[PDF]From Launch to Success - Rackcdn.combe478d95e8aa404656c1-d983ce57e4c84901daded0f67d5a004f.r11.cf1.rackcdn.com...
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CASE STUDY
From Launch to Success The Situation
Our Approach
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Closed hotel
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Surgical deployment of direct sales
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Major renovation
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Reopened during recent recession
Development of expanded business segments
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“B” Location – Weak Brand
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311 rooms < 4,000/sf meeting space
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Hotel (Before)
Int’l Tour and Travel, Contract, Small Group
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Aggressive e-Commerce
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Hire and retain strong seasoned leadership Hotel (After)
CONTINUE TO REFINE MIX TO MAXIMIZE FLOW THROUGH! HOTEL RECENTLY SOLD AND CHESAPEAKE RETAINED MANAGEMENT