Digital Marketing Co-ordinator, Navitas Professional and English Programs Full time / Ongoing / Sydney Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals. Navitas listed on the Australian Securities Exchange (ASX) in 2004 and is now an S&P/ASX Top 100 Company, employing more than 5,500 staff globally. Navitas operates across three Divisions. The Professional and English Programs (PEP) division is newly formed within Navitas, resulting from the merger of the Navitas Professional Division and the Navitas English Division. For students intending to study English, Navitas English is Australia’s largest provider of ELICOS training. Introduction to the Role This role works closely with the eMarketing Manager and eMarketing Systems Specialist and is responsible for implementing automated marketing campaigns and student acquisition strategies.
Essential Skills & Experience
Qualifications in marketing, business, or related area of study
Ability to work under pressure and meet deadlines
Ability to self-motivate and multi-task and work independently or within a team
Excellent written and verbal communication skills
Strong presentation, sales, negotiation and influencing skills
Well-developed interpersonal skills and professional demeanour
Strong customer relationship building and service skills and ability to interact with any level within an organisation
Proven track record in achieving sales targets
Demonstrated ability to organise and execute a sales plan
Intercultural business experience and living experience within a Middle Eastern country (1+ years)
Desirable
Experience in a similar role in an education organisation
Experience working in a matrix organisation, including stakeholder engagement and influencing management
What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is valuesdrive and an equal opportunity employer. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Only people who are eligible to work in Australia may apply for this position. Enquiries and applications including a cover letter addressing the above criteria and resume, should be forwarded to Dawn Robertson, Director, Marketing Services, phone (02) 9664 6289, email
[email protected] . Applications close on 28 August at 5PM, however, the screening and interview process will commence prior for suitable applicants.
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Position Description Digital Marketing Co-ordinator, Navitas Professional and English Programs Division:
Professional and English Programs
Reports To:
The role is a direct report to the eMarketing Manager, PEP.
1. Overview and Objectives of the Position Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media programs, workforce education and student recruitment. The Professional and English Programs (PEP) division is a division with approximately 1000 FTE staff and turnover of approximately $200m. For more than 20 years, Navitas Professional has been developing and delivering courses and programs for students looking to advance their knowledge, skills and careers. We offer an extensive range of Nationally Accredited courses from Certificate to Masters level in a wide range of discipline areas such as Psychology, Counselling, Nursing and Criminal Justice. Navitas Professional also delivers training and business solutions to employers to meet their requirements for “work-ready”, skilled employees and provides learners with relevant, practical tertiary and vocational skills, work experiences and support in their career development and working lives. For students intending to study English, Navitas Professional English is Australia’s largest provider of English Language training with 29,000 students and clients across 18 teaching centres. The division is a leading provider of English language, settlement and work preparation programs for migrants and refugees with more than 21,000 clients in FY12. This role works closely with the eMarketing Manager and eMarketing Systems Specialist and is responsible for implementing automated marketing campaigns and student acquisition strategies.
2. Key Relationships
eMarketing Manager, PEP
eMarketing Systems Specialist
PEP Marketing Directors and Marketing Managers
PEP eMarketing team
PEP Campaign Team
PEP I.T.
Group eMarketing
Group I.T.
PEP Marketing and Sales Team
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3. Key Result Areas (Areas of Accountability and Responsibility) 1. Digital Automation Systems Ensures effective digital campaign development and execution by: Implementing, monitoring, analysing and reviewing automated emarketing campaigns for student acquisition (using CRM, marketing automation tools, e.g. Marketo, web sites, web enrolments and online booking systems) Assist eMarketing Manager to develop emarketing plans to support business objectives 2. eMarketing Campaign Support Contributes to effective emarketing campaigns by: Effective problem solving through automation, CRM and student management systems to achieve business outcomes, e.g. Marketo and Salesforce. Assist with the creation, implementation, analysis and reporting of emarketing campaigns, including EDMs, landing pages, microsites, nurturing campaigns and lead generation forms through automation and CRM systems, e.g. Marketo and Salesforce 3. Campaign Analysis and Maintenance Ensures a high standard of administration and analysis by: Developing reports to analyse effectiveness of emarketing campaigns Continuous improvement of campaigns Continuous maintenance of campaigns and websites 4. Brand and Compliance Maintain brand consistency and clarity across websites and emarketing activity Contributes to the maintenance of client privacy by: Ensuring Australian Privacy Principles are understood and adhered to Ensuring client records and personal information is stored securely according to Navitas privacy policy Contributes to the maintenance of a safe working environment, within their area of operations, by: Maintaining local workplaces that are safe and without risk to health; Ensuring relevant occupational health and safety regulations are complied with at local workplaces 5. Other Duties Assists eMarketing Manager with ad hoc projects and duties
4. Selection Criteria (Qualifications, Skills and Experience)
Qualification in digital, business, marketing or a related discipline
2 years in a similar role
2 years’ experience in using marketing automation, email marketing systems and CRMs e.g. Marketo and Salesforce
Results focused with strong analytical skills with good attention to detail
Solid critical thinking skills and ability to develop solutions to complex problems
Good stakeholder management and communication skills
Sound project management skills
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Experience using CMS and basic html to update websites
Familiar with data extraction
Demonstrated ability to operate independently, set priorities with conflicting workloads and manage own time.
Strong computing skills including Microsoft Excel, workflow packages such as Visio and Internet research skills for problem solving, self-tuition and support.
Document version details Issue date
Summary of changes
26 June 2015
Version 1
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