feeding families, building communities


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SPONSORSHIP OPPORTUNITIES

FEEDING FAMILIES, BUILDING COMMUNITIES OCTOBER 21, 2018 | NBC UNIVERSAL BACKLOT PUT YOUR BRAND IN FRONT OF AN AUDIENCE OF MORE THAN 43 MILLION

CELEBRATE WITH US OCTOBER 21, 2018 HEIFER INTERNATIONAL works to end hunger and poverty around the world through sustainable farming. Women’s empowerment is a critical component of our work, and we invite you to explore this theme at our fundraising event. JOIN US at the iconic Back to the Future Courthouse Square at NBC Universal Studios for a family-friendly celebration that will illustrate the transformational change that occurs when women have decision-making power and opportunities to earn income. The event will feature food and entertainment from countries where we work around the world, along with the chance to meet our animal ambassadors — including cows, goats, pigs and more.

WWW.HEIFER.ORG/LA

Ken Mbaye, Heifer Senegal participant

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2017 INAUGURAL EVENT MORE THAN 43 MILLION MEDIA IMPRESSIONS

COVERAGE HIGHLIGHTS: CELEBUZZ, RADAR ONLINE, ET ONLINE, OK! MAGAZINE, STAR MAGAZINE, OUTLOOK NEWSPAPERS

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OVERWHELMING POSITIVE RESPONSE AND ENGAGEMENT FROM CELEBRITIES, INFLUENCERS, AND TRENDSETTERS

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BE A SPONSOR PLATINUM — $100,000 Benefits: •

Your name listed as Platinum Sponsor on invitation, both print and digital



Your logo prominently displayed on the Heifer event website and in press release



25 tickets to the event



Your name/logo co-branded in marketing and media opportunities (This event brought to you by ... ) 




Visibility in all three country areas at the event



Your name listed as Platinum Sponsor on marketing collateral, including television, radio, website, posters, invitations, press releases and select social media posts 




First right of refusal for media interviews and other press opportunities 




Your logo featured as Platinum Sponsor on video screens and live mentions at the event



Name recognition in marketing and/or press opportunities leading up to and at the event



Acknowledgment as Platinum Sponsor during the event



Logos/mentions in email blasts and social media



Option to provide remarks during program

WWW.HEIFER.ORG/LA

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877.243.4337

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BE A SPONSOR GOLD — $75,000 Benefits: •

Your name listed as Gold Sponsor on invitation, both print and digital



Your logo prominently displayed on the Heifer event website and in press release



15 tickets to the event



Your name/logo co-branded in marketing and media opportunities (This event brought to you by ... ) 




Your logo featured as Gold Sponsor on video screens and live mentions at the event





Your name listed as Gold Sponsor on marketing collateral, including television, radio, website, posters, invitations, press releases and select social media posts 




Media opportunities presented when available



Name recognition in marketing and/or press opportunities leading up to and at the event



Acknowledgment as Gold Sponsor during the event



Logos/mentions in email blasts and social media

Visibility in all three country areas at the event

SILVER — $50,000 Benefits: •

Your name listed as Silver Sponsor on invitation, both print and digital



Your logo prominently displayed on the Heifer event website and in press release



10 tickets to the event



Your name/logo co-branded in marketing and media opportunities (This event brought to you by ... ) 




Your logo featured as Silver Sponsor on video screens and live mentions at the event





Your name listed as Silver Sponsor on marketing collateral, including television, radio, website, posters, invitations, press releases and select social media posts 




Media opportunities presented when available




Name recognition in marketing and/or press opportunities leading up to and at the event



Acknowledgment as Silver Sponsor during the event



Logos/mentions in email blasts and social media

Visibility in all three country areas at the event

WWW.HEIFER.ORG/LA

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877.243.4337

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BE A SPONSOR

PARTNERSHIP — $25,000 Benefits:

ADVOCATE — $10,000 Benefits:



Your logo prominently displayed on the Heifer event website and in press release



Your logo prominently displayed on the Heifer event website and in press release



10 tickets to the event



Eight tickets to the event



Your logo featured as sponsor on video screens and live mentions at the event



Your logo featured as sponsor on video screens and live mentions at the event



Logos/mentions in email blasts and social media

WWW.HEIFER.ORG/LA

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877.243.4337

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BE A SPONSOR Benefits:

PATRON — $3,000



Your name listed on the Heifer event website



Six tickets to the event



Your name listed as sponsor on video screens at the event

FRIEND — $1,500 Benefits: •

Your name listed on the Heifer event website



Four tickets to the event



Your name listed as sponsor on video screens at the event

SUPPORTER — $750

Benefits: •

Your name listed on the Heifer event website



Two tickets to the event



Your name listed as sponsor on video screens at the event

WWW.HEIFER.ORG/LA

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877.243.4337

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EXCLUSIVE SPONSORSHIPS • AREA SPONSORS: Americas, Asia, Africa (3) – $25,000 each • BARNYARD + PHOTO BOOTH (3) – $15,000 each • CUISINE – $10,000 • BAR (3) – $5,000 each • ENTERTAINMENT (3) – $5,000 each • FARMER AMBASSADOR – $5,000 • PARKING SHUTTLE – $5,000 Benefits: •

Your logo displayed on the Heifer event website



Custom branding opportunity at the event for each exclusive sponsorship



Your name listed as sponsor on all marketing collateral, including print, television, radio, website, posters, invitations, press releases and select social media posts 




Your logo featured on video screens at the event 




Logos/mentions in email blasts and social media 


WWW.HEIFER.ORG/LA

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877.243.4337

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HOW YOUR CONTRIBUTION WILL HELP END HUNGER AND POVERTY Our unique approach involves enhancing the capacity of vulnerable small-scale farmers to secure their livelihoods. Multiplied by strong social capital and women’s empowerment, our work results in a sustainable solution to world hunger and poverty.

