GLOBAL TOOLKIT
Introduction This is a story that has taken over 180 years to be told. It’s a story of the passion, determination, hard work and craftsmanship that goes into achieving an ultimate aspiration. This is the story of Ballantine’s 40 Year Old – and you are part of it. It is a pleasure to be able to present to you the launch of Ballantine’s most exclusive and luxurious whisky – Ballantine’s 40 Year Old. The ultimate halo of the Ballantine’s range and a whisky that not only epitomises excellence in craftsmanship but reflects the spirit and essence of Ballantine’s and represents the premium quality and beauty that is the aspiration of every whisky we produce. The release of this exceptional whisky will further enhance Ballantine’s iconic and luxury positioning, differentiate Ballantine’s from the competition, leaving us beyond comparison and ultimately make it the most aspirational Scotch whisky brand in the world. The launch of Ballantine’s 40 Year Old reflects the dedication to quality and the pursuit of perfection that drives us all. In this document, you will find everything you need to fuel your passion and assist you in inspiring others to share our devotion in creating such an exquisite whisky. We wish you every success in implementing the launch of Ballantine’s 40 Year Old. If you have any questions or suggestions, please do not hesitate to contact Ballantine’s Global Prestige team.
Kind regards, Ballantine’s Global Prestige team
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Toolkit Contents Introduction2 Toolkit Contents
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Toolkit Functionality
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The Product Story
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The Strategy Brand Proposition Communication Tagline Ultimate Aspiration Ballantine’s 40YO within the Portfolio
12 13 14 15-16
The Product The Blend Tasting Notes The Packaging Product Specification
18 19-20 22 23-29 30
Communication Assets Advertising Consumer Booklet Brand Film Photography
31 32 33 34 35-37
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Launch Strategy Launch Approach & Schedule Target Consumer Price Positioning Channel Distribution
38 39 40-44 45 46
PR Strategy PR Objectives Target Media Key Messages Concept Sample: ‘The Aspire Counsel’ Advertorial Press Kit PR Materials and Assets
51-54 55 56 57
Launch Event Inspiration Launch Inspiration Launch Invitation Launch Gift Gift bag
58 59 60-70 71 72-73
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47 48 49 50
Training Presentation Visual Identity Guidelines Visual Identity Guidelines Brand marques Other design assets Merchandising Guidelines Brand Zone Plinth Glorifier All Assets Download links Contact Details
74-75 76 77 78 79 80 81-84 85-86 87-88 89 90 91-92
Toolkit Functionality The Ballantine’s 40 Year Old toolkit is hosted online at www.ballantines40toolkit.com Here you will have access to the full brand toolkit and links to digital assets
HOW IT WORKS: •
The toolkit works like a web page and you can use the toolbar at the bottom of the page to guide you through the toolkit at any time
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If you want to return to the home page, simply click on the ‘HOME’ icon at the bottom.
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Aternatively, you can use the ‘INTERACTIVE PDF’ to navigate your way through the toolkit within your web browser
HOW TO ACCESS DIGITAL ASSETS:
You can go directly to a specific section or page by using the ‘CONTENTS’ and ‘INDEX’ icons at the bottom. ‘CONTENTS’ icon will lead you to the contents page where you can go to the section you want. ‘INDEX’ icon will help you see all pages of the toolkit and directly go to the specific page you want by clicking the page view. By using the arrow buttons on the left and right hand side of the toolbar, you can easily click through and view each page of the toolkit
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Full toolkit PDF can be downloaded from page 90.
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The assets can be downloaded in relevant section by clicking the hyperlink buttons.
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You can also download everything from the ‘All Assets’ section on page 90 where every asset is listed.
The Product Story
The Product Story Not only was George Ballantine an entrepreneur with an intimate knowledge of fine whisky he was also a pioneer. He laid down the principles identified with Ballantine’s today – products of the highest quality and business conducted with dignity and integrity. Tavern owners at the lower end of the market had been quietly mixing together whiskies for some time to boost their profits. George Ballantine wanted much more from his whisky. He would only work with the highest quality whiskies, pushing the boundaries time and time again in his pursuit of perfection. This is a philosophy we still adhere to, over 180 years later.
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The Product Story It was thanks to innovators like George that the art of blending fine whisky really took shape. George experimented with different grains and malts to elevate blending to a fine art. George was constantly seeking new and better quality blends and never stopped aspiring for perfection. In fact, he dreamt of creating a truly unique, exquisite and exceptional whisky that would become the measure of quality that all others strived for. It was his ultimate aspiration. George was one of the first to understand that strong foundations of quality and attention to detail were essential in the creation of the ultimate blend, and these are still very much the driving force behind Ballantine’s today. George was also aware that exceptional whiskies evolve as a result of long-term maturation and careful craftsmanship. He therefore passed on his wishes to his successors and, along with his skills, knowledge and expertise, his goal became a Ballantine’s legacy. George Ballantine’s ultimate aspiration was inherited by succeeding Master Blenders who all hoped to craft this “exceptional whisky” but adhered to his instruction to create it “only when the time is right”.
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The Product Story George Ballantine’s ultimate aspiration took its first steps towards becoming a reality thanks to the visionary foresight of Ballantine’s 3rd Master Blender, Jack Goudy. Jack understood that it would require the finest selection of whiskies to create the ultimate blend. And so, he used his vast experience to seek out those whiskies that had the potential to achieve greatness in the future and set them aside until the time was right. During this time, Jack took on an apprentice by the name of Sandy Hyslop. Jack taught Sandy about George Ballantine’s ultimate aspiration and could see that the idea of creating the ultimate blend inspired his young apprentice. Jack introduced Sandy to the specially selected whiskies he had laid down and taught him everything he needed to know about them. Jack taught Sandy to keep a watchful eye on the barrels, memorise the flavours and to be confident in deciding when the time was right to use them, he said: “Don’t be frightened of waiting. You’ve got to be absolutely sure. This is a once in a lifetime opportunity so only do it if the time is right.”
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The Product Story By the time Sandy took over as 5th Master Blender, he was already familiar with the whiskies destined for Ballantine’s 40 Year Old, having cared for them for many years. But Sandy did more than just watch the whiskies, he nurtured them. Because 2% of the whisky in a barrel evaporates each year, by the time Sandy took over, little was left of the whiskies that Jack Goudy laid down. This meant that every effort had to be made to preserve this precious liquid. Choosing the right barrels that would add subtle tones to the flavour, then moving them to other casks to prevent the woody flavours from becoming overpowering. And, while doing all this, Sandy had to ensure that this extremely rare and unique whisky was still reminiscent of Ballantine’s signature style: soft, sweet, elegant and balanced. With his knowledge of these whiskies and his expertise, he finally knew it was time – the time to make George’s aspiration a reality. He knew these nurtured whiskies had reached the perfect condition to be blended into the truly unique and exceptional whisky, Ballantine’s 40 Year Old.
