to meet your needs.

We’re Inclusive We are an organisation that champions equality and diversity and works to embed this in everything we do. We positively encourage applications from all individuals irrespective of their gender, age, ethnicity, sexuality, religious beliefs or disability.

And It’s Great Fun! We are always working hard to improve the student experience but we have a great time doing it. You’ll be joining a team of passionate and friendly people and get to be involved in all the incredibly random fun things we do that make Students’ Unions such amazing and unique places to work.

*Entitled to 23 days’ leave, increasing by 1 day a year to a maximum of 28 days; 6 ‘customary’ days’ leave, normally taken over Christmas; and the 8 statutory leave days for England. Total entitlement is therefore 37 days in year 1, rising to 42 days after 5 years.

Recruitment Pack – Digital Marketing and Communications Coordinator

THE ROLE Job Description – Digital Marketing and Communications Coordinator Department: Marketing Reports to: Assistant Marketing & Communications Manager Direct reports: Communications Coordinator / Marketing & Communications Team Leader (GKU) / Student Staff / Interns Role Purpose: Our Digital Marketing and Communications Coordinator will be responsible for support

to our communications team as well as creating and managing content on our websites. Working with the communications team across both campuses you will work to increase student engagement across all our comms channels. This role is pivotal to ensuring Kent Union’s tone is student friendly and all students at Kent are aware of what Kent Union is, the services on offer and current campaigns. Working in partnership with all outlets and services to promote events, provide information and guide students during their time at the University of Kent. Authority and direction is delegated from the Union’s Trustees, via the Chief Executive and Head of Marketing.

Duties and Responsibilities Financial Responsibilities: 1.

To ensure all budgets are managed effectively, ensuring full adherence to Kent Union’s financial reporting procedures.

2.

To be responsible for the security of all resources including stock and cash, and to follow all Kent Union’s financial procedures.

Responsibility for People 1.

To effectively communicate individual, team and organisational goals to all people.

2.

To encourage open feedback and debate from people.

Operational Duties



Planning 1. 2. 3.



Delivering communications outlining key messages throughout the year for Kent Union and Greenwich and Kent Union’s Together in Medway. Delivering on communications plans for all Kent Union departments and services, to guide strategic planning and budget setting. Working in line with the Kent Union annual calendar, effectively engage students with key messages for campaigns.

Social Media, email communications & web content 1.

Posting on social media accounts including Facebook, Twitter, YouTube, Instagram and Snapchat. Ensure that these are regularly updated to communicate key messages to our students and share relevant and interesting content whilst still maintaining our brand identity and tone of voice.

Recruitment Pack – Digital Marketing and Communications Coordinator

2.

    

Sourcing content to include within the regular student newsletters, compiling the copy and ensuring the newsletters are distributed. This content should include content written / sourced from PTOs and FTOs. 3. Work with the Full Time Officer Team, Part Time Officers and engaged student groups to create engaging content for all channels to ensure that our communications are representative of our membership. 4. Responsible for ensuring that engagement with our social media channels rises; key focus across Freshers’ Week to gain followers. 5. Working with Graphic Designers to assess, create and update the content of our social media, ensuring that the pages informative, helpful and engaging. 6. Facilitate online conversations with students in order to keep them engaged 7. Developing copy for ad-hoc all student emails and sending these on behalf of all Kent Union departments. 8. Working with the rest of the Marketing department to effectively and creatively engage our members with corporate and strategic documents such as the annual Impact Report, Kent Union Strategy and organisational Operating Plans. 9. Use social media to gather feedback and research student satisfaction. Promoting a range of student surveys across all channels to achieve a statistically significant sample size. 10. Writing content for our websites ensuring that the content is relevant and up to date. Deliver a smooth student journey to assist in increasing traffic. To ensure the health and safety of staff, customers and suppliers, in line with the Union’s Health and Safety Policy To ensure that the Union’s Health, Safety and Well-being Policy and appropriate Health and Safety legislation is adhered to at all times To ensure excellence in customer service, making sure that customers’ expectations are exceeded whenever possible To support elected officers in developing, co-ordinating and promoting the democratic structures Carry out other duties and activities as reasonably required to support colleagues in achieving Kent Union’s Plan.

Summary of terms  This is a part time position  23 hours per week  This post will be based at University of Kent, Canterbury Campus

This job description does not form part of the contract of employment.

