Director of Marketing and Admissions (DMA) Hertfordshire International College (HIC) Salary - Competitive Permanent – Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment.
Hertfordshire International College (HIC) is currently recruiting a Director of Marketing and Admissions, based on campus at University of Hertfordshire who will lead the development and profitable implementation of HIC college marketing and student recruitment strategies in alignment with our University Partner relationship. Key Role Requirements: Essential
Proven strategic marketing and sales leadership capability Ability to develop commercially viable business plans and recruitment strategies that deliver on top and bottom line growth expectations Effective operational knowledge and understanding of University pathway programs Ability to develop insights and strategies through the use of CRM/marketing technologies such as Salesforce and Marketo Ability to design and articulate value propositions in a clear and compelling way
Desirable
Knowledge of Home Office/UKVI Tier 4 compliance requirements Proven ability to understand and optimise admissions systems and processes Knowledge and understanding of tertiary university market, including key market drivers, regulatory framework, competitive threats and emerging trends Demonstrated competency in using Excel as a reporting and analytical tool
For more detailed information about this role, please read the attached Position Description. Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. HIC is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal opportunity employer. Navitas reserves the right to fill the position by invitation. Enquiries can be directed to: Sarah Liu – College Director / Principal (HIC) -
[email protected] / +44 (0) 7875 436299 Gurleen Knight – HR Director, University Partnerships Europe - +44 (0) 7393 236012 Applications, including both a covering letter and Curriculum Vitae (CV), should be sent to: Gurleen Knight | HR Director, University Partnerships Europe |
[email protected] Applications close at 17:00 on Monday 22nd August 2016.
Position Description Position Title: Position Status: Salary: Reports To: Bonus Scheme:
Director of Marketing and Admissions (DMA) Ongoing following successful probation Competitive College Director / Principal EVA 20% of fixed salary
Division:
University Partnerships Division
Reports to:
HIC College Director / Principal
Company Overview Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic and international students. Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a wide range of undergraduate and postgraduate degree pathways articulating to the Partner Universities. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of that Partner University. Navitas students benefit from the range of facilities open to all University students. Role Purpose You will lead the development and profitable implementation of HIC college marketing and student recruitment strategies in alignment with our University Partner relationship. This will involve:
Being part of the marketing team responsible for international student recruitment, with a particular focus on relationship marketing, market development and student recruitment whilst collaborating closely with the wider college and the partner University (student number planning, marketing, recruitment, compliance and admission teams).
Taking responsibility for target numbers for student intake in line with agreed College strategies and in consultation with the Navitas UPD EU General Manager, Marketing and Recruitment.
Being responsible for the management, mentoring and training of the marketing and admissions team at HIC, in compliance with Tier 4 regulations and the QAA’s Code of Practice.
Key Responsibilities
Achieve HIC recruitment targets Develop, revise and agree , annual and quarterly, student recruitment targets to achieve overall HIC college revenue and profit goals by: o reviewing spend and data from the current and previous period
o o o o
articulating the University and college value proposition with an appreciation of market forces and nuances ensuring College recruitment strategy is aligned with UP Divisional goals ensuring College and the University Partner are aligned in terms of the recruitment approach including agent strategy, trips, cross selling etc. maintaining the College culture of providing first class service delivery to all stakeholders
Develop student recruitment forecasts by: o Understanding and accounting for trends and changes in the macro and micro environment o Monitoring the University Partner educational landscape and incorporating into product development o Defining assumptions that underpin student growth target
Undertake College and Partner planning for source country visits Maintain positive relationships with destination country regulatory/government bodies and sponsor agencies Maintain positive relationships with sponsor agencies based in destination country Maintain positive relationship with the CoE Co-ordinate College Familiarisation Trips Optimise College specific "source country" agent relationship management Managing a recruitment team towards collective goals and achievement of targets Agreeing entry qualification levels by market with the University Partner Understand and manage the recruitment dimension of the Tier 4 compliance regime
Key Role Relationships Role
Internal / External
Global Recruitment Team Regional Sales Directors
Internal
University Partner marketing teams
External
College Director/Principal
Internal
Senior Manager of Student and Academic Services Community of Excellence (COE) Admissions Team Community of Excellence (COE) Marketing Team Source Country Marketing Communications
Internal Internal Internal Internal
Nature of Communication Coordinates with Source Country to train agents, conversion activities, target setting and marketing strategy Coordinate with UP to develop agent and marketing strategy and plans. Taking strategic direction from college director to develop the marketing strategy Collaborating on College compliance, accommodation, and student experience Coordinating with COE for campaigns and data feedback Planning with COE to develop marketing collateral to support specific campaigns Provide value proposition to be developed modified for local market specifics
Knowledge, Skills and Experience Key Role Requirements Essential
Proven strategic marketing and sales leadership capability Ability to develop commercially viable business plans and recruitment strategies that deliver on top and bottom line growth expectations Effective operational knowledge and understanding of University pathway programs Ability to develop insights and strategies through the use of CRM/marketing technologies such as Salesforce and Marketo Ability to design and articulate value propositions in a clear and compelling way
Desirable
Knowledge of Home Office/UKVI Tier 4 compliance requirements Proven ability to understand and optimise admissions systems and processes Knowledge and understanding of tertiary university market, including key market drivers, regulatory framework, competitive threats and emerging trends Demonstrated competency in using Excel as a reporting and analytical tool
Other Role Requirements
Experience in influencing senior internal and external stakeholders of the merits of strategic plans and proposals Experience in using data analytical skills to drive business decision making Experience and capability in crafting and delivering key messages through a variety of communication channels Ability to predict and respond quickly to market trends to deliver commercial outcomes Knowledge and experience in reducing complexity in working relationships, processes and communications Team management experience and the ability to unite and inspire those around him or her Ability to communicate in an effective and compelling manner to a range of stakeholders in both verbal and written forms and formats Willingness to undertake occasional overseas travel as required for the role
