[PDF]GiveNOLA Social Media Editorial Calendar Template...
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S i l Edit Social Editorial i lC Calendar l d Template T pl t Instructions: Use this calendar to help pp plan y your social media messaging g g so it is strategic g and y you avoid overcommunicating, overcommunicating g, which can lead to donor fatigue fatigue. g The calendar a da is d designed g d to o increase a the frequency qu yo of messaging ag g leading ad g up to o GiveNOLA O Day on Tuesday, Tuesday May 5 5, 2015 2015. The dates provided are a template and you are encouraged to adjust them as needed. needed The sample below lists 3 activities activities- we anticipate that on May 5th you will have more than 3 social media messages spread across diff different t platforms. l tf Y You can add dd columns l and d rows as needed. d d D t Date: Time: i Author:
S Sample-May Sample l May M 5 (Day (D Of)
9:00 AM Bob Jones (Development Director) Today is the day message, message utilize #GiveNOLA Focus/Content: Media ( (Photos/Videos/etc ) Photo-Gala held eariler in the y (Photos/Videos/etc.) year Platform ( (Facebook, Blog, (Facebook, Blog g, etc. etc Facebook (y (your nonprofit nonprofit's) p s))
Time Time: A th Author:
12 30pm 12:30pm J Janet t Ri Rice (B (Board dM Member) b ) Sh i Sharing B Bob b JJones Jones'' 9 am postt with ith a "j "join join i me iin d donating" donating ti " message F Focus/Content: /C t t M di (Photos/Videos/etc.) Media (Ph t /Vid / t ) None N Pl f Platform (F (Facebook, b k Bl Blog, etc. Facebook F b k (h (her personall F Facebook) b k)
Time: Author:
8:00 PM Steve Smith ((Donor)) Help p @(your @(y nonprofit's p Twitter handle)) reach their goal of XX donors by donating today! Focus/Content: Link to the nonprofit nonprofit's s profile on Gi eNOLA o g M di (Photos/Videos/etc.) Media (Ph t /Vid / t ) GiveNOLA.org Pl tf Platform (F (Facebook, b k Bl Blog, etc. t Twitter T itt (hi (his personall T Twitter) itt )
M March h 28 - April A il 7
Four Weeks Out
Three Weeks Out
17 - 19 Days Out
7-Apr 7 A Apr
14-Apr 14 A Apr
A il 16 April 16-18 18
Two Weeks Out
11 Days Out
One Week Out
21-Apr 21 A Apr
24-Apr 24 A Apr
28-Apr 28 A Apr
Six Days Out
Five Days Out
Four Days Out (Jazz Fest)
29-Apr 29 A Apr
30-Apr 30 A Apr
1-May 1 M May
Three Days Out (Jazz Fest)
Two Days Out (Sunday, Jazz Fest)
One Day Out
2-May 2 M May
3-May 3 May M
4-May 4 M May
#GiveNOLA!
5-May 5 M May
Thanks Donors and share success stories!
6-May 6 May M
7-May 7 M May