In.7.days.long.event:. 400


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Agency'

Client'

Codemodeon'creates'interacIve'experiences'and' makes'custom'video'games'for'brands.'' We'offer'a'complete'soluIon'for'advanced'digital' markeIng'experiences.'Social'media'integraIon'is' an'inseparable'part'of'these'applicaIons.'' We'are'focused'on'bringing'the'brand'idenIty'to' the'digital'world'by'using'gamificaIon'scenarios'and' social'media'integraIon'suitable'for'the'brand.'

Istanbul'Cevahir'Shopping'and'Entertainment' Centre'is'a'modern'shopping'mall'located'on'the' Büyükdere'Avenue'in'the'Şişli'district'of'Istanbul,' Turkey.'' Opened'on'15'October'2005,'Istanbul'Cevahir'was' the'largest'shopping'mall'in'Europe'in'terms'of' gross'leasable'area'between'2005'and'2011,'and'is' one'of'the'largest'in'the'world.'

Brief'

Focus'Group:'

The'tendency'to'visit'indoor' shopping'malls'increases'during'the' new'year'period'due'to'the'bad' weather'condiIons.'The'main' purpose'is'to'aOract'customers'who' have'more'potenIal'to'do'shopping.'

Couples'

Planned'acIvity'should'have'a'simple' setup'which'also'has'a'digital'side.' It’s'important'to'have'an'emoIonal' bond'with'the'customer'along'with' the'funcIonal'properIes'of'a' shopping'mall.'

Brief'–'Key/CriIcal'Points' Designed'acIvity;' Y'Should'have'a'digital'part' Y'Should'promote'shopping' Y'Should'not'steal'much'Ime'from'visitors’'shopping'focus' Y'Should'have'a'unique'experience'that'customers'want'to'talk'about' Y'Should'not'cause'a'crowd'of'idle'onlookers' Y'Should'aOract'and'moIvate'couples'to'play.' '

Project'–'“Focus'On'Your'Love”'

Project'–'Video'' Public'Link':'vimeo.com/122724732.

Project' With'this'concept'we' wanted'couples'to' concentrate'on'each' other,'think'about'their' common'memories'and' their'love.' ' We'used'a'medical' device'(EEG'Headset)'to' measure'concentraIon' level.'This'smart'devices' let'us'bring'our'concept' to'life.''

Project'–'Cont.' First,'we'took'a'photo'of'the'couple'to' make'it'easy'to'concentrate.'StaIc'images' are'more'effecIve'since'looking'directly'to' each'other’s'face'causes'distracIon.'' ' A'pale'heart'on'the'screen'turns'into'red' when'couples'focus'on'their'photo.' ' Couples'who'completely'turned'the'heart' into'red'in'less'than'one'minute'won'a' movie'Icket.' ' They'got'their'photos'printed'and'also'they' could'view'and'share'a'digital'copy'on' facebook.' ' Photos'are'published'in'a'facebook' applicaIon'which'is'located'inside'the' facebook'page'of'Cevahir'Shopping'Mall.' ' ' '

Project'–'Result' In.7.days.long.event:. 400.Couples'played'the'game' Facebook'applicaIon'is'visited'1500'Imes' ' '