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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription

Request for Proposal (RFP) No. 271998-LF Wisconsin Arterial Traffic Data Service Subscription

ORIGINAL Proposal

Provided by:

TomTom North America, Inc. 11 Lafayette Street Lebanon, NH 03766 Kenneth Clay – Account Manager, Government Programs

Date:

April 3, 2014

©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription To: Lymon Fuson Purchasing Section Chief Purchasing Unit WISDOT – CENTRAL PURCHASING 4802 Sheboygan Ave., Room 751 P.O. Box 7396 Madison, WI 53707-7396 Mr. Lymon Fuson: TomTom North America, Inc. is pleased to submit our proposal to the Wisconsin Department of Transportation for a traffic speed data solution. At TomTom we enable smarter decisions by our user community. We turn transportation data into the knowledge people need to make the best decisions, where and when they need it. We empower movement and commerce on the world’s transportation networks. Whenever people move, however they choose to do so, TomTom is there to keep people moving quickly and efficiently. TomTom understands that Wisconsin Department of Transportation (DOT) seeks to implement a traffic data service that can provide real time speed data along selected routes during the reconstruction of the I-39/I-90 corridor, allowing drivers to make informed routing decisions. TomTom recognizes the critical role that accurate traffic speed information plays in enabling Wisconsin Department of Transportation (DOT) to reduce traffic congestion, increase safety and measure performance on your roadways during the construction period within the State of Wisconsin and counties of bordering states. The TomTom proposal submitted today assures Wisconsin DOT that these goals will be met. TomTom understands Wisconsin DOT anticipates increased congestion on roadways/routes that are expected to take on more traffic during the I-39 construction. TomTom also understands that Wisconsin DOT expects that traffic data will be provided by the contractor 24/7 throughout the duration of the interstate construction, which is anticipated to be two base years plus five option years. Post-processed data may be provided to the public via Dynamic Message Signs (DMS) and the State’s 511 website. The TomTom proposal submitted today assures Wisconsin DOT that these transportation challenges will be mitigated and managed well by Wisconsin DOT. This proposal details how the TomTom solution is fully compliant with the technical requirements of WisDOT RFP No. 271998-LF. Additionally, the TomTom solution also features travel time information which could be utilized to provide additional value to the traveling public. The TomTom proposal provides a best value combination of technical and business qualifications including: 1. 2.

3. 4. 5.

A GPS probe based solution with the highest probe volume and quality, providing sufficient coverage, accuracy and reliability for this RFP; A GPS probe based solution with an aggressive growth plan for probe content and continuity, ensuring that Wisconsin DOT can use this solution for years to come and expect it to improve even further over time. Our probe-based solution and growth plan include smartphone and automotive partners; Competitive pricing resulting in significant cost savings for WisDOT; World-class traffic engineering expertise, working to ensure continued innovation; Seamless migration/integration to multiple platforms;

©2014TomTom CA_0098508_1

Confidential / All Rights Reserved

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription 6. 7.

8.

9.

Staff Qualifications – TomTom maintains a staff of transportation industry experts with over 50 years of combined experience in delivering traffic related solutions; Licensing - TomTom licensing policies are flexible and easy to manage maximizing usage of services and minimizing project management time to manage license enforcement. TomTom supports the data sharing model allowing access to traffic information across various Wisconsin state and local agencies; References – TomTom has been serving the government market for over 20 years and submits for your review an assortment of clients utilizing TomTom real time traffic data in government traffic management, public information sharing and national media / broadcast applications; Organizational Capabilities – the TomTom organizational structure contains an independent Traffic Product Unit with human and capital resources aligned to support the complex and varying traffic data needs of Government and other industry requirements.

TomTom’s proposal is valid for a period of 180 days. Section 5.2 of the RFP states that; “The services provided under this bid are performed in the United States pursuant to s. 16.705 Wis. Stats”. TomTom acknowledges that we are not fully compliant with this procurement requirement as we use a computer server in the Netherlands to create, store and deliver RealTime traffic via “Cloud Services”. It is in our development roadmap to set up additional servers globally including the United States but at this time we use servers located in the Netherlands. A substantial amount of the data, project management and services will be performed in the United States but we cannot at this time state that we are 100% complaint with all services being completed in the United States. TomTom respectfully requests that as a U.S. Corporation with offices in the Netherlands that TomTom be granted an exemption under the World Trade Organization Government Procurement Agreement as listed in the Wisconsin State Procurement Manual. We hope that you will agree that using a single computer server as a part of a Cloud Services delivery model in the Netherlands should not disqualify our proposal and we appreciate your consideration in this matter. TomTom has dedicated significant resources to understanding the technical and business needs of the state government transportation industry and the Wisconsin DOT. Our proposal offers a highest quality, reliable data service founded on industry-leading GPS-based data originating from over 100 million devices within the United States. After careful research and consideration I am completely confident that the TomTom probe data-based traffic solution provides the best value to your stakeholders and constituents. I am available to discuss the details of this offer at your convenience. We look forward to the opportunity to advance the mission of the Wisconsin DOT. Sincerely,

Kenneth Clay Account Manager – Government Programs (On behalf of the TomTom team) TomTom North America Tel. 603-219-3529 [email protected]

©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription

Contents EXECUTIVE SUMMARY................................................................................................................................................................... 14 4 RESPONSE TO PROPOSER INFORMATION AND SOLUTIONS ........................................................................................................ 17 4.1 MINIMUM SPECIFICATIONS ................................................................................................................................................................ 17 4.1.1 Coverage of System ................................................................................................................................................................................... 17 4.1.1.1 Tier 1 ................................................................................................................................................................................................. 17 4.1.1.2 Tier 2 and Tier 3 ................................................................................................................................................................................ 17 4.1.2 Minimum Data Elements........................................................................................................................................................................... 17 4.1.3 Temporal Reporting and Data Latency ...................................................................................................................................................... 18 4.1.4 Link Definitions.......................................................................................................................................................................................... 19 4.1.5 Data Formatting and Packaging ................................................................................................................................................................ 19 4.1.6 Traffic Data Service Setup ......................................................................................................................................................................... 19

4.2 ORGANIZATION CAPABILITIES .............................................................................................................................................................. 20 4.2.1 Real Time Traffic Information Services...................................................................................................................................................... 21 4.2.2 Probe Data Source and Growth Plan ......................................................................................................................................................... 22 4.2.3 Bulk delivery .............................................................................................................................................................................................. 24 4.2.4 Experience and capabilities: Projects/Contracts ...................................................................................................................................... 25 4.2.4.1 Quality benchmarking ....................................................................................................................................................................... 25 4.2.4.2 Traffic Data Fusion ............................................................................................................................................................................ 27 4.2.4.3 Real time quality ............................................................................................................................................................................... 28 4.2.4.4 Projects/Contracts ............................................................................................................................................................................ 30

4.3 STAFF QUALIFICATIONS ..................................................................................................................................................................... 33 4.4 PROPOSER SOLUTIONS ...................................................................................................................................................................... 34 4.4.1 Alternate Route Coverage ......................................................................................................................................................................... 34 4.4.2 Data Elements ........................................................................................................................................................................................... 36 4.4.3 Temporal Reporting and Data Latency ...................................................................................................................................................... 36 4.4.4 Roadway Segmentation ............................................................................................................................................................................ 36 4.4.5 Setup and Integration ............................................................................................................................................................................... 37 4.4.6 Customer Support and Training ................................................................................................................................................................ 37 4.4.7 Data Sources ............................................................................................................................................................................................. 38 4.4.8 Compatibility with Mapping ...................................................................................................................................................................... 38 4.4.9 Quality Assurance ..................................................................................................................................................................................... 38 4.4.9.1 Quality Control .................................................................................................................................................................................. 39 4.4.9.2 Outliers ............................................................................................................................................................................................. 39 4.4.9.3 Representatives ................................................................................................................................................................................ 40 4.4.9.4 Smoothing Process............................................................................................................................................................................ 40 4.4.9.5 Data Accuracy ................................................................................................................................................................................... 40 4.4.9.6 Low-Speed Vehicle Removal from Data Set ...................................................................................................................................... 42 4.4.9.7 Acceptance Testing Frequency and Methodology ............................................................................................................................ 42 4.4.9.8 Daylight Savings Time in Data ........................................................................................................................................................... 42 4.4.10 Supplemental Products and Services ...................................................................................................................................................... 42

4.5 LICENSING....................................................................................................................................................................................... 42 4.6 PROPOSER REFERENCES ..................................................................................................................................................................... 42 5 CONTRACT REQUIREMENTS ........................................................................................................................................................ 43 5.1 CONTRACT REQUIREMENTS................................................................................................................................................................. 43 5.1.1 Data Format .............................................................................................................................................................................................. 43 5.1.2 Statement of Intent: Data Utilization ....................................................................................................................................................... 43 5.1.3 Timeframe and Costs ................................................................................................................................................................................ 43 5.1.4 Equipment Installation Requirements....................................................................................................................................................... 43 5.1.5 Alternative Internal Website for Monitoring Traffic Data ......................................................................................................................... 43 5.1.6 Other Requirements Specific to the Proposal ........................................................................................................................................... 44

5.2 SERVICES ........................................................................................................................................................................................ 44 5.3 SUBCONTRACTORS ............................................................................................................................................................................ 45 APPENDIX A: EXAMPLE DATA LICENSE AGREEMENT ...................................................................................................................... 46 APPENDIX B - REFERENCES FORM.................................................................................................................................................. 52 ©2014TomTom CA_0098508_1

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STATE OF WISCONSIN DEPARTMENT OF TRANSPORTATION PURCHASING REQUEST FOR PROPOSAL WISCONSIN ARTERIAL TRAFFIC DATA SUBSCRIPTION

Bid Number 271998 Page 1 Req. Agency 999999 WISDOT-CENTRAL PURCHASING Agency Req. Number LYMAN T-Number Date Issued 02/21/14 Vendor Number Vendor Telephone TIPS Req. Number 1188459 Buyer Name LYMAN FUSON Buyer Telephone (608) 267-3628

-

Bid Must Be Received No Later Than Date

04/03/14

Time

02:00 PM

BID RESPONSE INSTRUCTIONS 1. Read the entire bid including all terms, conditions, and specifications. The standard terms and conditions apply to any subsequent award. 2. Bid number and bid opening date must be on outside front lower left corner of the sealed bid envelope/package (bid or no-bid). Any bid which is inadvertently opened as a result of not being properly and clearly marked is subject to rejection. 3. Bids must be in ink or typed (pencil is unacceptable), signed and dated. 4. Bid responses (bid or no-bid) must be submitted on this form. Make copies for your records. 5. For a "No-Bid" response, return only the signature page signed and marked "No-Bid". Failure to respond may result in being removed from bidders list. 6. Each numbered, sealed bid or RFP response (bid or no-bid) must be in a separately identified sealed bid envelope/package and must be received by Purchasing prior to specified time. Late bids will be rejected. 7. Bids submitted by "express/overnight" services must be in separate inner envelopes/packages, sealed and identified as stated above. 8. Return bids to: WISDOT-CENTRAL PURCHASING PURCHASING UNIT 4802 SHEBOYGAN AVE-RM 751 PO BOX 7396 MADISON WI 53707-7396

21 NET 30

9. Delivery can be made 10. Payment terms:

TO BE COMPLETED BY VENDOR 3 days or weeks after receipt of order.

11. Prices shall be firm for acceptance

180

days from date of bid opening, or as stated in the special conditions

of bid. 12. Vendor's quotation reference number, if any:

N/A

13. Minimum order amount, if any $ 14. Vendor contact person 15. E-Mail Address

This number will appear on your PO. Minimum quantity, if any

Kenneth Clay [email protected]

Telephone

603 219 3529

FAX

I/We certify that we have not, either directly or indirectly, entered into any agreement or participated in any collusion or otherwise taken any action in restraint of free competition; that no attempt has been made to induce any other person or firm to submit or not to submit a bid; that this bid has been independently arrived at without collusion with any other bidder, competitor, or potential competitor; that this bid has not been knowingly disclosed prior to the opening of bids of any other bidder or competitor; that the above statement is accurate under penalty of perjury. We will comply with all terms, conditions, and specifications required by the State of Wisconsin in this request for bid and all terms of our bid.

