From Launch to Success


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CASE STUDY

From Launch to Success The Situation

Our Approach



Closed hotel



Surgical deployment of direct sales



Major renovation





Reopened during recent recession

Development of expanded business segments



“B” Location – Weak Brand



311 rooms < 4,000/sf meeting space



Hotel (Before)

Int’l Tour and Travel, Contract, Small Group



Aggressive e-Commerce



Hire and retain strong seasoned leadership Hotel (After)

CONTINUE TO REFINE MIX TO MAXIMIZE FLOW THROUGH! HOTEL RECENTLY SOLD AND CHESAPEAKE RETAINED MANAGEMENT