Director Marketing and Admissions
Full-time, Ongoing Position Western Sydney University International College, Parramatta Work for an ASX 200 organisation with a global footprint
Leading the strategic direction, management and growth of marketing and student recruitment and admissions activities.
About the role The Marketing and Admissions Director (WSUIC) leads the strategic direction, management and growth of marketing and student recruitment and admissions activities at Western Sydney University International College (WSUIC). This includes the development of business relationships and opportunities domestically & internationally and implementing admission & recruitment strategies to achieve agreed targets.
The person we seek will ideally have the following:
Successful track record of sales and a network of contacts in the international education market. Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes. Demonstrated ability to identify opportunities to create value, develop and deliver executive recommendations and strategies including high quality presentations and documents. Proven ability to apply commercial rigour and business acumen to decision-making. Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool.
What we can offer you:
Flexible work arrangements A fun and supportive team environment First class modern facilities Career progression and development pathways Collegial and collaborative environment with the aim of academic excellence Mobility within the organisation and locations Health & Wellbeing packages which includes free counselling for employees and family, discounted gym membership, movie tickets, discounts on travel, accommodation and insurance Salary packaging and novated leasing
www.navitas.com
About Us Navitas is a leading global education provider that delivers an extensive range of educational services to over 80,000 students annually through more than 120 institutions in 31 countries. We are proud to be an ASX 200 listed organisation and strive for continuous growth and excellence with students at our forefront.
Diversity and Inclusion Navitas promotes and embraces an inclusive and diversified workforce. We believe equality, flexibility and diversity in the workplace will deliver a rich and collaborative environment for our employees, students and clients. We encourage applications from candidates with disabilities, of all ages and genders, Aboriginal and Torres Strait Islanders and diverse community groups.
How to apply Please apply online, or for further information, please contact Jason McGovern on +61 2 9685 9871 or,
[email protected] Applications close on Day, 28/03/2019 at 5:00pm however, we reserve the right to progress or confirm applicants prior to close date. Applications received after the close date may be considered pending the recruitment process.
Extra information For full description of the role and other opportunities, please visit https://www.navitas.com/careers Successful candidates will require full working rights in Australia and undergo criminal records and working with children check. By submitting your application, you acknowledge and agree to Navitas’ Privacy policy. Further information can be found at navitas.com/careers
www.navitas.com
Position Description Title:
Marketing and Admissions Director (WSUIC)
Division:
Western Sydney University International College
Reports to:
Jason McGovern
1. Overview and Objectives of the Position: The Marketing and Admissions Director (WSUIC) leads the strategic direction, management and growth of marketing and student recruitment and admissions activities at Western Sydney University International College (WSUIC). This includes the development of business relationships and opportunities domestically & internationally and implementing admission & recruitment strategies to achieve agreed targets.
2. Key Result Areas: Marketing:
Develop sales and marketing campaigns to strategically distinguish WSUIC from competitors and deliver growth.
Strategically liaise with, develop and maintain effective relationships with WSU, the Navitas Group, agents and other external clients.
Develop and define key market segments to target in order to drive new business development initiatives.
Collaborate with the College Director and Principal to ensure effective overall management of WSUIC.
Closely monitor, evaluate and report on campaign effectiveness and work closely with the Marketing & Admissions team to ensure campaign deliverables are accurately executed.
Lead and be responsible for the profitable marketing and student recruitment based on market strategies and opportunities, market research, product development and the overall marketing plan.
Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum liaison and full use of resources at all levels.
Drive and develop strategy for all aspects of digital marketing.
In conjunction with the Marketing & Admissions team, develop strategy for promotional material, public relations and marketing communications within overall Group Marketing guidelines.
Prepare quarterly reports on expenditure and student recruitment numbers.
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Ensure compliance with the regulatory framework in which marketing, sales and admissions operates.
Participate in marketing/sales activities onshore and offshore and potentially take on responsibility for particular key markets.
Prepare and manage financial aspects of Marketing and associated agent monitoring and reports.
Ensure student recruitment and marketing employees take an active and involved approach to recruitment and marketing activities.
Collaborate with Navitas group marketing and other Navitas Marketing and Admissions Directors.
Admissions:
Ensure the achievement of WSUIC admission and enrolment targets by leading the Admissions & Recruitment function.
Lead the Admissions & Recruitment function at WSUIC to continuously improve its delivery of efficient service in relation to assessment, offer letter turnaround, issuance of Confirmation of Enrolments (CoEs) and other follow-up work through and with the Marketing and Admissions teams.
Oversee the analysis recruitment related data to measure achievements against WSUIC strategic initiatives and to inform strategic decision-making.
Work with the WSUIC Admissions Manager to ensure the efficient and effective operation of the admissions team.
Ensure the team is effectively monitoring advice from the Department of Immigration and other regulatory entities regarding changes and amendments to student visa requirements and keep relevant employees informed of these changes.
3. Qualifications and Selection Criteria Essential: i.
Tertiary qualifications, preferably in Marketing.
ii.
Successful track record of sales and a network of contacts in the international education market.
iii.
Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes.
iv.
Demonstrated ability to identify opportunities to create value, develop and deliver executive recommendations and strategies including high quality presentations and documents.
v.
Proven ability to apply commercial rigour and business acumen to decision-making.
vi.
Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool.
vii.
Demonstrated capacity to work effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders.
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viii.
Demonstrated sales skills and appropriate knowledge of the business environment and applications for the company’s products and services.
ix.
Ability to work in a team both as leader and member to inspire team members to explore and engage in all avenues of marketing and student recruitment.
x.
Analytical mind with good problem-solving and decision-making skills.
Desirable: i.
Experience working in the private education sector.
ii.
Knowledge and experience of marketing, including promotion, advertising, digital marketing, branding, building media presence and public relations would be well regarded.
iii.
Successful work experience in a multi-cultural environment.
iv.
Ability to speak a foreign language.
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