(Authorized Name - Type or Print)

(Authorized Signature)

(Title) T206

(Telephone) 1/2003

(Date)

2/2012

To be completed by Vendor (cont.)

Wisconsin Department of Transportation

Vendor Name Vendor Number Bid Number Open Date T Number

TomTom North America, Inc. 94-2909893 271998 04/03/14

Page

Time 2:00 PM

16. Indicate if you are a certified MINORITY BUSINESS ENTERPRISE (MBE). You MUST BE CERTIFIED by Wisconsin Department of Administration (DOA). If you have questions concerning the certification process, contact DOA, 6th floor, 101 E. Wilson St., PO Box 7867, Madison, WI, 53707-7867 or Telephone 608-267-3293. _____ YES _____ X NO 17. Indicate if you are a DISABLED VETERAN OWNED BUSINESS (DVB). You MUST BE CERTIFIED by Wisconsin Department of Administration (DOA). If you have questions concerning the certification process, contact DOA, 6th floor, 101 E. Wilson St., PO Box 7867, Madison, WI 53707-7867 or Telephone 608-267-3293. _____ YES _____ X NO 18. Indicate if you are a VETERAN OWNED BUSINESS as defined by s. 16.75(4)(d) and 16.755 Wis. Stats. means a small business, as defined in paragraph (c), that is certified by the Department of Veterans Affairs as being at least 51% owned by one or more veterans, as defined in s. 45.01(12) Wis. Stats. _____ YES _____ X NO 19. Indicate if you are a SMALL BUSINESS as defined by s. 16.75 (4)(c) Wis. Stats. “small business” means a business which has had less than $1.5 million gross annual sales in the most recent calendar of fiscal year. _____ YES _____ X NO 20. Indicate if you are a DISADVANTAGED BUSINESS ENTERPRISE (DBE) as defined in 49 CFR Part 26. _____ YES _____ X NO 21. WORK CENTER Indicate if responding as a work center certified under s. 16.752 Wis. Stats. employing persons with severe disabilities. When engaged in production of materials, supplies or equipment or the performance of contractual services, not less than seventy-five percent (75%) of the total hours of direct labor are performed by severely handicapped individuals. Questions concerning the certification process should be addressed to the Work Center Program, State Bureau of Procurement, 6th Floor, 101 E. Wilson St., Madison, Wisconsin 53702, (608) 266-2605. _____ YES _____ X NO 22. SERVICES PERFORMED IN USA The services provided under this bid are performed in the United States pursuant to s. 16.705 Wis. Stats. _ YES ___ X NO 23. AMERICAN MADE The materials covered in our bid were manufactured in whole or in substantial part within the United States, or the majority of the component parts were manufactured in whole or in substantial part in the United States, as defined in s.16.754, Wis. Stats. ____ YES _____ X NO _____ UNKNOWN 24. REASONABLE ACCOMMODATIONS - AMERICANS WITH DISABILITIES ACT The Department will provide reasonable accommodations, including the provision of informational material in an alternative format, for qualified individuals with disabilities, upon request. If you think you need accommodations at a bid opening/vendor conference, please contact the buyer listed on page 1 in the upper right corner, or TTY users call the Wisconsin TRS at 1-800-947-3529. 25. WISCONSIN DEPARTMENT OF ADMINISTRATION VENDORNET PROGRAM The State of Wisconsin maintains a list of vendors who wish to conduct business with state agencies. Registered vendors will receive any bid/proposal over $50,000 that occurs statewide in the commodity/service area for which you are registered. There are no fees involved. You are encouraged to register with vendornet to ensure that you continue receiving bids from state agencies. To obtain information on the state's registration process, please visit the vendornet website at http://vendornet.state.wi.us or call the vendornet information center at 1-800-482-7813. In the Madison, WI area please telephone 264-7897 OR 264-7898. 26. BUILDING SECURITY AWARENESS Because of increased building security, access to the WisDOT Purchasing Office is restricted and may cause delay if hand delivering your bid. Allow ample time for security clearance to the Purchasing Office.

T201

4/2003

Wisconsin Department of Transportation

COOPERATIVE PURCHASING AGREEMENT

Vendor Name

TomTom North America, Inc.

Vendor Number

Page

3

94-2909893

Bid Number 271998 Open Date 04/03/14 T Number

Time 02:00 PM

VENDOR AGREEMENT Wisconsin's Cooperative Purchasing Service Wisconsin statutes (s.16.73, Wis. Stats.) establish authority to allow Wisconsin municipalities to purchase from state contracts when the contractors agree to extend their terms to them. Participating in the service gives vendors opportunities for additional sales without additional bidding. Municipalities use the service to expedite purchases. A "municipality" is defined as any county, city, village, town, school district, board of school directors, sewer district, drainage district, vocational, technical and adult education district, or any other public body having the authority to award public contracts (s.16.70(8) Wis. Stats.). Federally recognized Indian tribes and bands in this state may participate in cooperative purchasing with the state or any municipality under s.66.0301(1) and (2), Wis. Stats. If you agree to make the products or services of this contract available to Wisconsin municipalities, the Department of Administration will provide the information through a subscription to the VendorNet system. Interested municipalities: -- will contact the contractor directly to place orders referencing the state agency contract number; and -- are responsible for receipt, acceptance, inspection of goods directly from the vendor, and making payment directly to the vendor. A contractor in the service may specify minimum order sizes by volume or dollar amount, additional charges beyond normal delivery areas, or other minimal changes for municipalities. The State of Wisconsin is not a party to these purchases or any dispute arising from these purchases and is not liable for delivery or payment of any of these purchases. A vendor's decision on participating in this service has no effect on awarding the contract. _____ X I agree to make the products or services of this bid/proposal available to Wisconsin municipalities with any special conditions noted below:

Contingent upon fully executed end user license agreement with said municipalities.

_____ I do not agree to make the products or services of this bid/proposal available to Wisconsin municipalities. Comments:

TomTom North America, Inc. (Company Name)

11 Lafayette St.

(Address)

(Signature)

(Name - Type or Print)

Lebanon, NH 03766-1445 (City, State, Zip Code)

Wisconsin arterial traffic data subscription (Commodity / Service)

(Title)

800-331-7881 (Area Code - Telephone Number)

ADA - The Wisconsin Department of Transportation complies with the Americans with Disabilities Act.

(Date)

T207

1/2003

Wisconsin Department of Transportation

PROPRIETARY STATEMENT

Vendor Name Vendor Number

TomTom North America, Inc.

Page

4

94-2909893

Bid Number 271998 Open Date 04/03/14 T Number

Time 02:00 PM

DESIGNATION OF CONFIDENTIAL AND PROPRIETARY INFORMATION The attached material submitted in response to the above indicated bid/proposal, includes proprietary and confidential information which qualifies as a trade secret, as provided in section 19.36(5) Wis. Stats., or is otherwise material that can be kept confidential under the Wisconsin Open Records Law. As such, we ask that certain pages, as indicated below, of this bid/proposal response be treated as confidential material and not be released without our written approval. Prices always become public information when bids/proposals are opened, and therefore cannot be kept confidential. Other information cannot be kept confidential unless it is a trade secret. Trade secret is defined in s.134.90(1)(c), Wis. Stats. as follows: "Trade secret" means information, including a formula, pattern, compilation, program, device, method, technique or process to which all of the following apply: 1. The information derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use. 2. The information is the subject of efforts to maintain its secrecy that are reasonable under the circumstances. We request that the following pages not be released: Section

Page Number

4.2.2

23

4.2.4.3 4.2.4.3 4.4.9.5 APPENDIX A

28 29 41 46-51

Topic

Probe Data Source and Growth Plan Real Time Quality Real Time Quality Data Accuracy Example Data License Agreement

In the event the designation of confidentiality of this information is challenged, the undersigned agrees to provide legal counsel or other necessary assistance to defend the designation of confidentiality and agrees to hold the state harmless for any costs or damages arising out of the state's agreement to withhold the materials. Failure to include this form in the bid/proposal response may mean that all information provided as part of the bid/proposal response will be open to examination and copying. The state considers other markings of "confidential" in the bid/proposal response to be insufficient. The undersigned agrees to hold the state harmless for any damages arising out of the release of any materials unless they are specifically identified above.

TomTom North America, Inc. (Company Name)

(Signature)

800-331-7881 (Area Code - Telephone Number)

(Name - Type or Print)

ADA - The Wisconsin Department of Transportation complies with the Americans with Disabilities Act.

This document can be made available in accessible formats to qualified individuals with disabilities

(Date)

Wisconsin Department of Transportation

STANDARD TERMS & CONDITIONS

Vendor Name Vendor Number

TomTom North America, Inc.

2.0 DEVIATIONS AND EXCEPTIONS: Deviations and exceptions from original text, terms, conditions, or specifications shall be described fully, on the bidder's/proposer's letterhead, signed, and attached to the request. In the absence of such statement, the bid/proposal shall be accepted as in strict compliance with all terms, conditions, and specifications and the bidders/proposers shall be held liable. 3.0 QUALITY: Unless otherwise indicated in the request, all material shall be first quality. Items which are used, demonstrators, obsolete, seconds, or which have been discontinued are unacceptable without prior written approval by the State of Wisconsin. 4.0 QUANTITIES: The quantities shown on this request are based on estimated needs. The state reserves the right to increase or decrease quantities to meet actual needs. 5.0 DELIVERY: Deliveries shall be F.O.B. destination freight prepaid and included unless otherwise specified. 6.0 PRICING AND DISCOUNT: The State of Wisconsin qualifies for governmental discounts and its educational institutions also qualify for educational discounts. Unit prices shall reflect these discounts. 6.1 Unit prices shown on the bid/proposal or contract shall be the price per unit of sale (e.g., gal., cs., doz., ea.) as stated on the request or contract. For any given item, the quantity multiplied by the unit price shall establish the extended price, the unit price shall govern in the bid/proposal evaluation and contract administration. 6.2 Price established in continuing agreements and term contracts may be lowered due to general market conditions, but prices shall not be subject to increase for ninety (90) calendar days from the date of award. Any increase proposed shall be submitted to the contracting agency thirty (30) calendar days before the proposed effective date of the price increase, and shall be limited to fully documented cost increases to the contractor which are demonstrated to be industry wide. The conditions under which price increases may be granted shall be expressed in bid/proposal documents and contracts or agreements. 6.3 In determination of award, discounts for early payment will only be considered when all other conditions are equal and when payment terms allow at least fifteen (15) days, providing the discount terms are deemed favorable. All payment terms must allow the option of net thirty (30). 7.0 UNFAIR SALES ACT: Prices quoted to the State of Wisconsin are not governed by the Unfair Sales Act. 8.0 ACCEPTANCE-REJECTION: The State of Wisconsin reserves the right to accept or reject any or all bids/proposals, to waive any technicality in any bid/proposal submitted, and to accept any part of a bid/proposal as deemed to be in the best interest of the State of Wisconsin. Bids/proposals MUST be date and time stamped by the soliciting purchasing office on or before the date and time that the bid/proposal is due. Bids/proposals date and time stamped in another office will be rejected. Receipt of a bid/proposal by the mail system does not constitute receipt of a bid/proposal by the purchasing office. 9.0 METHOD OF AWARD: Award shall be made to the lowest responsible, responsive bidder unless otherwise specified. 10.0 ORDERING: Purchase orders or releases via purchasing cards shall be placed directly to the contractor by an authorized agency. No other purchase orders are authorized. 11.0 PAYMENT TERMS AND INVOICING: The State of Wisconsin normally will pay properly submitted vendor invoices within thirty (30) days of receipt providing goods and/or services have been delivered, installed (if required), and accepted as specified. Invoices presented for payment must be submitted in accordance with instructions contained on the purchase order including reference to purchase order number and submittal to the correct address for processing. A good faith dispute creates an exception to prompt payment. 12.0 TAXES: The State of Wisconsin and its agencies are exempt from payment of all federal tax and Wisconsin state and local taxes on its purchases except Wisconsin excise taxes as described below. The State T241

1/2006

5

94-2909893

Bid Number 271998 Open Date 04/03/14 T Number

1.0 SPECIFICATIONS: The specifications in this request are the minimum acceptable. When specific manufacturer and model numbers are used, they are to establish a design, type of construction, quality, functional capability and/or performance level desired. When alternates are bid/proposed, they must be identified by manufacturer, stock number, and such other information necessary to establish equivalency. The State of Wisconsin shall be the sole judge of equivalency. Bidders/proposers are cautioned to avoid bidding alternates to the specifications which may result in rejection of their bid/proposal.