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The Product Story Once Sandy had created the ultimate blend, it needed to be bottled. But not just in any bottle. Ballantine’s 40 Year Old is an extremely valuable and rare whisky, with only 100 bottles available globally each year. So only a bottle of rare quality, created by a master craftsman who understood the passion behind George Ballantine’s aspirations would suffice. So Sandy continued to nurture the whiskies in Ballantine’s 40 Year Old while a search to find a master craftsman that matched the incredibly high and exacting standards was carried out.
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The Product Story After an exhaustive search, Ballantine’s found the perfect partner in world-renowned British silversmith Richard Fox. Richard has been crafting precious metals for a range of extremely prestigious clients, including Rolls-Royce, Bvlgari and Formula One for over 20 years. His attention to detail and passion for creating items of luxury and quality made him ideally suited for crafting a fitting bottle to hold the precious blend of Ballantine’s 40 Year Old. When master craftsmen such as Sandy and Richard can come together to use their combined talent, skill and desire for perfection to fulfil a shared passion, we know the time is right to achieve something great.
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The Str ategy
Br and Proposition Ballantine’s 40 Year Old is the most aspirational whisky that Ballantine’s has ever created. The ultimate halo of the range, the ultimate expression of craftsmanship and the ultimate drinking experience. Through this launch it is our intention to inspire consumers to realise their own aspirations by owning and savouring a whisky that George Ballantine only ever dreamt of creating. A whisky that epitomises the Ballantine’s spirit and essence.
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Communication Tagline Ballantine’s 40 Year Old is the culmination of 180 years of hard work, dedication and craftsmanship of generations of Master Blenders. It is the fulfilment of George Ballantine’s ultimate aspiration to set the benchmark for high quality whiskies.
Ultimate Aspiration Realised
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Ultimate Aspir ation People with great vision and aspirations that push the boundaries of what is possible in their own lifetimes have always been admired. These people have an ultimate aspiration for extraordinary excellence in their given field and they leave an impression. To turn this ultimate aspiration from merely a dream into a recognised achievement requires amazing depth of character. The person needs creativity, skill, tenacity, patience, passion for perfection and the will to succeed over all barriers.
A generation of men today recognise the Ballantine’s character in themselves. They are inspired by the Ballantine’s story and achievement and are encouraged to see them in their own personal accomplishments in business, in culture and in technology where they are leading the way with their own aspirations and success. By doing this, they will leave an impression and will inspire others to aspire them as well.
George Ballantine’s ultimate aspiration was simply to create a whisky of exceptional quality. He created the ultimate whisky of his day but he also inspired every generation of Ballantine’s Master Blender to continue to set new standards for high aged quality whisky. This is how Ballantine’s has left an impression and what made Ballantine’s the most aspirational Scotch whisky in the world.
“A leader has the vision and conviction that an aspiration can be achieved. He inspires the power and energy to get it done.” Ralph Lauren
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Ultimate Aspir ation Ultimate Aspir ation George Ballantine had an ultimate aspiration to create a truly unique, exceptional and exquisite whisky
Cr aftsmanship The devotion of master craftsmen is essential in creating an incomparable and exceptional whisky When The Time Is Right Such a task can’t be rushed. Patience, perseverance and passion for perfection are required.
Ballantine’s 40 Year Old Ultimate Aspir ation Realised
Leave An Impression
Ballantine’s
Consumer Engagement
George Ballantine’s ultimate aspiration has been realised. Position Ballantine’s as the most aspirational brand in the world.
Inspire consumers to realise their own ultimate aspiration. Aspire to drink Ballantine’s 40 Year Old.
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Ballantine’s 40 Year Old Within The Portfolio Ballantine’s 40 Year Old completes the brand portfolio and architecture as the ultimate halo of the range. This exclusive product launch will differentiate Ballantine’s from the competition and strengthen the brand’s iconic and luxury positioning.
Ultimate Aspir ation 40 Year Old
Legendary
Creative
30 Year Old
Finest
Precious
Authenticity & Flair
Discerning Style
Limited
12 Year Old
Refined
Definitive
21 Year Old
17 Year Old
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The Product
“It’s my passion that drives me to create the best quality blended Scotch whisky I can. For me, true craftsmanship is when that passion and absolute commitment come together to create something extraordinary. That’s how I feel about Ballantine’s 40 Year Old, it represents this in every way. I’m truly proud to put my name to this exceptional whisky.” Sandy Hyslop, the 5th Ballantine’s Master Blender
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The Blend AN EXPRESSION OF EXCEPTIONAL CRAFTSMANSHIP Every single bottle of Ballantine’s 40 Year Old is hand crafted from start to finish and managed in person by the Master Blender. Firstly, special casks are identified and small amounts of the whiskies within are tasted by the Master Blender, a painstaking exercise involving many whiskies from which only the very best are chosen. When his selection is finalised, small amounts from each cask are drawn by hand, leaving some precious stocks for the future. Then the hand-blending process begins, with each small amount of this very rare whisky added to the blend by hand by the Master Blender himself. When perfection has been achieved, each exquisite bottle is hand-filled, each of which carries the Master Blender’s signature as his final seal of approval.
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“Every single whisky I blend for Ballantine’s is a delicate balance of flavours and aromas, but creating a 40 Year Old demanded even more. For this, I was working with tiny quantities of extremely old and very rare whiskies, so the process required very precise attention to detail. The result is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky.” Sandy Hyslop, the 5th Ballantine’s Master Blender
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Tasting Notes As you pour your first glass of Ballantine’s 40 Year Old, the first thing you’ll notice is the deep and intense colour. Before taking a sip, bring the glass to your nose and inhale deeply. You’ll experience an explosion of flavour, bursting with ripe fruity pears in syrup, intermingled with rich fruitcake and just a hint of cinnamon and root ginger in the background. Now you’re ready for the ultimate whisky experience – your first taste of Ballantine’s 40 Year Old. You should instantly notice the incredible depth and exceptional multi-layered flavours of rich toffee, caramel and sweet soft red apples. After a moment you start to get a sense of the character. It’s complex and fruity in the extreme with a round, smooth and perfectly balanced body. Finally you can savour an incredible finish that beautifully lingers in your mouth, long after the last sip.
