FLOW CHART: MONEY FOR GOOD

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I DONATE TO CHARITY BECAUSE…

I care about the cause

I care about impact

I give because of my personal relationships

I look into the charity before I commit my support

I like to see the difference my money makes

I give in committed ways

I like to volunteer for the organisation

I have consistently supported the same charity

I ought to give to charity

I like to be seen as a role model

I give money regularly to a cause

I like to give my time or expertise to the organisation

I support organisations that work in my local community

I like to be seen as a role model

My giving is driven by my religious beliefs

I gather information from a number of sources

A friend or family member asked me to sponsor them

I find it rewarding to show my support

Engaged champion

Loyal supporter

Faith-based donor

Thoughtful philanthropist

Ad hoc giver

“I give time and get my friends involved.”

‘I give because I care about the cause.’

“I give for my community.”

“I give to make an impact.”

“I give because I’m asked.”

I like to give my time or expertise to the organisation

Good citizen

Benefactor

“I give because it’s the right thing to do.”

“I give to lead by example.”