Director of Marketing and Brand Communications


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Director of Marketing and Brand Communications £58,000 - £60,000 (depending on qualification & experience) plus discretionary performance bonus SAE Headquarters Oxford Full time, Ongoing Contract SAE is part of the Navitas Group, which is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, student recruitment and workforce education. We are looking for a qualified, highly professional Director of Marketing and Brand Communications to be responsible for providing both strategic and operational marketing leadership, building a strong brand position and the planning and directing of integrated marketing programs to achieve business objectives for the SAE UK region. The role is also responsible for building capabilities in segmentation, retention and data driven marketing. Essential Criteria:  Educated degree level or equivalent, preferably with a Masters in a relevant subject and a professional qualification in marketing (eg CIM)  Significant experience at both strategic and tactical levels of managing marketing activities at a senior level, preferably within a similar specialist environment.  Substantial consumer and digital marketing experience with a proven leadership track record.  Experience in leading marketing teams in complex and competitive markets.  Strategic business planning and critical thinking skills in developing solutions to complex business problems and opportunities.  Experience in developing and executing integrated marketing plans based on comprehensive understanding of new business and retention drivers and customer and market insights.  Demonstrated ability to manage broad ranging initiatives through the lifecycle and deliver to agreed time, budget and results.  Must have right to live and work in UK. Desirable Criteria:  An understanding of the education sector Refer to the attached position description for additional details about this role. What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within the UK and abroad, and is values driven and an equal opportunity employer. Enquiries and applications may be submitted here, and a cover letter addressing the selection criteria and an up-todate CV, should be sent to Olivia McLaughlin, General Manager, SAE UK at [email protected]. Applications close Monday 12 June 2017

Position Description

Title:

Director of Marketing and Brand Communications

Business Division:

SAE Institute

Responsible to:

General Manager SAE UK

1.

Organisation Background:

Navitas Limited, of which SAE is a division, was founded in 1994 and is a leading global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas operates across three Divisions, University Programs, Professional and English Programs and SAE. SAE which was acquired by Navitas Limited in 2011 is the world’s leading educator in creative media industries. Established in 1976, it now spans the globe with 53 campuses in 27 countries. SAE provides education services to over 10,000 students and employs approximately 1500 staff.

2.

SAE Culture

Students come from diverse social, cultural, educational and artistic backgrounds, with different personalities and experiences. It is our goal to embrace those differences and to allow each and every student to develop their own individual style and apply it to the industry skills taught at SAE. Our ultimate goal is to prepare the students for a realistic work environment making the course, facilities, lecturers and the learning environment as close to the real world working environment as possible.

3.

Overview and Objectives of the Position:

This role will be responsible for providing both strategic and operational marketing leadership, building a strong brand position and the planning and directing of integrated marketing programs to achieve business objectives. The role is also responsible for building capabilities in segmentation, retention and data driven marketing.

i.

4.

Key relationships: GM, SAE UK

ii.

Marketing team

iii.

Campus Managers

iv.

Director of Student Recruitment and External Relations

v.

Executive Leadership Team

vi.

Global Marketing Team

5.

Key accountabilities: Marketing strategy

i.

Take ownership for the strategic leadership for the development, implementation and evaluation of an integrated marketing strategy which will promote the vision, objectives and activities of SAE Institute UK;

ii.

Lead on ensuring an effective integrated branding strategy to promote SAE, the products and services in the most effective manner to key target audiences:

iii.

Lead on reputation-building and brand awareness-raising campaigns;

iv.

Utilise the web and develop digital marketing resources as key components of the strategy;

v.

Develop effective internal communication processes to ensure coherent activity and marketing awareness across the Institute;

vi.

Undertake competitor, market and customer analysis advising on implications for strategy;

vii.

Report on market trends and developments, carrying out analysis and preparing reports using market and competitor data, survey results and enquiry and admissions data to provide relevant and actionable information to inform on portfolio development, pricing, marketing and student recruitment strategies;

viii.

Liaise and negotiate effectively with external specialist agencies and providers of communications, branding, digital/web marketing, press and public relations and advertising;

ix.

Liaise with colleagues across SAE and Navitas to ensure that the marketing and communication strategies are complementary and supportive of corporate strategies.

Brand development and positioning x.

Develop and build brand value among target customers and stakeholders, using brand tracking metrics including awareness and advocacy;

xi.

Interpret market and brand analysis data to support the positioning strategy for the UK across both creative and education sectors;

xii.

Identify barriers to brand success and implement strategies to overcome and ensure a strong market position;

xiii.

Design, develop and implement brand campaigns where the key messages are communicated in a clear and distinctive manner;

xiv.

Ensure branding consistency throughout premises, internal and external signage, collateral and communications.

Marketing communications xv.

Devise, evaluate and deliver effective tailored marketing communications and campaigns for stakeholders, using the most appropriate marketing methods to promote maximum awareness (nationally and internationally);

xvi.

Develop a competitive profile and key markets for the Institute;

xvii.

Ensure effective engagement with stakeholders and audiences by developing a compelling image for the SAE Institute UK; Devise, implement and evaluate effective and coherent PR strategy to support business’ objectives;

xviii. xix.

Develop digital marketing resources (e.g. podcasts, vodcasts, SMS, social networking, etc);

xx.

Develop campus-based marketing, capitalising on physical resources, hosting events.

Other xxi.

As a member of the Executive Leadership Team, the Director of Marketing, Brand and Communications will actively participate and contribute to meetings of SAE UK as required

xxii.

Undertake such other duties and tasks as may lie within the scope of this post to ensure the effective delivery and development of financial service to the UK network

6.

Selection Criteria:

Essential: i.

Educated to at least Honours degree level or equivalent, preferably with a Masters degree in a relevant subject

ii.

A professional qualification in marketing (eg CIM)

iii.

Significant experience at both strategic and tactical levels of managing marketing activities at a senior level, preferably within a similar specialist environment.

iv.

Substantial consumer and digital marketing experience with a proven leadership track record, preferably within the UK higher education sector.

v.

Experience in leading marketing teams in complex and competitive markets.

vi.

Strategic business planning and critical thinking skills in developing solutions to complex business problems and opportunities.

vii.

Experience in developing and executing integrated marketing plans based on comprehensive understanding of new business and retention drivers and customer and market insights.

viii.

Demonstrated ability to manage broad ranging initiatives through the lifecycle and deliver to agreed time, budget and results.

ix.

Full working rights for the UK.

Desirable: i.

An understanding of the education sector

7.

Person Specification:

i.

Excellent communication; both oral and written and excellent interpersonal skills

ii.

Leadership skills which encourage positive communication and trust and capacity to act as positive agent for change and innovation in the team.

iii.

Highly developed relationship management and negotiation skills together with excellent written and verbal communication skills.

iv.

High level presentation skills required to represent the business internally and externally.

v.

A natural forward planner who critically assesses own performance.

vi.

Mature, credible, and comfortable in dealing with senior company executives.

vii.

Experience in contributing to and/or developing and managing strategy

viii.

The ability to work on own initiative, prioritise work, handle pressure of meeting tight monthly deadlines

ix.

Sufficiently mobile and flexible to regularly travel within the UK and occasionally Europe

x.

Comfortable with change and positively thrive in exciting dynamic environments.

xi.

Resilience; ability to prioritise responsibilities and time-manage appropriately

xii.

Personal integrity and confidentiality.

xiii.

Above all, the candidate should be reliable, tolerant, and determined; an empathic communicator, able to see things from the other person's point of view; and importantly be able to get on with others and be a team-player.

Our Values: Conviction, Drive, Adventurous, Rigour, Genuine, Respect