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The Pack aging The Ballantine’s 40 Year Old bottle perfectly complements the extremely valuable and rare whisky in which it holds. Like the whisky inside, each individual element of the bottle has been meticulously assembled by hand with expert skill, passion and patience. The result is a very striking beautiful work of art that represents understated luxury and excellence in craftsmanship.
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RICHARD FOX The bespoke Ballantine’s 40 Year Old bottle was created by world class silversmith, Richard Fox, owner of Fox Silver. He is a highly esteemed designer and silversmith, famous for his excellent craftsmanship and creation of one-off pieces, with many commissions from Bvlgari, luxury car brand, Rolls-Royce and motorsport’s premiere event, Formula One. Richard is a man who understands that achieving ones ultimate goals and aspirations should never be rushed and in order to create true beauty, the time has to be absolutely right. His passion and talent for creating exceptional items of beauty and luxury and his dedication to craftsmanship made him the perfect partner for Ballantine’s 40 Year Old.
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ELEGANT BRANDING To create this masterpiece, the Ballantine’s logo and crest were expertly etched into the bottle glass to provide a delicate beauty and subtle elegance.
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BESPOKE STIRLING SILVER ELEMENTS The bottle includes five sterling silver elements; the stopper, collar, seal, label and base cup. Exclusive to Ballantine’s 40 Year Old, each silver element is highlighted in a subtle gold colour.
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HALLMARKING SYMBOLS Each of the sterling silver elements that adorn the Ballantine’s 40 Year Old bottle have been individually hallmarked by The Assay Office at Goldsmiths Hall in London. This highly respected institution is the oldest Assay office in the world and has been a guarantee of silver quality since 1327 – in fact it was here that the term ‘Hallmarking’ got its name. Hallmarking is a process that was established to guarantee the purity or fineness of metal by formal assay testing. THE MAKERS MARK: The silversmith who created the item is revealed by their initials, in this case Richard Fox. THE PURITY MARK: This hallmark confirms the item has been tested and recognised as sterling silver. The Lion Passant symbol represents England. THE PURITY MARK: Indicates the quality i.e. that it is 92.5% pure silver. This is also known as sterling silver. THE TOWN MARK: The city or location of The Assay Office – the leopards head represents London, where the silver was tested and stamped.
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UNIQUE NUMBER As a final touch of individuality, the base cup features the year the bottle was released and every bottle is engraved with a unique number from 1 to 100 as a reminder to all of the rarity of the precious whisky inside and making it one of a kind.
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CABINET Every bottle of Ballantine’s 40 Year Old comes with a luxurious cabinet to display and glorify the bottle. The cabinet is made from a beautiful textured, rich dark wood and to highlight the exclusivity of the whisky it has been made to hold, several unique elements; the release button on the top, the plaque and the inside cabinet edges, have a fine polished silver effect. In keeping with the detail on Ballantine’s 40 Year Old bottle, the plaque features an engraving of the Ballantine’s logo while the release button is adorned with a masterful etching of the Ballantine’s crest. The champagne gold coloured edges, which line the inside of the cabinet, are slowly revealed as the cabinet is opened. Inside and at the centre of the cabinet, features a circular recessed area for the bottle to rest – lined in luxurious cream suede and embossed with the GBS initials. This cream suede also covers the inside area of the cabinet giving it a soft and elegant finish.
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Product Specification PRODUCT NAME: Ballantine’s 40 Year Old SKU: 70cl ABV: 43% BLEND: Blended whiskies aged for a minimum of 40 years, selected from the rarest whiskies from all over Scotland PRICE RECOMMENDATION: USD $7,000 a bottle BOTTLE PER CASE: One bottle AVAILABILITY: Only 100 bottles are to be released globally each year. Every bottle etched with the year of release and an individual number between 1 and 100 OUTLETS: Selected travel retail, high-end department stores and prestigious on-trade outlets
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Communication Assets
Advertising Please visit Scotchnet to order printable high-res file through AdPro system.
CLICK TO DOWNLOAD PDF
11.05.2012
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12:30
Twist 235
Consumer Booklet Please click on the links below to download the Global Consumer Booklet:
GLOBAL TOOLKIT
LOW-RES PDF
GLOBAL TOOLKIT
HIGH-RES PDF
GLOBAL TOOLKIT
EDITABLE OPEN FILE
Please note the consumer booklet copy has been provided in English – individual language translations to be managed by local markets, using editable open file.
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Br and Film
*Please note the brand film copy has been provided in English – individual language translations to be managed by local markets. For editable open file, please email
[email protected] or telephone +44 (0)20 8250 1552.
CLICK TO DOWNLOAD FILM (WMV Format)
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Photogr aphy ADVERTISING: The bottle hero shot can be used for all applications including advertising. Complete buy-out.*
CLICK TO DOWNLOAD IMAGE
*Complete buy-out refers to worldwide usage for an unlimited amount of time. 35
Photogr aphy MEDIA PR, ON-LINE AND BTL: A selection of 25 images (complete buy-out*) are available to all applications, excluding advertising.
*Complete buy-out refers to worldwide usage for an unlimited amount of time. 36
Photogr aphy BTL: All other photography (complete buy-out*) are licensed to other activities excluding advertising, media PR and on-line.
*Complete buy-out refers to worldwide usage for an unlimited amount of time. 37
L aunch Str ategy
Launch Approach
Launch Schedule
The launch of Ballantine’s 40 Year Old will strengthen the brand’s iconic and luxury credentials as the world’s most aspirational whisky.
Ballantine’s 40 Year Old will launch initially in 2012 in Korea, as the global lead market and shortly after in key Asian markets.
Launch activity and materials to be designed to reflect the products premium positioning.
2013 Release will be open to all markets and volume will be collected mid 2012.
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Market
Launch Timing
Korea
March 2012
Asia duty free, Taiwan, China, Vietnam, India, Gulf
July 2012
Rest of the world
From 2013
Target Consumer - personality Ballantine’s 40 Year Old consumers are in line with the strategic target consumer for the Ballantine’s prestige range.
THE CRUSADER PERSONALITY: • Self-confident and magnetic • Strives for self-improvement • Discreet and refined • Enjoys understated luxury • Drinks whisky for personal enjoyment
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SELF -CONFIDENT AND MAGNETIC
STRIVES FOR SELF -IMPROVEMENT
He’s reached a position of success and respect in his professional life. His confidence makes him stand out from the crowd and others look to him for guidance and leadership. He has natural charm and style.
