for education - Fidelity Investments

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FLIPPING FOR EDUCATION

A variety of toppings add sizzle to your education offering

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THE INGREDIENTS

SERVING UP SOMETHING FOR EVERYONE

S

ome people like a hamburger with just pickles and ketchup. Others prefer a veggie burger with the works. The same is true for workplace education.

Serving 14 million Workplace participants1 has taught us a lot about engaging and educating employees and getting results. What we’ve learned can also help your employees work toward achieving greater financial wellness.

On-site group workshops One-on-one consultations, in person or over the phone Webcasts that can reach thousands of participants Live, interactive webinars

Self-paced on-demand workshops, available 24/7

The most important thing to remember is that an engagement strategy isn’t one-size-fits-all. An offering should have a variety of delivery channels to match the diverse learning preferences of your employees. Here are five key things we’ve learned about engaging and educating employees.

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1. TASTES CHANGE Sriracha instead of ketchup? That’s crazy talk! Or it would have been a few years ago. But tastes change. In education, it used to be taken for granted that employees preferred in-person learning, but that is changing—and fast. When asked, people are split in how they prefer to get education:2

44%

prefer learning independently

... but attendance at virtual workshops has surged3

37%

prefer in-person engagement

19%

No preference

+70%

“This session was excellent. I am motivated to learn more, and will be signing up for more live web workshops.“ — Samantha E., on “Introducing Your HSA”*

CHANGE SINCE 2013

+31% On-site Live web

On demand

–17% PAGE 3

2. LEARNING DRIVES ENGAGEMENT Eating a good lunch can energize you for work the rest of the day. Education motivates people to keep going too. Across the board, people who take part in a workshop, whether in-person or online, are more likely to be inspired to learn more.

4x

as many people who attend any kind of workshop go on to learn more about their workplace savings plan, compared to those who don’t attend4

40%

of on-demand workshop attendees went on to use a planning tool or call a representative for help4

97%

of Medicare webcast attendees said they have “a better understanding of the Medicare program”5

“ I like the flow of this workshop and the information that was given. This seems very user friendly, and I am excited about getting more involved with my 401(k).” — Bryant L., on “Take the First Step to Investing”*

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“Presenter provided a nonintimidating setting. This encouraged interactive participation with things such as polls and asking questions. “ —Jeanine R., on “Helping You Make Financial Progress”*

3. INTERACTIVITY IS KEY Everyone loves a toppings bar at a barbecue. That’s interactivity. Getting learners involved in the process helps to hold their attention and keep them from getting bored.

69%

90%

81%

like a workshop that is interactive and includes some hands-on activities6

of those who participate in a live web workshop rate the experience as good or excellent, up from 58% since the introduction of enhanced interactivity7

like to bring their device to a workshop to follow along8

To hold attention and keep the focus on the learning, engage your virtual audience at least every 3 minutes with an interaction like polling or an activity that lets them use their own device.9

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4. VIRTUAL LEARNING DRIVES ACTION You can do almost anything from your computer — including order a burger. Virtual learning is catching on, too. It used to be widely assumed 4x was the preferred setting and would lead to that in-person education action more often than online education, but today we know virtual learning is just as effective. Workshop participants are more likely to take action in their workplace savings plan—either enrolling or changing their deferral or investment mix—than non-attendees:4

3x

4x 4x more likely to take action after on-demand workshops

“I honestly didn’t know anything about my 401(k). This workshop really empowered me to plan ahead!” — Jenna L., on “Your Transition to Fidelity”*

4x 4x more likely after onsite workshops

3x more likely after live webinars 3x 4x

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5. EMOTIONS MATTER Sometimes food can provide comfort as well as nourishment. Education can help employees achieve a greater level of comfort, too. And with comfort comes confidence.

53% of workshop attendees feel confident about retirement, compared to 40% for those who haven’t attended a workshop10

“Love these webinars. I take notes and have shared with my family what was presented. Thank you so much for offering these webinars!!” —Emily B., on “Make the Most of Your Retirement Savings”*

89% of those who attended a workshop view their employerprovided benefits package as valuable, compared with 76% of those who did not attend10

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EXPAND YOUR MENU

TRY IT YOURSELF. If you

haven’t attended a universal live web workshop or an on-demand session, give it a try (click on the View Events Now link). MIX IT UP. Offer employees a variety of learning

options, based on what’s convenient for them. If attendance is declining at onsite workshops, consider offering virtual workshops (live web and on-demand) or offering new topics. Or, offer fewer sessions in a more concentrated timeframe. CALL TO ACTION. Your employees want to know

what action to take after a workshop. So give them a narrow call to action — just one or two things to do — and make it easy for them to complete. FOLLOW-UP OPTIONS. Offer multiple ways

for participants to follow up on their learning—online, over the phone and in-person.

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1

Fidelity recordkept data as of 3/31/2017

2

Participant Panel 9/2015

3

Tableau Workplace Education reporting, 2014-2016

4

Fidelity Customer Knowledge & Strategic Insights 3/17

5

Fidelity Investments workshop survey, 2017

6

Participant Panel Workshop Survey, Aug 2015

7

Participant CEI, Boston Research Technologies, 2015-March 2017

8

Participant Panel Workshop Survey, Aug 2015

9

3 Simple Steps to Move Training Online by Cindy Huggett

10

The WI Participant Loyalty program, Q3 2016

* The experience of the customers quoted may not be representative of the experience of all customers and is not indicative of future success. For Plan Sponsor and investment professional use only. Not for use with plan participants. Approved for use in the advisor and 401(k) markets. Firm review may apply. Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917 © 2017 FMR LLC. All rights reserved. 808294.1.0