Page

Time 02:00 PM

of Wisconsin, including all its agencies, is required to pay the Wisconsin excise or occupation tax on its purchase of beer, liquor, wine, cigarettes, tobacco products, motor vehicle fuel, and general aviation fuel. However, it is exempt from payment of Wisconsin Sales or use tax on its purchases. The State of Wisconsin may be subject to other states' taxes on its purchases in that state depending on the laws of that state. Contractors performing construction activities are required to pay state use tax on the cost of materials. 13.0 GUARANTEED DELIVERY: Failure of the contractor to adhere to delivery schedules as specified or to promptly replace rejected materials shall render the contractor liable for all costs in excess of the contract price when alternate procurement is necessary. Excess costs shall include the administrative costs. 14.0 ENTIRE AGREEMENT: These Standard Terms and Conditions shall apply to any contract or order awarded as a result of this request except where special requirements are stated elsewhere in the request, in such cases, the special requirements shall apply. Further, the written contract and/or order with referenced parts and attachments shall constitute the entire agreement and no other terms and conditions in any document, acceptance, or acknowledgment shall be effective or binding unless expressly agreed to in writing by the contracting authority. 15.0 APPLICABLE LAW: This contract shall be governed under the laws of the State of Wisconsin. The contractor shall at all times comply with and observe all federal and state laws, local laws, ordinances, and regulations which are in effect during the period of this contract and which in any manner affect the work or its conduct. The State of Wisconsin reserves the right to cancel this contract if the contractor fails to follow the requirements of s.77.66 Wis. Stats., and related statutes regarding certification for collection of sales and use tax. The State of Wisconsin also reserves the right to cancel this contract with any federally debarred contractor or a contractor that is presently identified on the list of parties excluded from federal procurement and non-procurement contracts. 16.0 ANTITRUST ASSIGNMENT: The contractor and the State of Wisconsin recognize that in actual economic practice, overcharges resulting from antitrust violations are in fact usually borne by the State of Wisconsin (purchaser). Therefore, the contractor hereby assigns to the State of Wisconsin any and all claims for such overcharges as to goods, materials or services purchased in connection with this contract. 17.0 ASSIGNMENT: No right or duty in whole or in part of the contractor under this contract may be assigned or delegated without the prior written consent of the State of Wisconsin. 18.0 WORK CENTER CRITERIA: A work center must be certified under s.16.752 Wis. Stats., and must ensure that when engaged in the production of materials, supplies or equipment or the performance of contractual services, not less than seventy five percent (75%) of the total hours of direct labor are performed by severely handicapped individuals. 19.0 NONDISCRIMINATION / AFFIRMATIVE ACTION: In connection with the performance of work under this contract, the contractor agrees not to discriminate against any employee or applicant for employment because of age, race, religion, color, handicap, sex, physical condition, developmental disability as defined in s.51.01(5) Wis. Stats., sexual orientation as defined in s.111.32(13m) Wis. Stats., or national origin. This provision shall include, but not be limited to, the following: employment, upgrading, demotion or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. Except with respect to sexual orientation, the contractor further agrees to take affirmative action to ensure equal employment opportunities. 19.1 Contracts estimated to be over twenty-five thousand dollars ($25,000) require the submission of a written affirmative action plan by the contractor. An exemption occurs from this requirement if the contractor has a workforce of less than twenty-five (25) employees. Within fifteen (15) working days after the contract is awarded, the contractor must submit the plan to the contracting state agency for approval. Instructions on preparing the plan and technical assistance regarding this clause are available from the contracting state agency. 19.2 The contractor agrees to post in conspicuous places, available for employees and applicants for employment, a notice to be provided by the contracting state agency that sets forth the provisions of the State of Wisconsin's nondiscrimination law. 19.3 Failure to comply with the conditions of this clause may result in the contractor's becoming declared an "ineligible" contractor, termination of the contract, or withholding of payment.

Wisconsin Department of Transportation

STANDARD TERMS & CONDITIONS

Vendor Name Vendor Number

TomTom North America, Inc.

21.0 SAFETY REQUIREMENTS: All materials, equipment, and supplies provided to the State of Wisconsin must comply fully with all safety requirements as set forth by the Wisconsin Administrative Code, and all applicable OSHA Standards. 22.0 WARRANTY: Unless otherwise specifically stated by the bidder/proposer, equipment purchased as a result of this request shall be warranted against defects by the bidder/proposer for one (1) year from date of receipt. The equipment manufacturer's standard warranty shall apply as a minimum and must be honored by the contractor. 23.0 INSURANCE RESPONSIBILITY: The contractor performing services for the State of Wisconsin shall: 23.1 Maintain workers compensation insurance, as required by Wisconsin Statutes, for all employees engaged in the work. 23.2 Maintain commercial liability, bodily injury and property damage insurance against any claim(s) which might occur in carrying out this agreement/contract. Minimum coverage shall be one million dollars ($1,000,000) liability for bodily injury and property damage including products liability and completed operations. Provide motor vehicle insurance for all owned, non-owned and hired vehicles that are used in carrying out this contract. Minimum coverage shall be one million dollars ($1,000,000) per occurrence combined single limit for automobile liability and property damage. 23.3 The state reserves the right to require higher or lower limits where warranted. 24.0 CANCELLATION: The State of Wisconsin reserves the right to cancel any contract in whole or in part without penalty due to nonappropriation of funds or for failure of the contractor to comply with terms, conditions, and specifications of this contract. 25.0 VENDOR TAX DELINQUENCY: Vendors who have a delinquent Wisconsin tax liability may have their payments offset by the State of Wisconsin. 26.0 PUBLIC RECORDS ACCESS: It is the intention of the state to maintain an open and public process in the solicitation, submission, review, and approval of procurement activities. Bid/proposal openings are public unless otherwise specified. Records may not be available for public inspection prior to issuance of the notice of intent to award or the award of the contract. 27.0 PROPRIETARY INFORMATION: Any restrictions on the use of data contained within a request, must be clearly stated in the bid/proposal itself. Proprietary information submitted in response to a request will be handled in accordance with applicable State of Wisconsin procurement regulations and the Wisconsin public records law. Proprietary restrictions normally are not accepted. However, when accepted, it is the vendor's responsibility to defend the determination in the event of an appeal or litigation. 27.1 Data contained in a bid/proposal, all documentation provided therein, and innovations developed as a result of the contracted commodities or services cannot be copyrighted or patented. All data, documentation, and innovations become the property of the State of Wisconsin. 27.2 Any material submitted by the vendor in response to this request that the vendor considers confidential and proprietary information and which qualifies as a trade secret, as provided in s.19.36(5), Wis. Stats., or material which can be kept confidential under the Wisconsin public records law, must be identified on a Designation of Confidential and Proprietary information form (DOA-3027). Bidders/proposers may request the form if it is not part of the Request for Bid/Request for Proposal package. Bid/proposal prices cannot be held confidential.

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94-2909893

Bid Number 271998 Open Date 04/03/14 T Number

20.0 PATENT INFRINGEMENT: The contractor selling to the State of Wisconsin the articles described herein guarantees the articles were manufactured or produced in accordance with applicable federal labor laws. Further, that the sale or use of the articles described herein will not infringe any United States patent. The contractor covenants that it will at its own expense defend every suit which shall be brought against the State of Wisconsin (provided that such contractor is promptly notified of such suit, and all papers therein are delivered to it) for any alleged infringement of any patent by reason of the sale or use of such articles, and agrees that it will pay all costs, damages, and profits recoverable in any such suit.

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Time 02:00 PM

28.0 DISCLOSURE: If a state public official (s.19.42, Wis. Stats.), a member of a state public official's immediate family, or any organization in which a state public official or a member of the official's immediate family owns or controls a ten percent (10%) interest, is a party to this agreement, and if this agreement involves payment of more than three thousand dollars ($3,000) within a twelve (12) month period, this contract is voidable by the state unless appropriate disclosure is made according to s.19.45(6), Wis. Stats., before signing the contract. Disclosure must be made to the State of Wisconsin Ethics Board, 44 East Mifflin Street, Suite 601, Madison, Wisconsin 53703 (Telephone 608-266-8123). State classified and former employees and certain University of Wisconsin faculty/ staff are subject to separate disclosure requirements, s.16.417, Wis. Stats. 29.0 RECYCLED MATERIALS: The State of Wisconsin is required to purchase products incorporating recycled materials whenever technically and economically feasible. Bidders are encouraged to bid products with recycled content which meet specifications. 30.0 MATERIAL SAFETY DATA SHEET: If any item(s) on an order(s) resulting from this award(s) is a hazardous chemical, as defined under 29CFR 1910.1200, provide one (1) copy of a Material Safety Data Sheet for each item with the shipped container(s) and one (1) copy with the invoice(s). 31.0 PROMOTIONAL ADVERTISING/NEWS RELEASES: Reference to or use of the State of Wisconsin, any of its departments, agencies or other subunits, or any state official or employee for commercial promotion is prohibited. News releases pertaining to this procurement shall not be made without prior approval of the State of Wisconsin. Release of broadcast e-mails pertaining to this procurement shall not be made without prior written authorization of the contracting agency. 32.0 HOLD HARMLESS: The contractor will indemnify and save harmless the State of Wisconsin and all of its officers, agents and employees from all suits, actions, or claims of any character brought for or on account of any injuries or damages received by any persons or property resulting from the operations of the contractor, or of any of its contractors, in prosecuting work under this agreement. 33.0 FOREIGN CORPORATION: A foreign corporation (any corporation other than a Wisconsin corporation) which becomes a party to this Agreement is required to conform to all the requirements of Chapter 180, Wis. Stats., relating to a foreign corporation and must possess a certificate of authority from the Wisconsin Department of Financial Institutions, unless the corporation is transacting business in interstate commerce or is otherwise exempt from the requirement of obtaining a certificate of authority. Any foreign corporation which desires to apply for a certificate of authority should contact the Department of Financial Institutions, Division of Corporation, PO Box 7846, Madison, WI 53707-7846; telephone (608) 261-7577. 34.0 WORK CENTER PROGRAM: The successful bidder/proposer shall agree to implement processes that allow the State agencies, including the University of WIsconsin System, to satisfy the State's obligation to purchase goods and services produced by work centers certified under the State Use Law, s.16.752, Wis. Stats. This shall result in requiring the successful bidder/proposer to include products provided by work centers in its catalog for State agencies and campuses or to block the sale of comparable items to State agencies and campuses. 35.0 FORCE MAJEURE: Neither party shall be in default by reason of any failure in performance of this Agreement in accordance with reasonable control and without fault or negligence on their part. Such causes may include, but are not restricted to, acts of nature or the public enemy, acts of the government in either its sovereign or contractual capacity, fires, floods, epidemics, quarantine restrictions, strikes, freight embargoes and unusually severe weather, but in every case the failure to perform such must be beyond the reasonable control and without the fault or negligence of the party. Wisconsin Department of Administration - Ch. 16, 19, 51 Wis. Stats. DOA-3054 (R10/2005)