He has left his mark in the business world and admires people who have shown substance of character and entrepreneurship in business. Whilst he has already left his mark in the world ,he continues to improve and refine his skills and knowledge. 41
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DISCREET AND REFINED
ENJOYS UNDERSTATED LUXURY
Material possessions are still important to him, but he is moving away from the ‘show off’ culture associated with wealth and enjoys his own style and taste.
His idea of luxury is not ostentatious or flashy. Instead, it is linked to authenticity, rarity, exclusivity, substance and earned respect. His style, his clothes, his car – these are his means of self-differentiation and demonstrating substance and personality, not simply wealth. He has discernment to choose the true premium not only based on the price or extravagant package. 42
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DRINKS WHISKY FOR PERSONAL ENJOYMENT Whisky is closely linked to his concepts of success, status and true luxury lifestyle. It has strong associations with authenticity, refinement and class – although there is variation with different brands and products. Whisky plays an important role in two areas of his life: personal enjoyment (including relaxing with friends) and in business relationships, where it is more closely linked to impressing (not showing off). He recognises the tiers of whisky based on age, price, positioning of the brand. He’s a true connoisseur who enjoys quality whisky like Ballantine’s 30/40 Year Old as part of a luxury lifestyle.
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Target Consumer profile
Target Consumer drinking occasion
• 40-55 years old
PERSONAL ENJOYMENT
• Married with children
• As part of a luxury lifestyle
• CEOs and business leaders
• Reflects his connoisseurship
• T hey achieved real success and recognition in the business world. They have left a lasting impression, but continue to drive status and improve themselves
• Ballantine’s loyal user (true lover of the brand) • True whisky connoisseur • At home and high-end venues
• A spired by others through his achievements that made his ultimate aspiration a reality
IMPRESS • As part of business • Reflect his success and status • Impress business partner • High-end venues • Gifting
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Price Positioning Ballantine’s 40 Year Old is an extremely exclusive and rare whisky with only 100 bottles being produced every year. To represent the product’s aspirational positioning we recommend pricing Ballantine’s 40 Year Old at US $7,000 a bottle. The high price point reflects the product’s positioning as the ultimate aspiration for consumers and the Ballantine’s brand. There is a less than 5% price gap between duty free and the domestic market (Korea domestic price: 8 million KRW) The transfer price of the 2012 release is GBP1,200, however this will be changed for the following year’s release due to the rising cost of silver and other packaging materials.
Duty Free Price*
Br and Facet
40 Year Old
US $7,000
Unlimited Aspir ation
30 Year Old
US $320
Legendary
Limited
US $164
Precious
21 Year Old
US $103
Refined
17 Year Old
US $63
Definitive
*Korean Duty Free 45
Channel Distribution Distribution of Ballantine’s 40 Year Old should be limited to the most prestigious outlets where prime visibility and premium presentation can be achieved. Target outlets that stock high-end, aspirational products where the most affluent consumers frequent. These include duty free areas of the world’s top international airports, high-end department stores and a small number of very prestigious on-trade outlets.
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INTRODUCTION Welcome to the Ballantine’s 40 Year old Global Brand Toolkit – within this document you will find clear and comprehensive guidelines for the launch of Ballantine’s most rare and exclusive blended Scotch whisky. This is the great halo of the Ballantine’s range and a true symbol of excellence in craftsmanship. Please use the communication concept and product story for inspiration on how to develop a launch programme worthy of such an exquisite whisky.
PR Str ategy
Detailed product information, PR tools and ready to run activation materials have been provided to ensure stand-out and long term product awareness is achieved. If you have any questions or queries, please do not hesitate to contact us. Ballantine’s Prestige Brand Team
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PR Objectives Introduce Ballantine’s 40 Year Old to affluent consumers and whisky connoisseurs around the world; conveying its standing as an exceptional, exclusive and exquisite whisky. Strengthen Ballantine’s iconic and luxury status and position Ballantine’s 40 Year Old as the most aspirational Scotch whisky in the world. Communicate that Ballantine’s 40 Year Old is the result of dedicated craftsmanship, a truly outstanding whisky, which will always leave an impression. Engage connoisseurs with the story behind Ballantine’s 40 Year Old, in turn inspiring them to achieve their ultimate aspirations. Standing at the pinnacle of the range, use Ballantine’s 40 Year Old to act as the ultimate halo to uplift the excellence, quality and craftsmanship attributes of the global master brand.
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Target Media Ballantine’s 40 Year Old is the ultimate whisky destined for ownership by a privileged few. Such exclusivity requires a focus on exceptionally high-end titles read by extremely affluent consumers. These should include high quality newspapers and supplements; premium lifestyle magazines, business and first-class publications; private banking titles and a selected number of very prestigious digital publications. Primary focus should be in-line with: BA First Life, The Financial Times ‘How To Spend It’ and relevant special issues of ultra premium titles, such as the Robb Report’s annual gift supplement.
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Key Messages • B allantine’s 40 Year Old realises George Ballantine’s ultimate aspiration to create an exceptional whisky that sets a new standard of quality whisky. • In its creation, the final product required exceptional craftsmanship and expertise, from both Master Blender, Sandy Hyslop and silversmith Richard Fox. • F rom the magnificent blend to the exquisite bottle, the finished result is an inspiration and a testament to centuries of passion and patience, garnered towards crafting Ballantine’s 40 Year Old, ready for when the time is right. • B allantine’s is the most aspirational whisky brand in the world; crowned by the superb and luxury Ballantine’s 40 Year Old – a whisky set to be loved by true connoisseurs and always leave an impression.
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Concept Sample: ‘The Aspire Counsel’ NOTE: The following slides present concept samples and guidelines for PR activities: Examples, steers and suggestions of how the PR strategy can include activity that reflects and amplifies the key messages and positioning of Ballantine’s 40 Year Old. The ideas are not mandatory, but exist as guidelines for adaptation according to local market requirements.
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The Aspire Counsel DIRECTION This idea centres around creating a panel of experts that reflect ‘Ultimate Aspiration’: Advocates that carry the ambition, drive and skills required to be an achiever of an ultimate aspiration.
The launch of Ballantine’s 40 Year Old marks the realisation of George Ballantine’s ‘Ultimate Aspiration.’ In order to bring George’s story to life, enable consumers a rounded understanding of Ballantine’s 40 Year Old and communicate the brand story subtly, yet in a premium way, the campaign will harness inspiring individuals and businesses who have realised their ultimate aspiration on-par with Ballantine’s people such as Sandy Hyslop and Richard Fox.
