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Digital ify ho clear with as-ar ies fr Survey (ded outposts to path rse p les in Park website. ea co om 0 and Park tional tion Online icate rogra increase lead ation to 1 mmu • Highl Interac d) l Clari the mmin ersh 2.0 /mo. “shareability” mend nity. fying gationa ip. g • Connect people direc the Highland 1. Congre • ofLoca gy Recom New tion ( to the Highland Strate 13 tion/b ess for d Park Wea path Park's website content piece Awaren Highlan uildin kne • Budg leade from various Create s have a clea Why g sses rship et/re social media r call to actio ? ests 1. Target/ New • ) sourc Lack n embedded channels, wh outposts. Do all of your me • Colla New Gu 05 peop Online hom es in them? If th at do you wa of inle e’ welco per bora social media 13 e,’ qu Guests nt people to d e goal is to re terna ‘findabl • Build tion Worship new people p o with conten ach new peo• Expe icklying/lo are l com e a more the leas Regular a chu ple through s oint them to t t you’re givin findi 1: Creat munit ctatio ocial media le. er 14 g them? Ens rch w he informatio ng w catio Tactic # • Perc catio conn n of e ew peop • Histo d Memb ure that conte from the Fac n they are mo ays t n ebsit to innecte 05 the c eptio xcell ine for n Disciple ebook page o nt pieces des st likely seek utposts o be e to ry s d. Thes hurc ence area onl f Worship Ce igned to reac ing. The exam come decidlitism media o • Park 15 h theing lo n of e Park - do nter in Lanca h thing ple below is a Leader e social on Method part e to e are Opp fantastic call decis ighland y cho ster, PA. unicati 2: Creat Serving atten of th the ortu ion to t of the H • Cons s we Tactic # d tha d Comm e com peop 16 nitie -to-action eability” atteisten se to atte ll t par 06 le yo mun he “shar 2. Preferre • Near s ticula u wa ity. A chur envi nd online crease t • Exce nd acy of 17 SMU nt to r chu reach ch. t Mo thro ests New ption and mos ronm nity/Out • New rch. nkDe ugh New Gu peop s - la website. youn t com Commu Our • Staff ents the w lead v, we per ck of 17 le com unicate resu g adu mun peop /cong ebsit ershi Highland Park United Methodist Church exists to create environments where non-religious & nominal religious people can ’ve re Worship cons • Num lts sh 3: Comm icate lts e an p le• visit rega hed or sear Regular ow th Tactic # with Howing prise ber o d 60 tion unchurc ched an estim istency, s er 18 so th deci for th at of f of u % of 08 become deeply devoted followers of Jesus Christ. o attract • Disci how the ystem d Memb ten u sions peo e firs ey fe n-chu Events t ated freq web Disciple plesh pwar ple s s/pro are t time el ‘at ture & rched uent sitemade at 15% e mem Thre ip of tors. ay it d of 19 cess • Multi on: Cap ats. The ly ne are (rea peop Websit bers Leader 20% new visi “mem is so sformati of the branction y wil w pe site p le in , but of p Serving mew the Church d Park bers” s of tran l ofte d new ople “awa • Lead onlin resen High the a eople • New hat t As this mission is accomplished, there will be an explosion of missional living and giving in the church. New churches will be ary)visit 4: Storie 20 ance of n find use rene land rea e spa Highlan fe. ce o ver are Tactic # fami their 3. Import ss onership lea ment ors. anged li Park findin ce fo y imp g About lies ways • Size 08 way -ram • Bran 22 es of ch Prac / Involve planted and lives, families, and neighborhoods will be transformed because of the life-giving relationship with Jesus. r the Com Learnin g ortan for p to H ps” f ving, i.e. n tell stori ticall itment m is d/vis 4. First mun t in th eople- getting p ighla or ne y, thi e Comm ual e othe • Othe ity. Furt to Group 26 eir nd P ar to e w pe aviga important s me r cru xtern 2. Increas r Worshippers ife, ark t ncoueople into ople. ting the “t Church t Calend ans t her, cial s r churches . Onl ally GroupL hrou 09 nter Conten • Nom hat e appr pace ransi ine p High comm Eas from Regula Starting Point, Highland Park has come to value being a Biblically-centered church. Everything the set out to do is accompanied by a deep and very oxim inal r for i view of us 5. Sample unityily sharea tion” athways t gh invitati othe ately eligio ncreasing land Park 30 onal sion es (e.g., ble a r per o pa us pe 41-5 Discipl even abiding conviction from God’s word. This word-centered living filters into Highland Park’s unique spirit of creativity and innovation. 6. Conclu nd fin son v rticip 0% of more ople awarene . Lastly, s ts an , etc.) dable ate in isitin 31 tructure in Bib ss. d wo ocial the g the Serving com even gation s They use this perspective to create disciples who live missionally while giving of their time, talents, and treasures generously. med rd-of le be fe. pag mun ect navi ts an -mou ia pla GroupLi lt e is t ity-fo 1: Conn d Sta nd then th fro ys a here cuse Tactic # rting g Point a m cu signi ter. d ou Poin 09 Tactic o Startin fican rrent treac urce cen t will closely t Appendix t role ine resoIn just a few short years, Highland Park will be a church that’s exploding in growth–more people in worship hearing Good h eve #1: Cre prov in dr e an onl nts p ide e iving 2: Creat • Crea rovid ate a asy traff Tactic # News, more people in GroupLife, and more multisite communities. The future is bright, but it will take a dedication to the vision e ad tions: te usab opic to more 10 dition sugges olunteer the w le few s al Further ts and v and ‘findab ebsit set forth by the staff and leadership team. ente ize even 11 actio e, an nnels nces 3: Public nabl le’ wel try, C edia cha ? W Tactic # e cont reati social m hat d com 11 ng D es using ent with onnect o the • Focus on establishing navig iscip portuniti e are ays to c valu ation . les, E the High a more consistent e easy w When we think of a person who is fully dedicated to the cause and mission of Highland Park, we envision someone who ates of a onl rtunities ? Ho vang 4: Provid High likes. 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