Find the cheapest way to send money to your friends and family
WHAT IS THE PROBLEM?
SENDING MONEY IS EXPENSIVE
COST OF SENDING MONEY TO…
Source: World Bank, 2012
IT’S A BIG PROBLEM (BOTH IN SIZE AND IMPORTANCE)
215 534 MILLION BILLION migrant population
USD transferred Source: World Bank, 2012
toward developing countries
CAUSES OF THIS PROBLEM
OPACITY
DUOPOLY
COMPLEXITY
OUR SOLUTION: A COMPARISON WEBSITE
OUR SOLUTION: A COMPARISON WEBSITE
OUR SOLUTION: A COMPARISON WEBSITE
A TWO-SIDED BUSINESS MODEL
Banks
Migrant workers
Money Transfer Operators 200$
Mobile and e-wallet
12x /year VS
VS
REVENUE STREAMS CHF 10’000
1. Affiliate marketing
2. Advertisement 3. Extra services
CHF 1’000
Sponsored
Special discount for TawiPay users only! 5.00 USD flat fee for all payments during the next 5 hours
COMPETITION
POLISHED UX
SCARCE INFORMATION
ABUNDANT INFORMATION
POOR UX
WHERE ARE WE TODAY
6’000 USERS
28’000 SEARCHES
235’000 $ REDIRECTED + more deals in the pipeline
MEDIA COVERAGE
PARTNERS
OUR SHORT-TERM OBJECTIVES Users Users
Payment Service Providers
IT
Market focus: GB, FR, DE >EU
Conclude additional agreements for data & affiliate partnerships
Bring in additional skills
Community development
Develop premium services
API and real-time price
Ambassador network PR campaign
Market trends and analysis
Advertising platform and premium services
100 new corridors
Consolidation
40K searches
TEAM
François BRIOD MSc Information System (HEC Lausanne)
Laurent OBERHOLZER MSc Quantitative Finance (ETH Zürich)
Younès El BIACHE MSc Computer Science (Montpellier 2)
Pascal BRIOD MA Development Studies (Graduate Institute Geneva)
ENTREPRENEURSHIP
FINANCE
FULL STACK DEVELOPER
DEVELOPMENT ISSUES
MARKETING
PARTNERSHIPS
UX/UI
DESIGN
THE GLOBAL HUB FOR MONEY TRANSFERS
CONTACT Laurent OBERHOLZER
[email protected] +41 79 513 10 88
François BRIOD
[email protected] +41 76 221 50 70
FAQ • What’s the story behind TawiPay? • How are your sales driven by your conversion funnel? • What are your next steps? • What is your user acquisition strategy? • Do you have more details on the market?
Story
February 13
FOUNDATION
LAUNCH
August 13
November 13
REDESIGN
TODAY
30,000 SEARCHES 70,000 PAGEVIEWS 220 CORRIDORS 200 SERVICE PROVIDERS 235,000$ TRANSFERRED
USER ACQUISITION STRATEGY
Focus on user retention
Word of mouth
Ambassador network
Partnerships & cross-selling
Media coverage
Be easy to find (SEO)
FINANCIAL MECHANICS 10%
74% 10’000 Visits
7’400 Searches
300$ 210 Transfers
30%
740 Redirects
10% 63’000$ Transferred
6’300$ Commission
MARKET Remittances in USD Billion
381
406
438
482
534
316
341
119
121
132
128
132
141
151
2009
2010
2011
2012
2013E
2014E
2015E
Industrialized country
Developping countries
Opportunity
Market change
Lack of serious competitors Right timing: an oldfashioned market that is just waking up now
New technologies & business model (mature internet services, mobile banking, bitcoins)
TawiPay positioning First step in the electronic value chain Present on all channels, high and low tech (web, mobile, sms)
ADDRESSABLE MARKET Payment Service Providers
Pan-european migrants
• Long Tail (40% of the market)
• Important corridors (E.g. UK>Poland: USD 1Bn)
• Online players & innovative
• Population already online (200K polish living in
• Low fee structure
UK on Facebook)
• Based on new technologies (mobile, bitcoin) Dolex Ria Envia 1% 2%
• Most pan-european corridors not covered by the Xoom 1%
MoneyGram 5% Western Union 15%
• Syndicated and organized in networks
Informal networks 40%
Others 36%
MONEY TRANSFER MARKET SHARE
competition
ACTUAL DATA SOURCE World Bank remittance prices database • Quarterly updated • 220 Corridors • 200 and 500$ price comparison
OBJECTIVE ENHANCE THE BREADTH OF OUR DATABASE
ENHANCE THE DEPTH OF OUR DATABASE
• New corridor • New payment service providers • New type of transfer
• New price points • Consumer review (TrustPilot) • Local payout locations
July
April
IT
December
IT
PSP profile & additional information Ad network Community features
API & SMS service
Users: markets UK, DE, FR -> Eastern Europe UK, DE, FR -> Asia + Africa
Data & Affiliate partnership Major online actors Emerging solutions (Mobile, Bitcoin) Offline and traditionnal actors
Founder and Employees
Founders (4) First employees (2)
Funding
Venture Kick Angel Funding (200K)
IPO
1,8bn USD
Civil Aviation 700bn USD
ACQUISITION
