fuse upfront

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FUSE UPFRONT Fuse, the television network dedicated exclusively to all things music, has partnered with Broadstreet for several years to help shape its annual Upfront strategy. Competing for coveted advertiser budgets as an up-and-coming network means Fuse always needs to maximize the value of its upfront communications. This year Fuse challenged Broadstreet to help them show up differently. In years past, Broadstreet had always designed a traditional (yet visually gorgeous) PowerPoint presentation for Fuse’s sales reps to take to media buying agencies and present its offerings. Broadstreet’s own proprietary research of media buyers revealed that this audience really enjoyed presentations that were delivered in a more personal nature. The presentation deck reflected this feedback and was one of Fuse’s most effective ever.

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2014 UPFRONT STORYBOARD SCRIPT

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Brands are facing the most cluttered, fragmented marketplace in history. Music is one of the few places that delivers everything brands want: engaged audiences, unforgettable personalities, and captivating environments. But finding one partner that can develop a music strategy that provides the result you want all in one place has been nearly impossible. Until now. That’s because Fuse is the ONE music network that covers Music From Every Angle. And that means we are the only media partner in music that can provide you with Marketing Solutions From Every Angle. With the reach of a 75 million home linear network, a massive digital and social network, unparalleled production capabilities and a close connection with artists, festivals, venues, technology companies and strategic partners… Fuse gives brands the ability to harness just the right angle for their needs through customized marketing solutions that nobody else can offer.

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Fuse 2014 Upfront Presentation

March 24, 2014

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We leave no angle unexplored because our audience demands the full story of music, from top to bottom.

Fuse delves into music with STORIES that pull back the curtain and reveal the intimate and amazing lives of today’s most unforgettable artists who bring the music business to life.

News happens every moment of every day and Fuse is there 24/7, across all platforms, sharing INFORMATION to serve our audience with the latest headlines and inside information they want to know.

And there’s nothing more exciting than live EXPERIENCES where the soul stirring power of some of the biggest music events unites fans at the peak of their passion. Put it all together, and you’ll quickly see how Fuse surrounds music enthusiasts from all angles, and that means Opportunities From Every Angle for your brand.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Great storytelling in music is about loud characters who live boldly and bring us on unforgettable journeys.

Our Programming and Research teams’ methodology helps validate every program we develop so that it resonates with music fans across all platforms.

And it works. Our returning programs are back for new seasons with tons of positive momentum.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Warped Roadies, gives our audience an insider’s perspective of the music industry as it follows the fast living, hardworking roadies who bring the Vans Warped Tour to life. It’s a show with a lot of nationally trending social buzz and this season we’ve seen over 60% growth in all our key demos versus Season One. It’s even up over 80% among 18-34 year olds.

Our audience has diverse interests and music is a natural match with their other passions. That’s why our comedic game show Funny or Die’s Billy On The Street continues to grow. Almost 13 million people checked out Season Two, and with Billy’s water cooler worthy humor, viewers are tuning in on premiere nights for Fear Of Missing Out on the conversation. It even earned a Daytime Emmy Award Nomination and big-time celebrities come to us to be a part of it. Our new season features guest appearances by Seth Meyers, Amy Poehler, Paul Rudd, Lena Dunham, and Neil Patrick Harris to name a few. It’s not just how the story is told, it’s who’s telling it. Authenticity matters, so we align ourselves with artists who bring in loyal and dedicated fan bases. It’s one of the key reasons why Insane Clown Posse Theater, in which the rap duo offers the world’s most irreverent take on music videos, is so successful. While our network as a whole delivers balanced viewership among men and women, the Insane Clown Posse Theater brand skews heavily toward 18-34 year old males. ALT VERSION (NON MALE EMPHASIS): It’s not just how the story is told, it’s who’s telling it. Authenticity matters, so we align ourselves with artists who bring in loyal and dedicated fan bases. It’s one of the key reasons why Insane Clown Posse Theater, in which the rap duo offers the world’s most irreverent take on music videos, is so successful.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Today’s music fans count on us to reveal new styles and subgenres. That’s why the debut season of Big Freedia: Queen of Bounce started huge and kept growing, ranking as our biggest show ever. This series features Big Freedia, the first lady of the twerk movement, as she brings her own breed of music to the main stream. And the anticipation continues to build with Season Two premiering this June. Here’s a little more about the shows that have our audience buzzing. VIDEO: RETURNING PROGRAMS

Our audience wants content wherever they consume media. Our success in TV extends to our original digital series.

