Email Marketing Tips Contact Lists
Enabling Technology Partnerships
Email Marketing Tips | Contact Lists
Acquiring email addresses for your marketing campaigns are an important process for successful email marketing. Please review the following best practices to develop and maintain your contact lists: 1. Permission-based email marketing requires deliverable, opt-in email contacts (recipient provided their email address to you with the explicit purpose of receiving your marketing communications). Purchased lists, leased lists and subscriptions to third party services are only allowed if they are optin lists. 2. Guessing an email address or inferring an email address based on a name and email domain will almost always guarantee a higher bounce rate and increase the likelihood of your marketing communications to be marked as SPAM. Learn more here: http://en.wikipedia.org/wiki/Spamtrap 3. Double-check for email addresses with misspellings such as "gmil.com" and update to "gmail.com". 4. Bounce rates are noticeably higher when you are not maintaining steady communications with your audience. Keep your lists focused on contacts you have emailed in the past six months. 5. If you have high spam complaints (greater than 1 complaint per 1,000 emails sent), low clickthrough, low opens, and high bounce rates (greater than 1%), your deliverability can be affected. Minimize each of these to improve deliverability. 6. Role-based email addresses such as webmaster@, sales@, support@, admin@, typically do not accept marketing emails, which will almost always increase your bounce rate. Discard these email addresses. 7. Use a double opt-in standard: in addition to requiring your prospects to opt-in to your marketing communications, send a follow-up confirmation email that requires a second call-to-action to confirm their opt-in status. 8. Get your relationship started on the right foot. Clearly state your intentions when offering email marketing registration to your prospects. 9. Try pushing your opt-in process as well. Trade shows, live events, webinars, emails - wherever you are registration efforts should follow. (e.g. create an email sign-up form on your website). 10. Segment your audience and target them with relevant content. A targeted audience will be more engaged with your marketing efforts. The likelihood of your emails going to SPAM goes up as audience engagement goes down. Questions? Please reach out to our support team at
[email protected].
TheChannelCompany.com