Wisconsin Department of Transportation

STANDARD TERMS & CONDITIONS

Vendor Name Vendor Number

TomTom North America, Inc. 94-2909893

Bid Number 271998 Open Date 04/03/14 T Number

Page

7

Time 02:00 PM

SUPPLEMENTAL STANDARD TERMS AND CONDITIONS FOR PROCUREMENTS FOR SERVICES

1.0 ACCEPTANCE OF BID/PROPOSAL CONTENT: The contents of the bid/proposal of the successful contractor will become contractual obligations if procurement action ensues. 2.0 CERTIFICATION OF INDEPENDENT PRICE DETERMINATION: By signing this bid/proposal, the bidder/proposer certifies, and in the case of a joint bid/proposal, each party thereto certifies as to its own organization, that in connection with this procurement: 2.1 The prices in this bid/proposal have been arrived at independently, without consultation, communication, or agreement, for the purpose of restricting competition, as to any matter relating to such prices with any other bidder/proposer or with any competitor; 2.2 Unless otherwise required by law, the prices which have been quoted in this bid/proposal have not been knowingly disclosed by the bidder/proposer and will not knowingly be disclosed by the bidder/proposer prior to opening in the case of an advertised procurement or prior to award in the case of a negotiated procurement, directly or indirectly to any other bidder/proposer or to any competitor; and 2.3 No attempt has been made or will be made by the bidder/proposer to induce any other person or firm to submit or not to submit a bid/proposal for the purpose of restricting competition. 2.4 Each person signing this bid/proposal certifies that: He/she is the person in the bidder's/proposer's organization responsible within that organization for the decision as to the prices being offered herein and that he/she has not participated, and will not participate, in any action contrary to 2.1 through 2.3 above; (or) He/she is not the person in the bidder's/proposer's organization responsible within that organization for the decision as to the prices being offered herein, but that he/she has been authorized in writing to act as agent for the persons responsible for such decisions in certifying that such persons have not participated, and will not participate in any action contrary to 2.1 through 2.3 above, and as their agent does hereby so certify; and he/she has not participated, and will not participate, in any action contrary to 2.1 through 2.3 above. 3.0 DISCLOSURE OF INDEPENDENCE AND RELATIONSHIP: 3.1 Prior to award of any contract, a potential contractor shall certify in writing to the procuring agency that no relationship exists between the potential contractor and the procuring or contracting agency that interferes with fair competition or is a conflict of interest, and no relationship exists between the contractor and another person or organization that constitutes a conflict of interest with respect to a state contract. The Department of Administration may waive this provision, in writing, if those activities of the potential contractor will not be adverse to the interests of the state.

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3.2 Contractors shall agree as part of the contract for services that during performance of the contract, the contractor will neither provide contractual services nor enter into any agreement to provide services to a person or organization that is regulated or funded by the contracting agency or has interests that are adverse to the contracting agency. The Department of Administration may waive this provision, in writing, if those activities of the contractor will not be adverse to the interests of the state. 4.0 DUAL EMPLOYMENT: Section 16.417, Wis. Stats., prohibits an individual who is a State of Wisconsin employee or who is retained as a contractor full-time by a State of Wisconsin agency from being retained as a contractor by the same or another State of Wisconsin agency where the individual receives more than $12,000 as compensation for the individual's services during the same year. This prohibition does not apply to individuals who have full-time appointments for less than twelve (12) months during any period of time that is not included in the appointment. It does not include corporations or partnerships. 5.0 EMPLOYMENT: The contractor will not engage the services of any person or persons now employed by the State of Wisconsin, including any department, commission or board thereof, to provide services relating to this agreement without the written consent of the employing agency of such person or persons and of the contracting agency. 6.0 CONFLICT OF INTEREST: Private and nonprofit corporations are bound by ss. 180.0831, 180.1911(1), and 181.225, Wis. Stats., regarding conflicts of interests by directors in the conduct of state contracts. 7.0 RECORD KEEPING AND RECORD RETENTION: The contractor shall establish and maintain adequate records of all expenditures incurred under the contract. All records must be kept in accordance with generally accepted accounting procedures. All procedures must be in accordance with federal, state and local ordinances. The contracting agency shall have the right to audit, review, examine, copy, and transcribe any pertinent records or documents relating to any contract resulting from this bid/proposal held by the contractor. The contractor will retain all documents applicable to the contract for a period of not less than three (3) years after final payment is made. 8.0 INDEPENDENT CAPACITY OF CONTRACTOR: The parties hereto agree that the contractor, its officers, agents, and employees, in the performance of this agreement shall act in the capacity of an independent contractor and not as an officer, employee, or agent of the state. The contractor agrees to take such steps as may be necessary to ensure that each subcontractor of the contractor will be deemed to be an independent contractor and will not be considered or permitted to be an agent, servant, joint venturer, or partner of the state. Wisconsin Department of Administration - Ch. 16, 19, 51 Wis. Stats. DOA-3681 (01/2001)

WI DEPARTMENT of TRANSPORTATION

RFP 271998 Page 23 of 26

Attachment A PROPOSER INFORMATION--Submit this completed form under Tab 1 of proposal; see section 2.4.

1.

FEIN (Federal Employer ID Number) Phone ( 603 ) 643-0330 FAX ( ) Address 11 Lafayette Street City Lebanon

2.

OR SOCIAL SECURITY NUMBER (if sole proprietorship) Toll Free Phone (800 ) 331-7881 Email Address [email protected] State

NH

Zip + 4

03766-1445

Kenneth Clay ( 603 ) 219-3529 (

)

11 Lafayette Street Lebanon

Title Account Manager Toll Free Phone ( 800) 331-7881 Email Address [email protected] State

NH

Zip + 4

03766-1445

Any vendor awarded over $25,000 on this contract must submit affirmative action information to the department. Please name the Personnel/Human Resource and Development or other person responsible for affirmative action in the company to contact about this plan. Name Phone FAX Address City

4.

94-2909893

Name the person to contact for questions concerning this proposal. Name Phone FAX Address City

3.

TomTom North America, Inc.

PROPOSING COMPANY/ORGANIZATION NAME

Jacqueline Gay 643-0330 643-5950 11 Lafayette Street Lebanon

( 603 ) ( 603 )

Title Senior HR Business Partner Toll Free Phone ( 800 ) 331-7881 Email Address [email protected] State

NH

Zip + 4

03766-1445

Mailing address to which state purchase orders are mailed and person the department may contact concerning orders and billings. Name Phone FAX Address City

Lynn LaChance (603 ) 643-0330 (

)

11 Lafayette Street Lebanon

Title Sales Contract Administrator Toll Free Phone ( 800 ) 331-7881 Email Address [email protected] State

NH

Zip + 4

03766-1445

TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription

Executive Summary TomTom is pleased to provide this proposal for Traffic Data Services to the Wisconsin DOT (WisDOT). In this document please find TomTom’s technical proposal for the delivery of Real Time Traffic flow data as requested in the Wisconsin DOT Request for Proposal (RFP) #271998-LF. TomTom’s proposal represents the culmination of our understanding of the needs of the Wisconsin DOT. TomTom will deliver a solution which is fully compliant with the requirements of the Wisconsin DOT. After careful research and consideration we are completely confident that the TomTom probe data-based traffic solution provides the best value to your stakeholders and constituents. In this proposal and in accordance with the technical requirements, we have translated our understanding of Wisconsin DOT technical requirements into concrete deliverables that fully meet those requirements. As a result of years of research and development, TomTom has built a portfolio of traffic products based on GPS data. These products are in use today by a broad range of government customers, navigation, automotive, smartphone and enterprise customers. TomTom proposes to use a selection of existing ‘off the shelf’ TomTom traffic products, customized where needed, to fulfill Wisconsin DOT requirements. By offering a solution based on products with a proven industry track record, we can assure quality and offer timely delivery. Maintaining the availability and accuracy of TomTom real time speed and travel time information along selected routes during the reconstruction of the I-39/I-90 corridor is critical to supporting the Wisconsin DOT’s mission of allowing drivers to make informed routing decisions by receiving travel time information via dynamic message signs and the WisDOT 511 website. The data provided will be archived perpetually at the University of Wisconsin-Madison Traffic Operations and Safety Laboratory. TomTom has dedicated significant resources in engaging industry experts in discussions on best value technical requirements, business cases, and innovations for state DOTs. From this research we have learned that: 1. It is paramount to have a partner who understands and appreciates the needs of state DOTs; 2. It is critical that the selected vendor have dependable access to accurate GPS probe data at a volume that ensures statistically accurate real-time traffic data; 3. It is important that the selected vendor have a plan to maintain and grow their probe data portfolio; 4. The interest and demand is very high within the industry for transportation data along the lines of what TomTom provides (i.e. coverage, reliability, accuracy and frequency); 5. There is a need to support wider road coverage beyond what is offered by the traditional TMC network. Based upon this important feedback from industry veterans, the TomTom solution is designed to fully meet these key goals of the Wisconsin DOT: 1. Obtaining a dependable, low risk, easy to use data service: The TomTom traffic data solution is reliable, accurate (GPS-based), and scalable (support for roads beyond TMC). TomTom offers worldclass technical expertise and support to address evolving needs. 2. Working with a supplier who has an intimate understanding of probe data: TomTom is a pioneer and innovator in collecting, processing and reporting of traffic information based on probe data. ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription TomTom continually collects individual GPS movements of the human population over the world’s transportation network. TomTom has been collecting probe data in the U.S. since 2007 and maintains a historical database exceeding 9 trillion data points and growing by 9 billion points per day. Our probe data expertise helps ensure the best quality data fusion and output data quality as probe sources change and evolve over time. 3. Data to support speed and travel time information and traffic analysis: TomTom understands the value that median speed information can provide in determining speed distribution. TomTom maintains a vast archive of historical traffic data in which the speed distribution is shown by median, percentile and standard deviation values. The historical data, available via our Traffic Stats web portal, offers speed distribution values for both speed and travel times on both a segment and route level. In the real-time feed, the confidence value provided explains to what extent the speed reported for a particular road segment each minute is based on real time versus historical data, but also represents the spread in the measured speeds for that segment. Therefore, the TomTom solution provides mean speed and other information necessary to fully analyze speed distribution in both historical and realtime data. 4. Data Accuracy: Our probe data is entirely GPS based ensuring the highest level of accuracy available in the industry. A recent 2013 independent study by the University of Michigan Transportation Research Institute (UMTRI) verified TomTom’s accuracy, particularly in the area of jam detection, as exceeding that of INRIX, HERE (Nokia/NAVTEQ) and Google. TomTom data is validated, integrated and calibrated through our own patented data fusion engine to achieve the highest accuracy possible. 5. Scalable Solution: While the TomTom solution can operate within the confines of the TMC network, TomTom also uses OpenLR (Open Location Referencing) technology to provide unmatched coverage and accuracy levels beyond what is available in the TMC network. OpenLR is an open-source set of algorithms which make referencing tables redundant and are map-agnostic. Using OpenLR, we offer precise road coverage on freeways, major and minor arterials, ramps and special use lanes within the geographic boundary of the Wisconsin DOT I-39 and I-90 corridor road network(s). Using OpenLR TomTom has the technical capability to detect real time traffic data on every single road in the U.S. This means that it is possible to detect and report traffic congestion on specific, local problem areas that are not covered by TMC networks (i.e., coverage beyond FRC 0-3 to inter-city and rural areas) such as access roads to major employment facilities or on- and off-ramps. In the U.S., 30% in roadway coverage can be gained by using OpenLR technology. 6. Exceptional Coverage: Based on decades of industry leading geospatial experience, coupled with commercial and passenger vehicle based probe data, TomTom provides traffic data for 100% of roads in the available TMC network, plus highways, major roads and secondary roads of importance. 7. Reliability: TomTom collects GPS probe data from TomTom navigation units and third party sources in a unique commercial crowdsourcing model that is an authoritative source of real-time traffic information. Our traffic data is generated from over 100 million connected GPS-enabled devices. Our approach of using multiple sources (internal and third party) that are committed to multi-year contracts ensures consistent long-term reliability. Additionally, the TomTom traffic data service exceeds 99% uptime availability. 8. Ease of Implementation: The TomTom real-time traffic data feed is designed to industry standards, thus reducing integration risk and can be integrated into the TransCore TransSuite system with minimal effort. TomTom has worked with a variety of traffic control center integrators and local traffic authorities to help them incorporate our solutions into their existing systems. For this particular project, TomTom will dedicate an in-house Engineer with expertise in systems integration to ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription the Wisconsin DOT for up to a two-week period to ensure full integration of the TomTom Traffic data service into the TransCore TranSuite system. 9. Cost Effective: Through innovation TomTom has developed a traffic-data solution that is financially aligned with the business value needs of government agencies while ensuring delivery of the best product, supported by elite technical resources. The net result to Wisconsin DOT is an accurate, affordable, reliable, low risk solution with maximum ROI. 10. Ease of Licensing: TomTom embraces the concept of data sharing amongst Wisconsin state and local agencies as presented in this proposal. This licensing arrangement will reduce duplication of efforts, promote greater collaboration and potentially reduce overall costs. 11. Trusted Partner: As Wisconsin DOT’s incumbent provider of historical traffic data, TomTom has demonstrated that it possesses the solid organizational capabilities of a dedicated Traffic Product Unit, a highly professional design, development, delivery, support and business staff, and strong desire to operate as a true partner to Wisconsin DOT. The following diagram details the set of products and deliverables that comprise the TomTom proposed traffic data solution to Wisconsin DOT.

