GiveNOLA Social Media Editorial Calendar Template


[PDF]GiveNOLA Social Media Editorial Calendar Template...

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S i l Edit Social Editorial i lC Calendar l d Template T pl t Instructions: Use this calendar to help pp plan y your social media messaging g g so it is strategic g and y you avoid overcommunicating, overcommunicating g, which can lead to donor fatigue fatigue. g The calendar a da is d designed g d to o increase a the frequency qu yo of messaging ag g leading ad g up to o GiveNOLA O Day on Tuesday, Tuesday May 5 5, 2015 2015. The dates provided are a template and you are encouraged to adjust them as needed. needed The sample below lists 3 activities activities- we anticipate that on May 5th you will have more than 3 social media messages spread across diff different t platforms. l tf Y You can add dd columns l and d rows as needed. d d D t Date: Time: i Author:

S Sample-May Sample l May M 5 (Day (D Of)

9:00 AM Bob Jones (Development Director) Today is the day message, message utilize #GiveNOLA Focus/Content: Media ( (Photos/Videos/etc ) Photo-Gala held eariler in the y (Photos/Videos/etc.) year Platform ( (Facebook, Blog, (Facebook, Blog g, etc. etc Facebook (y (your nonprofit nonprofit's) p s))

Time Time: A th Author:

12 30pm 12:30pm J Janet t Ri Rice (B (Board dM Member) b ) Sh i Sharing B Bob b JJones Jones'' 9 am postt with ith a "j "join join i me iin d donating" donating ti " message F Focus/Content: /C t t M di (Photos/Videos/etc.) Media (Ph t /Vid / t ) None N Pl f Platform (F (Facebook, b k Bl Blog, etc. Facebook F b k (h (her personall F Facebook) b k)

Time: Author:

8:00 PM Steve Smith ((Donor)) Help p @(your @(y nonprofit's p Twitter handle)) reach their goal of XX donors by donating today! Focus/Content: Link to the nonprofit nonprofit's s profile on Gi eNOLA o g M di (Photos/Videos/etc.) Media (Ph t /Vid / t ) GiveNOLA.org Pl tf Platform (F (Facebook, b k Bl Blog, etc. t Twitter T itt (hi (his personall T Twitter) itt )

M March h 28 - April A il 7

Four Weeks Out

Three Weeks Out

17 - 19 Days Out

7-Apr 7 A Apr

14-Apr 14 A Apr

A il 16 April 16-18 18

Two Weeks Out

11 Days Out

One Week Out

21-Apr 21 A Apr

24-Apr 24 A Apr

28-Apr 28 A Apr

Six Days Out

Five Days Out

Four Days Out (Jazz Fest)

29-Apr 29 A Apr

30-Apr 30 A Apr

1-May 1 M May

Three Days Out (Jazz Fest)

Two Days Out (Sunday, Jazz Fest)

One Day Out

2-May 2 M May

3-May 3 May M

4-May 4 M May

#GiveNOLA!

5-May 5 M May

Thanks Donors and share success stories!

6-May 6 May M

7-May 7 M May