Recruitment Pack – Digital Marketing and Communications Coordinator

WHAT WE’RE LOOKING FOR Person Specification Essential requirements should be demonstrated before appointment and maintained in post. Desirable elements should be developed and maintained once in post as needed Qualifications

Essential

GCSE Maths and English or equivalent

X

Communications, creative writing or related qualification i.e. CIM, CIPR

Desirable

Tested at Interview

Tested at application X

X

X

Experience Experience of working in a democratic environment, membership organisation or charity

X

X

X

Have experience in working with a range of IT systems

X

X

X

Relevant experience of planning and delivering communication campaigns

X

X

A track record of working with a variety of internal and external stakeholders

X

Previous administration experience incorporating Microsoft Office Suite

X

Experience of developing content across a range of communication channels including print, web and digital

X

X

X

Experience of using communication channels to inform a broad range of audience segments

X

X

X

A good understanding of how to deal with feedback and complaints, ensuring they are swiftly and appropriately resolved

X

X

X

X

X

X

X

Knowledge A thorough understanding of the current issues affecting higher education institutions and students

X

Recruitment Pack – Digital Marketing and Communications Coordinator

A good knowledge of best practice within marketing and communications

X

A sound understanding of how a students’ union operates, particularly in relation to the full time officer posts

X

A working knowledge of the student and/ or youth target markets

X

X

X

A keen interest in tracking results via a tool such as Hootsuite, evaluating performance of social media activity based on defined metrics/ objectives

X

X

X

A good understanding of best practice within social media and of tracking impact/ outcomes

X

X

X

X

X

Ability to operate effectively in a complex environment, with the political skills and acumen to develop productive relationships with a range of people

X

X

X

Excellent communication skills, with the ability to relate to and communicate effectively with people at all levels

X

X

X

A skilled and committed user of IT, enabling efficiencies and improved service through the use of technology

X

X

A firm commitment to standards of excellence, thoroughness, perseverance and good attention to detail

X

X

Sound judgement and ability to handle competing priorities and a challenging workload in a pressurised environment

X

X

Evidence of a personal commitment to continuing professional development

X

X

A commitment to equality of opportunity; someone who builds a culture of inclusivity and removes barriers to diversity

X

X

A team player, who helps others build a successful team, celebrates others’ success and supports others to achieve individual and team goals

X

X

A strong commitment to working in a democratic and membership organisation, with the ability to empower and build constructive relationships with elected officers

X

X

Skills and Abilities

Values & Behaviors

Recruitment Pack – Digital Marketing and Communications Coordinator

A BIT ABOUT US Summary Governance and Management Arrangements Why we’re here – our mission We are a charity that supports students at the University of Kent; we:  Stand up for students  Help them have the best time at Kent  Prepare them for life after Kent Why we do it – our beliefs We believe every student at the University of Kent should have the opportunity to try out new experiences, have fun, make new friends and be part of a community; we believe every student should have the opportunity to fulfil their potential in life, have a voice in society and make a difference. We believe that Kent Union is integral to empowering students to realise this belief. Where we’re going – our vision Our vision is for students at Kent to have one of the best student experiences on the planet, to be the best students’ union in Europe and to be a world class employer in the Not-forProfit Sector; we know this is ambitious, but our strategic plan, our culture, our values and our mission will help us achieve our vision. How we’re perceived – our values   

Bold – we are brave and courageous; we stand up for students’ rights; we are innovative and we challenge the status quo. Inclusive – we welcome all people and appreciate their uniqueness; we are champions of equality and diversity. Supportive – we look out for people; we want students to succeed in life so we offer transformative experiences for them to get involved in; we ensure our staff have a healthy work-life balance.

Recruitment Pack – Digital Marketing and Communications Coordinator

Legal Status Kent Union is an unincorporated association and a registered charity. The Union has a Board of Trustees, which is legally responsible for all aspects of the organisation. Democratic Structures Kent Union is a membership organisation; all students at the University of Kent are automatically members of Kent Union. The membership provides strategic and political direction through the Union’s democratic structures, including petition and feedback mechanisms, all student votes, referenda, the Annual General Meeting, a Campaigns Forum, Executive Committee and seven elected Trustees. The Trustees The Trustees of Kent Union are the five ‘sabbatical officers’, four ‘external’ trustees and four ‘student’ trustees. The sabbatical officers and two of the student trustees are elected each year by and from the student membership of Kent Union. The sabbatical officers take a year out of their studies (or immediately after graduating) to serve as a trustee; they can stand for re-election for a second year if they choose, but can serve for no more than two years. Unlike the trustees of most registered charities, the sabbatical officers are paid a living allowance and work a normal working week. The four student trustees have all the responsibilities of being a trustee, but are still studying and fulfil their duties on a ‘part-time’ and voluntary basis. Two of the four student trustees are elected by cross-campus ballot and take office on 1 July each year; the other two student trustees are selected via a recruitment process in the October of each year. Staff and Management Structure Kent Union employs approximately 650 staff to provide services for its members. Staff are of two types – approximately 400 student staff, who work whilst completing their studies at the University of Kent; and approximately 150 career staff – professionals who have made working at Kent Union part of their career. The Board of Trustees oversees the work of staff through the Chief Executive and Director Group, who in turn manage staff through the 15 senior managers, each of whom is responsible for one of the Union’s Departments or a strategic function.