Diagram 1: TomTom Solution

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription

4 RESPONSE TO PROPOSER INFORMATION AND SOLUTIONS 4.1 Minimum Specifications 4.1.1 Coverage of System To support WisDOT’s requirement for a real-time traffic data feed, TomTom offers its TomTom Traffic Flow product. This product can fully meet WisDOT road coverage requirements by providing information on all roads that are available in the TMC (Traffic Message Channel) network, plus all major roads and secondary roads of importance. In addition to increased network coverage the feed offers finer road link segmentation. TomTom Traffic Flow supports OpenLR location referencing. OpenLR is an open-source set of algorithms which make referencing tables redundant and are map-agnostic. A binary string representation refers to a set of attributes that can be used to find the exact segment within any map database. Tools and a reference implementation for this can be found on the openLR.org website. This technology is used by traffic data users throughout the world. Alternatively, if WisDOT would prefer a real-time traffic data feed that conforms to the TMC network and utilizes TMC codes for location referencing, TomTom can provide TomTom Traffic Flow in TMC. Segmentation of the network will follow TMC standards. Note that the TMC network is sometimes limited in road coverage, especially in the area between Janesville and Beloit. Therefore we recommend using OpenLR. Our offer for on-site engineering will enable fast integration using OpenLR technology in existing WisDOT systems (see below). 4.1.1.1 Tier 1 TomTom can comply with 100% of roads in the available TMC network, plus highways, major roads and secondary roads of importance identified in the Tier 1 network. This includes I-39, US 18, County Road N (between US 18 and I-39,) State Highway 73, US 51, Wisconsin 26, and Wis 140. Additionally, TomTom can cover a number of roadways not depicted in the Tier 1 map. TomTom provides 1,145 directional miles of coverage based on the roadways depicted on the Tier 1 map. For detailed coverage images please see section 4.4.1. 4.1.1.2 Tier 2 and Tier 3 TomTom can provide expanded network coverage as requested in Tiers 2 and 3 (value added coverage). The TomTom coverage includes principal arterials, minor arterials as well as a number of major and minor collectors. TomTom provides 2,123 directional miles of coverage based on the roadways depicted on the Tier 2 map, and 4,613 directional miles in the Tier 3 map. Please see images available in section 4.4.1.

4.1.2 Minimum Data Elements 1. TomTom can provide a traffic data feed featuring mean speed in miles per hour as well as free flow speed. TomTom understands the value that median speed information can provide in determining speed distribution. TomTom maintains a vast archive of historical traffic data in which the speed distribution is shown by median, percentile and standard deviation values. The historical data, available via our web portal (Traffic Stats), offers speed distribution values for both speed and travel times on both a segment and route level. In the real-time feed, the confidence value provided explains to what extent the speed reported for a particular road segment each minute is based on real time versus historical data, but also represents the spread in the measured speeds for that segment. Therefore, the TomTom solution provides mean speed and other information necessary to fully analyze speed distribution in both historical and real-time data. Additionally, the TomTom service ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription features travel times. Units will be in mph and seconds for travel time. Additionally kph values are available. 2. The TomTom Traffic Flow feed provides a confidence or data quality value which indicates the relative level of real time data versus historical data used to create the output speed data. This field can be used as a status flag and is available for each road segment, updated each minute. This value between 0 and 100 indicates the real-time ratio, amongst other indicators of quality. Values of 50 indicate the sole use of historical data. Values greater than 60 indicate only real-time observed data is used – rising to 100 if there is a very high volume of real-time data collected in recent minutes and with little standard deviation in the speeds of the different probes. Additionally a flag is available for closed roads. Please reference 4.2.2.3 for further information. 3. See Item 2 above. 4. TomTom currently delivers its standard historical traffic products through a web portal called Traffic Stats. This website allows for customized queries on defined routes and areas, within defined dates and times. Additionally TomTom will provide functionality which will allow archived real time traffic feed data in the format WisDOT requested to be accessed via this same website. This addition will be available to WisDOT within 90 days of contract award. Also, we can assist with integrating the realtime bulk feed into the UW TOPS archiving system. Access to data will be limited to a specified geographic area per the terms of a final agreement. 5. Compared to roadside equipment, with floating car data based solutions, the reliability of the travel times generated will vary from road to road and time to time. The most important factor to determine the reliability is the volume of traffic. During peak periods and when incidents occur, the traffic volume, the number of measurements and thus the reliability of the journey time measurement system are high. This is an inherent characteristic of the probe based measurement system – by leveraging fleet and consumer navigation systems in combination with mobile phone GPS data TomTom has achieved a significant GPS source pool. In cases where there are high traffic volumes, such as the important strategic road network, high reliability is expected during the day and night. A key component in the traffic fusion engine is the usage of historical data as this provides a reference to validate the real-time measurements against. The fusion engine has the ability to validate real time data based on a continuous comparison with historical data that has been collected over the last years from hundreds of thousands of probes traveling the road network. There are a number of specific criteria that must be met in order for real time data to be applied. When specific and proprietary thresholds of data freshness are not met the TomTom system will report historical data. This is reflected in the numerical score indicating TomTom’s confidence in the real time data and also indicates when historical data is being used. Additional information may be found in section 4.2.2.3.

4.1.3 Temporal Reporting and Data Latency 1. TomTom provides 24/7 service as standard. Maintenance is non-intrusive to end-users as we have fully redundant server chains that are utilized during maintenance operations. Maintenance for North American traffic systems is scheduled during morning office hours in CET time zone to avoid impact during North American daytime. A publication time and date is supplied in the data feed. 2. TomTom Traffic Flow data is updated every minute. This is standard to the product offering. Our data is fused and made available every 60 seconds. For details on latency with respect to time of collection to data availability, please reference section 4.4.3.

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription 3. TomTom notifies its customers of any issue that will affect the quality of, or change the ability of the customer to utilize or improve the feed. This is done within 8 hours. Customers receive two emails. The first indicating the start of an issue, (or anticipated start,) with details pertaining to the disruption and or change. In the event of a disruption a second email will be sent when the issue has been resolved.

4.1.4 Link Definitions TomTom uses the link definitions found in its core map database to communicate real time traffic information to the client side. TomTom prefers OpenLR location referencing system which allows customers to apply traffic data to the map of their choice in a fine granulairty. Alternatively the TMC referencing system can be used. Link lengths can vary depending upon the nature of the road network. In general terms links will be consistent between logical breaks in the network. With the freedom of openLR this includes breaks at intersections as well as at any location where a road characteristic changes. For example, on a highway this can include locations where the number of lanes changes. Likewise on arterial rodways segmentation can occur where lane markings go from dashed to solid lines, where lane marking change, etc. Granularity of the link definitions is therefore fine in OpenLR feeds – within certain minimum and maximum segment length limits. Maximum segment length is approximately 1.25 miles. The average segment length for Dane, Jefferson and Rock counties is 603.6 feet. Delivery of traffic data considers directionality based on the direction of vehicle travel and will be bidirectional if bi-directional traffic flow is permitted. The real-time feed also features a beginning and ending latitude and longitude, heading and binary string which can be utilized as an identifier. The real-time feed does not contain street name or route number, but this could be supplied in an offline link definition- as is supplied with the sample delivery. TomTom will supply an engineer from its traffic production unit to ensure successful integration.

4.1.5 Data Formatting and Packaging Data is delivered as XML formatted files but is also available in other formats ensuring better compression. For example the TomTom Traffic Flow feed is available in Protobuf format, (Protocol Buffers.) Protobuf offers advantages over XML such as 3 to 10 times smaller feeds, are 20 to 100 times faster and are simpler. Access to the web-based service feed is secured either through https with certificate based authentication or by API Key where whitelisted server IP addresses provide authorization. Data is updated every minute. TomTom will supply an engineer to integrate the TomTom data feed into TransCore’s TranSuite platform for WisDOT’s SCOT ATMS. Should WisDOT transition into another ATMS system, TomTom will provide the necessary support. TomTom can comply with the temporal requirements as stated. The flow feed offers several options such as updating everything every minute or updating only those road segments in a congested state. The TomTom solution is flexible and can be configured to meet WisDOT customer requirements.

4.1.6 Traffic Data Service Setup TomTom will supply WisDOT with its TomTom Traffic Flow product in an XML data feed. TomTom will commit a professional from its traffic production unit to be onsite at WisDOT to ensure integration with TransCore’s TransSuite within the WisDOT STOC ATMS system. The professional resource shall be available onsite for up to two weeks.

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription TomTom maintains a product roadmap that calls for enhancements on a regular basis. By matter of configuration we can extend the geographic coverage of the feed, extend the number of users and securely provision access to the data to new sites or systems. For these types of changes a delivery team is available. As TomTom owns its own core digital map database changes to the road network are captured within that database on an ongoing basis. It should be noted that time is required from the time when changes are made within the database and for these changes to be realized with respect to the publication of traffic data on new roadways. TomTom has an internal requirement to realize major highway changes within its map database within six months of a roadways opening to traffic 98% of the time. It should be noted that TomTom regularly exceeds this goal and readily captures all major highway construction within 6 months of the roadway opening. Therefore traffic on new major roadways takes place in a timely manner. This also holds true for construction which alters the spatial location of major highways.

4.2 Organization Capabilities Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of global location-based and traffic oriented products and services. TomTom’s products include award winning real-time and historical traffic data, global transportation maps, portable navigation devices and in-dash infotainment systems. With 2012 revenue of $1.5 billion the company maintains U.S. locations in Lebanon, NH; Washington, DC; Detroit, MI; and San Jose, CA. TomTom employs 3,500 globally. TomTom’s mission is to empower movement. Whenever people move, however they choose to do it, TomTom is there to keep people moving. In the context of traffic TomTom meets this mission through detection, analysis, reporting and routing to reduce traffic congestion. TomTom has organized a dedicated Traffic and Travel Information Product Unit whose core focus is to design, develop and deliver the highest quality traffic data to road users and transportation managers and planners. This traffic data is available in every U.S. state, Canada and 36 countries throughout the world. TomTom has been providing GPS probebased traffic data solutions since 2007. TomTom is the recognized industry leader in probe data collection, traffic data products and services. TomTom is uniquely positioned to meet and exceed the Wisconsin DOT current and future needs. Our realtime traffic data strengths are as follows:  A global real-time traffic solution ranked best overall quality in 2013 by an independent study by the University of Michigan Transportation Research Institute; 

TomTom provides a complete probe-based traffic solution that offers the highest probe volume, quality assurance and world-class expertise and support;



TomTom is the only commercial traffic vendor with its own source of probe data that can never be terminated; TomTom is the only commercial traffic vendor with long-term GPS probe source contracts with three out of the five top cell phone handset manufactures ensuring high quality and dependable high volume probe counts.