This year we’re adding more bite-size stories to our ever-increasing lineup and promoting them across the reach and scale of our linear network. Whether we give viewers an inside look with Fuse Follows, where we spend a day with one of music’s biggest super-stars…

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Fuse 2014 Upfront Presentation

March 24, 2014

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…or go a step beyond social media’s popular Throwback Thursday trend with Backatcha featuring artists sharing personal pictures from their past and their backstories… …we give our audience more of the stories they want on any device, anywhere they are. We’re capitalizing on our success with a new set of original programming in development for 2014.

Our audience craves stories that defy the traditional norms. That’s why our new show, The Clintons, peaks into the lives of music royalty offspring as we follow the six grandchildren of Parliament Funkadelic founder, George Clinton, as they try to make a name for themselves in the music industry.

The will to thrive is at the heart of Detroit Rubber. The show features the owners of Burn Rubber, an urban sneaker store in downtown Detroit that specializes in shoes catering to the hip hop crowd. Backed by Eminem’s Shady Films and featuring the occasional appearance from Slim Shady himself, the show shines a light on the fashion side of the hip hop hustle.

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Fuse 2014 Upfront Presentation

March 24, 2014

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And then there’s The Brain, perhaps the coolest music experiment ever. Imagine living in a dream house as part of a community of musicians, song writers, producers and other industry experts for the sole purpose of creating the next big thing in music. The Brain comes from Freddy Wexler, the famed producer of hits by artists like Lil’ Wayne, Avicii and Shakira. Here’s more on our shows in development… VIDEO: NEW SERIES

When it comes to the loudest characters and the most entertaining and epic journeys, we tell Music Stories From Every Angle. With an intimate understanding of our audience and a proven strategy we can integrate your brand into the biggest stories in music.

Also woven into the core of our strategy is being music’s most credible source for news and Information. We curate the hottest trending topics and uncover the stories our audience needs to know across all platforms. With a roster of anchors and contributors from all over the world of music, we provide fresh and engaging perspectives that can’t be found anywhere else.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Everyday there are huge headlines, and Fuse News, our daily news show dedicated exclusively to music, captures the biggest stories.

Every quarter we produce thousands of pieces of content that travel from our linear network to fuse.tv, our YouTube channel and our partners in the digital space through Fuse Plus.

Heading into our second year, new anchor Georgie Okell joins Matte Babel to provide the perspective of a credible journalist and music superfan. New correspondent Brandi Cyrus, sister of Miley, joins Jack Osbourne to provide the unique point-of-view that only comes from being born into music royalty.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Although rooted in our New York City studio across the street from our iconic Madison Square Garden venue, Fuse News is always in the field, reporting on the news from where it’s happening. This year, Jack Osbourne covered the Grammy Awards as our live correspondent from the red carpet.

We’re expanding Jack’s role even further with his own show, HiJacked, an impromptu-style interview series where he will talk with the biggest names in music, often in unexpected settings.

Also, heading into our second year, our successful partnership with Twitter continues with Trending 10. It's the first show of its kind to flip the relationship of how social media and TV work together, providing insights on the most talked about artists buzzing on Twitter. In addition to our daily show in primetime, we serve up hundreds of pieces of short-form content targeted to audiences through Twitter Amplify. Our Heat Tracker technology, which powers the show, identifies spikes in social conversation happening around artists. This real time tool, which is accessible on fuse.tv, has been fully revamped for year two with a new user interface, personalization by artists and the ability to share custom trackers with others.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Established music personalities are coming to us recognizing the engaging perspective we bring to music news and information. This extends to covering genres in unconventional ways. Our new show, My SO Called Hip Hop Life, features Hot 97’s Peter Rosenberg, one of New York’s biggest radio personalities, as he takes us through his life as one of hip hop’s most respected authorities. Each week, he will introduce us to a different hip hop celebrity and join them for a day in the life of the star. Check out what news and information looks like at Fuse. VIDEO: NEWS AND INFORMATION

Whether it’s breaking news, the day’s hottest trends or forecasting the next big thing in music, nobody covers news and Information from all angles like Fuse. We can work with you to make your brand more newsworthy in the music space.

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Fuse 2014 Upfront Presentation

March 24, 2014

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Finally, Fuse covers every aspect of music Experiences where the passion of fans is at its peak. Fuse has access to the greatest venues, the biggest festivals and the most important music and entertainment events of the year.