The Aspire Counsel will exist to support the telling of the Ballantine’s 40 Year Old brand story. These individuals should be a select group drawn from luxury, influential and high profile businesses. Immersing them in the ethos of Ballantine’s 40 Year Old will enable a true affinity with this exceptional brand and inspire them as spokespeople for the launch and on-going campaign.
This outreach will help illustrate the dedication and rare brilliance – and what it truly means – to achieve an ultimate aspiration. The sharing of such exceptional testimonies is further designed to inspire the wider community to strive for perfection and achieve their Ultimate Aspirations too.
Working with The Aspire Counsel can be scaled according to budget, from simple media relations through to harnessing their expertise for events.
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The Aspire Counsel WHO THEY ARE The Aspire Counsel is Ballantine’s 40 Year Old personified: Brilliant and outstanding individuals who represent exceptional skill, world class craftsmanship and who have achieved their ultimate aspiration. Each of them is our perfect consumer, a Ballantine’s Crusader: Self confident and magnetic, striving for self-improvement, discreet & refined and drinkers of whisky for personal enjoyment. In turn, each will have achieved great things as a result of their personal inner depth and their achievements will always leave an impression. The Aspire Counsel will be innovators and inspirers; craftsmen and entrepreneurs; people who have made an impact that will resonate for years to come. (Eg. Architect of an exceptional and iconic building that has dramatically changed the skyline or the inventor of a world-changing concept).
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Inspir ation for using The Aspire Counsel INTERVIEW
MASTERCLASS SERIES
Position The Aspire Counsel as spokespeople for the brand, to bring the product to life for media in interview.
Work with The Aspire Counsel to create a series of Masterclasses: Exclusive events at which they speak. Ensure events are limited access by seeding through luxury and business media and to those in-theknow; carefully target the most influential for these intimate classes. Invite key media to mingle with the top leaders of the business world. Add further credibility by positioning as networking opportunities for prestigious business persons and likeminded individuals.
Draw parallels between the craftsmanship, patience and skills required to create Ballantine’s 40 Year Old and the craftsmanship, patience and skills required of The Aspire Counsel in reaching their ultimate aspiration. Furthermore, ask how they “leave an impression” and gain examples of business manoeuvres they’ve made deploying knowledge “when the time is right.” Finish the document with ways in which they are working with Ballantine’s 40 Year Old such as contributing to the launch event or their part in the Masterclass series.
Develop guidelines for the contents of the Masterclass series. Focus The Aspire Counsel on building their presentation around the passion, patience and craftsmanship required to achieve an ultimate aspiration and how too they achieved their ultimate aspiration.
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The stories told by The Aspire Counsel should include actual Ballantine’s 40 Year Old Key messages and a reference to Ballantine’s 40 Year Old are subtly interwoven into the speech. At each event, use the opportunity to immerse attendees in the Ballantine’s brand, show the brand film and run tastings of the prestige range; amplify the craftsmanship and Scottish heritage of Ballantine’s. To bolster exclusivity – and create further talkability – host events at rarely-accessed spaces in unique venues: the private penthouse of an iconic building or the luxury board room in the HQ of a global business.
Advertorial Ultimate Aspir ation
Advertorials are an opportunity to educate and engage target consumers, convey key messages and immerse readers in the brand.
People with great vision and aspirations that push the boundaries of what is possible in their own lifetimes have always been admired. These people have an ultimate aspiration for extraordinary excellence in their given field and they leave an impression.
Advertorial content should reveal the Ballantine’s 40 Year Old story, uplift campaign key messages and deploy strong and evocative imagery that represents the brand’s ultimate luxury positioning.
Every single whisky I blend for Ballantine’s is a delicate balance of flavours and aromas, but creating a 40 Year Old demanded even more. For this, I was working with tiny quantities of extremely old and very rare whiskies, so the process required very precise attention to detail. The result is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky. Sandy Hyslop, Ballantine’s fifth Master Blender
Since the beginning of time, great visionaries have been
Throughout his lifetime he worked tirelessly towards this goal,
complement its brilliance and mark its release. Therefore,
revered thanks to their lasting legacies; their life’s work which
however, he maintained that such an exceptional product could
another great talent was called upon to work on the final piece:
made an eternal mark across culture, the arts or society. These
only be borne of whisky subject to long-term maturation: a
Richard Fox, a British silversmith world renowned for his work
visionaries realised their ultimate aspiration in life. They are
process that would carry his creation beyond his lifetime.
on illustrious projects for Downing Street and Lambeth Palace,
the founders of landmark structures which still own the
George therefore passed on instructions detailing his ultimate
England. The final exquisite bottle displays Ballantine’s logo
skyline;creators of breakthrough initiatives which changed the
whisky should only be released “when the time is right” and
and crest etched into the glass, along with five expertly crafted
lives of millions and craftsmen responsible for objects of such
henceforth the task of creating it became a Ballantine’s legacy.
sterling silver elements. Each of these elements – the stopper,
exquisite luxury that many desire to possess them. Indeed, an
The legacy was then passed down through the decades to be
collar, seal, label and base cup – has been individually hallmarked
ultimate aspiration is something that great people wish to
inherited by Sandy Hyslop, Ballantine’s fifth Master
attain: A personal and unique objective that each yearns to
Blender.
by the London Assay office, the mark of silver quality for over 700 years, then expertly finished and carefully hand-assembled to the bottle.
fulfill. But what does it truly take to realise such an aspiration? In crafting 40 Year Old, Sandy Hyslop drew on
An advertorial layout has been developed as a guideline for markets.
Ballantine’s 40 Year Old Scotch Whisky is a
Firstly,there is the passion to make something extraordinary
a portfolio of priceless and high aged, Scotch
happen – an inherent belief and focused mind, intent on
whiskies exclusive to Ballantine’s. The rarity of
achieving the most incredible challenge. Then there is
these meant that most of the whisky production
craftsmanship: In-depth knowledge, an innate talent and expert
process was hand-managed by Sandy; from the precision
skills that can be drawn on to produce perfection. And crucially,
blending to the filling and hand packing of every exquisite
with its unique attributes, just100 hand-inscribed and
delicately interwoven within is patience, because an ultimate
bottle. The resulting whisky reflects Ballantine’s signature style
individually numbered bottles will be released each year.
aspiration cannot be achieved overnight. Undoubtedly, every
-soft, sweet, elegant and balanced - whilst carrying an incredible
Therefore, only a few will be fortunate enough to experience
superb mind knows that success can only be effected when the
inner depth and memorably long finish. Sandy devoted patience,
this exceptional whisky, so to own a bottle of Ballantine’s 40 is
time is right.
time and enormous skill in the crafting of Ballantine’s 40 year
an ultimate aspiration in itself. These privileged few merely
Old and in tandem with achieving George Ballantine’s ultimate
need to sip to appreciate the brilliance of men that have achieved
aspiration, he also fulfilled his own.
a lasting vision and in doing so will perhaps reflect on their own,
Visionaries whose work encompasses all these elements are the most likely to reach their goals and leave an impression, and, someone that can be hailed as just such an inspiration is
Such an exceptional whisky required a bottle that would
true testament to ultimate aspiration - from the careful planning, patience, craftsmanship and talent to its appearance as a veritable work of art. In keeping
destined to leave an impression on the world.