TomTom brings its history as a pioneer in GPS data collection in the passenger vehicles consumer market and its ‘big data’ processing expertise to this project. TomTom fusion processing technology provides the highest precision accuracy available in the industry; and



TomTom offers a full traffic solution with our own transportation base map (MultiNet) for unmatched data coverage and accuracy.

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription Example Users of TomTom Real Time and Historic Traffic include: e.g. GDOT, VDOT, Berlin.de, etc.  Government  Consultants e.g. Delcan, Baker, Siemens, ESRI, etc.  Car Manufacturers e.g. Daimler, Toyota, Lexus, Ford, Renault, etc.  Smartphone OEMs / App developers e.g. Blackberry, Telenav, Sygic, deCarta, etc.  Automobile Clubs e.g. AA (UK), ANWB (Netherlands), etc. e.g. Clear Channel, Via Michelin, Mappy, etc.  Media & Internet  Retail / Transportation e.g. Castrol, Deutsche Bahn, London Olympics, etc.

Example users of TomTom real-time and historical traffic data products

4.2.1 Real Time Traffic Information Services TomTom Traffic has been available in the U.S. since 2011 and the service has been continually enhanced in both coverage and accuracy. Because it constitutes the core of our proposed services to the Wisconsin DOT, we provide details of it here. TomTom generates real time traffic data by combining measurements of existing infrastructure with signals from anonymous connected TomTom GPS devices, fleets and GPS enabled Smartphones. (see further details at 4.4.7) Our historical traffic data is used as a background source as well as a validation database for groundtruth data quality benchmarking. TomTom fuses these different data sources in its patented traffic fusion engine. By using TomTom Traffic Flow, real time speeds and travel times can be delivered for the full road network. The traffic situation is recalculated every minute with updated probe input and is provided 24 hours per day, 7 days per week. Please reference Figure 2 for a visualization of TomTom Traffic Flow data.

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Figure 2: Janesville to Beloit area: Relative speeds, high zoom level showing only the locations of the largest delays, March 26, 2014 at 4:46 PM

To help provide an impression of our Traffic Flow service, we have provided two videos for viewing here: http://mylbsapps.com/traffic_flow/videos.html. The videos show our absolute and relative speed for the Boston area. The date and time are shown at the very top of the video. Note that we recommend using Media Player Classic to view the videos (see this link http://mpc-hc.org/downloads/).

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4.2.3 Bulk delivery Delivery of the requested arterial traffic data will go through our bulk delivery system. With this platform we are able to supply traffic data in various formats to other traffic servers and traffic centers. Including information about location referencing, the consuming applications can choose to visualize, deliver to the public, archive or use the data for routing purposes. The platform supports several open standards such as XML, DATEX2 as well as more compression friendly techniques like Protobuf. The same platform provides feeds for flow, incident and predictive information and a choice is available to use TMC or OpenLR as a location referencing system. It is possible to setup a feed with a specific coverage for a specific user. Access to the web-based service is secured either through https with certificate based authentication or by API Key where whitelisted server IP addresses provide authorization. TomTom’s existing bulk feed delivery is used today by governments and enterprises across the world and can easily scale to 200 data subscriptions as needed. The feeds are available immediately for test and a provisioning process is in place for additional request via a special email account. Provisioned by our delivery team, adjusted configured feeds can be made available within days.

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4.2.4 Experience and capabilities: Projects/Contracts In this section we offer additional information to illustrate the TomTom technical capability and acknowledged quality in traffic information services in the U.S. and other markets. We have included sections covering: external U.S. benchmarking, data fusion technology, sample size, quality and services. 4.2.4.1 Quality benchmarking TomTom’s real-time traffic has been benchmarked in a study performed by the University of Michigan Transportation Research Institute (UMTRI) conducted in summer 2013. The UMTRI report, sponsored by TomTom, compared multiple navigation systems with real-time traffic services and studied their success in accurately reporting jams experienced on test drives. The tested devices were all placed in each vehicle (as pictured in first slide below) and included TomTom PND, TomTom Smartphone app, Google smartphone app, INRIX smartphone app, Garmin PND (with HD Radio Traffic) and Garmin PND with connected (mobile data) traffic.

Figure 4, Test Setup (above); Image above-left shows vehicle’s customized shelf containing PNDs, phones and cameras. The image at right shows a view of simultaneous videos on UMTRI’s computer.

Definitions (above); jam hunt definitions used by UMTRI during their field test.

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Jam Hunt Results (above): Displaying the percentage of ‘Hits’, ‘Misses’ and ‘Inaccurates’ by device: Red bar = TomTom PND Purple bar = TomTom App Yellow bar = Google Green bar = INRIX Orange bar = Garmin HD PND via digital broadcast Blue bar = Garmin PND via SIM connectivity

Conclusions/Takeaways: TomTom traffic outperforms competition with TomTom demonstrating 67% and 66% accuracy (for PND and smartphone app respectively), followed by Google at 52% accuracy, INRIX at 38% accuracy, and Garmin at 22% and 4% accuracy. ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription 4.2.4.2 Traffic Data Fusion TomTom has developed proprietary software which combines real time traffic sources to generate speed and travel time information. The software processes the source data in such a way that makes relative quality comparisons possible. The system determines which source delivers the most accurate data. By comparing real time data with historic data and feedback from users the system is being improved on a continuous basis. The software was first developed in 2006 and has been continuously refined, in order to improve the quality, handle more and more probe data and to ensure that the system works in different countries each of which may have their own specific requirement sets. By employing the different quality measurements that TomTom uses it is possible to measure if new software meets the requirements of the intended improvements. TomTom employs a number of quality measurements to ensure that software upgrades intended to improve the system actually achieve this end. TomTom’s patented fusion process is equally accredited to the accuracy and robustness of our traffic data as the number and type of probe sources we take in. The four primary components of our fusion process include:  Raw Data Collection: Transmitting and receiving data from each data source.  Data Alignment: Matching the data from all sources within a common map reference and time stamp.  Data Assessment: Assessing data quality by source, age and other characteristics.  Data Combination: Final filtering and combination of the data into a final, single data stream. As described in 4.2.2 TomTom uses a range of different sources to create the traffic services. As TomTom does not rely on one, unavailability of a single data source will only lead to a minor degradation in quality of the output.

TomTom Traffic – Fusion Engine

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription After the fusion process is completed, the traffic data is sent to the different distribution platforms TomTom has available.

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription 4.2.4.4 Projects/Contracts TomTom has been serving the government market for over 20 years and licenses products to States throughout the country. We have an extensive list of reference cases demonstrating TomTom’s experience with projects utilizing real-time traffic across multiple channels from national, regional and local government, smartphone manufacturers and application providers, consumer navigation devices, GIS agencies, etc. Some example reference cases are included below for:  Total Traffic and Weather Network (national media / broadcast business in USA)  VMZ Berlin (government traffic management center in Germany’s capital city)  Basque County (government traffic management center in Northwest and Central Spain)  All Traffic Solutions (key integrator / supplier to US DOTs for traffic management systems) Total Traffic & Weather Network

Name of Client: Name of Contact: Address: Phone Number: E-Mail Address: Annual Dollar Value of Contract: Start Date: Completion Date: Description of Service

Justification of Similar Size and Scope

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Total Traffic and Weather Network (a division of Clear Channel) Len Konecny 1819 Peachtree Road NE, Suite 605 Atlanta, GA 30309 404.870.5084 [email protected] Due to contractual agreements with this reference, TomTom is prohibited from disclosing the contract amount. October 2013 3-7 year initial term TomTom Traffic feeds being used exclusively by Total Traffic & Weather Network to create congestion information for all traffic information services in all delivery channels: Media, Internet and Automotive. The growing list of customers that use these services include:  Multiple car brands using RDS-TMC FM broadcasts, HD Radio digital broadcasts and hybrid systems of broadcast combined with IP delivery (via two-way cellular communications)  Radio stations for presenters to read in drive-time bulletins Total Traffic and Weather Network are the largest traffic information providers to individual end-users throughout the USA and Canada with daily reach of over 200 million users via 3000 radio and 200 television outlets. They switched from their previous traffic flow feed supplier (INRIX) citing quality step-up as one of the key reasons based on their extensive and continuous field testing process which involved 30 regional markets over the period of one year. Len Konecny, Senior Vice President of Total Traffic and Weather Network states: “When we made the choice to switch to TomTom, it was based on 5 solid months of testing, January-May, 2013…26 markets tested in that period. Data quality was 33% better than current provider on whole.”

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription Name of Client: Name of Contact: Address:

Phone Number: E-Mail Address: Annual Dollar Value of Contract: Start Date: Completion Date: Description of Service

Justification of Similar Size and Scope

Name of Client: Name of Contact: Address: Phone Number: E-Mail Address: Annual Dollar Value of Contract: Start Date: Completion Date: Description of Service

Justification of Similar Size and Scope ©2014TomTom CA_0098508_1

VMZ Berlin Ralf Kohlen Tempelhofer Damm 1-7 Berlin, D-12101 Germany +49 3081453125 [email protected] Due to contractual agreements with this reference, TomTom is prohibited from disclosing the contract amount. August, 2012 2020 The Traffic Management for the Berlin area is performed within the VMZ traffic control center. TomTom provides real-time traffic information for the city of Berlin and parts of Brandenburg state. VMZ provides early detection of traffic disruptions in order to guarantee fast response times, better utilization of the transportation network and precise traffic data information on current traffic conditions. VMZ Berlin is using the TomTom Traffic Flow solution to better manage the traffic conditions on the top 5 (of 8 standard) road classes. Similarly, the TomTom Traffic Flow solution can be deployed to benefit the Wisconsin DOT’s objectives to reduce congestion and increase safety and security on the roadway network throughout the region.

Gobierno Vasco Iñaki Eguiara Departmento de Interior, C-Donostia San Sebastian, Vitoria Gasteiz, 01010 +34 677916661 [email protected] The total fee is part of a mutual confidentiality clause and can therefore not be mentioned here. September 2011 2014 The Basque Government’s traffic center collects traffic information for the region situated between North West and Central Spain. The traffic center helps the authorities limit traffic jams with excellent service for road users. The Basque Government service has to cope with financial restrictions, forcing the traffic center to provide the same service with smaller budgets. The challenges are considerable, but dealing with traffic jams will help the traffic center increase the quality of life for people in the region, as well as improve traffic safety and limit CO2-emissions. The Basque Traffic Center opted to use TomTom’s Traffic Flow product to provide the traffic center with much more information, with historical and real-time data for the routes in a budget-friendly manner. As mobile phones and smartphones are becoming more relevant for delivering and receiving live content services such as traffic, the Wisconsin DOT will be able to receive a broader, more enhanced network of probe data Confidential / All Rights Reserved

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription sources to improve the accuracy, performance and update frequency of realtime traffic information on its designated coverage areas and geographic boundaries on freeways and arterials. Name of Client: Name of Contact: Address: Phone Number: E-Mail Address: Annual Dollar Value of Contract: Start Date: Completion Date: Description of Service

Justification of Similar Size and Scope

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All Traffic Solutions (ATS) Scott Johnson, CEO 3100 Research Drive, State College, PA 16801 814.237.9005, x202 [email protected] Due to contractual agreements with this reference, TomTom is prohibited from disclosing the contract amount. February 26, 2013 February 25, 2016 TomTom provides its traffic data to ATS’ cloud-based traffic management solution to allow the display of travel times for custom routes to be updated constantly on any ATS variable message sign, anywhere, without the need for any fixed speed sensing infrastructure. This allows DOTs, law enforcement, emergency management and event venues to deploy sophisticated communication tools at a fraction of the cost and complexity of traditional alternatives. This application demonstrates the uniqueness of TomTom’s traffic data in a flexible and customizable environment. Ted Graef, President of ATS states: “we chose TomTom as our data source because theirs is uniquely vehiclecentric and accurate not just on primary travel routes, but also in urban and rural areas. This allowed us to build a more effective solution that could inform decisions before drivers reach high volume problem areas.” This same approach can be applied to the Wisconsin DOT to enable time-todestination information over the interstate, urban or rural routes.

