Director of Marketing and Admission Salary Range: £55,000 - £65,000 per annum Permanent – Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs and language training. The Director of Marketing and Admission (DMA) will lead the development, profitable implementation and review of college marketing and student acquisition strategies and initiatives to achieve student growth targets aligned with university partner and regulatory requirements. Selection Criteria
Proven strategic marketing and sales leadership capability within education services
Ability to develop commercially viable business plans that deliver on top and bottom line growth expectations
Effective operational knowledge and understanding of University pathway programs
Deep knowledge and understanding of tertiary university market, including key market drivers, regulatory framework, competitive threats and emerging trends
Ability to develop insights and strategies through sales and marketing tools and technology including Salesforce, Marketo and other relevant technology
Ability to articulate value propositions in a clear and compelling way
Ability to convince senior internal and external stakeholders of the merits of strategic plans and proposals
Ability to lead a team of specialist professionals
Ability to take data and analysis to drive business decision making
Ability to deliver key messages through multi-media channels
Ability to respond quickly to market trends to deliver commercial outcomes
Reduce complexity and seek simplicity (in working relationships, processes and messaging) For further information about this role, please read the attached information sheet.
Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. PUIC is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities within the UK and abroad, and is a values driven and an equal opportunity employer. PUIC reserve the right to fill the position by invitation. All applications should include both a covering letter and curriculum vitae and be sent to:
[email protected] Applications close on Friday 24th June 2016 at 17:00hrs.
Information Sheet Director of Marketing and Admission Position Summary POSITION TITLE: POSITION STATUS: SALARY RANGE: RESPONSIBLE TO: BONUS SCHEME: PROBATION PERIOD: ANNUAL LEAVE:
Director of Marketing and Admission (DMA) Ongoing following successful probation £55,000 - £65,000 per annum College Director / Principal EVA 20% of fixed salary Three (3) months 36 days inclusive of eight (8) Bank Holidays
Division:
University Programmes Division
Reports to:
College Director / Principal
Role Purpose Lead the development, profitable implementation and review of college marketing and student acquisition strategies and initiatives to achieve student growth targets aligned with university partner and regulatory requirements. Key Accountabilities
Develop application, recruitment & enrolment targets (international and domestic as required) as well as International/Domestic BU targets Develop and revise, annual and quarterly, student acquisition targets by product and overall BU growth, to achieve overall college revenue and profit goals by: o reviewing spend and results from previous period o articulating the college value proposition with an appreciation of market nuances o ensuring college recruitment strategy is aligned/re-aligned with UP Divisional goals o ensuring college and the university partner are aligned in terms of agent strategy Develop student acquisition forecasts by: o incorporating destination country regulatory changes and product trends o Monitoring university partner educational landscape and incorporating into product development o Mapping assumptions that underpin student growth target Undertake college and partner planning for source country visits Maintain relationships with destination country regulatory/govt bodies Maintain College relationships with sponsor agencies based in destination country Co-ordinate college familiarisation trips Approved college specific "source country" agent relationship management
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Key Role Relationships Role Source Country Student Recruitment Directors University partner marketing teams College Director
Internal / External Internal External Internal
Centre of Excellence Internal (COE) Admissions Team Centre of Excellence Internal (COE) Marketing Team Source Country Marketing Internal Communications
Nature of Communication Coordinates with SC to train agents, conversion activities, target setting and marketing strategy Coordinate with UP to develop agent and marketing strategy and plans. Taking strategic direction from college director to develop the marketing strategy Coordinating with COE for campaigns and data feedback Planning with COE to develop marketing collateral to support specific campaigns Provide value proposition to be developed modified for local market specifics
Knowledge, Skills and Experience Technical Role Requirements
Proven strategic marketing and sales leadership capability within education services Ability to develop commercially viable business plans that deliver on top and bottom line growth expectations Effective operational knowledge and understanding of University pathway programs Deep knowledge and understanding of tertiary university market, including key market drivers, regulatory framework, competitive threats and emerging trends Ability to develop insights and strategies through sales and marketing tools and technology including Salesforce, Marketo and other relevant technology Ability to articulate value propositions in a clear and compelling way
Non-Technical Role Requirements
Ability to convince senior internal and external stakeholders of the merits of strategic plans and proposals Ability to lead a team of specialist professionals Ability to take data and analysis to drive business decision making Ability to deliver key messages through multi-media channels Ability to respond quickly to market trends to deliver commercial outcomes Reduce complexity and seek simplicity (in working relationships, processes and messaging)
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Company Overview Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students. Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students. Currently there are ten (10) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s Bournville campus 10. University of Northampton International College (UNIC) is located on University of Northampton’s Park Campus.
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