It all starts at our street level, state-of-the art studio in the heart of Manhattan, where some of the biggest moments in music have happened, with more on the way. We’re launching the next great series in the tradition of intimate storytelling combined with live performance. The Drop In is our brand new series in which artists with upcoming albums come to our studio, tell the journey of its creation and then perform live before an audience. Every night audiences are packing one of our venues. As part of the Madison Square Garden family we own iconic buildings, like New York’s Radio City Music Hall, The Chicago Theatre and the Forum in LA, making us home to some of the biggest events in music.

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Fuse 2014 Upfront Presentation

March 24, 2014

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We continue to be involved in the most culturally significant festivals throughout the country from SXSW to Coachella, to Bonnaroo, all the way to Voodoo.

With the explosion of Electronic Dance Music, our coverage of the biggest EDM festivals, including Miami’s Ultra Fest and the traveling Electric Daisy Carnival, has expanded.

And when it comes to festivals the opportunities to reach fans across multiple platforms continue to grow. We’ve teamed up with Vevo where we combine our respective digital and mobile scale with the power of our linear network and expertise in content creation.

Beyond festivals, we partner with the Grammy Awards providing insider access to fans who want our unique take on the biggest night in music.

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Fuse 2014 Upfront Presentation

March 24, 2014

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We’ve also formed strategic relationships with huge brands outside of the music industry. We’ve partnered with the NFL during Super Bowl Week and the NBA for the All-Star Game to further solidify music as an integral part of their marquee match-ups. We’ll also be a part of Fashion Week, Comic-Con and have partnerships to connect music with gaming and technology events. Check out what the live experience is all about at Fuse. VIDEO: EXPERIENCES

The ways in which fans experience music is expanding on all fronts. At Fuse we not only participate in, but also produce and cover the biggest moments throughout the year. Our partnerships provide access and content that can help your brand expand its reach to the most passionate audiences.

Fuse covers Stories, Information and Experiences from Every Angle. With so many options and so much noise in the music space, the challenge is deciding which angles are best for the objectives of your brand.

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Fuse 2014 Upfront Presentation

March 24, 2014

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We’ve made it easier than ever to create the perfect music strategy. Fuse Soundboard is a council of music industry experts from every department within Fuse that will craft the right marketing solution for your brand. Fuse Soundboard can develop your music strategy from the ground floor or execute on your current plan. Here are just some of the groups you can access.

Our Talent Relations team assists with aligning your brand with the perfect artist. Our Creative team, staffed with writers and producers, can assist you with content development. Our Events and Partnerships team gets you activated on the ground at the biggest events. Our Press team makes sure your brand generates just the right kind of buzz. Our Research team does the legwork to ensure your marketing solution has the insights it needs to be executed with precision. Our Legal/Rights and Clearances team takes the burden of complex issues and puts them in the hands of people who do it every day. Our Production team takes the idea on paper and does all the logistics to make it reality, from live event production to in-studio programming. And guiding you every step of the way is our Account Management team, providing a seamless experience throughout the process. With all of these resources in one place, Fuse Soundboard makes executing the right strategy with confidence easier than ever. Here’s a little more about it.

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Fuse 2014 Upfront Presentation

March 24, 2014

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VIDEO: FUSE SOUNDBOARD

So now that you know what Music From Every Angle means to Fuse and music fans, let’s discuss how it equates Opportunity From Every Angle for your brand.

We’ll make your brand part of the biggest Stories in music…

Your brand will be part of the news and Information that music fans crave…

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Fuse 2014 Upfront Presentation

March 24, 2014

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You will be live and on the ground with Experiences where music is most powerful.

And with Fuse Soundboard you have a council of music industry experts guiding you every step of the way.

We will work with you to discover and execute the best angles for your brand. In a crowded marketplace with music being consumed from all directions, we are the only network that can deliver the best Marketing Solutions From Every Angle. There’s never been a better time for music. There’s never been a better time for Fuse. Partner with us and discover the power of Music From Every Angle.

But before we get down to business, let’s have some fun. You can visit our microsite FuseUpfront2014.com to redeem one of four music premiums. Each of you has a card with a unique code allowing you to redeem your gift. Just for visiting the site and selecting a premium you will automatically be entered in our sweepstakes where we will send the winner on a Music Festival Dream VIP Experience.

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