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4.3 Staff Qualifications In this paragraph key staff members for the goal of this project are described. Harriet Chen-Pyle will manage this project for TomTom. Harriet’s extensive experience with the ITS and Automotive industries will ensure success for the Wisconsin DOT. Harriet will also manage timelines associated with this project. The project manager will be supported by the following TomTom personnel: Peter Krootjes, TomTom’s Product Manager for government customers, will oversee the development and insure the requirements are met for all deliverables from TomTom’s internal technical team. He is also responsible for the historic traffic product produced for WisDOT. Michael Dannehy, Technical Advisor/Training will be responsible for technical support to aid the Wisconsin DOT in implementation and use of TomTom’s data services. Dr. Stefan Lorkowski, Director of TomTom’s real-time data services development team, will work with his team to fulfill the best quality real-time traffic data deliverables. Nick Cohn, Senior Traffic Expert, will provide support to both the project management and product management teams. Additionally the team will include a Developer Integration Engineer to be assigned to WisDOT to ensure all integration specifications are met. Harriet Chen-Pyle, Project Manager Harriet is Sr. Business Developer within the TomTom Traffic and Travel Information Product Unit. She has been in the ITS industry since its inception dating back to 1993. Harriet’s position in the industry have been within the business development aspects on the private sector side with Intelligent Truck Project, TrafficStation, TrafficMaster, TrafficCast, TrafficGauge, Networks in Motion/TCS, and Telenav. On the public sector side, she has extensive experience in developing and executing new programs to fuel the growth of the industry with SRI International, Michigan Department of Transportation (MDOT), The National Automated Highway Systems Consortium (NAHSC), ITS America and ITS Michigan. Peter Krootjes, Product Manager Peter is Product Manager Traffic. As an expert in TomTom's traffic products, he manages the tools developed especially for planning and analysis purposes. He has recently been involved in several studies determining data accuracy from travel time systems. Previously he has worked in the team that rolled out TomTom's floating car data technology and was a Scrum Product Owner for the Real-Time Traffic development team. Krootjes holds a Master of Science in Urban Geography and holds a Bachelor's Degree in Traffic Engineering. Michael Dannehy, Technical Advisor/Training Mike is Technical Consultant at TomTom. Mike’s expertise spans traffic data products, geospatial products and location-based services with 10 years of transportation related experience. Nick Cohn, Senior Traffic Expert Nick is Senior Traffic Expert within the TomTom Traffic and Travel Information Product Unit. Nick has over twenty years of experience in the areas of transportation data, traffic information services, transportation planning and modelling. At TomTom he has worked on the implementation of HD Traffic in the first 5 countries where it was introduced. He has managed numerous projects for government transportation authorities, including a five year project for collecting passenger and freight traffic data. More recently he led the development and publication of TomTom’s Traffic Index, which makes use of TomTom’s GPS data archive to determine congestion levels worldwide. As well, he has been working on new applications of historical and real-time floating car data for traffic management and analysis in the government sector. ©2014TomTom CA_0098508_1

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4.4 Proposer Solutions 4.4.1 Alternate Route Coverage Both internal and external tests have shown that TomTom has achieved industry leading quality and accuracy with respect to its real time data. The TomTom system accurately measures speed and travel time but does not currently provide traffic volume data. With respect to speed data, quality of reports is not directly dependent upon traffic volume. With respect to volume it generally does follow that roads with higher traffic volume are likely to have a higher saturation of GPS devices feeding into the system therefore allowing TomTom to report speed and travel time information with a higher degree of confidence. TomTom can provide mean speed information for 100% of roads in the available TMC network, plus highways, major roads and secondary roads of importance in the Tier 1 map in Exhibit A, as well as additional roads not depicted in the map. This represents a vast improvement over the traditional TMC network with respect to, not only coverage, but road link segment granularity. This includes US 51, WIS 140, WIS 26 and County N as well as many more. Please see map images for further detail. These images depict TomTom Traffic Flow roadway coverage. Covered roads are represented by thick blue lines.

Figure 5, Covered roads in tier 1

Figure 6, Covered roads: Madison Area

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Figure 7, Covered roads: Janesville Area

Figure 8, Covered roads: Beloit Area

TomTom can provide expanded geographic coverage up to the Tier 3 five county coverage area. High level view depicting TomTom Traffic Flow for Dane, Jefferson, Rock, Winnebago and Boone Counties:

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4.4.2 Data Elements The TomTom Traffic system is not reliant upon any one source of GPS data and is therefore stable with respect to data availability. They system is receiving data from a pool of more than 100 million devices in the United States. Historical GPS data is used in the process as a background source to help validate the real time data. A free-flow speed based on historical data is provided in the real time feed. The system employs proprietary algorithms developed by TomTom to determine the degree of confidence in the various inputs. Based on a number of criteria, one of which is the age of the reported data, the system determines whether recently collected live traffic data will be used in the output or if historical data will be used in the output. The TomTom Traffic Flow feed provides a confidence or data quality value which indicates the relative level of real time data versus historical data used to create the output speed data. See 4.2.3.3 for further details.

4.4.3 Temporal Reporting and Data Latency The GPS based TomTom solution is in a process of continual update. In the United States millions of GPS probes can be reporting data at any given time. TomTom utilizes multiple GPS sources, both from its own consumer devices and from GPS data contracted from third parties to ensure that there is never a disruption to incoming source data. GPS probes collect information every few seconds and are uploaded to the TomTom server every 1-2 minutes. Data is fused every 30 seconds and made available for our customers every minute. We anticipate (and experience) that roads with high vehicle flow have a typical data latency of approximately 3 minutes from incident (congestion) occurring and a congestion message being reported in the feed.

4.4.4 Roadway Segmentation Link lengths can vary depending upon the nature of the road network. In general terms links will be consistent between logical breaks in the network such as intersections as well as at any location where a road characteristic changes. For example, on a highway this can include locations where an additional lane begins. Likewise on arterial rodways segmentation can occur where lane markings go from dashed to solid lines, where lane marking change, etc. Granularity of unique speed values is therefore quite fine in OpenLR feeds – within certain minimum and maximum segment length limits. Maximum segment length is approximately 1.25 miles. The average segment length for Dane, Jefferson and Rock counties is 603.6 feet.

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription As a digital map provider TomTom is keenly aware of the fact that the real world is ever changing and understands that keeping its map database current is of utmost importance. As roadways change and as new roads are constructed TomTom must capture these changes in as timely a manner as possible. Therefore, link locations do change over time, for example when highway construction projects change the location of a roadway TomTom must reflect this positional change in its map. Below is an example of segmentation of I-39/I-90 and surrounding TomTom traffic covered roads, (County Highway J, Avalon Rd, Hwy 14, County Highway O, etc.) southeast of Janesville:

4.4.5 Setup and Integration TomTom will supply WisDOT with its TomTom Traffic Flow product. TomTom will commit a professional from its traffic production unit to be onsite at WisDOT to ensure integration with TransCore’s TransSuite within the WisDOT STOC ATMS system. The professional resource shall be available onsite for up to two weeks. See section 4.1.5 for more details on current available formats and interfaces.

4.4.6 Customer Support and Training TomTom takes pride in providing the best technical support in the industry. In order to accomplish this, the TomTom technical support staff consists of resources with a strong background in, but not limited to, the following areas:  Customer Service ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription  Traffic Management  Sales Engineering  Project Management  Database Management  Software Development  Professional Services The TomTom Customer Service Center is a team of experienced personnel available during normal daytime business hours, 9:00 AM till 5:00 PM (excluding holidays and week-ends) to answer questions about the TomTom solution. The TomTom global Customer Support structure allows for a continuous coverage in technical support for business hours. In case of operational incidents a 24/7 monitoring team is also available to guarantee optimal up-time. For a fee, training is available from TomTom’s Professional Services team.

4.4.7 Data Sources The following sources are utilized by TomTom for Traffic Services in the U.S.:  GPS data from TomTom LIVE (connected) personal navigation devices (PNDs)  GPS data from TomTom Smartphone navigation applications  GPS data from TomTom Fleet Management systems  GPS data from 3rd party Smartphones  GPS data from 3rd party fleet management systems  GPS data from TomTom navigation systems built into the dashboard  GPS data from 3rd party navigation systems built into the dashboard  Historical data for anticipated travel. A further description of data sources is given in 4.2.2. To collect real time data TomTom uses innovative techniques to handle differences between sources, transmission methods and proper quality assurance. Information from the sources listed above are automatically filtered and fused to generate real-time traffic information. All these sources monitor road traffic specifically. The filtering ensures that measurements from travellers using public transport, bicycle and pedestrian modes are excluded. It also removes GPS measurements of questionable quality. The sources listed above are diverse and in reality many devices can be utilized in various types of vehicles and therefore percentages based on vehicle type are not available. That said the vast majority of devices are used by passenger cars. As requested, sample data is included in the electronic appendix to this offer.

4.4.8 Compatibility with Mapping The traffic information that TomTom will provide to WisDOT is current with the routes as defined in Exhibit A. TomTom’s traffic data is map agnostic. However, TomTom does maintain its own map database which is updated quarterly. TomTom follows strict procedures with respect to updating its maps and has a requirement to ingest new highway construction and major highway changes within 6 months of a roadways opening.

4.4.9 Quality Assurance TomTom is committed to provide industry leading traffic information to its customers throughout the world. From government agencies through globally recognized companies across market segments TomTom is ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription providing traffic information which has been validated as the best in the industry by independent third party sources. In order to provide this first in class service TomTom continuously tests its traffic outputs using industry standard methodologies. 4.4.9.1 Quality Control TomTom uses a quality measurement system, where GPS based ground truth data is used to validate the performance of the system on a continuous basis (see box). The quality of the system is confirmed by external research, as exemplified by the German TUV certification. Quality control and on-going improvement are important features of the system. First of all, continuous quality control is done by comparing real time data against historic data. These are two unique datasets collected from distinct GPS sources comparing live Validating performance TomTom validates its real time traffic information on traffic with ground truth data, collected from nona continuous basis using GPS ground truth data. The connected TomTom devices (trip recordings traffic jams which were reported by TomTom are uploaded to TomTom via TomTom HOME desktop afterwards compared against the travel times of software). As the ground truth database is actual anonymous GPS traces of TomTom users. This independent from the real-time data sources it is way TomTom makes sure that a reported traffic jam possible to analyze the speed and congestion did actually occur and that the service did not miss situations and compare these to the delay information published in the real-time traffic feeds any traffic jams. at the time.

4.4.9.2 Outliers The spatial accuracy of GPS can range from 1 millimeter up to 30- meters depending on the amount of satellites available, the GPS-chip that is used, the local terrain and weather situation. The accuracy of GPS chips used in TomTom navigation systems is less than 10 meters with a 95% confidence. This accuracy is considerably higher than with cellular systems. The data is stored in degrees with up to 5 decimals, which means a maximum location accuracy of 1.1 meters can be achieved. This accuracy is a great benefit for avoiding outliers: train lines, bus lanes or parallel roads do not lead to outliers, as they are measured separately as a result. Besides the accuracy of GPS, outliers are avoided by using a map matching algorithm that matches the GPS positions precisely to a geographic road database. Therefore locations that are slightly (10 meters) off the roadway will be snapped back to the center line of the road segment as defined in the database. GPS devices used outside road traffic (at a gas station, parking place etc.) are detected as such and removed from consideration. The map matcher will detect standstill situations and distinguish them from irregular stops (broken down vehicles). For each map-matched trace a map-matching error is available in the data fusion and erroneous vehicle locations that do not comply with the map completely are disregarded and not used in the further aggregation process. The map-matching process is important as separate location measurements are combined to determine the route and travel time of a probe vehicle in the network. A single speed can therefore not influence the results. After map-matching the GPS data and the translation of the incident data is sent to the fusion process. This process consists of a number of algorithms including the fusion of the different sources based on speed, confidence, number and age of measurements for every segment. A single speed measurement that is not consistent with the expected historical situation will not be considered valid until additional live data confirms that it is not an outlier. Part of all this is the determining of the confidence level and assigning a confidence value.