Ballantine’s founder, George Ballantine. Following more than 180 years of hard work and the dedication and craftsmanship of his succeeding Master Blenders, 2012 marks the realisation of
Please click on the links to download the files. Please note the advertorial copy has been provided in English – individual language translations to be managed by local markets, using the editable open file.
George Ballantine’s ultimate aspiration: The launch of Ballantine’s 40 Year Old Scotch Whisky. George Ballantine had an aspiration to create a whisky that set a new benchmark in quality whisky; a truly unique, exquisite and exceptional whisky that would carry his family name.
PLEASE CLICK ON THE LINKS BELOW TO DOWNLOAD ADVERTORIAL, VISUAL AND COPY.
NOTE: Use The Aspire Counsel to embellish and broaden touch-points of the Ballantine’s 40 Year Old story. Draw contextual parallels with the achievements of The Aspire Counsel. Glean insights into the craftsmanship, patience and skills deployed in achieving their ultimate aspiration. Include references to Sandy and Richard in the creation of Ballantine’s 40 Year Old.
ADVERTORIAL COPY (WORD FILE)
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PDF FILE
EDITABLE OPEN FILE
Press Kit Press kit to include press release, consumer booklet (local production with local language translations) and USB stick which contains a soft copy of the press release, photography (a selection from 25 images that are licensed for media PR), Sandy Hyslop and Richard Fox biographies, brand film, etc.
PACK OUTER: • T extured paper stock 300gsm in a ‘fine leather light cream –Pantone® 9043C • T he front of the press kit will be embossed with the Ballantine’s logo and crest, please use the secondary brand marque from the visual guidelines.
INSIDE: • C onsumer brochure: As per consumer booklet design without wooden cover • U SB Stick: Silver style with a champagne gold finish and the Ballantine’s crest expertly etched into the front. To be secured in the press kit with dark brown thick thread.
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PR Materials and Assets • Press release • Sandy Hyslop biography • Richard Fox biography • Q&A
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L aunch Event Inspir ation
Launch Inspir ation THE ULTIMATE EVENT
ASPIRATIONS SHARED
A celebration of ultimate aspiration requires exclusivity and luxury in order to truly leave an impression. Every element of the event should be carefully considered and channel ‘ultimate aspiration’. Food should be courtesy of world class chefs; a unique performance should take place and exceptional items harnessed for venue dressing.
Engage guests with an interactive platform and record every attendees individual ‘ultimate aspiration’. Create an interactive wall and encourage guests to inscribe their aspiration. Work with an augmented reality innovator or a key creative audio visual designer to create this innovative installation which should promote interest with the media.
Select a unique and luxury environment in the wing of an art gallery or the pinnacle of an iconic building.
Gather initial contributions from The Aspire Counsel. Encourage creative and luxury responses, such as “My ultimate aspiration is to design the world’s tallest carbon neutral skyscraper”. Project the aspirations across the venue online and externally.
Position Ballantine’s 40 Year Old at the centre of the space, surround with objects which epitomise luxury and craftsmanship. Include brand assets and film and content that will further engage guests.
Potentially use for future launches and digital media – create a platform where aspirations can be shared and explored and a place where contributors can revisit their historical goals.
Launch Ballantine’s 40 Year Old to a very select group of very top luxury media, elite consumers and businessman. Engage guests prior to the event with an opportunity that allows them to share their ultimate aspiration.
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Launch Invitation An invitation to the Ballantine’s 40 Year Old launch should be of exceptional quality – a beautiful object that the recipient should wish to treasure. In addition to essentials – such as location, time and date – work in brand messages and thoughtful copy. The invitation includes the aspiration card questioning “What is your ultimate aspiration?” This question can be answered on each guest’s RSVP to the event, or on the aspiration card which will be brought to the launch event. The answers will be used for an interactive wall that will display the ultimate aspirations of all invitees and also engraved on the bespoke gift. Two design concepts of the invitation have been created.
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Launch Invitation CONCEPT 1 This invitation is presented in a cream sleeve, 110mm x 220mm in size, with a sunken centre that reveals the Ballantine’s crest, reminiscent of the Ballantine’s 40 Year Old bottle, foiled and embossed in ‘champagne gold’ Pantone 10340C. The left hand side of the sleeve is open and exposes two cards, one cream and one dark brown – as these are pulled out of the box the crest disappears and a teaser image of the Ballantine’s 40 Year Old bottle is revealed. The two cards included: • Invitation to the launch event, this includes the Ballantine’s crest printed in spot UV and the logo and copy foiled in our champagne gold. • A spiration card for our consumers to fill in their ‘Ultimate Aspirations’ which will form part of the launch plans which consumers will be encouraged to bring to the launch event. The invitation will be enclosed in a plain dark brown envelope.
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CONCEPT 1 – REVEAL
Sleeve size: 110mm x 220mm. Finish: Cream card, die-cut
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CONCEPT 1 – REVEALED
Product teaser image printed inside sleeve
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CONCEPT 1 – INVITATION CARD
Invite size: 100mm x 210mm, double backed to prevent deboss from revealing on opposite side Finish: Brown card, Spot UV crest, logo and copy in foiled champagne gold
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CONCEPT 1 – ASPIRATION CARD
Invite size: 100mm x 210mm Finish: Cream card, foiled champagne gold
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CONCEPT 1 – ENVELOPE
Sleeve size: 110mm x 220mm Envelope size: 120mm x 230mm
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Launch Invitation CONCEPT 2 This invitation will be enclosed in a premium sleeve made from a cream card stock, 110mm x 220mm in size, with a metallic champagne gold button. This holds the pack together and will slide off to open. The back of the sleeve will feature an embossed Ballantine’s crest for a subtle elegance. All of this will come in a dark brown envelope to post to invitees. After opening the envelope, the main invitation sleeve will be revealed and holds two separate cards inside, these include: • A thin brushed metal steel invitation finished in the iconic Ballantine’s 40 Year Old champagne gold. The logo and text details will be etched into the steel for a really premium feeling. • A spiration card for our consumers to fill in their ‘Ultimate Aspirations’ (cream paper card, same as concept 1). The invitation will be enclosed in a plain dark brown envelope.
