from launch to success - Rackcdn.combe478d95e8aa404656c1-d983ce57e4c84901daded0f67d5a004f.r11.cf1.rackcdn.com/...
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FROM LAUNCH TO SUCCESS The Situation • • • • •
Closed hotel Major renovation Reopened during recent recession “B” Location – Weak Brand 311 rooms < 4,000/sf meeting space
Our Approach • • • •
Surgical deployment of direct sales Development of expanded business segments • Int’l Tour and Travel, Contract, Small Group Aggressive e-Commerce Hire and retain strong seasoned leadership
HOTEL BEFORE
HOTEL AFTER
CONTINUE TO REFINE MIX TO MAXIMIZE FLOW THROUGH! HOTEL RECENTLY SOLD AND CHESAPEAKE RETAINED MANAGEMENT
CASE STUDY | CHESAPEAKEHOSPITALITY.COM