Here’s how it works: Heifer provides families with livestock and training in environmentally sound agriculture. This is the catalyst needed to start the journey.

Families use income generated from livestock to meet pressing needs first: food, medicine, clothing, housing and school. They are also able to do something new: save for the future.

Next, we help people start or expand farmerowned businesses, cooperatives and social enterprises so they can profitably participate in value chains.

Cooperatives connect with processors and distributors, creating inclusive market systems to provide lasting sustainable change.

Uma Sinjali Magar, Heifer Nepal participant

WWW.HEIFER.ORG/LA

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WHERE HEIFER WORKS “I’ve never worked harder in my life, but I’ve never been happier.” Kerry Harrington, Heifer USA farmer

*ARMENIA *ROMANIA *UKRAINE

EUROPE

ASIA

BANGLADESH CAMBODIA CHINA INDIA NEPAL *PHILIPPINES *VIETNAM

AMERICAS

*BOLIVIA ECUADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA *PERU UNITED STATES

AFRICA

“Before Heifer came to this area, about 50 percent of girls weren’t going to school. After the project, in this community, 98 or 99 percent of girls go to school.”

GHANA KENYA MALAWI RWANDA SENEGAL TANZANIA UGANDA ZAMBIA ZIMBABWE

Joynob Begum, Heifer Bangladesh participant Transitioning from direct Heifer management*

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WOMEN FARMERS AROUND THE WORLD Our work focuses on increasing opportunities for women by providing them the resources and training necessary to be successful in their work. We are dedicated to removing barriers to women’s economic empowerment and will continue to be strong advocates for women’s equitable participation in decision-making in their families, in their communities, and in policies, systems and practices that impact their well-being. Why Women? Women reinvest 90 percent of their earned income on their families, while men reinvest 30-40 percent.

Closing the gender gap in agriculture could lift 100 to 150 million people out of hunger.

When 10 percent more girls go to school, a country’s GDP increases by an average of 3 percent.

Eliminating barriers for women increases productivity by 25 percent in some countries.

A $10 increase to a woman’s income achieves the same results in children’s nutrition and health as would a $110 increase to a man’s income.

Mariana Trujillo, Heifer Nicaragua participant

Source: Farming First

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2018 BEYOND HUNGER SPONSORSHIP REGISTRATION FORM Name ______________________________________________________________________________ (as it should appear on printed materials —26 characters maximum)

FEEDING FAMILIES, BUILDING COMMUNITIES

Address ____________________________________________________________________________ City __________________________________________________ State_________________________ Zip ___________________________________ Telephone __________________________________ Email ______________________________________________________________________________ Contact Name ______________________________________________________________________ Social Handle(s) ____________________________________________________________________ (Twitter, Facebook, etc.; so we can mention your company through our social channels.) Please provide a vector logo (.ai or .eps). 3” x 3”- 300dpi jpegs acceptable but not preferred.



SPONSORSHIP LEVELS

q Platinum...................................................... $100,000 q Gold.............................................................. $75,000 q Silver............................................................. $50,000 q Partnership................................................. $25,000 q Area Sponsors (3)...................................... $25,000 q Barnyard + Photo Booth (3).................... $15,000 q Advocate..................................................... $10,000 q Cuisine........................................................ $10,000 q Bar (3)........................................................... $5,000 q Entertainment (3)...................................... $5,000 q Farmer Ambassador................................. $5,000 q Parking Shuttle.......................................... $5,000 q Patron.......................................................... $3,000 q Friend........................................................... $1,500 q Supporter.................................................... $750 WWW.HEIFER.ORG/LA



PAYMENT INFORMATION

Please bill my q Amex q Visa q Mastercard qPlease invoice me In the amount of $______________Card Security Code_____________ Credit Card Number__________________Expiration Date___________ Name On Card_______________________________________________ Signature ___________________________________________________ q Please call me for credit card payment information Phone Number_______________________________________________ QNEYY000BHWME

Call 877.2HEIFER (877.243.4337) for sponsorship information or to purchase tickets. You can also visit www.heifer.org/LA or email [email protected]. All tickets are non-refundable. Make checks payable to Heifer International. Attn: LA Event, Heifer International, 1 World Avenue, Little Rock, AR 72202.

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HEIFER INTERNATIONAL 1 WORLD AVENUE | LITTLE ROCK, AR 72202 WWW.HEIFER.ORG/LA

FOR SPONSORSHIP INFORMATION 877.243.4337 18-MKT-9RWE

Sen Tos, Heifer Cambodia participant

© Heifer International

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