Digital Marketing Co-ordinator, Navitas Professional and English Programs Full time / Ongoing / Sydney Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals. Navitas listed on the Australian Securities Exchange (ASX) in 2004 and is now an S&P/ASX Top 100 Company, employing more than 5,500 staff globally. Navitas operates across three Divisions. The Professional and English Programs (PEP) division provides quality vocational training and higher education, coupled with placement services in areas of key demand as well as providing English as second language courses for international students and English language, settlement and work preparation programs for migrants and refugees.
Introduction to the Role This role works closely with the eMarketing Manager and eMarketing Systems Specialist and is responsible for implementing automated marketing campaigns and student acquisition strategies. Responsibilities
Ensure effective digital campaign development and execution Ensure a high standard of administration and analysis Contribute to effective eMarketing campaigns Maintain brand consistency and clarity across websites and eMarketing activity Contribute to the maintenance of client privacy
Essential Skills & Experience
Qualification in digital, business, marketing or a related discipline
2 years in a similar role
2 years’ experience in using marketing automation, email marketing systems and CRMs e.g. Marketo and Salesforce
Strong analytical skills with good attention to detail
Solid critical thinking skills and ability to develop solutions to complex problems
Good stakeholder management and communication skills
Sound project management skills
Proven experience using CMS and basic html/CSS to update websites
Familiar with data extraction
Demonstrated ability to operate independently, set priorities with conflicting workloads and manage own time.
Strong computing skills including Microsoft Excel, workflow packages such as Visio and Internet research skills for problem solving, self-tuition and support.
Desirable
Experience in a similar role in an education organisation Experience working in a matrix organisation, including stakeholder engagement and influencing management Experience in Marketo and Salesforce
What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is valuesdrive and an equal opportunity employer. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Only people who are eligible to work in Australia may apply for this position. Enquiries and applications including a cover letter addressing the above criteria and resume, should be forwarded to Tim Gallantree, eMarketing Manager, phone (02) 9664 6262, email
[email protected].
Applications close on 30 November 2015 at 5 PM, however, the screening and interview process will commence prior for suitable applicants.
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Position Description Digital Marketing Co-ordinator, Navitas Professional and English Programs Division:
Professional and English Programs
Reports To:
The role is a direct report to the eMarketing Manager, PEP.
1. Overview and Objectives of the Position Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media programs, workforce education and student recruitment. The Professional and English Programs (PEP) division is a division with approximately 1000 FTE staff and turnover of approximately $200m. For more than 20 years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for “work-ready”, skilled employees and provides learners with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. For students intending to study English, Navitas Professional English is Australia’s largest provider of English Language training with 29,000 students and clients across 18 teaching centres. The division is a leading provider of English language, settlement and work preparation programs for migrants and refugees with more than 21,000 clients in FY12. This role works closely with the eMarketing Manager and eMarketing Systems Specialist and is responsible for implementing automated marketing campaigns and student acquisition strategies.
2. Key Relationships
eMarketing Manager, PEP
eMarketing Systems Specialist
PEP Marketing Directors and Marketing Managers
PEP eMarketing team
PEP Campaign Team
PEP I.T.
PEP Marketing and Sales Team
Group eMarketing
Group I.T.
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3. Key Result Areas (Areas of Accountability and Responsibility) 1. Digital Automation Systems Ensures effective digital campaign development and execution by: Implementing, monitoring, analysing and reviewing automated emarketing campaigns for student acquisition (using CRM, marketing automation tools, e.g. Marketo, web sites, web enrolments and online booking systems) Assist eMarketing Manager to develop emarketing plans to support business objectives 2. eMarketing Campaign Support Contributes to effective emarketing campaigns by: Effective problem solving through automation, CRM and student management systems to achieve business outcomes, e.g. Marketo and Salesforce. Assist with the creation, implementation, analysis and reporting of emarketing campaigns, including EDMs, landing pages, microsites, nurturing campaigns and lead generation forms through automation and CRM systems, e.g. Marketo and Salesforce 3. Website maintenance - contributes towards the updating of website content 4. Campaign Analysis and Maintenance Ensures a high standard of administration and analysis by: Developing reports to analyse effectiveness of eMarketing campaigns Continuous improvement of campaigns Continuous maintenance of campaigns and websites 5. Compliance Maintain brand consistency and clarity across websites and emarketing activity 6. Contributes to the maintenance of client privacy by: Ensuring privacy regulations are understood and implemented Ensuring client records and personal information are stored securely according to Navitas Professional and English privacy policy Cooperating with other Navitas Professional English staff and external agencies in a way which ensures ETP comply with privacy regulations Contributes to the maintenance of a safe working environment, within their area of operations, by: Maintaining local workplaces that are safe and without risk to health; Ensuring relevant occupational health and safety regulations are complied with at local workplaces
4. Selection Criteria (Qualifications, Skills and Experience)
Qualification in digital, business, marketing or a related discipline
2 years in a similar role
2 years’ experience in using marketing automation, email marketing systems and CRMs e.g. Marketo and Salesforce
Results focused with strong analytical skills with good attention to detail
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Solid critical thinking skills and ability to develop solutions to complex problems
Good stakeholder management and communication skills
Sound project management skills
Experience using CMS and basic html to update websites
Familiar with data extraction
Demonstrated ability to operate independently, set priorities with conflicting workloads and manage own time.
Strong computing skills including Microsoft Excel, workflow packages such as Visio and Internet research skills for problem solving, self-tuition and support.
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