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CONCEPT 2 – SLEEVE
Sleeve: 110mm x 220mm Finish front: Cream card, metallic button in champagne gold with a embossed crest Finish back: Cream card, embossed crest
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CONCEPT 2 – INVITATION AND ASPIRATION CARD
Invitation Card: 100mm x 210mm, Finish: Champagne gold metal, etched logo, crest and text
Aspiration Card: 100mm x 210mm, Finish: Cream card stock with champagne gold text
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CONCEPT 2 – ENVELOPE AND SLEEVE
Sleeve size: 110mm x 220mm Envelope size: 120mm x 230mm
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Launch Gift With guest’s response to the question “What is your ultimate aspiration?”, create a bespoke gift for each guest: An exquisite and personal silver accoutrement, a key fob or pendant, engraved with their very own, personal aspiration. Each of these will be individually presented to the guest at the event or after the event. Every gift is etched with the Ballantine’s crest and finished with the iconic ‘champagne gold’ unique to the bottle. On par with treasured jewellery, the gift is set within a luxury presentation box.
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Gift Bag: Design 1 STANDARD VERSION Robust thick cardboard material with brown ribbon handles.
LUXURY VERSION Leather material with suede inner liner. Leather handles with bespoke rivets with GBS embossing detail.
BRANDING Printed varnish with Ballantine’s logo embossed in champagne gold hot foil, printed copy line on inner (Leave an Impression).
CLICK TO DOWNLOAD IMAGE
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Gift Bag: Design 2 STANDARD VERSION Robust thick cardboard material with brown ribbon handles.
LUXURY VERSION Leather material with suede inner liner. Leather handles with bespoke rivets with Crest embossing detail.
BRANDING Champagne gold metal plaque with etched Ballantine’s logo detail.
SIDE PANELS Crest to be varnish effect overprinting brown colour printed copyline on inner.
CLICK TO DOWNLOAD IMAGE
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Tr aining Presentation
Tr aining Presentation These have been developed to assist internal and external local presentations. Please adapt according to your specific launch strategy and activity.
Please click on the link below to download the Training Presentation.
Please note the training presentation has been provided in English – individual language translations to be managed by local markets.
TRAINING PRESENTATION
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Visual Identity Guidelines
Visual Identity Guidelines Please click on the links below to download the Visual Identity Guidelines:
VISUAL IDENTITY GUIDELINES
VISUAL IDENTITY GUIDELINES
LOW-RES PDF
HIGH-RES PDF
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BR AND M ARQUES
Click each brand marque to download ai, jpg and png files to your desktop
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OTHER DESIGN ASSETS
Click each brand element to download ai, jpg and png files to your desktop
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Merchandising Guidelines
Br and Zone As Ballantine’s 40 Year Old is such an exquisite and exceptional whisky representing ultimate luxury and the art of craftsmanship, we advise to display the bottle in the enclosed brand zone. The brand zone protects the beauty of the bottle while conveying the most aspirational and exclusive brand image. In order to discover the inner depth of the Ballantine’s 40 Year Old, consumers should walk into the brand zone which welcomes consumers with tinted glass walls and open entrances. The space is contained within two glass walls that feature stylish champagne gold panels engraved with the Ballantine’s 40 Year Old brand marque. Inside, on one side of the champagne gold panel, a quote from Master Blender Sandy Hyslop describes his creation of this exquisite blend. Wooden walls on either side of the glass walls frame the space while allowing for consumers to enter and exit the area.
CLICK TO DOWNLOAD IMAGE
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Br and Zone The bottle is displayed in the centre of the display zone INTRODUCTION in a glass cabinet to replicate an exhibition display (see Welcome bottle plinth for design details). The cabinet to the Ballantine’s 40 Year old Global Brand Toolkitsits – within this separately in the insert frame on the right hand side document you will find clear and comprehensive guidelines forof the launch the wooden wall.most rare and exclusive blended Scotch whisky. of Ballantine’s In order enhance communication of and ‘thea true mostsymbol of This istothe great halothe of the Ballantine’s range extensive prestige range’, the portfolio range is also excellence in craftsmanship. Please use the communication concept and displayed, on the insert ona the left product but story sits for inspiration on how frames to develop launch programme handworthy outside wooden wallwhisky. to make consumers explore of such an exquisite Ballantine’s 40 Year Old solely inside the display zone. Detailed product information, PR tools and ready to run activation materials have been provided to ensure stand-out and long term product
CLICK TO DOWNLOAD awareness is achieved. IMAGE
If you have any questions or queries, please do not hesitate to contact us. Ballantine’s Prestige Brand Team
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Br and Zone An LCD screen is framed on the left hand side of the inside wall which plays the Ballantine’s 40 Year Old brand video. Note: To add an element of surprise, it is an additional option to install motion sensors that activate as the consumer enters. From the outside, the glass walls are transparent and coloured in a soft champagne gold hue which is both welcoming and intriguing to the consumer. As they enter, the motion sensors are activated and the glass walls ‘frost over’ giving the feeling they are being given an exclusive, private viewing. The motion sensors can also be set up to activate the video and lighting.
CLICK TO DOWNLOAD IMAGE
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Br and Zone MATERIALS AND FINISHING: • Structure Frame (external):
• Inside (internal):
- 2 x glass walls with a light champagne gold tint.
- T he left hand side champagne gold panel is engraved with a quote from Sandy Hyslop.
- 2 x dark wooden walls (please match the wood colour from the Ballantine’s 40 Year Old cabinet).
- A champagne gold metal frame holds an LCD screen that is inserted into the left hand wooden wall (to play the brand film). ‘Ultimate Aspiration Realised’ is engraved in champagne gold under the LCD screen.
- Champagne gold panels, engraved with the Ballantine’s 40 Year Old brand marque. - Left hand side: Backlit portfolio range, inset frames, gold engraved inscriptions.
- T he inside of right hand side wooden wall is lined in a luxurious cream leather (please reference the material suggested in the visual identity guidelines document).
- R ight hand side: Ballantine’s 40 Year Old brand marque engraved in gold.
