Position Description POSITION TITLE: POSITION STATUS: SALARY: RESPONSIBLE TO: BONUS SCHEME: PROBATION PERIOD: ANNUAL LEAVE:
Director of Marketing and Admission (DMA) 12 month fixed term contract £55,000 - £65,000 per annum General Manager – Sales and Marketing EIP 20% of fixed salary Three months 36 days inclusive of eight (8) Bank Holidays
Role Purpose Lead the development, profitable implementation and review of college marketing and student acquisition strategies and initiatives to achieve student growth targets aligned with university partner and regulatory requirements. Overview of Role The Director of Marketing and Admissions (DMA) leads the marketing activities for the College to drive student recruitment in line with the targets included in the College 3-year plan. The DMA works closely with the University Partner to develop global strategic recruitment initiatives, with a focus on developing and conveying the institutional value proposition to market. As part of the college and wider Navitas Europe team, the DMA is required to collaborate with colleagues across the division and the Navitas overseas Source Country Office (SCO) network to meet sales targets and increase conversion rates. The DMA will partner with the College Director to build a robust and sustainable relationship with the university partner stakeholders and drive recruitment on behalf of the College and the University.
Key Accountabilities 1. Insight
Market Research Customer & Sales feedback Competitive research Product performance Sales reporting Measuring of ROI Forecasting & Monitoring
2. Analysis
Market/Trend Analysis Developing value propositions Build customer personas Business cases Pricing 3. Direction
Product Strategy & Plans Product roadmaps Evangelising about the product Resolving issues Managing and influencing teams across the matrix Channel communications 4. Product Development
Documenting product requirements from customers, channel partners and sales teams Supporting product development Project management Internal roll-out and trials 5. Selling
Product marketing Developing sales and support materials Supporting sales channels Go-to-market – manage product through the product lifecycle Training sales teams and channel partners Identify opportunities for growth with sales teams and partners Identifying new routes to market
Key Relationships
Source Country Student Recruitment Directors University partner marketing teams College Director General Manager – Sales and Marketing Admissions and Recruitment Centre (ARC) Source Country Marketing Communications Knowledge, Skills and Experience
Technical Role Requirements
Proven strategic marketing and sales leadership capability Ability to develop commercially viable business plans that deliver on top and bottom line growth expectations Effective operational knowledge and understanding of our product Ability to develop insights and strategies through sales and marketing tools and technology including Salesforce, Marketo and other relevant technology Ability to articulate value propositions in a clear and compelling way
Non-Technical Role Requirements
Ability to convince senior internal and external stakeholders of the merits of strategic plans and proposals Ability to proactively collaborate globally Ability to lead a team of specialist professionals Ability to take data and analysis to drive business decision making Ability to deliver key messages through multi-media channels Ability to respond quickly to market trends to deliver commercial outcomes Reduce complexity and seek simplicity (in working relationships, processes and messaging)
Desirable:
Experience of leading and delivering organisational change Knowledge of Home Office/UKVI compliance Experience of brand development and managing brand transition Familiarity with the Higher Education sector, internationally or within the UK Familiarity with Salesforce or similar CRM systems Bachelor’s degree in Marketing or related area Chartered Institute of Marketing (CIM) qualification
Company Overview Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students. Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to FHEQ Level 4, university degree studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students.
Currently there are ten (10) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s Bournville campus 10. University of Northampton International College (UNIC) is located on University of Northampton’s Park Campus. Please send cover letter and resume to
[email protected].
