For Immediate Release Ali Putnam Office: 512‐301‐6600
[email protected] Austin Fashion Week Media Contact: Kristen Chin 310‐795‐1442
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Circuit of The Americas kicks off Austin Fashion Week with SHIFT INTO STYLE COTA Girl looks unveiled at highly anticipated fashion event and fundraiser AUSTIN, Texas (June 1, 2011) — Circuit of The Americas™, in conjunction with the Circuit Events Host Committee™, today announced a partnership with the organizers of Austin Fashion Week to kick off this annual week of fashion with a prestigious event marrying motorsports and style. Tickets for the Kick‐Off Party and other events during the week are available now at http://fashionweekaustin.com/tickets. SHIFT INTO STYLE—an exceptional fashion party and fundraiser, featuring runway shows, gourmet food and live entertainment—will be held at the Bob Bullock Texas State History Museum on Friday, Aug. 10 from 8‐11 p.m. and serve as the official start to Austin Fashion Week. Circuit of The Americas’ beneficiaries for this event are Seton Breast Cancer Center and Dell Children’s Blood and Cancer Center. During the evening, more than one‐thousand guests will witness as VIPs from the fashion and motorsports industries unveil the outfits to be worn by the Circuit of The Americas’ (COTA) Girls at the FORMULA 1™ UNITED STATES GRAND PRIX Nov. 16‐19, 2012. COTA Girls are stylish ambassadors who will be part of the color and pageantry during the race week festivities. Local fashion talent, of Fashion Star™ fame, Ross Bennett designed the COTA Girls’ collection for Austin’s 2012 Grand Prix and will be on hand for the unveiling. “This is one of the most unique design projects and it’s an honor to have been chosen for this special assignment in my hometown,” Bennett said. “Formula 1™ events draw sophisticated fans from around the world. We expect SHIFT INTO STYLE to highlight the important role fashion plays in international motorsports.” SHIFT INTO STYLE will feature runway shows by Robert Danes and other locally and nationally recognized designers, with hair and make up by ROAR Salon. In addition, proceeds from silent auction items created specifically for this event by Kendra Scott, Linda Asaf, Lana Chu and other designers will benefit The Arc of the Capital Area. “The Circuit Events Host Committee is working on a number of special events leading up to the FORMULA 1™ UNITED STATES GRAND PRIX in November, and we are excited to launch our official event schedule with SHIFT INTO STYLE in partnership with the great team responsible for Austin Fashion Week,” said Geoff Moore, Circuit chief marketing and revenue officer. “Formula 1™ Grands Prix are very fashion‐focused experiences, and we expect SHIFT INTO STYLE to get our guests excited for the fall Page 1 of 3
season while providing a preview of what we expect to see at the Circuit this November.” About Circuit of The Americas Circuit of The Americas will be a world‐class destination for performance, education and business. It will be the first purpose‐built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and be the U.S. home to the 2012 FORMULA 1 UNITED STATES GRAND PRIX™ Nov. 16‐18 and V8 SUPERCARS. The Circuit of The Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element will be a 3.4‐mile circuit track. Other support buildings will include an expansive outdoor live music space, a conference center, a banquet hall as well as a state‐of‐the‐art medical facility. Future proposed amenities include a driving/riding experience, a motorsports driving club, kart track, grand plaza event center and tower, and a trackside recreational vehicle park. For more information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com. About Circuit Events Host Committee The Circuit Events Host Committee (CEHC) is a group of recognized leaders representing academia, business, non‐profit and the public sector from Austin and Central Texas. The CEHC will serve as an extension of Circuit of The Americas in the local community and as the regional ambassador organization to incoming fans, guests and corporations. The committee’s goal is to support a successful, inclusive and robust experience for all attendees at the inaugural FORMULA 1 UNITED STATES GRAND PRIX™. http://circuitoftheamericas.com/circuit‐events‐host‐committee About Austin Fashion Week Austin Fashion Week features nearly 100 “Showcase Events” that take place throughout the city from Aug. 11‐14, ranging from designer trunk shows to cocktail parties. Austin Fashion Week will also debut apparel and accessories collections at the landmark Driskill Hotel during “Runway Presentations and Marketplace,” Aug. 15‐17. Each night, numerous collections will be shown from contemporary and evening, to menswear and resort wear. Austin Fashion Week concludes with the Austin Fashion Awards at Austin Music Hall on Aug. 18. Rising Stars, Trailblazers, and Mash Up Teams will be recognized with the coveted Golden Boot Award. For Tickets and more information, visit: www.fashionweekaustin.com. About Seton Breast Cancer Center and Dell Children’s Cancer and Blood Disorders Center The new Seton Breast Cancer Center at Seton Medical Center Austin, slated to open its doors Summer 2013, will have a comprehensive, multi‐disciplinary approach to breast cancer care that brings together the best medical technology with personal attention and support throughout a patient’s cancer journey…from mammography through treatment and recovery. For more information or to make a donation, visit: www.setonfund.org/seton‐breast‐cancer‐center. Established in 1992, the Dell Children’s Cancer and Blood Disorders Program is a center of excellence specializing in the care of leukemia, brain tumors and other pediatric cancers, Sickle Cell Disease, Hemophilia, and other childhood blood disorders. The health care team is comprised of experienced professionals who focus on addressing the Page 2 of 3
emotions and concerns of the children and their families, while providing individualized, effective and progressive medical treatment. Rapid diagnosis with access to the most modern treatments is available close to home for the children of Central Texas. To learn more or to make a donation, visit: http://www.childrensaustin.org/cmcf/give. ‐END‐
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