- The bottle plinth is displayed at the centre. - T he cabinet is displayed on the right hand side wooden wall with gold lighting built into the wall to give the cabinet further prominence. - The glass floor features a champagne gold base underneath.
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Bottle Plinth To highlight the exclusivity of the product, the bottle is presented within an elegant glass cabinet, displayed in the style of brand zone. The bottle sits atop a grand wooden plinth and is raised further by a clear cylindrical stand for viewers to appreciate the true beauty of the bottle. Running along the centre and top section of the plinth is a champagne gold strip that replicates the design of the bottle cabinet. The top also features an inset circle where the bottle is positioned and two LED lights which highlight its unique features. The glass cabinet sits upon a solid champagne gold metal base. A square lighting unit will be built into the base to create a more impactful view for consumers. The Ballantine’s 40 Year Old brand marque is engraved into the front of the wooden plinth in a soft champagne gold colour.
CLICK TO DOWNLOAD IMAGE
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Bottle Plinth MATERIALS AND FINISHING:
DIMENSIONS:
• Dark wooden plinth: please replicate the colour of the Ballantine’s 40 Year Old cabinet.
Metal base
• Engraved Ballantine’s 40 Year Old brand marque in champagne gold.
• Height: 17mm.
• Width: 564mm x 564mm.
• Clear glass cabinet.
Glass cabinet
• T he lighting will be positioned at the base of the plinth – please refer to the line drawing below.
• Width: 400mm x 400mm. • Height: 1600mm.
• LED lights are positioned on the top of the wooden plinth where the bottle is displayed. These will need to be built into the front corners of the plinth to shine onto the front of the bottle and highlight the unique features such as the engraved crest and silver label. • Champagne gold metal base. BASE LIGHT: WOOD PLINTH
Wooden plinth • Height: 1220mm. • Distance from top of plinth to where the branding stars: 276mm.
SIDE VIEW: GLASS SURROUND, CIRCULAR CROSS SECTION
Champagne gold strip • Width: 22.5mm.
CHAMPAGNE GOLD AERIAL VIEW: SQUARE LIGHTING UNIT
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Bottle Glorifier The Ballantine’s 40 Year Old bottle is displayed within INTRODUCTION a thick wooden frame that features champagne gold strips alongtothe outside centre inside edges of the Welcome the Ballantine’s 40 Yearand old Global Brand Toolkit – within this frame. The bottle sits within the centre and is raised document you will find clear and comprehensive guidelines for the launch uponof aBallantine’s clear cylindrical for a more most rare andstand exclusive blended Scotchpowerful whisky. presentation. The frame is lit inside above the bottle and under stand, beamsrange of light andsymbol of This is the the clear great halo of sending the Ballantine’s and up a true excellence in craftsmanship. Please the communication concept and around the product to focus on theuse unique features such product story for inspiration on how to develop a launch programme as the engraved crest and silver label. The champagne such an exquisite gold worthy themeoffrom the bottlewhisky. design is incorporated into the base of the stand and on the branding plaque that Detailed product information, PR tools and ready to run activation sits at the lower centre of the frame. materials have been provided to ensure stand-out and long term product
awareness is achieved.lines the inside walls of the frame. Cream suede material If you have any questions or queries, please do not hesitate to contact us.
CLICK TO DOWNLOAD IMAGE
Ballantine’s Prestige Brand Team
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Bottle Glorifier MATERIALS AND FINISHING:
DIMENSIONS:
• Dark wooden frame: please replicate the colour of the Ballantine’s 40 Year Old cabinet.
Please refer to the drawing for reference. (all dimensions in mm)
• Metal Strips: Champagne gold colour. Positioned on the outside centre and inside edges of the frame.
350 60
230
• Inside the frame: Cream suede material lining. • Branding plaque: Champagne gold metal, engraved with the logo and age statement. 60
• Elevated bottle: Clear perspex cylindrical stand. • Lighting: Circular lights that sit above the bottle on the inside of the frame and at the base of the bottle.
75 60 340 470
75
120
20
250
• Glorifier base: Champagne gold metal.
70 60 500
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All Assets
Download links 1. Ballantine’s 40YO Global Toolkit – LOW-RES PDF (5mb) and HIGH-RES PDF (20-30mb) 2.
4.
• Invitation designs – PDF FILE (4mb)
Communication Assets
• Gift bag designs – PDF FILE (2mb)
• Advertising – LOW-RES PDF FILE (140kb) • Brand Film – ORIGINAL WMV FILE (100mb)
5.
Training Presentation – PPT FILE (20mb)
6.
Brand Identity Guidelines
• Photography – HIGH-RES (See page 36 & 37) and LOW-RES ZIP FILE (97mb)
• Brand Identity Guidelines – HIGH-RES PDF FILE (40mb) and LOW-RES PDF FILE (4mb)
• Consumer Booklet – HIGH-RES PDF (30mb), LOW-RES PDF (2mb) and EDITABLE OPEN FILE (3gb) 3.
Launch Event Assets
• Brand marque files – AI (1mb), JPG (500kb), PNG (500kb) • Wood reference file – TIFF (50mb), JPG (6mb), PNG (30mb)
PR Assets
• Crest file – TIFF (2mb), JPG (200kb), PNG (200kb)
• Press Kit design – PDF FILE (2mb)
• GBS FILE – AI (1mb), JPEG (100kb), PNG (100kb)
• Press release – WORD FILE (500kb)
• Zip file of all design assets (140mb)
• Sandy Hyslop bio – WORD FILE (500kb) 7.
• Richard Fox bio – WORD FILE (500kb)
Merchandising Guidelines • Brand Zone – PDF FILE (10mb)
• Q&A – PPT FILE (500kb)
• Plinth – PDF FILE (4mb)
• Advertorial – WORD FILE, LOW-RES PDF FILE (5mb) and EDITABLE OPEN FILE (100mb)
• Glorifier – PDF FILE (2mb)
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Contact Details
For More Information Or Any Questions, Please Contact: JON LANE
CHIVAS BROTHERS LTD
Global Marketing Manager – Ballantine’s Prestige Office: +44 (0)208 250 1742 Email:
[email protected]
Chivas House 72 Chancellors Road Hammersmith London W6 9RS
OLIVE HONG
Office: +44 (0)20 8250 1801
Global Senior Brand Manager – Ballantine’s Prestige Office: +44 (0)20 8250 1766 Email:
[email protected]
KATY MCDOUGAL Global Assistant Brand Manager – Ballantine’s Prestige Office: +44 (0)20 8250 1552 Email:
[email protected]
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Thank You
