Digital Marketing Coordinator Full time, 12 month Max Term, Sydney CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment.
Navitas, or PIBT as it was then, was founded in 1994 with the goal of helping more international students succeed at university in Australia via improved student support and an extended academic year. Since this time Navitas has significantly expanded the services it offers its students and clients and is now creating opportunities through lifelong learning for over 83,000 people in 31 countries per year. Introduction to the role The role will work across the University Partnerships Australasian division to support development of digital campaigns that generate leads and conversions to drive student international and domestic enrolments. The Digital Marketing Coordinator will provide advice and consultancy on digital campaign plans/ marketing automation activity, support implementation, and will monitor and report on results. Essential Skills and Experience • 4 years minimum digital marketing experience. • Strong understanding of best practice digital advertising • Strong understanding of digital lead generation. • Working knowledge of Marketing Automation and CRM. • Excellent written and spoken English. • Relevant qualifications in an appropriate field of study. • Self-starter who is comfortable working in a buzzing team environment. Desirable Skills and Experience • Working knowledge of Marketo and Salesforce. • Understanding of HTML, CSS, PHP and JavaScript. • Working knowledge of SEO What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to Charlsey Pearce, UP Australasia Marketing Communications Content Manager at
[email protected]. Applications close on Wednesday COB 28th February 2018. Successful applicants require working rights in Australia and will be subject to relevant preemployment checks, which may include a National Police Check and/or a Working with Children Check. Navitas strives to be a workplace that promotes diversity, flexibility and equal employment. As such, we invite experienced candidates of all ages, people with a disability and Indigenous Australians to apply.
Position Description Title:
Digital Marketing Coordinator
Division:
Navitas University Partnerships Australasia (UPA)
Reports to:
Marketing Communications Content Manager, UPA
OVERVIEW AND OBJECTIVES OF THE POSITION: The role will work across the University Partnerships Australasian division to support development of digital campaigns that generate leads and conversions to drive student international and domestic enrolments. The Digital Marketing Coordinator will provide advice and consultancy on digital campaign plans/ marketing automation activity, support implementation, and will monitor and report on results.
Key Relationships 1.
Director Marketing and Communications UPA
2.
Marketing Communications Team - UPA
3.
General Manager, Sales and Marketing, UPA
4.
Head of Media and Communications, Corporate
5.
Global Recruitment Team - marketing and communications functions
6.
Marketo Campaign Management Team
7.
Directors of Marketing and Admissions, UPA
8.
University Partner Marketing Teams
9.
Marketing Communications teams - Europe and North America
10. Navitas Head of User Experience KEY RESULT AREAS 1. Digital Marketing and Recruitment •
Initiate and coordinate the development of international and domestic digital lead generation campaigns.
•
Analyse the performance of international digital campaigns and provide data-driven recommendations, based on internal knowledge.
•
Provide leadership and training for the internal Navitas Campaign Management team, based on each semester’s collective campaign performance.
•
Leverage data in the company’s marketing automation and CRM platforms to drive strategy and tactics and drive revenue models for future campaigns.
•
Provide consultation for digital marketing plans for individual Navitas colleges.
1
2. Marketing Automation •
In consultation with Marketing Communications Content Manager – Australasia: a.
Oversee and assist with the development of automated marketing campaigns.
b.
Execute rollout of Marketo campaigns to all Australasian Navitas colleges.
c.
Report on Marketo campaigns and explore opportunities for improvement.
3. Communication •
Day-to-day liaison with team members, colleges, external agencies.
•
Communicate changes and updates to Navitas staff, as required.
•
Document lead generation and conversion processes and workflows, as required.
QUALIFICATIONS AND SELECTION CRITERIA Essential Skills, Knowledge and Experience 1. 2. 3. 4. 5. 6. 7.
4 years minimum digital marketing experience. Strong understanding of best practice SEO. Strong understanding of digital lead generation. Working knowledge of Marketing Automation and CRM. Excellent written and spoken English. Relevant qualifications in an appropriate field of study. Self-starter who is comfortable working in a buzzing team environment.
Desirable Skills, Knowledge and Experience 1. 2. 3.
Working knowledge of Marketo and Salesforce. Understanding of HTML, CSS, PHP and JavaScript. Web content writing skills.
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