Recruitment Pack – Digital Marketing and Communications Coordinator

Marketing Department Structure Head of Marketing

Website Manager

Website Design Coordinator

Design Manager

Assistant Marketing & Communications Manager

Commercial Design Coordinator

Marketing & Communications Team Leader (GKU)

Digital Marketing & Communications Coordinator

Non- Commercial & Commercial Design student staff

Marketing Assistant (GKU) Student Staff

Marketing Assistant Student Staff

Recruitment Pack – Digital Marketing and Communications Coordinator

THE IMPORTANT HR BIT Summary Conditions of Appointment Salary The post is at Grade 3 point 1 of the Kent Union’s pay scale with a starting salary of £11,762 per annum (full time equivalent £17,899). Staff normally move up one incremental point annually, subject to performance. Probationary arrangements This post is subject to a 6-month probationary period, with 1, 3 and 6-month reviews. Notice Period The notice period for this position is one month. Annual Leave Entitlement The post holder is entitled to 23 days’ leave, increasing by 1 day a year to a maximum of 28 days; 6 ‘customary’ days’ leave, normally taken over Christmas; and the 8 statutory leave days for England. Total entitlement is therefore 37 days in year 1, rising to 42 days after 5 years. Pension The post holder is entitled to join Kent Union’s Career Average Related Earnings (CARE) pension scheme with salary sacrifice, in which Kent Union contributes 16% and employees contribute 6% of salary. Alternatively, the post-holder can join a personal pension scheme through Scottish Equitable, in which Kent Union contributes 6% and employees contribute 3% of salary. Hours of Work The contracted hours are 35 hours per week; additional hours where deemed necessary with occasional evenings or weekends. Work-Life Balance Kent Union is committed to facilitating a healthy work-life balance and has cutting edge flexible working policies, including extensive maternity, paternity and grand-parent leave; generous adoption and parental leave entitlement; facilities for sabbatical leave; the option to work from home on occasion and time off for volunteering.

Recruitment Pack – Digital Marketing and Communications Coordinator

Equality of Opportunity Kent Union is committed to the principles of equality of opportunity and will endeavour to meet the needs of any candidate who fulfils the requirements of the person specification.

HOW TO APPLY Application and Selection Process and Timetable 19 December 2018 4 January 2019 14 January 2019

Position advertised Applications close at 5pm Interviews

Applications To apply please download and complete an application form from our recruitment website www.kentunion.co.uk/careers and email it, along with the Equal Opportunities Monitoring form to [email protected]; please ensure that you pay particular attention in your application to detailing how you meet the requirements of the person specification. The Equal Opportunities Monitoring form will be separated from applications prior to shortlisting. Completed applications must be received by 5pm on 4 January 2019 Website Kent Union’s website contains further background information about Kent Union to help potential applicants. Potential applicants are encouraged to look at the website prior to applying; the website address is www.kentunion.co.uk Further Information and Questions If you require further information, please contact our HR Department on 01227 824220 to arrange an informal conversation with Matt Goodwin, Head of Marketing or visit http://www.kentunion.co.uk/careers/.

Recruitment Pack – Digital Marketing and Communications Coordinator

JOB ADVERT Digital Marketing and Communications Coordinator Annual Salary £11,762 (full time equivalent £17,899) 23 hours per week Generous Pension and benefits 37 days annual leave (rising to 42 after 5 years)

Thank you for your interest in the position of Digital Marketing and Communications Coordinator at Kent Union. We are a successful, vibrant and exciting organisation with a bright future ahead of us. We have achieved a great deal in the last few years, more than doubling in size to our current £11million turnover, 500 employees and 2,000+ volunteers. Kent Union is a great place to work. We were re-accredited with Investor in People Gold status in December 2014, and were accredited with Leaders in Diversity in 2013; we were the first students’ union in the UK to achieve Investing in Volunteers status and have been included in the Sunday Times 100 Best Not-For-Profit Organisations to Work For, for 9 years, placed 38th for 2018. Our Digital Marketing and Communications Coordinator will be responsible for support to our communications team as well as creating and managing content on our websites. Working with the communications team across both campuses you will work to increase student engagement across all our comms channels. This role is pivotal to ensuring Kent Union’s tone is student friendly and all students at Kent are aware of what Kent Union is, the services on offer and current campaigns. Working in partnership with all outlets and services to promote events, provide information and guide students during their time at the University of Kent. The work will incorporate delivering communications to students based at both Canterbury and Medway campuses, through Kent Union and also Greenwich and Kent Students’ Unions Together. Application and Selection Process and Timetable 19 December 2018 4 January 2019 14 January 2019

Position advertised Applications close at 5pm Interviews