Editorial


Event Coverage: Forrester's Marketing Forum;. ▫ Guide To Marketing Automation. Technologies Update. ▫ Featured Topic: Database Management...

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*Topics and coverage subject to change

Editorial Calendar

For more information or to suggest story ideas or contributing articles, please contact Managing Editor Amanda F. Batista at [email protected] DemandGen Report taps into the pulse of the BtoB marketing industry, delivering in-depth reports on the latest product innovations, insights from leading industry executives and coverage of specific demand generation concepts, including: 

Revenue Performance Management (RPM)



Mobile, Social & Apps



Marketing Metrics



Automation Optimization



Benchmark Research

DGR also offers special features that appear in select issues of the newsletter:

 OnDemand Views Podcasts — Recorded conversations with industry thoughts leaders, these 5-10 minute chats hit on hot topics and are promoted via social media. Contact us if you have something new and interesting you’d like to chat about. Listen to a sample podcast here. Watch an executive interview video podcast here.

 Executive Insider Q&A — Offering a firsthand perspective on turnkey trends and tools, DemandGen Report conducts Q&As with leading industry executives for an in-depth account of the marketing automation arena. View a sample Q&A here.

 Demanding Views — A 600- to 800-word bylined article, taking a prescriptive approach, offering key strategies, recommendations and takeaways to help marketers optimize demand generation efforts, as well as the selling and buying processes.

Additionally, DGR provides topical trend pieces, exclusive research, best practices guides and special reports throughout the year. Planned for 2012:

January

April

 Featured Topic: The Mobile Salesforce

 Featured Topic: Generating Demand Via Content

 DemandGen Special Report: The BtoB Email Guide  Best Practices Guide: Strategies For Building Buyer Personas  Benchmark Research: DemandGen 2012 Forecast (key challenges; initiatives; budget outlook)

 DemandGen Awards Report: 1st Annual Killer Content Awards  Best Practices Guide: Strategies For Creating Killer Content  Event Coverage: Forrester’s Marketing Forum;  Guide To Marketing Automation Technologies Update

February  Featured Topic: Integrating Apps For Enhanced Marketing/Sales Efficiency  DemandGen Special Report: The Future Of BtoB Mobile Marketing  Best Practices Guide: Maximizing The Impact Of Event Marketing

March  Featured Topic: Revenue Performance Management  Best Practices Guide: Winning Strategies For Webinars & Online Events  Benchmark Research: Content Consumption Survey

May  Featured Topic: Database Management  Best Practices Guide: Optimizing Customer Intelligence  Event Coverage: SiriusDecisions Summit; MarketingProfs BtoB Forum  Benchmark Research: Calculating The Impact of Database Accuracy On Campaign Performance & Sales

June  Featured Topic: Sales & Marketing Alignment  DemandGen Awards Report: 4th Annual Sales & Marketing Alignment Awards  Best Practices Guide: Optimizing Processes For DemandGen Success  Guide To Demand Generation Consultants Update

July

October

 Featured Topic: Sales & Marketing Intelligence  DemandGen Special Report: Integrated Marketing Best Practices 2012  Best Practices Guide: Key Components Of Effective Sales Enablement  Benchmark Research: The 3rd Annual BtoB Buyer Transformation Study

aUGUST  Featured Topic: Rules Of Online Engagement

 Featured Topic: Video For Engagement  Best Practices Guide: E-Commerce Strategies For BtoB  Event Coverage: MarketingSherpa B2B Summit

November  Featured Topic: Prospect & Customer Engagement  DemandGen Awards Report: The DemandGen 10  Best Practices Guide: Selling Success Kit

 All-Star Apps Report: Top Solutions at Dreamforce 2012

 Benchmark Research: Revenue Performance Analytics Survey

 Best Practices Guide: Dos & Donts Of Demand Generation

December

september  Featured Topic: The Social Enterprise  DemandGen Special Report: Social Media Strategy Guide  Best Practices Guide: Connecting Community To Demand  Event Coverage: Dreamforce 2012  Benchmark Research: Social Media Survey

 DemandGen Special Report: The State of Marketing Automation 2013- This report will showcase automation technology adoption rates during 2012, projections for 2013 adoption and turnkey trends impacting BtoB marketing, selling and buying. To submit your company for the “Vendor Profile” section and/or contribute original thought leadership content to the report, please contact the Managing Editor. View The State of Marketing Automation 2011 Report here.  Guide To Demand Generation Consultants Update

*This calendar has been created as a guide for solution providers, sponsors and advertisers to capitalize on special sections and sponsorship opportunities. Specific dates and topics are subject to change based on market trends and industry events. Solution providers with specific product introductions, innovations or advancements are invited to submit information for the DemandGen Report Solution Spotlight, a paid advertorial opportunity. Contact: Sal LoSauro [email protected]