Director, Marketing & Admissions Curtin College, Perth Full-time, Ongoing role Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. Curtin College (based in Perth) is a progressive and dynamic provider of higher education and part of the Navitas group. The College provides Certificate and Diploma courses for a wide range of students, both international and domestic, progressing to a Curtin degree. Curtin College is part of the Navitas Curtin-Campuses group along with Curtin University Sydney and Curtin Singapore. All three colleges/campuses are operated by Navitas through agreements with Curtin University. Navitas is seeking a Director of Marketing & Admissions with responsibility for the strategic direction, management and growth of Curtin College marketing and sales activities. The successful candidate will be pivotal in the development of business relationships and opportunities, and implementing sales and marketing strategies to achieve agreed targets Essential i. Tertiary level qualifications, preferably at postgraduate level, in a marketing or related discipline, together with extensive marketing and sales managerial experience ii.
Highly developed interpersonal, communication, presentation and negotiation skills
iii.
Capacity to work effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders
iv.
Proven ability to initiate, lead and implement marketing strategies which have significantly contributed to demonstrable growth
v.
Ability to provide leadership and build an effective team
vi.
Excellent organisational and analytical skills
vii.
Demonstrated experience in the use of, or knowledge of, technology to underpin marketing strategies
viii.
Sound knowledge of equal opportunity, equity and workplace health and safety principles and ability to implement them at an operational level.
ix.
Experience in a multicultural environment
x.
Strong work ethic and integrity and team skills
xi.
Able and willing to travel overseas when and where required to fulfil the objectives of the role.
Desirable i. Experience in an education environment ii.
Language skills, preferably in Mandarin, Indonesian, or other S-E Asian language(s).
iii.
Understanding of Microsoft Word and PowerPoint.
What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Successful applicants will be required to hold valid working rights in Australia and will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check. Internal enquiries and applications, including a cover letter and resume, should be sent to Andrew Crevald, College Director & Principal at
[email protected]. Applications close at 9am on Monday 17th November 2014.
Position Description Title:
Director of Marketing and Admissions – Curtin College
Functional Area:
Navitas University Programs Division
Reports to: Full time or part time: Location: Scope of Role:
College Director and Principal – Curtin College Full time Perth, Australia 4 Direct reports Responsible for achieving student recruitment targets for Curtin College
1.
Overview and objectives of the position:
The Director of Marketing and Admissions is responsible to the Curtin College (CC) Campus Director for the strategic direction, management and growth of CC marketing and sales activities. The role will collaborate closely with the Navitas Curtin Campuses (NCC) Director of Marketing & Admissions and support off-shore marketing teams. This includes the development of business relationships and opportunities, and implementing sales and marketing strategies to achieve agreed targets. Management and leadership of the marketing and admissions teams is an integral part of the responsibilities of the position, as is development and management of the CC Marketing budget.
2.
Key relationships:
Internal i.
College Director & Principal - CC
ii.
NCC Director of Marketing & Admissions
iii.
Marketing & Admissions Team – Curtin College
iv.
Marketing & Admissions Team – NCC
v.
Curtin University International Office and Faculty International Offices
External i.
Student Recruitment Agencies
ii.
University Partner and their representatives
3.
Key result areas: i.
Manage and be responsible for, within approved company policy and in consultation with the NCC Director of Marketing & Admissions, the profitable marketing and sales of CC’s products/services based on market strategies and opportunities, market research, product development and the overall marketing plan
ii.
Maintain and seek to improve CC’s/Navitas’ competitive position through business growth and development.
iii.
Ensure that products are marketed and sold in accordance with budgeted objectives to obtain maximum profitability
iv.
Drive student recruitment activity for the local market
v.
Develop and control tactical level activities such as public relations and advertising, as well as strategies for the launch of new or changed products
vi.
Co-ordinate or commission market research surveys and associated analysis to inform NCC Director of Marketing & Admissions for the strategic direction of marketing activities and products
vii.
In collaboration with the NCC Director of Marketing & Admissions, prepare and manage CC Marketing budget, including the quarterly rolling forecasts
viii.
Evaluate and measure marketing and sales activities against agreed targets
ix.
Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum liaison and full use of resources at all levels
x.
Ensure that all marketing/sales personnel are trained to perform their jobs effectively and recruit new employees as required
xi.
Develop and manage CC-specific marketing and sales literature and selling aids for marketing employees, including the NCC Marketing & Admissions team
xii.
Oversee the creation of a high-quality CC-specific sales toolkit and provision of CC-specific training to the NCC Marketing & Admissions team
xiii.
Oversee the management of all aspects of admissions for both international and local students
xiv.
Ensure compliance with the regulatory framework in which marketing, sales and admissions operates
xv.
Develop CC-specific events and campaigns and create a travel plan to support activities of NCC Marketing and Admissions and other niche activities.
xvi.
Develop a strong local agent network by managing the identification, selection, management and training of agents in accordance with Navitas Group, Curtin and ESOS requirements
xvii.
Drive stakeholder management with Curtin University and develop CC-specific articulation partnerships in consultation with Curtin University Dean, International Student Admissions and Faculty Dean International
xviii.
Other projects as required
4.
Qualifications and Selection Criteria
Essential: xii.
Tertiary level qualifications, preferably at postgraduate level, in a marketing or related discipline, together with extensive marketing and sales managerial experience
xiii.
Highly developed interpersonal, communication, presentation and negotiation skills
xiv.
Capacity to work effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders
xv.
Proven ability to initiate, lead and implement marketing strategies which have significantly contributed to demonstrable growth
xvi.
Ability to provide leadership and build an effective team
xvii.
Excellent organisational and analytical skills
xviii.
Demonstrated experience in the use of, or knowledge of, technology to underpin marketing strategies
xix.
Sound knowledge of equal opportunity, equity and workplace health and safety principles and ability to implement them at an operational level.
xx.
Experience in a multicultural environment
xxi.
Strong work ethic and integrity and team skills
xxii.
Able and willing to travel overseas when and where required to fulfil the objectives of the role.
Desirable: xxiii.
Experience in an education environment
xxiv.
Language skills, preferably in Mandarin, Indonesian, or other S-E Asian language(s).
