The challenge for Sprint retail stores is
In the digital signage study conducted in Sprint stores,
that the digital signage networks act
from mid-November 2011 through mid-May 2012, more
Digital Media Makes A Difference
as both PoS and PoW (Point of Wait).
than 250,000 impressions were collected in the four
Approximately 13% of the shoppers
stores. On average, more than 75% of shoppers glanced
Sprint partnered with Intel in a project designed to measure
are upgrading their mobile devices
at the screen. The average viewer exposure time (2.4
the effectiveness of in-store digital content using Intel’s AIM
and another 33% are browsing, so the
seconds) was significantly less than the average length of
Suite for Anonymous Video Analytics in four high traffic Sprint
network needs to display PoS content.
a media slot (27.4 seconds), which means the audience
retail stores. The program utilized AOpen’s Media Players
Approximately 32% are making a
on average saw less than 10% of the media file content.
with existing Sprint LCD displays, Intel’s Audience Impression
payment and 22% are waiting for their
Three-quarters of the impressions were less than 3 seconds,
Metrics (AIM) software, OpenService’s Remote Monitoring
handset to be repaired necessitating
and one-fourth were between 3 and 15 seconds.
Media and Content Management System and 5th Screen
PoW content. The right combination of
Digital Media’s Digital Media Mapping methodology.
PoS and PoW digital media is needed
The Sprint Digital Signage Effectiveness program was
to address both audience profiles.
a cost-effective, turnkey digital signage solution. This solution simplified the technology supply chain, reduced the cost of operational support and content production, plus provided audience metrics to effectively measure campaign effectiveness. It also improved the overall reliability of the digital signage network. At the end of the program, Sprint was able to:
Contact: Linda Eastridge-Jordan, Industry Marketing Phone: 972-405-2800 Email:
[email protected] NRF Booth # 1081
• Determine the Total Cost of Ownership savings provided by the OpenService Turnkey Digital Signage Solution versus in-house support • Understand their base line demographics and viewer engagement using Intel’s Audience Impression Metrics (AIM) Suite
Contact: Kelly Robinson - M2M Business Development Manager Phone: 816-309-4249 Email:
[email protected] NRF Booth # 1081
• Quantify the value of 5th Screen Digital Media’s Digital Media Consulting Services to improve viewer engagement time