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4.4.9.3 Representatives As the data comes primarily from navigation users it is expected the database is mainly filled with information from passenger cars as opposed to only delivery fleets or goods vehicles. This means that it can provide a clear picture of the traffic conditions on the road network – not biased by speed limiters, delivery patterns or heavy goods movement. A bias in speed during congestion is not expected directly, as in these conditions people are often forced to drive more or less the same speed. However, as vehicle type and other personal data are not collected on the individual level for privacy reasons - the exact representativeness of the data is not known. Therefore the exact number of cars, trucks, buses etc. cannot be provided. As discussed in Section 4.4.9.1 TomTom continuously tests the outcome of all this: The accuracy of the speed outputs of its real time traffic feeds against an independent ground truth database. Since the inception of TomTom real time services in 2008 this testing has been used to refine the end product and continuously update the service.

4.4.9.4 Smoothing Process The data fusion process will take into account previous measurements when calculating the actual traffic situation. By doing this, unrealistic fluctuations will be detected and smoothed if needed. The delivered speed of each minute will be the best representation of the current situation on that segment. Additionally, the confidence value supplied each minute will be a hint for systems that require a smoothed outcome, like travel times on dynamic message signs. When the confidence is low, additional smoothing on the client side can be implemented to avoid communicating large differences in the resulting route travel time to the public.

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4.4.9.6 Low-Speed Vehicle Removal from Data Set There is no specific low-speed vehicle removal algorithm. The map matching and data fusion does detect standstill situations and tries to distinguish them from irregular stops (broken down vehicle). As speeds are compared to the historical normal situation at granular segments, this will detect regular speed drops at signals and differentiate them from irregular situations where travel times are seriously increased (waiting times of multiple signal cycles). Please see 4.4.9.2 for more details on how outliers are detected.

4.4.9.7 Acceptance Testing Frequency and Methodology The content quality control and assurance method described in section 4.4.9.5 will be performed on a weekly basis to validate the quality in the Wisconsin area. Additionally, drive tests are performed throughout the year across the United States. In terms of system quality –acceptance criteria will be formulated as start of the integration project and tested along the way to confirm integration of the systems is successful.

4.4.9.8 Daylight Savings Time in Data TomTom uses an industry standard stable time base that does not change with Daylight Savings Time, called Coordinated Universal Time (UTC). Crossing of time zones has no impact on systems, including traffic data. Thus, the timestamp will be the same in the Wisconsin feed as in another place on the world: 2014-03-27T16:28:36Z. To convert within the client system to local time – an offset to UTC is used.

4.4.10 Supplemental Products and Services Not applicable.

4.5 Licensing TomTom makes its real time traffic data available via license agreements. The appendix of this document includes an example TomTom Traffic Feed License Agreement. This will form the framework for our agreement with the State of Wisconsin. This agreement calls for use of TomTom speed data as requested by this RFP. The following clauses included in the Wisconsin Department of Transportation Standard Terms and Conditions shall not be agreed to by TomTom and shall not be made part of this Agreement.  14.0 Entire Agreement  18.0 Work Center Criteria  20.0 Patent Infringement  22.0 Warranty  23.0 Insurance Responsibility  27.0 Proprietary Information  32.0 Hold Harmless  34.0 Work Center Program Upon selection, TomTom will work with Wisconsin DOT to ensure a final agreement which is acceptable to both parties.

4.6 Proposer References Please reference the completed Attachment B – Reference Sheet.

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5 Contract requirements 5.1 Contract requirements 5.1.1 Data Format The data fields for TomTom Traffic’s bulk feed delivery are outlined in section 4.1.5. Additional data delivery schema and interface specification are provided with the TomTom sample data documentation. TomTom will supply an Engineer from its traffic team to ensure that the TomTom data feed interfaces properly with NTCIP systems. A web based service for monitoring purposes is described in 5.1.5.

5.1.2 Statement of Intent: Data Utilization TomTom intends to license its real-time traffic data feed to Wisconsin DOT to fulfill the requirements of this RFP. A TomTom traffic feed license agreement example can be found in Appendix A of this response. Realtime Wisconsin arterial data will provide mean speed information. This data will be used during construction on I-39 to monitor alternate routes. Post processed data may be used to drive dynamic message signs and the WisDOT 511 public website. The data may be archived perpetually at the University of Wisconsin TOPS Lab. The Traffic Stats Licensed Product which will fulfil the requirements of RFP section 5.1.5 for a website shall be for Wisconsin DOT, their consultants and contractor internal use only.

5.1.3 Timeframe and Costs TomTom intends to license our standard real time products throughout the entire duration of this project. In the event project delays, TomTom is willing to discuss extension options that will result in a renewal of the contract through the required duration. The proposed delivery timeframe of the deliverables are:  Award date o Setup bulk delivery of real-time feed o Setup archiving service for real-time traffic data feed o Provisioning of internal website to monitor real-time traffic data  90 days from Notice of Intent to Award o Internal Website for access to archived data Project costs are detailed in the separate TomTom Cost Proposal.

5.1.4 Equipment Installation Requirements The TomTom solution does not require any specific hardware or operating system as long as internet access is maintained. Historical data is provided in multiple formats including xml, Excel, Shape and KML.

5.1.5 Alternative Internal Website for Monitoring Traffic Data Within the Traffic Stats web portal, access to real-time traffic information will be provided through a user friendly interface. This password protected monitoring website will be made available to subscribers for the licensed area. A registration section, authorization and reporting module is therefore available. The website will allow the user to view real-time traffic, pan, zoom and view traffic details for each of the monitored roads. It gives a quick overview of the traffic state in your area of interest. The website contains ©2014TomTom CA_0098508_1

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TomTom Response to Wisconsin DOT RFP #271998–LF to Provide Wisconsin Arterial Traffic Data Subscription both an absolute speed overview as well as a relative view of where the real-time traffic situation is compared to the historical free flow situation allowing a user to quickly discover bottlenecks for example. For ease of use the same website is, if needed using the same user accounts, also gives access to the historical traffic archive and associated analysis tools. The only requirement to access the website is a machine with internet access and a web browser.

5.1.6 Other Requirements Specific to the Proposal Consistent Probe Growth: This diversity of probe data sources ensures long-term consistency in TomTom’s ability to deliver rich content and coverage, and minimizes risk to the Wisconsin DOT. This probe source pool is well positioned for steady positive growth. Highest Quality: Our probe data is entirely GPS based ensuring the highest level of accuracy available. A recent 2013 independent study by the University of Michigan Transportation Research Institute (UMTRI) verified TomTom’s accuracy, particularly in the area of jam detection, as exceeding that of INRIX, HERE (Nokia/NAVTEQ) and Google. TomTom data is validated, integrated and calibrated through our own patented data fusion engine to achieve the highest accuracy possible. Field Proven: Len Konecny, Senior Vice President of Total Traffic and Weather Network, a division of Clear Channel states: “When we made the choice to switch to TomTom, it was based on 5 solid months of testing, January-May, 2013…26 markets tested in that period. Data quality was 33% better than current provider on whole.”

5.2 Services The TomTom Traffic Fusion Engine that is used to create and store TomTom real-time traffic services via a cloud service is based outside of the United States in the Netherlands. Therefore by the definitions provided in the RFP and in the State of Wisconsin Procurement manual we are unable to state that TomTom is 100% complaint with this procurement requirement. We hope that you will agree that using a single computer server as a part of a Cloud Services delivery model in the Netherlands should not disqualify our proposal. Further a significant amount of the data, project management and service work is performed in the United States, including: a. The GPS probe data collected by TomTom that is used to source TomTom’s real-time traffic information for use in Wisconsin is from U.S. sources; b. Key TomTom Project Management and Support resources designated for this project are U.S.based. TomTom respectfully requests that the World Trade Organization Government Procurement Agreement be applied or be given consideration to this procurement and that no preference should be given under this procurement to a United States company over a country listed under the World Trade Organization Government Procurement Agreement as listed in the Wisconsin State Procurement Manual. The State of Wisconsin RFP # 271998 states on Page 2, Item 23; “The services provided under this bid are performed in the United States pursuant to s. 16.705 Wis. Stats.” Further in Section 5.2 Titled “Services” the RFP states a requirement that; “Pursuant to WI State Statute 16.705, all services provided under this contract must be performed in the United States.” According to the State of Wisconsin Procurement Manual under Wis. Stats. 16.754; Wis. Adm. Code Chapter Adm 7.07 it is established that the scope of the statute is to: 1. 2.

to establish the state's policy on procurement of American-made materials to define American-made materials

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to provide a procedure for statutory compliance in the purchase of materials

For procurements subject to the World Trade Organization Government Procurement Agreement, the following rules of origin apply: I.

For procurements subject to the World Trade Organization Government Procurement Agreement, the following rules of origin apply: A. "Goods": (as established by the U.S. Customs Service) the country of origin of a product is the country in which the product was substantially transformed prior to its importation in that form. (The percentage of content is irrelevant to the rule of origin.) B. "Services": the country of origin is based on whether a contractor or subcontractor is owned or controlled directly or indirectly by citizens or nationals of a foreign country.

The statute states: “Wisconsin statutes provide that the state will purchase materials which are manufactured to the greatest extent in the United States when all other factors are substantially equal. When making an award that involves a member country under the Government Procurement Agreement, the agency will show no preference in favor of the United States. See PRO-C-37, World Trade Organization Government Procurement Agreement, for a listing of member countries and additional information.” TomTom submits that we believe an exception should be given to TomTom North America for the following reasons: 1. That this procurement should be subject to and/or give consideration to the World Trade Organization Government Procurement Agreement; 2. That TomTom North America as a corporate subsidiary to TomTom NV (A Netherlands Corporation) is fully compliant as a participating county under the World Trade Organization Government Procurement Agreement.

5.3 Subcontractors Not applicable. TomTom will not be using any subcontractors for this project.

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APPENDIX B - References Form

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ATTACHMENT B

REFERENCES (Submit this completed form under Tab 2 of proposal; see sections 2.4 & 4.6 for instructions)

PROPOSER:

TomTom North America, Inc. _____________________________________________________________________________

Provide company name, address, contact person, telephone number, and appropriate information on the product(s) provided to customers similar to those requested in this solicitation document. Potential subcontractors cannot be references. Any subcontractor arrangement for the completion of this work shall be listed on a separate proposal page. ________________________________________________________________________ Company Name: Total Traffic and Weather Network (a division of Clear Channel) 1819 Peachtree Road NE, Suite 605, Atlanta, GA 30309 Address (include Zip + 4) ___________________________________________________________________ Contact Person _____________________________________ Phone No. __________________________ 404.870.5084 Len Konecny Email Address: __________________________________________________________________________ [email protected] TomTom Traffic feeds used to create congestion information Product(s) Used and/or Service(s) Provided: ____________________________________________________

VMZ Berlin Company Name: ________________________________________________________________________ Address (include Zip + 4) ___________________________________________________________________ Tempelhofer Damm 1-7, Berlin, D-12101, Germany Contact Person Ralf Kohlen_________ Phone No. +49 3081453125__________________________ Email Address: [email protected]_________________ ______________________________________ TomTom real-time traffic for traffic control center in Berlin Product(s) Used and/or Service(s) Provided: ____________________________________________________ Company Name: Basque Country Vitoria Gasteiz, 01010 Address (include Zip + 4) Departmento de Interior, C/Donostia-San Sebastian, ___________________ Iñaki Eguiara Contact Person __ _____________________ Phone No. ___ +34 677916661 ____________ 4___________ Email Address: [email protected]_______________________________________________ Product(s) Used and/or Service(s) Provided: _____TomTom real-time traffic for Spain Traffic Center____

All Traffic Solutions ________________________________________________________________________ Company Name: Address (include Zip + 4) ___________________________________________________________________ 3100 Research Drive, State College, PA 16801 Scott Johnson Contact Person _____________________________________ Phone No. __________________________ 814.237.9005, x202 [email protected] Email Address: __________________________________________________________________________ TomTom real-time traffic drives digital message signs Product(s) Used and/or Service(s) Provided: ____________________________________________________