EDITORIAL


EDITORIALpubs.acs.org/doi/pdfplus/10.1021/es60130a700Manager: Katherine I. Biggs. Editorial Assistant: Karen A. McGrane...

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EDITORIAL

Readership survey Editor: Russell F. Christman Associate Editor: Charles R. O'Melia WASHINGTON EDITORIAL STAFF Managing Editor: Stanton S. Miller Associate Editor: Julian Josephson Assistant Editor: Lois R. Ember MANUSCRIPT REVIEWING Manager: Katherine I. Biggs Editorial Assistant: Karen A. McGrane MANUSCRIPT EDITING Assistant Editor: Nancy J. Oddenino Assistant Editor: Gloria L. Dinote GRAPHICS AND PRODUCTION Production Manager: Leroy L. Corcoran Art Director: Norman Favin Designer: Alan Kahan Artist: Linda M. Mattingly Advisory Board: Robert J. Charlson, Arthur A. Levin, Roger A. Minear, James J. Morgan, Sidney R, Orem, Frank P. Sebastian, C. Joseph Touhill, Charles S. Tuesday, William E. Wilson, Jr. Published by the AMERICAN CHEMICAL SOCIETY 1155 16th Street N.W. Washington, D.C. 20036 (202) 872-4600 Executive Director: Robert W. Cairns BOOKS AND JOURNALS DIVISION D. H. Michael Bowen, Director

Charles R. Bertsch, Head Editorial Department Bacil Guiley, Head, Magazine and Production Department Seldon W. Terrant, Head, Research and Development Department Marion Gurtein, Circulation Development ADVERTISING MANAGEMENT Centcom, Ltd. For offices and advertisers, see page 732

Please send research manuscripts to Manuscript Reviewing, feature manuscripts to Managing Editor.

Occasionally ES& Τ conducts a survey of its subscribers for the purpose of evaluating their attitudes toward the editorial content of the Journal. The most recent survey was conducted during the fall of 1976 and attempted to define the readership attitude among the academic, industrial, government and engineering segments of the total circulation. I am pleased to summarize for your information some of the major findings. Apparently the vast majority of our subscribers look at every issue and about 3 5 % read at least half of each issue. These figures are significantly higher than comparable reader-involvement percentages for sister journals. In terms of the usefulness of publications, ES& Τ appears to be doing a creditable job on an overall basis, but scored lower than sister publications (Analytical Chemistry, Limnology and Oceanography, Journal of the Water Pollution Control Federation, and Journal of the Air Pollution Control Association) in the utility of coverage in special interest subjects. A characteristic of ES