Digital Media Makes A Difference


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The challenge for Sprint retail stores is

In the digital signage study conducted in Sprint stores,

that the digital signage networks act

from mid-November 2011 through mid-May 2012, more

Digital Media Makes A Difference

as both PoS and PoW (Point of Wait).

than 250,000 impressions were collected in the four

Approximately 13% of the shoppers

stores. On average, more than 75% of shoppers glanced

Sprint partnered with Intel in a project designed to measure

are upgrading their mobile devices

at the screen. The average viewer exposure time (2.4

the effectiveness of in-store digital content using Intel’s AIM

and another 33% are browsing, so the

seconds) was significantly less than the average length of

Suite for Anonymous Video Analytics in four high traffic Sprint

network needs to display PoS content.

a media slot (27.4 seconds), which means the audience

retail stores. The program utilized AOpen’s Media Players

Approximately 32% are making a

on average saw less than 10% of the media file content.

with existing Sprint LCD displays, Intel’s Audience Impression

payment and 22% are waiting for their

Three-quarters of the impressions were less than 3 seconds,

Metrics (AIM) software, OpenService’s Remote Monitoring

handset to be repaired necessitating

and one-fourth were between 3 and 15 seconds.

Media and Content Management System and 5th Screen

PoW content. The right combination of

Digital Media’s Digital Media Mapping methodology.

PoS and PoW digital media is needed

The Sprint Digital Signage Effectiveness program was

to address both audience profiles.

a cost-effective, turnkey digital signage solution. This solution simplified the technology supply chain, reduced the cost of operational support and content production, plus provided audience metrics to effectively measure campaign effectiveness. It also improved the overall reliability of the digital signage network. At the end of the program, Sprint was able to:

Contact: Linda Eastridge-Jordan, Industry Marketing Phone: 972-405-2800 Email: [email protected] NRF Booth # 1081

• Determine the Total Cost of Ownership savings provided by the OpenService Turnkey Digital Signage Solution versus in-house support • Understand their base line demographics and viewer engagement using Intel’s Audience Impression Metrics (AIM) Suite

Contact: Kelly Robinson - M2M Business Development Manager Phone: 816-309-4249 Email: [email protected] NRF Booth # 1081

• Quantify the value of 5th Screen Digital Media’s Digital Media Consulting Services to improve viewer engagement time